What Sinoboom does

Sinoboom (legal entity Hunan Sinoboom Intelligent Equipment Co, Ltd.) is a Chinese manufacturer of Mobile Elevating Work Platforms (MEWPs) founded in February 2008 and headquartered in Changsha, Hunan Province. The company designs and produces one of the industry's most complete product portfolios, including telescopic boom lifts (platform heights 4-59.9m), articulating boom lifts, scissor lifts, vertical mast lifts, spider lifts, and telehandlers available in electric, hybrid, and diesel variants. Supporting the equipment portfolio are proprietary technologies: the i-Link telematics platform with 5G T-Box hardware and AI-powered predictive maintenance, Dual-ETM Smart Technology delivering up to 30% longer battery runtime, the Collision Avoidance Radar System (CARS) for safety, and a MEWP Range Extender for hybrid conversion. Sinoboom holds over 300 intellectual property rights and maintains comprehensive global regulatory certifications (CE, ISO 9001, ADR, GOST-TR3, CU-TR, KCS, IPAF).

The business model is fundamentally a hardware sales operation targeting enterprise customers including construction companies, equipment rental fleet operators, petrochemical facilities, shipyards, ports, and infrastructure projects. Sinoboom operates a dual-channel go-to-market combining direct wholly-owned subsidiaries (in UK, Netherlands, Poland, USA, Australia, Brazil, UAE, Russia, India, and Mexico) with exclusive distribution partners and an independent dealer network, reaching 80+ countries. Manufacturing is distributed across three regions — China (headquarters and planned 1.2 million sqm facility), Poland (Poznan, operational since 2022 producing scissor and boom lifts for the 'Made in Europe for Europe' strategy), and Mexico (Guanajuato, operational since November 2025 under 'Ready for Americas'). Pricing is not publicly disclosed; sales occur through direct enterprise sales force and distributor channels. Recent strategic moves include the 2025 acquisition of the Holland Lift brand, the 2026 launch of the i-Link telematics platform, and establishment of new subsidiaries in India (2026) and the UK (2025). Sinoboom ranks among the Top 10 global MEWP manufacturers (Access International M20) and 48th on the KHL Yellow Table of construction equipment OEMs.

Name

Sinoboom

Legal name

Hunan Sinoboom Intelligent Equipment Co, Ltd

Website

https://sinoboom.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sinoboom is a Chinese MEWP (Mobile Elevating Work Platform) manufacturer founded in 2008, producing telescopic, articulating, scissor, and vertical mast lifts serving construction, equipment rental, petrochemical, and infrastructure customers across 80+ countries through direct subsidiaries and distributor networks.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms / Mobile Elevating Work Platforms (MEWPs)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industries

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

Keywords

• Aerial work platforms
• Mobile elevating work platforms
• Boom lifts
• Scissor lifts
• Telehandlers

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MEWP Sales: Sale of Mobile Elevating Work Platforms including boom lifts, scissor lifts, vertical mast lifts, spider lifts, and telehandlers. Products available in electric, hybrid, and diesel variants targeting construction, industrial, petrochemical, shipyard, and infrastructure applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sinoboom designs, manufactures, and sells Mobile Elevating Work Platforms (MEWPs) including telescopic boom lifts (4–59.9 m), articulating boom lifts, scissor lifts, vertical mast lifts, spider lifts, and telehandlers in electric, hybrid, and diesel variants. The company also offers the i-Link telematics platform, the MEWP Range Extender hybrid conversion kit, and the acquired Holland Lift high-capacity scissor lift brand. Products are sold to construction firms, equipment rental fleet operators, petrochemical facilities, shipyards, ports, and infrastructure projects globally through wholly-owned subsidiaries and exclusive distributors.

