What Field Ethos Journal does

Field Ethos Journal is a privately held, multi-platform outdoor adventure media company headquartered in the USA, serving hunting, fishing, and conservation-minded sportsmen audiences. Its core product is a curated print journal delivered via subscription, supplemented by free online articles, documentary-style films under the FE Films brand, and The Order of Rogues podcast distributed across Apple Podcasts, Spotify, and YouTube. Content categories span hunting stories, fishing stories, culinary, gear reviews, and travel/adventure features, with editorial credibility anchored by leadership veterans from established outdoor publications (Outdoor Life, Field and Stream, Petersen's Bowhunting) and Publisher Donald J. Trump Jr. The company also operates FE Society, an exclusive subscriber community, and covers live events such as the Big Rock Blue Marlin Tournament.

The business operates three primary revenue streams: recurring print journal subscriptions sold through its Shopify-powered e-commerce store (shop.fieldethos.com), one-time merchandise and product sales, and advertising/sponsorships on podcast and video content (with named sponsors including Black Rifle Coffee Company and JK). Go-to-market is a hybrid community-led and direct-to-consumer motion, leveraging multi-platform content distribution (video, podcast, social, email newsletter) to drive subscriptions and merchandise sales. The company has no disclosed funding rounds, no disclosed revenue, no parent company, and operates as an independent founder-owned entity with a leadership team including CEO and Founder Jason Vincent, Co-CEO David Eder, COO Mike Schoby, CFO Colin Jones, and President Ron Dan.

Name

Field Ethos Journal

Legal name

Field Ethos Journal, Inc.

Website

https://fieldethos.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Media

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Outdoor adventure media
• Hunting and fishing content
• Adventure lifestyle publishing
• Outdoor media production
• Print journal subscription

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Print Journal Subscriptions: Magazine subscription model selling print journals to subscribers through shop.fieldethos.com
2. E-commerce/Merchandise Sales: Online store selling branded merchandise and products
3. Advertising/Sponsorships: Sponsored podcast content with sponsors like JK (JK-463px) and Black Rifle Coffee Company (BRCC)

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Field Ethos Journal is an outdoor adventure media company that produces and distributes a print journal subscription, free online articles, documentary films (FE Films), and the Order of Rogues podcast covering hunting, fishing, conservation, culinary, and adventure lifestyle topics. The company also sells branded merchandise and operates FE Society, an exclusive subscriber community for engagement and discussion.

Product overview

Field Ethos Journal is a multi-platform outdoor adventure media company offering a print journal magazine subscription, free online content (articles, field stories, hunting/fishing stories, culinary content, news, and gear reviews), original documentary films (FE Films), and a podcast (The Order of Rogues). The company also operates FE Society, an exclusive subscriber community. The portfolio is unified around adventure lifestyle content covering hunting, fishing, conservation, and the outdoors.

Differentiator

Problem solved

Functional benefit

Brands

• Order of Rogues: The Order of Rogues podcast is a Field Ethos production hosted by Jason Vincent and/or whoever has the time to lead the rogues through compelling conversations and storytelling. These adventure lifestyle recordings cover a wide range of personalities, perspectives, skillsets, and adventures from around the globe.

Products and services

• Field Ethos Print Journal subscription Recurring print magazine subscription delivering curated stories of adventure, hunting, fishing, and outdoor lifestyle content to subscribers.
• FE Films Original documentary and film content covering outdoor adventures, hunting expeditions, fishing trips, and travel experiences produced by Field Ethos and distributed on YouTube.
• The Order of Rogues Podcast Adventure lifestyle podcast featuring compelling conversations, storytelling, and perspectives from personalities around the globe, hosted by Jason Vincent. Distributed on Apple Podcasts, Spotify, and YouTube.
• Branded merchandise Branded apparel and lifestyle merchandise sold direct-to-consumer through the Field Ethos Shopify online store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Black Rifle Coffee Company (BRCC)minorGTM or Marketing PartnerBlack Rifle Coffee Company sponsors the Order of Rogues podcast, Field Ethos production. BRCC is a veteran-founded coffee company targeting outdoor and military enthusiasts, aligning with Field Ethos audience.
• JK (Logo sponsor)minorGTM or Marketing PartnerJK appears as a podcast sponsor, though specific details of partnership not fully detailed in source.
• Outrider AdventurescoreStrategic or Co-development PartnerOutrider (feoutrider.com) is connected to Field Ethos for precision long-range and prairie dog school courses. FE crew participates in and promotes Outrider Adventures events.
• Big Rock Blue Marlin TournamentminorOthersField Ethos covers the Big Rock Blue Marlin Tournament in Morehead City, NC - one of the most prestigious sportfishing tournaments in the US established 1957.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Black Rifle Coffee Company: Veteran-founded coffee and lifestyle brand targeting outdoor and military enthusiasts. Already a podcast sponsor and partly overlapping audience with Field Ethos, more ecosystem partner than competitor.

Direct peers

• Outdoor Life: Long-established outdoor adventure magazine covering hunting, fishing, and gear, with a multi-platform digital presence. The most direct competitor to Field Ethos's print and digital editorial offering.
• MeatEater: Steven Rinella's hunting, cooking, and conservation media brand operating across podcasts, streaming, print, and merchandise. Most direct multi-platform competitor to Field Ethos's content and commerce model.
• Garden & Gun: Southern outdoor lifestyle magazine spanning hunting, fishing, food, and conservation with strong branded events and a print-digital hybrid model. Comparable premium-lifestyle positioning.
• Sports Afield: Heritage hunting and big-game magazine revived with digital and subscription offerings. Directly competes for the same sportsman subscriber and advertiser base.
• Petersen's Bowhunting: Long-running bowhunting magazine and digital platform. Overlaps with Field Ethos's hunting and gear-review content, particularly given leadership pedigree from Petersen's.
• Drake Magazine: Fly fishing culture and lifestyle magazine with a strong niche-audience identity. Comparable to Field Ethos's on-water, conservation, and lifestyle content verticals.
• Field & Stream: Iconic hunting and fishing magazine with deep archives, video, and podcast content. Overlaps directly with Field Ethos's hunting, fishing, and gear-review focus.

Emerging players

• Recoil Magazine: Firearms, gear, and lifestyle publication with print and digital editions. Comparable secondary audience overlap in firearms and gear review content.

Regional players

• Outdoor Magazine (OutdoorCanada): Canadian hunting and fishing magazine with print and digital editions. Comparable content mix but serves a primarily Canadian audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fieldethos
• YouTubeyoutube.com/channel/UCkjkWHwmMcocRF_WinGifDQ
• Facebookfacebook.com/FieldEthosJournal
• Instagraminstagram.com/fieldethos
• LinkedInlinkedin.com/company/field-ethos

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Ethos Journal