FIT Economia de Energia

What FIT Economia de Energia does

FIT Economia de Energia is a Brazilian privately held company that delivers distributed solar energy savings to consumers without requiring rooftop panel installation. The company operates shared solar plants (usinas solares) under Brazil's Lei 14.300/22 (Marco Legal da Geração Distribuída), allocating generated energy credits to enrolled customer accounts through the ANEEL-regulated framework. FIT assumes titularity of the customer's energy account and rebills them at a discount, producing up to 25% savings on the energy portion of the bill while availability and public-lighting charges remain with the distributor.

The platform is delivered as a 100% digital service: customers self-onboard via the website, submit an energy bill and ID, and digitally sign the adhesion term via ClickSign through WhatsApp. A mobile app supports ongoing account management, bill access, and 24/7 human support, and a 'Programa Indique e Ganhe' referral program incentivizes viral subscriber acquisition. The company serves residential, commercial, and rural customers with monthly consumption above R$250, across more than 4,000 Brazilian municipalities. Marketing leverages Instagram, blog content, and a strategic co-branded channel with Santander Brasil, under which FIT is marketed as 'FIT Energia uma empresa Santander'.

Revenue is generated through a recurring monthly subscription-style payment that replaces the customer's traditional utility bill with a lower FIT bill funded by the credit allocation from shared solar plants. The company is headquartered in Belo Horizonte, MG, operates with 251–500 employees, and reports no public funding rounds; its primary disclosed strategic relationship is with Santander Brasil, which functions as both branding and a customer-acquisition distribution channel rather than as a disclosed investor with quantified terms.

Name

FIT Economia de Energia

Legal name

FIT - Economia de Energia

Website

https://fitenergia.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Distributed Solar Energy Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ)

Keywords

• Distributed solar generation
• Shared solar energy
• Energy savings subscription
• Residential energy credits
• Renewable energy services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Energy Generation Service: Monthly subscription service where customers pay a FIT energy bill (lower than their original utility bill) in exchange for energy credits generated from shared solar plants. The service reduces energy costs by up to 25% compared to traditional utility rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FIT Economia de Energia operates shared solar power plants (usinas solares) that generate energy credits allocated to enrolled residential, commercial, and rural customers under Brazil's ANEEL-regulated distributed generation framework (Lei 14.300/22). Customers subscribe to the FIT service, transfer titularity of their energy accounts to FIT, and receive energy credits that reduce their electricity bills by up to 25% without installing rooftop solar panels. The end-to-end experience is delivered digitally, with FIT handling distributor registration, documentation, billing, and 24/7 support.

Product overview

FIT Economia de Energia operates as a unified solar energy sharing platform that connects customers to shared solar power plants, enabling savings of up to 25% on electricity bills. The core FIT Energia Service handles energy generation and credit distribution, while the FIT Energia App provides a 100% digital customer experience for account management. An additional Programa Indique e Ganhe referral program allows customers to earn bill credits by referring new clients. The company serves over 4,000 municipalities across Brazil, targeting both residential and commercial customers with monthly consumption above R$250.

Differentiator

Problem solved

Functional benefit

Products and services

• FIT Energia Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Santander BrasilcoreGTM or Marketing PartnerSantander bank has a strategic partnership with FIT Energia, with FIT described as 'FIT Energia uma empresa Santander' (FIT Energia, a Santander company). The bank provides a channel for customer acquisition through its platform, allowing bank customers to access FIT's solar energy savings service.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunrun: Largest US residential solar subscription and lease company; comparable business model (solar-as-a-service subscription without upfront installation cost), adapted to Brazilian distributed generation context.
• ENGIE Brasil: Large incumbent energy utility in Brazil with growing renewable generation portfolio; competes broadly for distributed solar customers and operates shared solar plants at scale.

Emerging players

• Solfácil: Brazilian solar financing marketplace and ecosystem that facilitates rooftop solar adoption; competes indirectly with FIT by offering an alternative path to bill savings through financed direct ownership.
• Portal Solar: Brazilian solar lead-generation and marketplace platform connecting consumers to installers; competes for the same customer base that might otherwise subscribe to FIT.

Direct peers

• Enerzee: Brazilian shared solar (geração distribuída compartilhada) provider selling energy credits via subscription model, directly comparable to FIT's consumer-facing distributed generation offering.
• Reverde: Brazilian distributed generation operator with shared solar plants serving residential and commercial customers via subscription-based energy credit model under ANEEL rules.
• Sunne: Brazilian solar-as-a-service startup that lets customers subscribe to solar energy credits without rooftop installation, competing head-to-head with FIT's no-installation model.
• Órigo Energia: Brazilian distributed solar generation company operating shared solar plants under the same Lei 14.300/22 framework; directly competes with FIT for residential and commercial subscribers seeking energy bill credits.

Regional players

• Aegea Saneamento (energy arm): Brazilian infrastructure group with distributed solar generation initiatives through partnerships; a regional competitor with overlapping customer base in concession areas.
• Vértice Energia: Brazilian commercial and industrial solar energy provider, including distributed generation and shared solar solutions, comparable to FIT's commercial customer offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fitenergiaoficial
• Facebookfacebook.com/economizeFIT
• LinkedInlinkedin.com/company/fitenergia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT Economia de Energia