Michael Strahan

What Michael Strahan does

Michael Strahan is a direct-to-consumer menswear and lifestyle brand founded in 2015 by Pro Football Hall of Famer and television personality Michael Strahan, operated by HLYB, LLC out of Los Angeles, CA. The company's core offering is custom and pre-configured suiting, including 3-piece suits at $499, 2-piece suits at $399, and sport coats at $299, sold through its Shopify-powered website at michaelstrahan.com to consumers in the U.S. and Canada. The brand's central technology is the Design Lab, an online customization platform built on Custom Wrkshop that allows customers to design 2-piece, 3-piece, and sport coat garments by selecting fabrics, linings, lapel styles, buttons, pockets, and fit options, with garments delivered unhemmed for final tailoring in 10-14 days via DHL.

The business generates revenue primarily through one-time direct e-commerce purchases of pre-configured and custom suits, supplemented by digital gift cards ($50-$500) and group orders for 5+ units (15% discount via code STRAHANGROUP15). Since 2015 the brand has expanded from custom suiting into over 50 product categories including home, boys, pajamas, basics, and officially licensed league apparel for men and women. In March 2026 the company entered a retail channel partnership with Belk, placing The Collection by Michael Strahan in 100 brick-and-mortar stores initially with plans to expand to 150 locations by fall 2026, plus Belk's e-commerce platform, marking a structural shift from a single-channel DTC operator to an omnichannel wholesale-and-retail brand. The company is founder-owned, with 1-10 employees, and has no disclosed external funding, acquisitions, or institutional investors in the available data.

Name

Michael Strahan

Legal name

HLYB, LLC

Website

https://michaelstrahan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Michael Strahan is a founder-owned, direct-to-consumer menswear and lifestyle brand offering custom and pre-configured suits ($299-$499) through an online Design Lab and, since March 2026, through Belk department stores, serving individual consumers, wedding parties, and group buyers.

Ownership category

akta.pro rank

Product category

Custom Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Custom menswear suits
• Made-to-measure suiting
• Direct-to-consumer apparel
• Custom suit design
• Celebrity menswear brand

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales (Owned Storefront): The brand sells suits, sport coats, accessories, and gift cards directly to consumers through its Shopify-powered website at michaelstrahan.com. Products include pre-configured suits ($299-$499) and fully custom suits through the Design Lab. All orders are fulfilled directly to consumers domestically (US and Canada) via DHL, with free domestic shipping. No returns on personalized garments; quality defects remade within 30 days.
2. Retail Channel Sales (Belk Partnership): Through the Belk department store partnership (announced March 2026), The Collection by Michael Strahan is sold in approximately 100 Belk brick-and-mortar stores initially, with expansion to 50 additional stores by fall 2026, plus Belk's online platform. Belk is a retailer purchasing or operating on a consignment/wholesale basis to resell to end consumers in the Southeast U.S.
3. Gift Cards: Digital gift cards are available in denominations from $50 to $500 in $50 increments, delivered to the recipient's inbox for seamless redemption on the website.
4. Group Orders: The brand offers group order pricing for groups of 5 or more, using code STRAHANGROUP15 for 15% off plus free shipping. Suitable for wedding parties, athletic teams, corporate groups. Organizers design a suit and share a PDF or URL so group members can replicate the design in their own sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Michael Strahan sells custom and pre-configured men's suits, sport coats, and related apparel (priced $299-$499) through its own e-commerce site and the Belk department store partnership. The flagship offering is the Design Lab, an online customization platform that lets customers configure 2-piece suits, 3-piece suits, and sport coats by choosing fabrics, linings, lapels, buttons, and pockets, with garments built to individual measurements and delivered unhemmed for local tailoring. The brand also supports group orders (5+ units with 15% off) and digital gift cards.

Product overview

Michael Strahan™ is a direct-to-consumer menswear brand launched in 2015, offering premium custom and ready-to-wear suits, sport coats, and related apparel. The core product portfolio centers on the Design Lab, a custom suiting platform where customers can personalize 2-piece suits, 3-piece suits, and sport coats with their choice of fabrics and styling options. Pre-configured suit collections include Bold & Bright, The Classic, The MVP, and various patterned suits (Blue Plaid, Checked, Grey Checked, Navy) priced at $299-$499. The brand expanded to over 50 product categories including custom suiting, home, boys, pajamas, basics, and officially licensed league apparel. Supplementary offerings include Gift Cards (digital, $50-$500), Group Orders (for 5+ with 15% discount), and a Style Guide with fit assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Lab Custom Suits Online customization platform where customers configure and order made-to-measure 2-piece suits, 3-piece suits, and sport coats by selecting fabrics, linings, lapel styles, buttons, and pockets; garments are built to individual measurements and delivered unhemmed for final tailoring.
• Pre-configured 3-Piece Suit Pre-configured full three-piece suit (jacket, trousers, and vest) such as the Bold & Bright and Hollywood Walk of Fame 3-Piece Suits, priced at $499.00; can be ordered as displayed or customized via the Design Lab.
• Pre-configured 2-Piece Suit Pre-configured two-piece suit (jacket and trousers) such as The Classic, Navy, Grey Checked, Blue Plaid, Checked, and CU Buffs 2-Piece Suits, all priced at $399.00; can be ordered as displayed or customized via the Design Lab.
• Sport Coat Standalone sport coat or jacket such as The MVP, Blue, Rust, Man of the Year Jacket, and Dante Hall Sport Coat, each priced at $299.00; available pre-configured or customizable through the Design Lab.
• Digital Gift Card Digital gift card redeemable on michaelstrahan.com, available in denominations of $50, $100, $150, $200, $250, $300, $350, $400, $450, and $500; delivered directly to the recipient's inbox for redemption on the website.
• Group Orders Group ordering program for 5 or more units offering 15% off with the code 'STRAHANGROUP15' plus free shipping; a group organizer designs the suit and shares a PDF or URL so group members can replicate the design in their own sizes — suited for wedding parties, athletic teams, and corporate groups.
• The Collection by Michael Strahan (Belk Line) The Collection by Michael Strahan — a line of more than 60 menswear pieces (suit separates, blazers, dress shirts, polos, T-shirts, and select accessories) sold through Belk department stores and Belk.com across approximately 100 stores at launch in the Southeast U.S., expanding to 150 total by fall 2026.

