Youngman Richardson

What Youngman Richardson does

Youngman Richardson & Co Limited (trading as YRCO) is a New Zealand-owned distributor and importer of construction, hire and agricultural equipment, founded in 1981 by Bob Youngman and Tim Richardson and headquartered in Auckland. The company holds exclusive New Zealand distribution rights for at least 12 world-leading manufacturers across 13+ product categories, including compaction (Mikasa, Ammann), access equipment (Genie, Sinoboom, Almac, IMER), construction tools (Husqvarna), earthmoving (KATO), pumps (Selwood), and power generation (Denyo, Pramac, Makinex, Generac). It operates a nationwide branch network of five locations — Auckland Head Office, Auckland Mt Wellington (opened December 2021), Waikato/Hamilton, Wellington/Porirua, and Christchurch — with regional sales representatives organised by territory and product specialisation.

The company generates revenue through one-time capital equipment sales, recurring parts and service revenue (with over 38,000 genuine spare part components in inventory), and the proprietary YR Connect cloud-based asset management platform offering GPS tracking, remote monitoring and theft protection. Its go-to-market is enterprise field sales-led with direct engagement of construction companies, equipment hire firms (the HIANZ principal sponsor segment) and agricultural businesses; pricing is quote-based and not publicly disclosed. Recently the company has expanded a sustainable equipment line featuring Makinex Hybrid Power Systems and Pramac Battery Energy Storage Systems, positioning around emissions reduction and off-grid hybrid power for construction sites.

Youngman Richardson is a fully New Zealand owned private limited company with no external investors or parent entity, currently led by Managing Director Ed Richardson (son of co-founder Tim Richardson). The business holds no subsidiaries, has no disclosed funding rounds, and operates exclusively within New Zealand with no global footprint. Industry affiliations include membership in EWPA, NZCF, CCNZ, NZMCPA, and NZARB, alongside the flagship HIANZ principal sponsorship co-held with Genie.

Name

Youngman Richardson

Legal name

Youngman Richardson & Co Limited

Website

https://yrco.co.nz

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of construction, hire, and agricultural equipment from world-leading manufacturers including KATO, Genie, Mikasa, Husqvarna, Selwood, Sinoboom, Ammann, and others. One-time capital equipment purchases with manufacturer warranties.
2. Parts and Service: Supply of over 38,000 genuine spare parts components. Servicing and maintenance support through branch network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Youngman Richardson is a New Zealand-owned distributor that imports and supplies construction, hire, and agricultural equipment from world-leading international manufacturers, supported by an after-sales service network, over 38,000 genuine spare parts, and the proprietary YR Connect asset management platform. The company serves construction companies, equipment hire firms, and agricultural businesses through five regional branches with specialist field sales teams.

Product overview

Youngman Richardson (YRCO) is a New Zealand-owned distributor and importer of construction, hire, and agricultural equipment, operating since 1981. The company distributes over 20 major product brands across 13+ product categories including compaction equipment (Mikasa, Ammann), access equipment (Genie, Sinoboom, Almac, IMER), construction tools (Husqvarna), power generation (Denyo, Pramac, Makinex), pumps (Selwood), and specialized equipment. The core portfolio includes battery and hybrid power systems (Makinex HPS, Pramac BESS) that combine solar, battery storage, and generator technology for sustainable off-grid construction power. The company also provides YR Connect, a proprietary cloud-based asset management and GPS tracking service for equipment maintenance and security. YRCO serves the construction, hire, and agricultural industries through five branch locations across New Zealand (Auckland Head Office, Mt Wellington, Waikato, Wellington, Christchurch) and stocks over 38,000 genuine spare parts components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikasa Compaction Equipment Japanese-manufactured compaction equipment including forward plate compactors, reversible plate compactors, rammers, and pedestrian rollers for soil and asphalt compaction applications in construction and hire fleets.
• Genie Access Equipment Aerial work platform equipment from Terex including scissor lifts, articulating booms, telescopic booms, and aerial work platforms for elevated access in construction and industrial applications.
• Sinoboom Access Equipment Chinese-manufactured access equipment including scissor lifts, articulating booms, telescopic booms, and vertical mast lifts for construction and maintenance access applications.
• Husqvarna Construction Products Comprehensive range of construction equipment including power cutters, floor saws, drilling equipment, surface preparation tools, dust management systems, wall saws, wire saws, demolition robots, masonry saws, tile saws, and diamond blades, plus the Husqvarna Superfloor polished concrete system.
• Ammann Compaction Equipment Swiss-manufactured compaction equipment including light compaction machines, trench rollers, tandem rollers, combination rollers, single drum rollers, pneumatic tyred rollers, and asphalt pavers for road construction and earthworks.
• Makinex Products Australian-made equipment including portable generators, battery storage systems, hybrid power systems, portable water blasters, mortar mixers, hand held concrete grinders, powered hand trucks, floor strippers, jackhammer trolleys, and material handling equipment.
• KATO Mini Excavators & Earthmoving Japanese-manufactured mini excavators and earthmoving equipment including mini excavators, mini dumpers, and Tufftruk mini dumpers for compact construction and earthmoving applications.
• Selwood Pumps UK-manufactured pumps including solids handling pumps, drainage pumps, well pointing pumps, and positive displacement pumps for construction dewatering and fluid transfer applications.
• Pramac Mobile Industrial Generators Italian-manufactured diesel generators ranging from 8kVA to 110kVA including mobile generators, battery energy storage systems, and hybrid solar generators for construction, events, and industrial power applications.
• Denyo Diesel Generators & Compressors Japanese-manufactured silenced diesel generators from 6kVA to 60kVA, welder/generators, and air compressors for construction and industrial power and air supply applications.
• Almac Tracked Access Equipment Australian-manufactured tracked access equipment including tracked spider lifts, tracked scissor lifts, tracked articulated booms, and multi-loader platform loaders with bi-levelling track systems for rough terrain elevated access.
• IMER Tracked Spider Lifts Italian-manufactured tracked spider lifts for compact and versatile elevated access in confined spaces and challenging terrain applications.
• Husqvarna Outdoor Products Outdoor power equipment including chainsaws, line trimmers, brushcutters, hedge trimmers, pole saws, blowers, walk-behind mowers, lawn tractors, and battery-powered outdoor equipment for grounds maintenance.
• Generac Lighting Solutions & Dust Suppression US-manufactured lighting towers and dust suppression systems for construction site illumination and airborne dust control applications.
• Sustainable Equipment Solutions Eco-friendly equipment category including battery-powered light compaction, heavy compaction, access equipment, battery storage, hybrid generators, solar systems, concrete equipment, lighting, and earthmoving equipment to reduce emissions and fuel costs.
• Vac-Ex Mini Dry Air Excavation Systems Non-destructive excavation equipment using dry air to safely expose buried utilities for safe digging and utility location applications.
• Concreting Equipment Complete concreting equipment range including concrete sprayers, powerfloats, concrete vibrators, hand tools, power screeds, and jackhammer trolleys for concrete placement and finishing.
• Concrete & Mortar Mixers Mixing equipment including concrete mixers and mortar mixers for on-site concrete and mortar preparation.
• Pumps Water and fluid handling pumps including Selwood contractor pumps, Koshin and Mikasa portable water pumps, Flextool pumps, and electric submersible pumps for dewatering and fluid transfer.
• Waterblasters High-pressure water cleaning equipment including portable waterblasters and trailered waterblasters for surface preparation and cleaning applications.
• Heaters & Ventilation Climate control equipment including industrial heaters, dehumidifiers, and ventilators for drying and temperature management in construction environments.
• Material Lifts Material handling lifts including Genie material lifts and Makinex powered hand trucks for lifting and positioning heavy materials on construction sites.
• FOSROC Waterproofing Products Construction waterproofing solutions including sealants, membranes, and protective coatings for concrete and masonry waterproofing applications.
• Hatz Industrial Engines German-manufactured industrial diesel and petrol engines including B-Series and D-Series engines powering various construction equipment applications.
• Makinex Hybrid Power System (HPS) Integrated off-grid power solution combining solar panels, lithium battery storage, and diesel generator backup in single or double skid configurations. Provides continuous power for remote construction sites with inverter output from 15kVA to 45kVA, battery capacity from 20kWh to 60kWh, and solar power from 4kW to 8kW.
• Makinex Battery Energy Storage System (BESS) Stand-alone battery energy storage systems ranging from 10kVA to 60kVA with capacities from 15kWh to 140kWh. Features remote monitoring capability and integration with solar or generator systems for sustainable power supply.
• Pramac Battery Energy Storage Systems Italian lithium and gel battery storage systems ranging from 10kVA to 60kVA with capacities from 40kWh to 125kWh. Features single or three phase output, GSM remote monitoring, and touch screen control for flexible power management.
• Makinex 5kWP Container Top Solar System Solar panel array system designed for installation on standard 20ft shipping containers with built-in electrical safety, wind rating certification, and AC-coupled output for connection to HPS or BESS systems.
• Pramac 44kVA Hybrid Solar Generator (HSG20) All-in-one mobile solar hybrid generator combining Stage V diesel genset, LFP battery pack, and photovoltaic panels in single compact enclosure. Features fuel consumption reduction up to 60%, maintenance cost reduction up to 80%, and multiple operating modes.
• YR Connect Cloud-based asset management and GPS tracking system for equipment maintenance scheduling, servicing alerts, and theft protection. Provides remote monitoring and real-time location tracking from computer, tablet, or mobile phone.

