PetPivot
PetPivot is a direct-to-consumer e-commerce company that designs and sells automatic self-cleaning cat litter boxes under the AutoScooper brand, serving individual cat owners globally through online hardware sales, bundles, and recurring consumables shipped from a Chicago warehouse.
- Company typePrivate
- Founded-
- HeadquartersNew City, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PetPivot does
PetPivot is a direct-to-consumer e-commerce company that designs, manufactures, and sells automatic self-cleaning cat litter boxes under the AutoScooper brand. The company's two primary products are the AutoScooper 11 (priced from $179) and the AutoScooper 12 Lite (priced $149-$179), both employing rotation-based waste separation combined with multi-layer safety sensors — infrared, weight, and motion detection — to automatically sift clumped waste into a sealed compartment. The design philosophy deliberately excludes Wi-Fi connectivity and companion apps, positioning the products as mechanical automation rather than connected devices, which simplifies the user experience and reduces the post-sale support surface area.
The business model centers on one-time hardware sales priced between $149 and $199, augmented by recurring consumables (waste bags and replacement pads) and an optional extended warranty distributed through a partnership with Xcotton/AIG. The company operates a single warehouse in Chicago and ships globally to 28+ countries, supporting multi-currency and multi-language storefronts. The product line is extended through bundled offerings (Plus Set, Premium Set) and accessory SKUs. Customer acquisition relies on direct e-commerce traffic, an affiliate program, and active social media presence. The company claims a cumulative installed base of 1M+ units sold and 1.8M+ users.
The customer base is entirely composed of individual cat owners (B2C) with no enterprise, commercial, or institutional customers identified. The company references filed/pending patents on the AutoScooper technology as part of its competitive positioning. No public revenue figures, headcount, funding data, or named investors are available; the company appears to be privately held.
PetPivot firmographics
Firmographics- Name
- PetPivot
- Website
- https://petpivot.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PetPivot is a direct-to-consumer e-commerce company that designs and sells automatic self-cleaning cat litter boxes under the AutoScooper brand, serving individual cat owners globally through online hardware sales, bundles, and recurring consumables shipped from a Chicago warehouse.
- Ownership category
- akta.pro rank
PetPivot industry classification
Industry- Product category
- Smart Pet Appliances
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
- akta.pro secondary industry
- Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)
Keywords
Where PetPivot is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PetPivot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - AutoScooper Litter Boxes: One-time purchase of automatic cat litter boxes (AutoScooper 11 and AutoScooper 12 Lite). Primary revenue driver with prices ranging from $149-$199. Includes 1-year warranty.
- Consumables and Accessories: Recurring revenue from consumable products including waste bags (60-count rolls), litter base beds (replacement pads), waterproof liners, waste containers, power adapters, and support legs. Consumables like waste bags and pads require periodic replacement.
- Extended Warranty/Protection Plans: Optional accident protection plans offered through Xcotton partner with AIG, available in 1-year ($10.99), 2-year ($13.99), and 3-year ($17.99/$21.59) terms for the AutoScooper 12 Lite.
- Bundles and Sets: Bundle options offering savings on combinations of litter box + bags + litter base bed. Includes 'Plus Set' and 'Premium Set' bundles at discounted prices vs individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AutoScooper 12 Lite Cat Litter Box - starting at $149 |
| One time/ perpetual license | Pay-as-you-go | AutoScooper 11 Cat Litter Box - starting at $179 |
| Unit Pricing | Pay-as-you-go | AutoScooper 11 Waste Bags - 60 Count (3 rolls) |
| Unit Pricing | Pay-as-you-go | AutoScooper 12 Waste Bags - 60 Count (3 rolls) |
| Unit Pricing | Pay-as-you-go | AutoScooper 11/12 Litter Base Bed - 2 Pack |
| Unit Pricing | Pay-as-you-go | AutoScooper 11 Waterproof Replacement Liner - 2 Pack |
| Unit Pricing | Pay-as-you-go | Replacement Parts and Accessories |
| Subscription | Multi-year contract | Accident Protection Plan (Xcotton/AIG) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels12 records
PetPivot product offering
Product offeringCore offering
PetPivot designs, manufactures, and sells the AutoScooper line of automatic self-cleaning cat litter boxes for cats, featuring built-in health-monitoring sensors that track pet weight and motion. The company sells two main models — AutoScooper 11 and AutoScooper 12 — directly to consumers through its online store, with a planned companion mobile app and smart home integration for health analytics.
