Adjust-a-Bed

What Adjust-a-Bed does

Adjust-a-Bed is a privately held UK manufacturer of electric adjustable beds and bedroom furniture, incorporated as Adjust-A-Bed Limited (Company No. 12202738) and operating from a single manufacturing facility in Huddersfield. The company designs and handcrafts its products in the United Kingdom and supplies them exclusively through selected UK retailers rather than direct-to-consumer e-commerce, with a Retailer Portal providing co-branded marketing assets and bespoke in-store display galleries. Its product portfolio centres on four adjustable bed bases — the standard Adjust-A-Bed Base, the Lifestyle Base, the i-Motion smart base and a Shallow/Versatility base — each built around a Five Part Adjustable Slat System of 28 Sprung Birch slats and a Twin Motor mechanism with weight capacities up to 25–30 stone.

The company complements its bases with proprietary mattress lines (Trilogy with Gel-Flex cooling foam, Natural Collection with up to 9,000 pocket springs and natural fillings such as wool, silk and Talalay latex, and the Tri-Comfort foam range), a Bespoke made-to-measure bed frame range, the contemporary Options Range upholstery line, premium headboards and traditional mattress SKUs. Revenue is generated through B2B hardware sales of bases, mattresses, headboards and accessories to retail partners, with end-customer fulfilment supported by an in-house Express DHD white-glove delivery service that includes packaging removal.

Differentiators cited in the source material include the only Trading Standards 'Buy With Confidence' certification held by a UK adjustable bed manufacturer (covering the entire portfolio), a five-year product guarantee, NBF membership and a 'Best British Supplier' retailer vote. Marketing is conducted through Facebook, Instagram, TikTok, email newsletters and dedicated phone sales support, while the underlying business model remains wholesale-led rather than subscription-, licensing- or service-based.

Name

Adjust-a-Bed

Legal name

Adjust-A-Bed Limited

Website

https://adjust-a-bed.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Adjust-a-Bed is a UK manufacturer of handmade electric adjustable beds, bases and bedroom furniture, supplying a tiered product range — including the i-Motion smart base, Lifestyle base, Trilogy and Natural Collection mattresses, and Bespoke bed frames — exclusively through selected UK retailers under a five-year guarantee.

Ownership category

akta.pro rank

Product category

Adjustable Beds & Bedroom Furniture

NAICS

Mattress Manufacturing (33791), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Adjustable Beds & Bases Retail (CRAIABAB)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Adjustable bed manufacturing
• Electric adjustable beds
• Bedroom furniture
• Mattress manufacturing
• Upholstered bed frames

Headquarters

HQ city

Dewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Adjustable Bed Hardware Sales: Direct B2B sales of adjustable beds, bases, and bed frames to UK retailers. Products are handmade in the UK with a five-year guarantee.
2. Mattress Sales: Sale of mattresses including Natural Collection, Trilogy Range, and Tri-Comfort through retail partners
3. Headboard and Accessories Sales: Sale of headboards, additional extras for mobility and clinical functionality

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adjust-a-Bed designs, manufactures, and supplies handmade electric adjustable bed bases, mattresses, upholstered bed frames, and headboards from its Huddersfield facility. The company sells its products exclusively through selected UK furniture retailers, supported by a Retailer Portal and an in-house Express DHD white-glove delivery service. All products carry a Five Year Guarantee and are positioned as British-made specialty sleep and bedroom furniture.

Product overview

Adjust-a-Bed is a UK-based manufacturer of electric adjustable beds and bedroom furniture offering a comprehensive product portfolio. The core offering consists of adjustable bed bases (Adjust-A-Bed Base, Lifestyle Base, i-Motion Base, and Shallow Base/Versatility) paired with proprietary mattress collections (Trilogy Range with Gel-Flex technology, Natural Collection with up to 9000 pocket springs, Tri-Comfort foam mattresses). The company also offers the Bespoke bed frame collection with four designs (Eden, Luna, Isla, Orla) featuring made-to-measure sizing and extensive fabric customization. Additional product lines include the Options Range of six contemporary bed frames, Premium Adjustable Bed Frames (Amber, Sapphire, Ruby, Topaz), Headboard Range, and traditional mattresses (Beau, Nova, Ortho Memory, Gel-Flex, Pure, Supreme series). All products are designed and handcrafted in the UK with a Five Year Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Adjust-A-Bed: Main brand for adjustable beds and bedroom furniture
• Bespoke Range
• Trilogy Mattress Range
• Natural Collection
• Options Range
• Lifestyle Base
• i-Motion Base

