What Le Galion does

Le Galion is a historic French perfume house founded in 1930 by Prince Murat and revived in 2014 after collapsing in 1980. The company manufactures and sells high-perfumery fragrances developed in laboratories in Grasse and produced in the south of France using traditional craftsmanship with natural, manually processed raw ingredients. Its current catalog spans roughly 30 perfumes across olfactory families including floral, chypre, citrus, leather, oriental, and fougère, with compositions attributed to historic perfumer Paul Vacher (acquired the house in 1935) and a roster of modern perfumers (Rodrigo Flores-Roux, Thomas Fontaine, Nicolas Beaulieu, Vanina Murraciole) who have re-edited and extended the collection since the 2020 relaunch.

The business operates on a direct-to-consumer model through a Shopify-powered e-commerce storefront at legalionparfums.com, with global shipping handled via Colissimo to France, EU, and international destinations. Pricing ranges from €5 for 2ml samples to €200 for 100ml bottles, with digital gift cards available in €20 to €200 denominations valid for three years. The house is operated by Aether Parfum SARL (a French private limited company headquartered at 18 Rue Sainte-Croix de la Bretonnerie, 75004 Paris) and employs 1-10 people. Distribution is exclusively direct — no wholesale, retail, or B2B channels are disclosed — and marketing relies on heritage storytelling through website content (Saga, Know How, Le Galion pages), Instagram (@legalionparis), and email newsletters. Le Galion's competitive positioning rests on the heritage of Paul Vacher's original formulations, the Pierre Dinand bottle design, and past associations with figures such as Ava Gardner and Marilyn Monroe, rather than on any disclosed technology, AI, or data capability.

Name

Le Galion

Legal name

AETHER PARFUM SARL

Website

https://legalionparfums.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Galion is a revived historic French perfume house (founded 1930) that manufactures and sells high-perfumery fragrances developed in Grasse and sold direct-to-consumer globally through its online boutique, serving discerning luxury fragrance consumers seeking authentic heritage perfumery.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Luxury perfumes
• Artisanal perfumery
• Fragrance manufacturing
• Natural essences
• Niche fragrances

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Perfume Sales: Direct e-commerce sales of luxury fragrances to consumers worldwide. Products include perfumes in various sizes and concentrations, sold as one-time purchases through the online boutique.
2. Gift Cards: Digital gift cards available in denominations of €20, €50, €100, €150, and €200, valid for three years after purchase. Gift cards are redeemable across the online boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Le Galion manufactures and sells luxury perfumes through a direct-to-consumer e-commerce boutique. The portfolio comprises roughly 31 fragrances spanning floral, chypre, citrus/fresh, woody, oriental, leather, and fougère olfactory families, developed in Grasse laboratories and manufactured in the south of France using traditional craftsmanship with natural, manually processed raw ingredients. Heritage re-editions (Sortilège, Snob, Bourrasque, Brumes) are sold alongside modern creations (Eau Folle, L'Astre) and gift cards.

Product overview

Le Galion is a historic French perfume house founded in 1930, specializing in high perfumery with a portfolio of 30 distinctive fragrance products. The collection spans multiple olfactory families including Floral (Sortilège, Snob, La Rose, Jasmin, Iris, Lily of the Valley, Tubéreuse, Tilleul, Tulipe, Champs de Mai), Chypre (Bourrasque, Chypre, Brumes), Citrus/Fresh (Cologne, Cologne Nocturne, Whip, Eau Noble, Essence Noble, Eau Folle), Woody (Vetyver), Leather (222, Aesthete, Cuir), Oriental (Ferveur, L'Âme Perdue, Sovereign), and Fougère (Special for Gentlemen, Sang Bleu). The house also offers a Gift Card product. Le Galion fragrances are developed in Grasse and manufactured in the south of France, using traditional craftsmanship with natural raw materials. The brand revival in 2020 celebrated the House's 90th anniversary with re-editions of greatest successes alongside new creations by renowned perfumers.

Differentiator

Problem solved

Functional benefit

Products and services

• 222 A sandalwood infusion with leathery and musky waves, originally one of the early Le Galion formulations discovered by Paul Vacher. Targeted at fragrance enthusiasts seeking classic masculine sandalwood-leather compositions.
• Aesthete Persian leather fragrance with mandarin, davana, saffron, incense, oud, guaiac wood, jasmine, sandalwood, and vanilla, paying homage to Paul Vacher's artistic sensibility. Aimed at niche fragrance consumers drawn to oud-leather profiles.
• Bourrasque An uncompromisingly chypre fragrance with citrus, spices, rose, osmanthus, strawberry, styrax, patchouli, oakmoss, and hyraceum, first composed by Paul Vacher in 1937-1938. Targeted at connoisseurs of classic chypre compositions.
• Brumes A sun, flowers and fruits fragrance with pineapple, raspberry, bergamot, jasmine, orange blossom, rose, cedarwood, patchouli, musk, and vanilla, composed by Paul Vacher in 1938. Targeted at collectors of historic French perfumery.
• Champs de Mai A fresh and timeless rose fragrance featuring Centifolia rose, peony, lily of the valley, apricot, red apple, and ambroxan with rosyfolia; one of Le Galion's founding-era creations. Aimed at rose-fragrance enthusiasts.
• Chypre A modern chypre with pink pepper, rose, jasmine, patchouli, musk, animalis base, and vetiver, dating back to Le Galion's 1930 founding by Prince Murat. Targeted at traditional chypre fragrance collectors.
• Cologne An ambiguous neroli fragrance featuring bitter orange, bergamot, lemon, juniper berry, angelica root, clary sage, honeysuckle, and galbanum, originally composed in 1967 and revisited in 2016 by Rodrigo Flores-Roux. Aimed at fans of refined neroli colognes.
• Cologne Nocturne A woody coolness fragrance with bergamot, lemon, rosewood, lavender, sage, rosemary, thyme, cedarwood, and patchouli, composed in 2016 as a companion to Cologne. Targeted at consumers seeking evening cologne with herbal-cool character.
• Cuir Muscle and skin leather fragrance with bergamot, elemi, leather, lily, ambergris, sandalwood, and musk, paying homage to Paul Vacher's landmark leathery fragrances including Diorling and Lanvin's Scandal. Targeted at leather-fragrance enthusiasts.
• Eau Folle A unisex contemporary eau fraîche launched in 2025 with 25% concentration (the highest ever for this olfactory family), featuring unbridled freshness from basil, wormwood, violet leaf, ginger, rosemary, geranium, lavandin, vetiver, patchouli, cedarwood, and olibanum. Targeted at consumers of modern niche fragrances.
• Eau Noble A unisex fragrance embracing two mindsets, featuring rhubarb, blood orange, reseda, mastic, ginger, geranium, pine, sandalwood, cypress, cedarwood, patchouli, and labdanum, created in 1972. Targeted at unisex-niche fragrance consumers.
• Esquive An integral musk fragrance exploring different routes musk can take in perfumery, with clean linen accord, pink pepper, cashmeran, leather, musk, ambrette, vetiver, and patchouli. Aimed at musk-fragrance enthusiasts.
• Essence Noble A sporty, citrus, chypre, and leathery fragrance with bergamot, lemon, mandarin, galbanum, lavender, sage, geranium, oakmoss, patchouli, cedarwood, and leather; the original 1972 Eau Noble formula renamed Essence Noble. Aimed at classic masculine-leaning fragrance consumers.
• Ferveur A monumental amber fragrance featuring bergamot, clary sage, myrtle, cypress, iris, rose, coriander, cinnamon leaf, vanilla, styrax, Tolu balsam, patchouli, vetiver, incense, and leather. Inspired by an imagined 1980s-era Paul Vacher creation. Targeted at oriental-amber fragrance enthusiasts.
• Iris A subtle soliflore featuring ambrette seed, mimosa, bergamot, lemon, orris, galbanum, lily, rose, cedarwood, musk, patchouli, and vanilla; one of Paul Vacher's 1937 soliflore creations. Aimed at iris-fragrance enthusiasts.
• Jasmin A lush floral soliflore with Guinea orange, cumin, cyclamen, jasmine (Chinese Sambac and Vintage Le Galion), Comores ylang-ylang, narcissus, lily, patchouli, vetiver, oak moss, and leather; one of Paul Vacher's 1937 soliflores. Targeted at jasmine-fragrance connoisseurs.