Product overview

Sinoboom is a leading MEWP (Mobile Elevating Work Platform) manufacturer based in Changsha, China, specializing in the research, manufacture, sales, and service of access equipment. The company offers one of the industry's most complete product lines including Telescopic Boom Lifts (4-59.9m, electric/hybrid/diesel), Articulating Boom Lifts (4-48.6m with multi-stage folding booms), Scissor Lifts (5.8-18.2m in electric/hydraulic/rough terrain variants), Vertical Mast Lifts (5.8-10.3m electric), Spider Lifts (33-43m tracked), and Telehandlers (17.6m lifting height). Supporting the equipment portfolio are proprietary technology platforms including the i-Link telematics system with AI-powered predictive maintenance, the Collision Avoidance Radar System (CARS) for safety, Dual-ETM Smart Technology for extended battery runtime, and the MEWP Range Extender for hybrid conversion. Sinoboom ranks among the top 10 global MEWP manufacturers (Access M20) and top 50 construction equipment OEMs (KHL Yellow Table). The product lineup spans from compact indoor units to 60m+ high-reach boom lifts, with platforms including 100% lithium-powered electric models up to 42m and acquired premium brand Holland Lift for ultra-heavy-duty applications.

Differentiator

Problem solved

Functional benefit

Brands

• Holland Lift: A high-capacity scissor lift brand acquired by Sinoboom BV in 2025, offering models from 16m to 34m with capacities exceeding 1000kg.

Products and services

• Telescopic Boom Lift Self-propelled MEWP with straight extending boom, platform heights from 4m to 59.9m, available in electric, hybrid, and diesel variants with drive capacities up to 1,000 kg and gradeability up to 45%. Features oscillating axles, proportional joystick controls, and 360-degree continuous rotation for construction, industrial, petrochemical, and shipyard applications.
• Articulating Boom Lift Self-propelled boom lift with multi-stage folding articulated boom enabling navigation around obstacles without repositioning. Platform heights from 4m to 48.6m in diesel, hybrid, and electric variants, with 360-degree continuous rotation and load capacity up to 455 kg.
• Scissor Lift Extensive scissor lift range including electric drive, hydraulic drive, and rough terrain models. Platform heights from 5.8m to 18.2m with capacities from 227 kg to 680 kg, indoor/outdoor use options, and gradeability up to 50%.
• Vertical Mast Lift Electric-powered vertical mast lift with compact structure and zero tail sweep. Platform heights from 5.8m to 10.3m with capacities of 200–227 kg, small turning radius for standard door openings and corridors, targeting light indoor construction work.
• Spider Lift Lightweight compact access equipment with rubber tracks for strong site adaptability. Platform heights from 33m to 43m, capacities of 200–250 kg, gradeability of 37–47%, suited to small sites and confined spaces.
• Telehandler All-around engineering solution equipped with forks, buckets, booms, clamps, and personnel platforms. Maximum lifting height of 17.6 m with capacities from 4,500 kg to 4,999 kg and gradeability of 40–50%, covering forklift, shovel, loading/unloading, lifting, and aerial work operations.
• i-Link Telematics Platform Proprietary global equipment IoT management solution providing full lifecycle digital management from delivery to daily operation. Combines a T-Box hardware unit (5G/WiFi) with cloud-based software for real-time machine status, remote control, GPS tracking, AI-powered predictive maintenance, remote diagnostics, and Firmware Over-The-Air (FOTA) updates.
• MEWP Range Extender Compact portable hybrid generator that converts Sinoboom electric boom lifts into hybrid models. Features Kubota 9.9 kW engine with 6/8 kW permanent magnet generator, automatic and manual charging modes, and 3.5-hour 80% fast charging, delivering up to 50 days of extended operation for rental and field applications.
• 0407ET All-Electric Oil-Free Crawler Mini Scissor Lift All-electric and oil-free crawler mini scissor lift that replaces hydraulic systems with an electric lift actuator and AC drive motor, eliminating oil leak risks and simplifying maintenance. Non-marking rubber tracks, 30% gradeability, zero turning radius, 230 kg platform capacity, CE certified for emission-sensitive indoor and outdoor environments.
• Holland Lift High-Capacity Scissor Lift Range Acquired brand of ultra-heavy-duty, high-capacity MEWPs offering 30+ models ranging from 16m to 34m platform heights, many with load capacities exceeding 1,000 kg. Manufactured at Sinoboom's European factory in Poznan, Poland, serving rental operators and infrastructure customers requiring very high-capacity platforms.

