Mathnasium

What Mathnasium does

Mathnasium is a privately held K-12 math-only education company operating through a franchise model. Founded in late 2002 in Los Angeles by Peter Markovitz, David Ullendorff, and Chief Instructional Officer Larry Martinek, the company has grown to over 1,200 learning centers across nine countries on five continents and has served more than one million parents. The business is structured around Mathnasium Franchisor LLC, with individual centers independently owned and operated by franchisees. The company's core offering is built on the proprietary Mathnasium Method™, a trademarked teaching framework that combines personalized learning plans with five teaching modalities (mental, visual, verbal, tactile, written) and Socratic questioning. The curriculum follows a Number Sense Development Framework with progressive levels before advancing to Algebra and higher math disciplines, and is delivered face-to-face in centers rather than through recorded content. All learning occurs during sessions, with no homework assigned.

Mathnasium distributes its offering through two channels: in-center learning at over 1,200 franchise-owned physical centers, and Mathnasium@home, a live, face-to-face online tutoring platform using the same curriculum and instructors. The product portfolio is segmented by student need state into Catch Up, Keep Up, and Get Ahead programs, supplemented by grade-specific modules (Early Childhood ages 4-6, Elementary, Middle School, High School), add-on courses (Math Facts/Numerical Fluency, SAT & ACT Test Prep), and seasonal offerings (Summer Math Programs). Math Homework Help is included as a feature within sessions. Customer acquisition relies on local-center marketing, word-of-mouth referrals, organic search via the center-locator website, and partnerships with over 1,000 Parent-Teacher Associations.

The revenue model is a recurring subscription structure: parents pay a flat enrollment fee for the program with students attending 2-3 sessions per week, similar to a gym membership. Pricing varies by program and geographic area and is set by individual franchisees, so specific pricing is not publicly disclosed. Disclosed customer outcomes include 94% of parents reporting improvement in their child's math skills and understanding, 93% reporting improved attitude toward math, 90% reporting grade improvement, and a 42% average improvement after 4-16 weeks of attendance. The company has remained privately held since founding, with no publicly disclosed acquisitions, IPO, private equity investment, or leadership transitions beyond the founding team.

Name

Mathnasium

Legal name

Mathnasium Franchisor LLC

Website

https://mathnasium.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Mathnasium is a privately held K-12 math-only education franchise operating over 1,200 learning centers across nine countries, delivering its proprietary Mathnasium Method™ via in-center and online instruction to over one million parents served.

Ownership category

akta.pro rank

Product category

Supplemental Math Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Learning Centers (Small-Group) (EDANAHAE)

akta.pro secondary industries

Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA), Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)

Keywords

• Math tutoring services
• Supplemental math education
• K-12 math learning
• Franchise tutoring centers
• Math test preparation

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Enrollment Fees (Franchise Model): Flat enrollment fee for the program with students attending regularly, similar to a gym membership model. Pricing varies by program and geographic area. Franchisee-owned centers set local pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mathnasium delivers supplemental K-12 math tutoring through a global franchise network of more than 1,200 learning centers and live online sessions, all built on the proprietary Mathnasium Method™. Each enrolled student receives an assessment-driven personalized learning plan and face-to-face instruction delivered by trained instructors using five teaching modalities (mental, visual, verbal, tactile, written) and Socratic Questioning techniques. Programs span Catch Up, Keep Up, Get Ahead, Math Facts fluency, SAT/ACT Test Prep, Summer programs, and grade-specific tutoring from Early Childhood through High School.