Quantifiable outcome

• Over 50 product categories since launch in 2015, including custom suiting, home, boys, pajamas, basics, and licensed league apparel.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BelkcoreChannel Partner/ Reseller/ Distributor · 9 March 2026Michael Strahan's clothing brand partnered with Belk to launch The Collection by Michael Strahan on Belk's e-commerce platform and in 100 brick-and-mortar stores initially, with plans to expand to 50 additional locations by fall 2026. The launch includes over 60 menswear pieces including suit separates, blazers, dress shirts, polos, T-shirts, and accessories. Belk, a department store chain operating nearly 300 stores across 16 states in the Southeast, is executing an ongoing strategy to broaden its brand portfolio, having added more than 250 new brands over the past couple of years.
• Custom WrkshopcoreTechnology or IntegrationThe Design Lab technology and manufacturing is powered by Custom Wrkshop, which enables the online suit customization platform on michaelstrahan.com. Custom Wrkshop provides the digital tools for customers to design suits and handles the manufacturing of custom-ordered garments.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bonobos: Bonobos pioneered the direct-to-consumer menswear model with fits-focused, well-constructed suiting and casualwear sold online plus through Nordstrom and its own guideshop stores. Both share the DTC-first menswear playbook, premium casual-to-formal assortment, and reliance on fit differentiation rather than pure fashion.
• Stantt: Stantt is a DTC custom menswear brand offering made-to-measure shirts, suits and pants ordered online with personal measurement guidance. Both operate on the same online-configuration, mid-price, custom-tailoring premise targeting professional men seeking better-than-off-the-rack fit.
• Indochino: Indochino is the most direct comparable: a made-to-measure suiting brand with online Design Lab-style customization, showrooms, and a mid-market price band ($300-$600). Both compete head-to-head for the same wedding and professional man customer with the same digital-first, custom-configured value proposition.
• Black Lapel: Black Lapel is a DTC custom suiting brand operating on a similar made-to-measure, online-configurator model focused on the professional and wedding customer. Both share the same price band, target buyer, no-inventory custom production model, and reliance on Style/Measurement guides to convert self-serve customers.
• SuitSupply: SuitSupply is a premium menswear brand selling suits, sport coats and tailored clothing at similarly accessible price points across DTC e-commerce and its own brick-and-mortar stores. Both target the same professional/wedding consumer with off-the-rack plus customization options and a globally inspired design language.
• Proper Cloth: Proper Cloth is a DTC custom menswear brand offering made-to-measure shirts, suits and casualwear with online customization and fit guides. Both share the exact online customization + measurement-guide + made-to-order model for professional and wedding-segment menswear customers.

Broad incumbents

• Hugo Boss: Hugo Boss is a global menswear powerhouse spanning suits, sportswear, athleisure, and accessories through own retail, department stores, and wholesale worldwide. Both serve the professional men's tailored clothing customer through department store channels, but Hugo Boss operates a vastly larger global assortment and price tier above Strahan's $299–$499 entry range.
• Tom Ford: Tom Ford is a globally established luxury menswear designer brand spanning tailored clothing, sportswear, and accessories sold through own retail, department stores, and wholesale. Both sell custom and ready-to-wear celebrity-led menswear through department store and DTC channels, but Tom Ford operates at a meaningfully higher price band and global scale.
• Men's Wearhouse: Men's Wearhouse is the largest US specialty menswear retailer, selling suits, tuxedos, and formalwear through hundreds of stores plus online. As a department-store and group-order suiting competitor for weddings and professional men, Men's Wearhouse competes directly with the Belk-distributed Collection by Michael Strahan across overlapping customer occasions.

Emerging players

• The Black Tux: The Black Tux is a digitally native formalwear brand offering suiting for weddings and events via rental and purchase. While its core model is rental vs. Strahan's ownership-first purchase model, both target the same groom/groomsman customer and compete directly for wedding-party group orders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/michaelstrahanbrand
• Instagraminstagram.com/michaelstrahanbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Strahan