Quantifiable outcome

• Up to 30% longer battery runtime through Dual-ETM Smart Technology
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Forges De Bazas SAcoreChannel Partner/ Reseller/ Distributor · 28 February 2026Exclusive distribution agreement granting sole dealership rights across Morocco. Supported by multi-million-dollar investment and long-term market development plan. Forges De Bazas operates five service centres and over 100 factory-trained technicians, positioning Morocco as key hub for Sinoboom's North Africa presence.
• PL InternationalcoreChannel Partner/ Reseller/ Distributor · 1 April 2025Dealer agreement signed at Bauma Munich 2025 for East Africa, specializing in construction equipment. PL International works with numerous global brands and recognizes significant growth potential in African market.
• Holland LiftflagshipStrategic or Co-development Partner · 1 April 2025Sinoboom acquired Holland Lift brand including all intellectual property through its European subsidiary Sinoboom BV. Holland Lift machines known for ultra-heavy-duty, high-capacity capabilities with 30+ models from 16m to 34m, many offering capacity over 1000kg. First models to be manufactured at European factory in Poznan Q1 2026.
• IPAF (International Powered Access Federation)coreStrategic or Co-development PartnerSinoboom became IPAF member in 2009, demonstrating commitment to industry standards and safe aerial work platform operations globally.
• IPAF Training CenterscoreStrategic or Co-development PartnerSinoboom operates authorized IPAF training center providing globally standardized courses for MEWP operators.

Scale indicators8 records

Recent moves16 records

Expansion highlights7 records

Direct peers

• Manitou Group: French manufacturer with overlapping aerial work platform and telehandler lines; competes head-to-head with Sinoboom's telehandler and boom products in Europe and emerging markets.
• Skyjack (Linamar Corporation): Canadian MEWP manufacturer known for scissor lifts and booms serving rental fleets globally; comparable product portfolio and similar reliance on the rental channel as Sinoboom.
• Haulotte Group: French MEWP specialist with a comparable product range in articulating and telescopic booms and scissor lifts, competing directly against Sinoboom in Europe, Middle East, and Africa with overlapping customer segments.
• JLG Industries (Oshkosh): Oshkosh-owned JLG is the global #1 MEWP manufacturer and the benchmark competitor across boom lifts, scissor lifts, and telehandlers — directly comparable product portfolio serving the same rental fleet and construction end-markets as Sinoboom.
• Dingli Machinery: Leading Chinese MEWP manufacturer and direct domestic competitor to Sinoboom, particularly in scissor and articulating boom segments with overlapping export ambitions.
• Zoomlion Heavy Industry: Chinese construction equipment OEM with a competing aerial work platform division, comparable pricing, and direct rivalry with Sinoboom in domestic and emerging-market tenders.
• Genie (Terex Corporation): Terex's Genie brand is a top-3 global MEWP competitor with a full boom, scissor, and telehandler range — comparable product breadth, similar rental-channel go-to-market, and overlapping customer base with Sinoboom.
• Niftylift: UK-based MEWP manufacturer specializing in articulating and telescopic booms including tracked spider lifts — directly overlapping with Sinoboom's spider lift and articulating boom categories.
• Snorkel (Aero Capital Holdings): US-based MEWP manufacturer competing in boom and scissor categories with similar product specifications to Sinoboom's range, particularly in North American rental fleets.

Broad incumbents

• Aichi Corporation: Japanese-established MEWP and vehicle-mounted platform manufacturer with strong Asia-Pacific presence; competes with Sinoboom's boom and truck-mounted product lines especially in Japan, Southeast Asia, and Oceania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sinoboom_ltd
• Facebookfacebook.com/Sinoboom.Ltd
• LinkedInlinkedin.com/company/sinoboom-intelligent-equipment

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinoboom