Visit Dubois County

What Visit Dubois County does

Visit Dubois County, operating as the Dubois County Visitors Center & Tourism Commission, is a county government destination marketing organization based in Jasper, Indiana, that promotes tourism to Dubois County and the surrounding Southern Indiana region. Formally established in 2006 (per its adopted mission statement) and operating from a small 1-10 person team at 248 E Third St., Suite C in Jasper, the organization functions as the official promotional body for the county and does not generate direct commercial revenue; its funding flows through county government allocations derived from visitor spending tax receipts at partner businesses, while all visitor-facing services are offered free of charge.

The organization's core product is a WordPress-based tourism information portal (visitduboiscounty.com) that aggregates and markets local attractions, events, lodging, dining, golf courses, group travel options, and a free mailed visitor guide. The platform is structured as a content directory rather than a transactional booking system, with sub-products including an event calendar, lodging directory, dining guide, attractions listings, golf course profiles, group travel services, and a visitor guide request portal. Distribution is multi-channel: website, free mailed visitor guide, a physical visitors center, monthly eNewsletter, and organic social presence on Facebook, Instagram, and YouTube.

The go-to-market is event-driven marketing built around signature festivals (Strassenfest, Ferdinand Folk Festival, Red White & Boots Music Fest), seasonal attractions, and a long tail of local SMB partners including hotels, B&Bs, restaurants, attractions, and event organizers. Customer segments are predominantly individual leisure tourists, with secondary segments in group travelers (tours, weddings, corporate events) and local residents seeking recreation. The organization's partnership ecosystem includes event producers (Rally Point Events), co-presenting regional DMOs (Destination Huntingburg, Ferdinand Tourism Commission), and corporate sponsors (OFS, Jasper Engines & Transmissions, Jim and Pat Thyen for Jasper Arts). The business is not a venture or PE-eligible asset in the conventional sense, given its governmental status, lack of equity funding, and absence of commercial revenue mechanics.

Name

Visit Dubois County

Legal name

Dubois County Visitors Center & Tourism Commission

Website

https://visitduboiscounty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Dubois County is a government-funded destination marketing organization that promotes Southern Indiana tourism through a WordPress-based content portal, event calendar, lodging and dining directories, and a free mailed visitor guide, serving leisure visitors, group travelers, and local SMB partners.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Destination marketing services
• Tourism promotion services
• Visitor information services
• Event calendar listings
• Travel guide publishing

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Dubois County Visitors Center & Tourism Commission operates as a government-funded destination marketing organization. The organization promotes local businesses, attractions, and events to drive tourism to the county. Revenue comes through visitor spending at partner businesses (hotels, restaurants, attractions) which generates tax revenue, rather than direct revenue to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Visit Dubois County is a publicly funded destination marketing organization that curates and publishes tourism information for Dubois County, Indiana. Its core offering is a free online portal plus a free mailed Visitor Guide that lists local attractions, lodging, dining, events, group-travel resources, and itinerary ideas for leisure travelers and group trip organizers.

Product overview

Visit Dubois County operates a unified tourism marketing platform that serves as the primary digital gateway for visitors to Dubois County, Indiana. The core offering is a content-rich tourism information portal that aggregates and promotes local attractions, events, lodging, dining, and recreational activities. The platform consists of interconnected sub-products including an event calendar and directory, lodging and dining guides, attractions listings, golf course profiles, group travel planning services, and a visitor guide request system. The site highlights signature attractions such as the Dubois County Museum, Patoka Lake, Huntingburg League Stadium, Monastery Immaculate Conception, and the Spirit of Jasper Train, while promoting seasonal festivals including Jasper Strassenfest, Ferdinand Folk Festival, and Red White & Boots Music Fest. The platform functions as a content aggregation and marketing site rather than a transactional booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubois County Tourism Information Portal The official Visit Dubois County website serves as a centralized online portal that lists regional attractions, lodging, dining, events, and itinerary resources for leisure travelers and group trip organizers planning visits to Dubois County, Indiana.
• Free Visitor Guide A complimentary print Visitor Guide mailed to requesters, providing curated information on Dubois County attractions, lodging, dining, and events. Designed for prospective visitors who want an offline planning resource before traveling to the region.
• Group Travel Planning Services A dedicated program that assists motorcoach tour operators, school groups, family reunion planners, and corporate outing organizers in arranging multi-day group trips to Dubois County, including itinerary suggestions, lodging coordination, and attraction recommendations.