Product overview
PetPivot offers a portfolio of automatic self-cleaning cat litter boxes under the AutoScooper brand. The core products are the AutoScooper 12 Lite and AutoScooper 11, which are automatic cat litter boxes that clean themselves after each use using rotation and sifting mechanisms. Both models feature multi-layer safety sensors, infrared motion detection, and sealed waste containment systems to prevent odor. The product line includes consumable accessories such as waste bags (60-count packs), replacement litter base beds, waterproof liners, support legs, waste containers, and power adapters. The AutoScooper 12 Lite supports up to 4 cats and requires no apps or Wi-Fi connectivity, while the AutoScooper 11 features 4-layer safety protection, a 3-level auto deodorizing system, and operates at 35 dB ultra-quiet. Bundle options are available combining litter boxes with waste bags and litter base beds.
Differentiator
Problem solved
Functional benefit
Brands
- AutoScooper: Automatic self-cleaning cat litter box product line
Products and services
- AutoScooper 11
Quantifiable outcome
- Over 95% of cats adjust comfortably to using AutoScooper within days
- +5 more outcomes
Companies that use PetPivot
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
PetPivot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
PetPivot partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
PetPivot competitors and assessment
Company assessmentBroad incumbents
- Petco: Petco is a major omnichannel pet retail chain carrying competing automatic litter boxes (Litter-Robot, ScoopFree). Relevant as a broad incumbent that controls shelf space and drives category awareness PetPivot benefits from without paying for it.
- Chewy: Chewy is the largest U.S. online pet supplies retailer and actively distributes PetPivot's competitors (Litter-Robot, PetSafe ScoopFree). Relevant peer as both competitive retail channel and adjacent pet-supplies D2C operator.
Direct peers
- Whisker (Litter-Robot): Whisker manufactures Litter-Robot, the dominant premium self-cleaning cat litter box. Direct competitor to PetPivot's AutoScooper in the same product category with an app-centric, $600+ positioning versus PetPivot's no-app, $149-$199 positioning.
- LitterMaid: LitterMaid (also under Radio Systems Corp) is a legacy automatic litter box brand using rake-style cleaning. Direct competitor in the same product category, competing at lower price points through mass retail and Amazon.
- PETKIT: PETKIT is a global smart pet-tech company whose Pura X automatic litter box competes directly with AutoScooper. Comparable D2C-plus-marketplace smart-pet hardware model with a broader smart-pet product portfolio.
- CatLink: CatLink sells smart self-cleaning litter boxes with app and health-monitoring features. Direct competitor in automatic cat litter boxes with strong presence across PetPivot's European and Asia-Pacific shipping corridors.
- PetSafe (ScoopFree): PetSafe's ScoopFree line is a long-standing automatic cat litter box brand owned by Radio Systems Corp. Direct competitor with established retail distribution (Chewy, Petco, Amazon) and a crystal-cartridge consumable model.
- Catgenie: Catgenie manufactures self-flushing, washable litter box systems — a different mechanism but the same self-cleaning category. Comparable premium D2C-and-retail model with a focus on eliminating scoop/disposal maintenance.
- Popur: Popur is an emerging self-cleaning litter box brand using a different sifting mechanism but serving the same cat-owner pain points. Direct D2C competitor pursuing the same D2C minimalist design philosophy.
- Smarty Pear: Smarty Pear makes the Leo Litter Box, a direct competitor in self-cleaning cat litter boxes. Comparable hardware-plus-accessory consumables model and D2C go-to-market with overlapping cat-owner target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PetPivot social profiles
Digital presencePetPivot financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetPivot leadership team
Management profileNumber of profiles
Profiles3 records
PetPivot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetPivot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetPivot
What does PetPivot do?
PetPivot designs, manufactures, and sells the AutoScooper line of automatic self-cleaning cat litter boxes for cats, featuring built-in health-monitoring sensors that track pet weight and motion. The company sells two main models — AutoScooper 11 and AutoScooper 12 — directly to consumers through its online store, with a planned companion mobile app and smart home integration for health analytics.
Is PetPivot a public or private company?
PetPivot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetPivot founded?
PetPivot was founded in -1. It employs 101 to 250 people.
Where is PetPivot based?
PetPivot is headquartered in New City, United States, in the North America region.
How does PetPivot make money?
Four revenue lines are on record. Hardware Sales - AutoScooper Litter Boxes are the primary driver. The others are consumables and Accessories, extended Warranty/Protection Plans and bundles and Sets.
Who are PetPivot's main competitors?
Broad incumbents on record are Petco and Chewy. Direct peers are Whisker (Litter-Robot), LitterMaid, PETKIT, CatLink, PetSafe (ScoopFree), Catgenie, Popur and Smarty Pear.
Does PetPivot have an API?
No public API is recorded for PetPivot.
What industry is PetPivot in?
PetPivot's product category is Smart Pet Appliances. Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail, with a secondary code of CRALAHAN, Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters). Its NAICS code is 459910 and its SIC code is 5960.