Quantifiable outcome

• Savings of up to 2.5 million litres of diesel fuel per year for construction industry when using Makinex Hybrid Power Systems
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Genie IndustriesflagshipStrategic or Co-development PartnerStrategic partnership with Genie as joint principal sponsor of HIANZ (Hire Industry Association of NZ). YRCO distributes Genie access equipment including scissor lifts, articulating booms, telescopic booms, and aerial work platforms throughout New Zealand.
• KATOcoreChannel Partner/ Reseller/ DistributorExclusive New Zealand distributor for KATO mini excavators and earthmoving equipment including mini dumpers and portable conveyors.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorExclusive distributor for Husqvarna construction products including power cutters, floor saws, drilling equipment, surface preparation, demolition robots, and outdoor products. Also distributes Husqvarna Superfloor and HiPERTROWEL products.
• MikasacoreChannel Partner/ Reseller/ DistributorExclusive distributor for Mikasa compaction equipment including forward plate compactors, reversible plate compactors, rammers, and pedestrian rollers.
• AmmanncoreChannel Partner/ Reseller/ DistributorExclusive New Zealand distributor for Ammann range of compaction equipment including tandem rollers, combination rollers, single drum rollers, pneumatic tyred rollers, trench rollers, and asphalt pavers.
• SelwoodcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Selwood pumps from UK including solids handling pumps, drainage pumps, and positive displacement pumps.
• AlmaccoreChannel Partner/ Reseller/ DistributorDistributor for Almac tracked access equipment including tracked spider lifts, tracked scissors, and tracked carriers from Australia.
• MakinexcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Makinex products including portable generators, water blasters, material lifts, jackhammer trolleys, mortar mixers, and Makinex Renewables Hybrid Power Systems and Battery Energy Storage Systems.
• DenyocoreChannel Partner/ Reseller/ DistributorDistributor for Denyo diesel silenced generators, welder/generators, and compressors with manufacturing history spanning over 70 years.
• SinoboomcoreChannel Partner/ Reseller/ DistributorDistributor for Sinoboom access equipment including scissor lifts, articulating booms, telescopic booms, and vertical mast lifts.
• GeneraccoreChannel Partner/ Reseller/ DistributorDistributor for Generac products including lighting solutions, dust suppression systems, and portable generators.
• Pramac (Generac Group)coreChannel Partner/ Reseller/ DistributorDistributor for Pramac battery energy storage systems, hybrid generators, and mobile industrial generators. Pramac became part of Generac Group in 2016 and has presence in over 150 countries.
• HIANZ AssociationflagshipGTM or Marketing PartnerPrincipal sponsor alongside Genie for the Hire Industry Association of New Zealand (HIANZ). Committed to assisting the hire industry with products, service, and resources.
• Elevating Work Platform Association of New Zealand (EWPA)minorOthersIndustry organization member with regular attendance at conferences and trade days.
• Civil Contractors New Zealand (CCNZ)minorOthersIndustry organization member with regular attendance at conferences and trade days.
• New Zealand Contractors Federation (NZCF)minorOthersIndustry organization member with regular attendance at conferences and trade days.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CablePrice: NZ-headquartered distributor of heavy construction, quarry, and materials-handling equipment (principal Caterpillar dealer) serving contractors and hire companies. Direct competitor to YRCO in the NZ construction-equipment channel with a similar multi-branch service-and-parts model.
• Terra Cat New Zealand: New Zealand Caterpillar dealer covering construction, quarry, and forestry machinery. Direct competitor to YRCO in earthmoving and compaction categories, with a comparable parts-and-service branch model.
• Power Equipment NZ: NZ distributor of construction and outdoor power equipment serving contractors, hire companies, and the rural/agricultural segment. Direct overlap with YRCO on compaction, concrete, pumps, and outdoor power categories in a shared NZ channel.
• AB Equipment: New Zealand construction-equipment distributor and rental operator with nationwide branches. Competes head-to-head with YRCO across multiple product categories (earthmoving, access, compaction) and shares the same core customer base of contractors and hire fleets.
• TransDiesel: NZ distributor of diesel engines, generators, and construction-power equipment (Liebherr, Perkins, FG Wilson historically). Overlaps with YRCO's Denyo/Pramac generator lines and shares the same hire-industry and contractor customer base.
• Gough Group (GoughCAT / Gough Industrial Solutions): NZ distributor of Caterpillar and other industrial machinery brands, with material-handling and heavy-equipment lines overlapping YRCO's KATO, Ammann, and Husqvarna portfolios. Closely comparable multi-brand distribution and after-sales support model across the same NZ geographies.

Broad incumbents

• Ashtead Group (Sunbelt Rentals): Global equipment-rental group operating Sunbelt Rentals. Comparable to YRCO in serving construction and industrial customers with aerial, earthmoving, power, and tools, but at vastly greater scale and geographic breadth.
• United Rentals: Largest equipment rental company in the world, with broad construction and industrial fleet categories that overlap YRCO's product range (aerial, earthmoving, power, pumps). A relevant global scale benchmark for how a national equipment-services platform could evolve.
• H&E Equipment Services: US-based distributor and renter of aerial, earthmoving, and construction equipment, including its own in-house crane and lift lines. Closely mirrors YRCO's distributor-plus-rental-fleet-customer business model at significantly larger scale.
• Herc Rentals: Large US equipment-rental operator with a diversified fleet including aerial, earthmoving, and power generation. Larger-scale incumbent with adjacent offerings to YRCO's hire-industry segment; serves the same end-customer pain points (availability, service, parts) at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YRCONZ
• LinkedInlinkedin.com/company/youngman-richardson-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youngman Richardson