Quantifiable outcome

• 12,000+ annual visitors to Dubois County Museum
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• OFS (Sponsoring Company)minorGTM or Marketing PartnerOFS serves as presenting sponsor for the annual Red, White, & Boots Music Festival in Dubois County.
• Rally Point Events (Event Producer)coreStrategic or Co-development PartnerRally Point Events produces the annual Red, White, & Boots Music Festival. Proceeds from the event are used to purchase shoes for local children and veterans.
• Destination HuntingburgcoreStrategic or Co-development PartnerDestination Huntingburg co-presents the monthly Huntingburg 4th Fridays event with the City of Huntingburg, featuring live music, food trucks, and family activities at Market Street Park.
• Jasper Engines & TransmissionsminorGTM or Marketing PartnerJasper Engines & Transmissions sponsors the annual Rock Lotto event at the historic Astra Theatre.
• Ferdinand Tourism CommissioncoreStrategic or Co-development PartnerFerdinand Tourism Commission collaborates on promoting regional attractions including the annual Ferdinand Christkindlmarkt and German heritage experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Louisville Tourism (Louisville Convention & Visitors Bureau): Kentucky-based destination marketing organization adjacent to Southern Indiana. Comparable CVB structure and visitor-services model, and a natural upstream/downstream tourism partner given Dubois County's proximity to French Lick.
• Visit Evansville: Southwestern Indiana DMO adjacent to Dubois County. Comparable in operating a county-government-supported visitor center and tourism marketing platform for an Indiana destination, with overlapping traveler audiences across southern Indiana.
• Visit Fort Wayne: Indiana-based CVB promoting Fort Wayne and Allen County. Operates the same local-DMO role with visitor center, event calendar, lodging/dining directory, and tourism promotion within the same state convention and visitors bureau ecosystem.
• Visit Bloomington: Indiana-based destination marketing organization promoting Bloomington and Monroe County. Operates the same county-level DMO model with visitor information services, lodging and dining directories, and event promotion for an Indiana community.
• Cincinnati USA Convention & Visitors Bureau: Regional DMO covering Cincinnati and Hamilton County in adjacent Ohio. Operates the same convention and visitors bureau model and is geographically connected to Dubois County via the I-275 / I-71 travel corridor.
• Visit Terre Haute: Indiana DMO promoting Terre Haute and Vigo County. Operates the same county-tourism-commission model with destination marketing, event listings, and visitor information services for an Indiana community.
• Visit Springfield (Illinois): Midwest county-level DMO of comparable scale to Visit Dubois County. Operates a visitor center and destination marketing platform for a mid-sized Midwest community, sharing similar rural Midwest tourism dynamics and event-driven GTM model.

Broad incumbents

• Visit Indy: Indiana's largest destination marketing organization covering Indianapolis and Marion County. Operates a similar CVB/Tourism Commission model but at materially larger scale, serving as the broader incumbent within the same state DMO ecosystem.
• Indiana Destination Development Corporation: The official state-level tourism agency for Indiana. Functions as the umbrella DMO of which Visit Dubois County is effectively a regional affiliate, providing statewide destination marketing coordination and cooperative promotion partnerships.

Direct peers

• SoIN Tourism: Regional tourism promotion organization covering Southern Indiana — the same geographic region as Dubois County. Both are small-scale, government-supported DMOs promoting rural Indiana heritage and outdoor attractions to drive visitor spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/duboiscounty
• YouTubeyoutube.com/channel/UCwoXY7XvFBpeH8bJDh3PZuw
• Facebookfacebook.com/visitduboiscounty
• Instagraminstagram.com/visitduboiscounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Dubois County