SoIN Tourism

What SoIN Tourism does

SoIN Tourism, operating under its legal name Clark-Floyd Counties Convention-Tourism Bureau, is the official destination marketing organization (DMO) for Clark and Floyd Counties in Southern Indiana. Established by the Indiana General Assembly in 1976 and headquartered at the Southern Indiana Visitor Center in downtown Jeffersonville, the non-profit promotes recreational, convention, and tourist activities across the two-county region. It serves two principal stakeholder groups: end visitors (weekend travelers, group tour participants, sports event attendees, meeting planners, and day-trippers from the adjacent Louisville metro and beyond) and local tourism SMBs (restaurants, shops, hotels, attractions, and event venues). Signature events such as Abbey Road on the River and Harvest Homecoming anchor demand-generation efforts.

The organization's product portfolio centers on a digital marketing platform — GoSoIN.com, built on the SimpleView CRM — that provides interactive maps, business directories, trip planning tools, and an event calendar. Complementary products include six themed Digital Passports (Scenic SoIN, Inspired SoIN, Stranger Things of SoIN, SoIN Fun Trail, Historic SoIN, Haunted History Jeffersonville) that gamify exploration of partner attractions, an annual printed and digital Visitor Guide, a Team SoIN Partner Portal for business listings, a Tourism Capital Development Fund awarding $100K–$250K grants for tourism capital projects, group tour and sports tourism marketing services, free professional photography for partners, cooperative marketing programs, and Team SoIN networking events. Distribution spans digital channels (monthly newsletter, blog, Instagram, Facebook, TikTok), a physical visitor center and mobile visitor center, visitor-guide distribution boxes at partner locations, and strategic alliances with One Southern Indiana, Jeffersonville Main Street, New Albany Main Street, Southern Indiana Works, and the Small Business Development Center.

SoIN Tourism's business model is non-commercial: the organization is funded primarily through a dedicated 1.5% innkeeper's tax on lodging in Clark and Floyd counties, originally established in 1984 at 1% and raised to 1.5% in 2019. All partner services — website listings, partner portal access, visitor-guide inclusion, photography, cooperative advertising — are provided free of charge to qualifying local tourism businesses. The model aligns incentives with regional economic development rather than per-transaction revenue, with the Capital Development Fund channeling a portion of the tax base back into tourism infrastructure projects. Technology dependencies are concentrated in the SimpleView platform and a Curator.io social feed integration; no mobile app, public API, or proprietary AI systems are in operation.

Name

SoIN Tourism

Legal name

Clark-Floyd Counties Convention-Tourism Bureau

Website

https://gosoin.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

SoIN Tourism (Clark-Floyd Counties Convention-Tourism Bureau) is the Indiana-legislated destination marketing organization for Clark and Floyd Counties in Southern Indiana, established in 1976 and funded by a 1.5% innkeeper's tax. The non-profit promotes the region through the GoSoIN.com platform, digital passports, visitor guides, signature events, and free partner services for local tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Tour Operators (56152), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)

Keywords

• Destination marketing
• Tourism promotion
• Convention bureau
• Visitor services
• Travel marketing

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Innkeeper's Tax: The organization is funded through an innkeeper's tax established by the Indiana General Assembly in 1976. The tax was initially set at 1% for capital projects and increased to 1.5% in 2019. This tax revenue supports tourism marketing and capital development in Clark and Floyd counties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SoIN Tourism is the official destination marketing organization (DMO) for Clark and Floyd counties in Southern Indiana. It markets the region to potential visitors through a destination website, themed digital passports, annual visitor guides, and signature events, while providing free partner services (listings, marketing support, networking) to local restaurants, hotels, attractions, shops, and event venues. The organization is funded primarily through a 1.5% innkeeper's tax established by the Indiana General Assembly.

Product overview

SoIN Tourism operates as the official destination marketing organization (DMO) for Clark and Floyd counties in Southern Indiana. The organization functions as a unified marketing platform that combines digital products (GoSoIN.com website with interactive maps and business directories, multiple themed Digital Passports including Scenic SoIN, Inspired SoIN, Stranger Things of SoIN, SoIN Fun Trail, Historic SoIN, and Haunted History Jeffersonville), print products (annual Visitor Guides), and services (Team SoIN Partner Portal for business listings, Tourism Capital Development Fund grants, networking events, group tour marketing, photography services, and cooperative advertising programs). The portfolio connects tourists with local attractions, restaurants, hotels, and events while providing marketing support and development funding to regional tourism partners.