• L'Astre An incendiary floral fragrance featuring red ginger, clementine, cardamom, cinnamon, coriander, pimento berry, jasmine, ylang-ylang, tuberose, orange blossom, amber accord, vanilla, benzoin, tonka bean, and suede leather; a contemporary rewrite of Ava Gardner's personal perfume composed for her by Paul Vacher in the 1950s, launched in 2023 with the Estate of Ava Gardner. Targeted at collectors of celebrity-perfume and heritage-fragrance narratives.
• La Rose An exceptional rose fragrance with bergamot, violet leaf, rose, ylang-ylang, water peach, lily, patchouli, cedarwood, musk, and vanilla; created in 1950 using a rose from the garden of Le Galion's private Neuilly mansion. Aimed at premium rose-fragrance consumers.
• Lily of the Valley A green spring fragrance with lily of the valley, rose, jasmine, musk, and ambrox, composed in 1948 to symbolize rebirth after the war. Targeted at floral-green fragrance consumers.
• L'Âme Perdue A madly vanilla fragrance with green mandarin, cardamom, coriander seeds, white pepper, datura, jasmine, rose, broom, ylang-ylang, lily, clove, cinnamon, plum, vanilla, patchouli, amber, benzoin, peru balsam, honey, and oakmoss; inspired by Paul Vacher's 1928 'Lost Soul' creation for Lanvin. Aimed at vanilla-oriental fragrance consumers.
• Sang Bleu An elite fougère reviving an unfinished Paul Vacher formula from the early 1970s, featuring bergamot, pink pepper, galbanum, lavandin, geranium, jasmine, patchouli, leather, and musk. Targeted at fougère enthusiasts.
• Snob An unapproachable bouquet fragrance with green apple, mandarin, bergamot, saffron, rose, jasmine, orange blossom, iris, sandalwood, cedarwood, and musk; created in 1952. Targeted at consumers of classic vintage French perfumery.
• Sortilège A ravishing aldehydic floral featuring more than 80 natural essences including aldehydes, lilac, lily-of-the-valley, ylang-ylang, jasmine, mimosa, rose, narcissus, iris, sandalwood, musk, amber, vetiver, and labdanum; created in 1936 as a tribute to the extravagance of the roaring twenties and historically associated with Ava Gardner and Marilyn Monroe. Targeted at collectors of heritage French perfumery.
• Sovereign A rose, oud, and amber fragrance featuring black peppercorn, pink peppercorn, rose, iris, myrrh, oud, patchouli, cedarwood, and guaiac wood. Targeted at consumers of oud-rose niche perfumery.
• Special for Gentlemen A seductive fougère with bergamot, lemon, lavender, galbanum, cinnamon, cistus, patchouli, opoponax, vanilla, castoreum, and oakmoss; created in 1947 as Paul Vacher's first masculine fragrance. Targeted at classic masculine fougère fragrance consumers.
• Tilleul A floral nectar fragrance with linden accord, honey, ambrox, and musks; paying tribute to the linden tree in Le Galion's private hotel garden in Neuilly. Targeted at floral-honey fragrance consumers.
• Tubéreuse A sunset bloom soliflore with mandarin, galbanum, pink pepper, pear, tuberose, rose, orange blossom, raspberry, cedarwood, amber, and musk; part of the 1937 floral trilogy alongside Iris and Jasmin. Targeted at tuberose-fragrance consumers.
• Tulipe A sepia floral with tulip, acacia flower, galbanum, jasmine, ylang-ylang, narcissus, iris, musk, and cedarwood; a new 2020 creation by Thomas Fontaine for Le Galion's 90th-anniversary collection. Targeted at niche-floral fragrance consumers.
• Vetyver A raw wood fragrance with black pepper, violet leaf, turmeric roots and leaves, mastic, vetiver, and cedar; launched in 1968 and revisited in 2021 by Nicolas Beaulieu through the lens of sustainable development. Targeted at vetiver-woody fragrance consumers.
• Whip A citrus burst of freshness featuring lemon, Calabrian bergamot, tarragon, lavender, cardamom, jasmine, violet, iris, galbanum, oak moss, vetiver, and patchouli; created in 1953 by Paul Vacher as one of the first eaux fraîches compositions. Targeted at consumers of vintage citrus colognes.