Products and services

• Adjust-A-Bed Base The standard electric adjustable bed base featuring the Five Part Adjustable Slat System with 28 Sprung Birch slats, Twin Motor Mechanism, supporting up to 25 stone (158kg), with chrome glides and fabric options. Handmade in the UK with a five-year guarantee and supplied to UK furniture retailers.
• Adjust-A-Bed Lifestyle Base Premium adjustable bed base with ultra-compact design, upgraded 30 stone (190kg) weight capacity, super smooth action technology, memory function, wireless remote control with torch, and mobile phone app connectivity. Handmade in the UK and supplied to UK retailers.
• Adjust-A-Bed i-Motion Base

Quantifiable outcome

• Supports up to 25 stone (158kg) on standard bases, 30 stone (190kg) on Lifestyle/i-Motion bases
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• The Place For HomesminorChannel Partner/ Reseller/ DistributorRetail display gallery specially designed for The Place For Homes retailer, demonstrating high impact and exceptional quality product display.
• Fairway FurnitureminorChannel Partner/ Reseller/ DistributorRetail display gallery specially designed for Fairway Furniture retailer, showcasing products with high impact display.
• HaskinsminorChannel Partner/ Reseller/ DistributorRetail display gallery specially designed for Haskins retailer, featuring high impact product display.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dreams: UK's largest bed specialist retailer, selling adjustable beds and own-brand mattresses through a national store network. Comparable as a competitor for UK shelf space and consumer mindshare in the adjustable-bed category.
• Sleepeezee: Established UK mattress and bed manufacturer supplying retailers, with ranges positioned in the quality/premium tier. Comparable as a UK-based manufacturer selling into similar retail channels with overlapping mattress product.
• Happy Beds: UK-based mattress and bed manufacturer/retailer with adjustable bases sold through both online channels and retail partners. Comparable as a UK manufacturer peer competing for similar middle-market adjustable-bed customers.
• Hypnos Beds: British luxury bed manufacturer with handmade, premium positioning and NBF membership. Comparable as a UK-based handmade premium bed specialist with overlapping channel (UK retailers) and quality/regulatory credentials (NBF).
• Bensons for Beds: One of the UK's largest specialist bed retailers and a manufacturer with an adjustable-bed range. Directly comparable to Adjust-a-Bed on product category (adjustable bases, mattresses) and target customer (UK consumers via retail channels).

Broad incumbents

• Silentnight Group: Largest UK mattress manufacturer with broad product portfolio including adjustable bases, divans, and headboards. A direct competitor on mattresses and a broader incumbent threatening Adjust-a-Bed's niche with scale advantages.
• IKEA: Global home-furnishing retailer with a growing adjustable-bed base range. Comparable as a broad incumbent now actively competing in the adjustable-bed category through its UK store footprint and value pricing.
• Tempur Sealy: Global premium bedding incumbent with adjustable-bed bases and mattresses sold in the UK. Comparable as a much larger incumbent with overlapping product offering but global scale and marketing firepower Adjust-a-Bed lacks.

Regional players

• Furniture Village: UK furniture retailer stocking multiple bedroom-furniture brands including adjustable beds. Comparable as a UK retail channel partner/adversary whose shelf-space decisions directly affect Adjust-a-Bed's distribution reach.

Emerging players

• Otty: D2C sleep brand offering mattresses and adjustable bed bases primarily online. Comparable as a new-entrant competitor in the UK adjustable-bed category, but with a digital-first model versus Adjust-a-Bed's retailer-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/adjustabeds
• YouTubetiktok.com/@adjustabeduk
• Facebookfacebook.com/adjustabed
• Instagraminstagram.com/adjust_a_bed_uk
• TikToktiktok.com/@adjustabeduk
• LinkedInlinkedin.com/company/adjust-a-bed-05511627b

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjust-a-Bed