Product overview

Mathnasium is a math-only K-12 education company operating over 1,200 learning centers worldwide, offering a unified platform centered on its proprietary Mathnasium Method™. The core offering combines In-Center Learning and Mathnasium@home (online tutoring), supported by specialized programs including Catch Up, Keep Up, and Get Ahead for different student needs. Additional modules include grade-specific tutoring (Early Childhood, Elementary, Middle, and High School), Math Facts/Numerical Fluency courses, SAT & ACT Test Prep, Summer Math Programs, and Homework Help. All programs utilize the same personalized learning approach with trained instructors providing face-to-face instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Center Learning Face-to-face math instruction at over 1,200 physical learning centers worldwide, where students work with trained instructors in a supportive group setting using the proprietary Mathnasium Method™ and personalized learning plans. Designed for K-12 students of all skill levels.
• Mathnasium@home (Online Tutoring) Live, face-to-face online math tutoring delivered by certified Mathnasium instructors using the same curriculum and methodology as in-center sessions, providing flexible access from anywhere with internet access. Designed for K-12 students whose families prefer or require remote instruction.
• Catch Up Program Personalized tutoring program for K-12 students struggling in math, identifying learning gaps through diagnostic assessment and building confidence through targeted face-to-face instruction using the Mathnasium Method™.
• Keep Up Program Tutoring program helping capable K-12 students excel in their current math class, build deeper understanding of taught material, fill gaps as they appear, and develop independence and confidence.
• Get Ahead Program Advanced math tutoring for high-performing K-12 students seeking enrichment beyond their current grade level, preparing for top schools, advanced placement tests, and STEM careers.
• Math Facts / Numerical Fluency Course 3-month introductory course for children in grades 1-4 focusing on addition & subtraction or multiplication & division mastery, building essential math-fact fluency as a foundation for higher math.
• SAT & ACT Test Prep 3-month test preparation course (2 sessions per week) for high school students focusing on math skills, problem-solving strategies, and test-taking tips for SAT and ACT exams, using Mathnasium's proprietary test prep materials.
• Summer Math Programs Seasonal math programs designed to prevent summer learning loss, offered in-center and online with flexible scheduling and STEM-based activities for K-12 students during summer months.
• Early Childhood Math Tutoring Math tutoring for children ages 4-6 focusing on critical thinking, problem-solving, number sense development, and pre-math school readiness using the Mathnasium Method™.
• Elementary School Math Tutoring Math tutoring for K-5 students covering addition, subtraction, multiplication, division, fractions, decimals, and percents with personalized learning plans delivered via the Mathnasium Method™.
• Middle School Math Tutoring Math tutoring for grades 6-8 covering rational numbers, pre-algebra, equations, expressions, fractions, and standardized test preparation using the Mathnasium Method™.
• High School Math Tutoring Comprehensive math tutoring for grades 9-12 covering Algebra I, Geometry, Algebra II, Trigonometry, Pre-Calculus, and college preparation using the Mathnasium Method™.

Quantifiable outcome

• 94% of parents report improvement in child's math skills and understanding
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Varsity Tutors (Nerdy): Varsity Tutors (a Nerdy brand) is an online tutoring marketplace offering live one-on-one math instruction and test prep. It competes with Mathnasium@home in the live online math tutoring segment and aggregates high-quality tutors at scale.
• Carnegie Learning: Carnegie Learning provides adaptive math software (MATHia) and curriculum for K-12 schools and districts. It is a math-specialist competitor but focuses on school-delivered instruction and software rather than consumer tutoring centers.
• Wyzant: Wyzant is an online marketplace connecting students with private math tutors. It competes for price-sensitive families seeking one-on-one math tutoring, particularly online, where Mathnasium@home also operates.

Direct peers

• Huntington Learning Center: Huntington is a tutoring and test prep franchise providing in-center instruction for K-12 students, including dedicated math programs. It competes head-to-head with Mathnasium in the franchise-based supplemental education category.
• Club Z! Tutoring: Club Z! is an in-home and online tutoring franchise serving K-12 and adult learners with math as a core offering. It competes with Mathnasium for franchisees and for parent-driven tutoring dollars.
• Tutor Doctor: Tutor Doctor is a one-on-one in-home tutoring franchise offering personalized math support among other subjects. It competes with Mathnasium for the same parent demographic seeking supplemental math instruction, though its delivery model is individual rather than small-group.
• Kumon: Kumon is the largest global math (and reading) supplemental-education franchise, with thousands of centers worldwide. It is Mathnasium's most direct franchise format competitor in math-only small-group learning centers serving K-12.
• Sylvan Learning: Sylvan Learning is a multi-subject tutoring franchise offering personalized K-12 instruction including math, reading, writing, and test prep. It directly competes with Mathnasium for the same family demographic and franchise operator profile.

Broad incumbents

• The Princeton Review: The Princeton Review is a long-established test prep and tutoring provider with strong SAT/ACT prep offerings. It directly competes with Mathnasium's SAT/ACT Test Prep module and is a broader incumbent in the college-admissions tutoring category.
• Imagine Learning: Imagine Learning is a large supplemental education provider offering digital math, literacy, and assessment products primarily to schools and districts. It is a broader incumbent in K-12 supplemental math, focused on school contracts rather than consumer tutoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mathnasium
• LinkedInlinkedin.com/company/mathnasium--the-math-learning-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mathnasium