Differentiator

Problem solved

Functional benefit

Products and services

• GoSoIN.com Destination Website Primary digital destination marketing platform featuring listings for attractions, restaurants, hotels, events, and activities across Clark and Floyd counties, with interactive maps, trip planning tools, and partner business directories for tourists planning visits to Southern Indiana.
• SoIN Digital Passports Program Gamified digital passport programs (Scenic SoIN, Inspired SoIN, Stranger Things of SoIN, SoIN Fun Trail, Historic SoIN, and Haunted History Jeffersonville) that encourage tourists to explore Southern Indiana by visiting local attractions, completing challenges, and earning rewards.
• Annual Visitor Guide Annual printed and digital visitor guide promoting local attractions, restaurants, shops, and events, distributed in target markets and available at no cost for partners to display to visitors.
• Team SoIN Partner Portal Partner portal platform enabling local tourism businesses to manage their free listings on GoSoIN.com, add events, submit special offers, and access marketing resources.
• Tourism Capital Development Fund

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• One Southern Indiana (1si)coreStrategic or Co-development PartnerChamber of Commerce for Clark-Floyd Counties, providing business support and economic development resources that complement SoIN's tourism promotion efforts
• Jeffersonville Main StreetcoreStrategic or Co-development PartnerNonprofit organization working to continue the revitalization of downtown Jeffersonville, collaborating on events and promotion
• New Albany Main StreetcoreStrategic or Co-development PartnerNonprofit organization working to continue the revitalization of downtown New Albany, partnering on tourism and economic development initiatives
• Southern Indiana WorksminorStrategic or Co-development PartnerRegional workforce development organization assisting employers and employees, supporting the tourism industry's workforce needs
• Small Business Development CenterminorImplementation/ SI/ Consulting PartnerProvides free advising, training, referrals, and resources to support tourism businesses from startup through growth
• SimpleviewcoreTechnology or IntegrationTechnology platform provider powering SoIN Tourism's website, partner portal, event management, and digital marketing tools
• Huber's Orchard & WinerycoreGTM or Marketing PartnerMajor tourism attraction and event venue; hosting location for SoIN Tourism's 50th anniversary celebration; Indiana's largest wine-grape grower

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Savannah: County-level DMO with comparable scope (group tour itineraries, meetings/sports conventions, signature events, and digital engagement programs). Closely analogous mid-sized destination marketing operating model.
• Visit Bloomington: Indiana regional DMO serving Monroe County. Closest direct peer in role, scale, and audience structure (mid-sized Indiana county, university-adjacent visitor base, group tour and meetings business lines).
• Louisville Tourism (Louisville CVB): Louisville metro's convention and visitors bureau, located directly across the river from Clark and Floyd Counties. Operates overlapping group tour, sports tourism, and meetings/conventions offerings targeting overlapping audiences in the same regional travel market.
• Visit Fort Wayne: Indiana-based regional DMO with similar mid-tier scale, group sales focus, and signature events strategy. Same SimpleView CRM-type platform structure and similar innkeeper's-tax funding model.
• Visit Evansville: Indiana-based DMO serving Vanderburgh County. Closely comparable in mission, scale, event-driven marketing approach, and riverside/outdoor recreation promotion aligned with SoIN's portfolio.

Broad incumbents

• Visit Indy: Indianapolis's official DMO, also an Indiana-based destination marketing organization. Larger scale and broader geographic scope, but operates the same statutory DMO model with state and local tourism tax funding, making it a useful structural benchmark for SoIN.
• Tourism New Orleans: Established city-level DMO with comparable functions including group tour marketing, conventions, and signature event promotion. Operates at far larger scale but exemplifies the destination-marketing organizational model that SoIN applies locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoSoIN
• Instagraminstagram.com/gosoin
• TikToktiktok.com/@gosoin?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/sointourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoIN Tourism