National Agriculture Market

What National Agriculture Market does

National Agriculture Market (e-NAM) is a Government of India electronic trading portal operated under the Ministry of Agriculture and Farmers' Welfare, with the Small Farmers Agribusiness Consortium (SFAC) acting as the lead implementing agency. Launched on April 14, 2016, e-NAM networks existing Agricultural Produce Market Committee (APMC) mandis into a unified national market for agricultural commodities, enabling transparent auction-based price discovery, inter-state trade, and online settlement. As of September 2025, the platform integrates 1,522 mandis across 27 states and union territories, with 269,688 registered traders, 178,739 unified trading licenses, and coverage of 193 commodities.

The platform's architecture comprises a web portal, native Android and iOS mobile applications, and a modular suite including the FPO Module for Farmer Producer Organisation trading, Warehouse-based e-NWR trading through WDRA-registered warehouses, a Logistics Information Module, Quality Control Lab guidelines, and the Platform of Platforms (PoP) launched in July 2022. Payment processing is integrated via PAY2CORP / State Bank of India corporate internet banking, with unified licensing enabling inter-state commerce. Data infrastructure is hosted on National Informatics Centre (NIC) cloud.

The business model is structurally non-commercial. e-NAM does not charge farmers and does not generate direct revenue; transaction costs are indirectly recovered through mandi fees collected by state APMCs, with some states (e.g., Madhya Pradesh at 0.5%) offering rebates to incentivise electronic trading. Distribution is government-mandated, with adoption driven through state coordinators, APMC integration, training programs, DD KISAN outreach, and toll-free stakeholder helpline support.

Name

National Agriculture Market

Legal name

National Agriculture Market Project

Website

https://enam.gov.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

e-NAM is a Government of India electronic trading portal under the Ministry of Agriculture and Farmers' Welfare that networks 1,522 APMC mandis across 27 states/UTs to enable transparent auction-based price discovery, inter-state trade, and unified licensing for farmers, traders, FPOs, and warehouses.

Ownership category

akta.pro rank

Product category

Agricultural Commodities Trading Platform

NAICS

Securities and Commodity Exchanges (523210), Commodity Contracts Intermediation (52316)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Agricultural Commodities Exchanges (Grains, Oilseeds, Livestock) (FSAFAMAA)

akta.pro secondary industry

Commodity Electronic Trading Platforms (Energy/Metals/Agriculture) (FSAFANAF)

Keywords

• Agricultural commodities trading
• Electronic mandi platform
• Agri market networking
• Inter-state agricultural trade
• APMC digital auction

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Mandi Fee/Transaction Charges: State APMCs collect mandi fees and user charges on agricultural transactions conducted through the e-NAM platform. Fee structures vary by state with some states offering discounts for e-payments.

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

National Agriculture Market (e-NAM) operates a pan-India electronic trading portal that networks existing APMC (Agricultural Produce Market Committee) mandis into a unified national market for agricultural commodities. The platform enables farmers, traders, commission agents, and Farmer Producer Organisations (FPOs) to conduct transparent electronic auctions with real-time price discovery based on actual demand and supply, while supporting inter-state trade through a unified licensing system and integrated online payments.

Product overview

National Agriculture Market (e-NAM) is a pan-India electronic trading portal implemented by Small Farmers Agribusiness Consortium (SFAC) under the Ministry of Agriculture and Farmers' Welfare. The core product is the e-NAM Platform which networks existing APMC mandis to create a unified national market for agricultural commodities. The platform architecture includes a mobile app (iOS/Android), FPO Module for Farmer Producer Organisation trading, Warehouse (e-NWR) based trading from WDRA-approved warehouses, Logistic Module for transportation services, Quality Control Labs for assaying, State Unified License system for inter-state trade, e-NAM Dashboard for analytics and monitoring, e-Learning Videos for stakeholder training, and the Platform of Platforms (PoP) initiative. The system integrates with payment gateways (PAY2CORP, SBI), banking partners (ICICI, SBI), and WDRA warehouses to enable transparent auction-based price discovery and online payments across 1,522 mandis in 27 states/UTs.

Differentiator

Problem solved

Functional benefit

Products and services

• e-NAM Platform Pan-India electronic trading portal networking existing APMC mandis to create a unified national market for agricultural commodities, providing real-time price discovery based on actual demand and supply. Used by farmers, traders, commission agents, FPOs, and APMCs across 27 states and UTs.
• e-NAM Mobile App Mobile application for accessing the e-NAM trading platform on Android and iOS devices, with features including farmer registration, trader login, live price information, and on-the-go trading access.
• Platform of Platforms (PoP) Platform of Platforms initiative launched to integrate various agricultural services and platforms under the e-NAM umbrella, extending the ecosystem for stakeholders including farmers, traders, and FPOs.