• Gift Card A digital gift voucher redeemable across Le Galion's online boutique, available in denominations of €20, €50, €100, €150, and €200 and valid for three years after purchase. Aimed at gifting consumers and brand newcomers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Estate of Ava GardnercoreStrategic or Co-development Partner · 1 January 2023Collaboration with the Estate of Ava Gardner and her heirs who provided access to archives for the L'Astre fragrance launch in 2023, capturing the brilliance of the 20th-century actress who was Paul Vacher's muse.
• Pierre DinandcoreTechnology or Integration · 1 January 1972Pierre Dinand crafted the iconic Le Galion bottle design in 1972. In 2022, his grandson Jules Dinand collaborated on a revival of the bottle design, marking 50 years since the original.
• Jean DessèsminorStrategic or Co-development Partner · 1 January 1962Paul Vacher created two fragrances for Jean Dessès: Celui and Kalispera in 1962.
• Christian DiorcoreStrategic or Co-development Partner · 1 January 1946Paul Vacher created Miss Dior in 1946 for Serge Heftler-Louiche and Christian Dior. In 1963, he created Diorling. Le Galion also supplied raw materials (jasmine, rose, neroli) to Parfums Christian Dior and produced concentrated formulas for their fragrances.
• LanvincoreStrategic or Co-development Partner · 1 January 1927Paul Vacher co-created Arpège with Andre Fraysse for Lanvin's perfume launch in 1927, and also created Rumeur and Scandal for Lanvin before branching out on his own.
• Aether Parfum SARLcoreOthersAether Parfum SARL operates Le Galion brand, with headquarters at 18 Rue Sainte-Croix de la Bretonnerie, 75004 Paris, France. VAT: FR 35 512 743 204.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Diptyque: Paris-based luxury fragrance and home scent brand with a heritage aesthetic and similar price points. Comparable as a French-founded, design-led luxury scent house operating DTC and through luxury retail.
• Le Labo: Niche/luxury fragrance house (now owned by Estée Lauder) known for hand-blended scents, cult brand storytelling, and DTC-plus-flagships distribution. Comparable customer profile and price band; broader scale.
• Atelier Cologne: Luxury niche fragrance house specializing in concentrated colognes (eaux de parfum) with a French heritage story. Comparable positioning around artisanal perfumery and high-concentration formats.
• Frederic Malle: Luxury niche perfume house publishing fragrances by named perfumers, sold DTC and through luxury department stores. Highly comparable niche positioning, perfumer-driven model, and French heritage narrative.
• Maison Francis Kurkdjian: Paris-based luxury niche fragrance house founded by perfumer Francis Kurkdjian, selling high-end eaux de parfum through DTC and select luxury retail. Directly comparable to Le Galion as a perfumer-led French niche house with similar price points, storytelling, and Grasse-adjacent production.
• Memo Paris: Paris-based luxury niche fragrance house with travel-inspired storytelling, high price points, and DTC-plus-selective-retail distribution. Directly comparable niche luxury positioning.
• Penhaligon's: Heritage British perfume house with a long archive of iconic fragrances and luxury positioning. Comparable as a heritage-led niche/prestige fragrance brand leveraging a back-catalog and storytelling.
• Xerjoff: Italian luxury niche fragrance house using high-grade natural raw materials and ornate bottles. Comparable as a high-price-point niche perfumery leveraging craftsmanship and luxury aesthetic.
• Serge Lutens: Paris-based luxury niche fragrance brand with strong auteur-perfumer identity and editorial storytelling. Comparable as a French niche house leaning on a single perfumer's vision and high unit prices.
• Miller Harris: London-based niche perfumery with a perfumer-led identity and luxury positioning. Comparable as a perfumer-driven niche fragrance house selling at premium prices through DTC and select retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/legalionparis
• Xx.com/LeGalionParfum
• Facebookfacebook.com/legalion.parfumeur
• LinkedInlinkedin.com/company/aetherparfum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Galion