Quantifiable outcome

• Record foodgrain production enabled through better market access and price discovery
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Small Farmers Agribusiness Consortium (SFAC)coreStrategic or Co-development PartnerSFAC is the lead agency for implementing e-NAM under the aegis of Ministry of Agriculture and Farmers' Welfare, Government of India. SFAC manages operations, stakeholder coordination, and platform development.
• National Informatics Centre (NIC)coreTechnology or IntegrationNIC provides cloud data hosting and technical infrastructure for e-NAM mobile application hosted on NIC cloud. Privacy policy indicates data processing through NIC infrastructure.
• State Governments (27 states and UTs)coreStrategic or Co-development PartnerState governments integrate their APMC mandis with e-NAM, issue unified licenses, and implement state-specific policies like mandi fee revisions and FPO registrations.
• APMC MandiscoreChannel Partner/ Reseller/ DistributorAgricultural Produce Market Committees operate as the physical marketplace nodes where e-NAM trading takes place. Currently 1,522 mandis integrated across India.
• Warehousing Development and Regulatory Authority (WDRA)majorTechnology or IntegrationWDRA registered warehouses enable e-NWR based trading on e-NAM. Notifications from Telangana (14 warehouses), Andhra Pradesh (23 warehouses), and CWC warehouses in Rajasthan declared as Sub Market Yard.
• State Bank of India (SBI)majorTechnology or IntegrationSBI provides banking integration including Internet Banking payment gateway (PAY2CORP) and special current account facilities for e-NAM traders with zero balance and no charges.
• PAY2CORPmajorTechnology or IntegrationPayment gateway integration enabling traders to make online payments through Corporate Internet Banking of SBI, facilitating e-payments for mandi transactions.
• Department of Agriculture, Cooperation & Farmers' WelfarecoreStrategic or Co-development PartnerParent ministry overseeing e-NAM implementation, including Agriculture Infrastructure Fund availability to APMCs for infrastructure development.
• Logistics CompaniesminorChannel Partner/ Reseller/ DistributorLogistics companies register on e-NAM portal to post transportation information through the Logistic Information Module, enabling integrated logistics for agri trade.
• ICICI BankminorGTM or Marketing PartnerSpecial Current Account Facility for e-NAM Traders with zero balance and no charges for basic banking services (valid till December 31, 2018).

Scale indicators6 records

Recent moves8 records

Direct peers

• National Commodity & Derivatives Exchange (NCDEX): India's leading agricultural commodity derivatives exchange offering futures and options trading in agri commodities. Directly comparable to e-NAM as both facilitate trading of agricultural commodities in India, though NCDEX operates as a derivatives exchange while e-NAM is a spot trading portal.
• Multi Commodity Exchange of India (MCX): India's largest commodity derivatives exchange trading in agricultural, energy, and metals commodities. Comparable to e-NAM as both enable electronic trading of agricultural commodities, though MCX focuses on derivatives contracts while e-NAM facilitates spot auction-based trading.

Emerging players

• WayCool Foods: Indian food distribution and agri-tech platform managing farm-to-fork supply chain. Comparable to e-NAM in Indian agricultural value chain digitization, though WayCool focuses on downstream distribution while e-NAM focuses on upstream mandi trading.
• Ninjacart: India's largest B2B fresh produce supply chain platform connecting farmers directly to retailers. Comparable to e-NAM as both enable direct farmer-to-buyer agricultural transactions, though Ninjacart operates private supply chain while e-NAM operates government mandi network.
• DeHaat: Tech-enabled agricultural services platform offering farm inputs, advisory, and market linkages to Indian farmers. Comparable to e-NAM in serving Indian agricultural markets with digital infrastructure, though DeHaat focuses on farmer services while e-NAM focuses on mandi-based trading.
• AgroStar: Agri-tech platform providing farm inputs, advisory, and market access to Indian farmers via mobile. Comparable to e-NAM as both serve Indian agricultural ecosystem digitally, though AgroStar focuses on inputs and advisory while e-NAM focuses on commodity trading.
• Bijak: B2B agricultural commodity trading platform connecting farmers, traders, and buyers with credit and logistics services. Comparable to e-NAM as both facilitate agricultural commodity transactions digitally, though Bijak operates as a private sector platform while e-NAM is government-mandated.

Broad incumbents

• CME Group: World's largest derivatives marketplace offering agricultural commodity futures and options trading. Comparable to e-NAM as a major agricultural commodity trading platform, though CME operates as a private derivatives exchange while e-NAM is a government spot trading portal.
• AgMarkNet: Government of India's agricultural marketing information network providing daily price data from mandis nationwide. Comparable to e-NAM as both are government-run agricultural market infrastructure that integrate APMC mandi data, though AgMarkNet focuses on price dissemination while e-NAM enables trading.

Regional players

• StarAgri: Indian agri-services company offering warehouse management, commodity financing, and trading services. Comparable to e-NAM as both integrate with Indian agricultural warehousing and commodity ecosystems, with overlapping e-NWR warehouse-based trading functionality.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@e-NAMTutorials/playlists
• Xx.com/MarketEnam
• Facebookfacebook.com/NationalAgricultureMarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Agriculture Market