Imoti.net
Imoti.net is a Bulgarian online real estate marketplace operated by Investor.BG AD since 2000, connecting individual buyers and sellers with 35+ partner real estate agencies across Bulgaria and 20+ international markets through a web platform with XML-based listing automation.
- Company typePrivate
- Founded2000
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Imoti.net does
Imoti.net is a Bulgarian online real estate marketplace operated by Investor.BG AD (Инвестор.БГ АД), a diversified Bulgarian media company, and has been active since 2000. The platform aggregates property listings for sale, rent, vacation stays, and auctions across all major Bulgarian cities and 20+ international markets, connecting individual property buyers and sellers with a network of 35+ real estate agencies including premium brands such as BULGARIA SOTHEBY'S INTERNATIONAL REALTY, Barnes Bulgaria, Luximmo, and SUPRIMMO. The platform supports both Bulgarian and English languages through city-specific SEO-optimized subdomains and serves individual consumers seeking direct peer-to-peer transactions as well as professional agencies requiring bulk inventory management.
The underlying technology is a web-based classifieds platform built around XML-based automated listing import, allowing agencies using third-party real estate management software (Estate Assistant, Estate+, MaxEstates) to programmatically publish and synchronize property inventory. Core platform features include geolocation-based property discovery, saved-search email notifications, a user account system, and specialized modules for new buildings, off-plan properties, court-mandated auctions, and average price analytics. The platform reports 149,568+ daily property searches, 3,362+ new listings per day, and 398,274+ daily listing views.
The business model combines per-listing transaction fees, premium placement subscriptions (Top, Featured, Focus positions), and a prepaid virtual account system that agencies fund to automate listing activation. Multi-year contracts and cross-promotion through the Investor Media Group portfolio (Investor.bg, Dnes.bg, Bloombergtv.bg, Bulgaria On Air) support distribution at low marginal cost. Revenue is not publicly disclosed; the company is privately held within Investor.BG AD with no documented funding rounds, acquisitions, or significant leadership changes since founding.
Imoti.net firmographics
Firmographics- Name
- Imoti.net
- Legal name
- Инвестор.БГ АД
- Website
- https://imoti.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imoti.net is a Bulgarian online real estate marketplace operated by Investor.BG AD since 2000, connecting individual buyers and sellers with 35+ partner real estate agencies across Bulgaria and 20+ international markets through a web platform with XML-based listing automation.
- Ownership category
- akta.pro rank
Imoti.net industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Imoti.net is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Imoti.net business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Paid Listing Publishing: Real estate agencies and brokers pay to publish property listings across different categories on the platform.
- Premium Listing Activation: Agencies pay to activate listings for desired time periods and special status placement (Top, Featured, Focus positions).
- Virtual Account System: Agencies maintain virtual account balances for automated listing activation and management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Listing Publishing |
| Subscription | Multi-year contract | Premium/Featured Placement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Imoti.net product offering
Product offeringCore offering
Imoti.net is an online real estate marketplace that connects property buyers, sellers, and licensed real estate agencies in Bulgaria (and selected international markets). It enables free browsing of residential and commercial listings spanning sales, rentals, auctions, new buildings, and properties under construction, while agencies and private sellers publish listings against paid publishing fees and optional premium placement subscriptions.
Product overview
Imoti.net is a Bulgarian real estate classifieds platform operating as a marketplace that connects property buyers, sellers, and renters with real estate agencies. The core product is the property listings platform supporting sales, rentals, and vacation stays, augmented by specialized sub-products including new buildings, properties under construction, and auctions. Additional modules include automated XML-based listing import for agencies using third-party software, a real estate agencies directory, market analytics (average prices), and a news/publications section. The platform supports both Bulgarian and international properties across multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Imoti.net Property Listings Marketplace
- New Buildings Directory (Novo Stroitelstvo)
Quantifiable outcome
- 149,568 property searches in 24 hours
- +2 more outcomes
Companies that use Imoti.net
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Imoti.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Imoti.net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Investor.BG ADcoreParent company and media network partner. Investor.BG AD (Инвестор.БГ АД) owns and operates Imoti.net since 2000, providing the media partnership and brand backing. The company also links to Investor.bg (financial news), Dnes.bg (news portal), and other Bulgarian media websites.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Imoti.net competitors and assessment
Company assessmentDirect peers
- Homes.bg: Bulgarian real estate listings portal offering property search and agency listings across residential and commercial segments, directly competing with Imoti.net for Bulgarian agency supply and consumer traffic.
- OLX Bulgaria: Generalist classifieds platform with a sizable real estate category in Bulgaria; competes for individual private listings and small agency accounts that might otherwise list on Imoti.net.
- Bazar.bg: Major Bulgarian online classifieds platform with a strong real estate vertical, part of the broader OLX family of classifieds sites; competes with Imoti.net for both listing supply and consumer property search queries in Bulgaria.
- Imot.bg: Bulgaria's other leading real estate classifieds portal with comparable listings, agency partnerships, and target audience of Bulgarian property buyers, sellers, and agencies. The most direct head-to-head competitor in the same product category and geography.
Broad incumbents
- Idealista: Leading Southern European real estate portal operating in Spain, Portugal, and Italy with a broader international portal strategy. Comparable in business model and listings scale, and a potential CEE expansion threat to Imoti.net.
- Zillow: Largest US real estate marketplace with a portal-plus-media business model. Comparable in marketplace dynamics and SEO-driven traffic strategy; a strategic threat as Zillow-group ventures expand internationally.
- Rightmove: UK's largest property portal with a similar pay-for-premium-placement revenue model and agency partner network. Useful comp for monetization structure and platform economics in a more mature market.
- Immobilienscout24: Germany's leading real estate platform with subscription and premium listing tiers analogous to Imoti.net's paid publishing and premium placement products. Strong comp for revenue model and partner dynamics.
- PropertyFinder: Leading real estate portal in the UAE and broader MENA region with premium listing products similar to Imoti.net's Top/Featured placements, and a relevant comp for international expansion strategy into Imoti.net's covered markets like Dubai.
Regional players
- Realto: Regional Bulgarian real estate platform focused on a narrower set of cities/properties, providing a useful comp on niche positioning versus Imoti.net's broader city-and-international coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Imoti.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imoti.net leadership team
Management profileNumber of profiles
Imoti.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imoti.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imoti.net
What does Imoti.net do?
Imoti.net is an online real estate marketplace that connects property buyers, sellers, and licensed real estate agencies in Bulgaria (and selected international markets). It enables free browsing of residential and commercial listings spanning sales, rentals, auctions, new buildings, and properties under construction, while agencies and private sellers publish listings against paid publishing fees and optional premium placement subscriptions.
Is Imoti.net a public or private company?
Imoti.net is a private company. It is classified as corporate owned and is currently operating.
When was Imoti.net founded?
Imoti.net was founded in 2000. It employs 11 to 50 people.
Where is Imoti.net based?
Imoti.net is headquartered in Sofia, Bulgaria, in the Europe region.
How does Imoti.net make money?
Three revenue lines are on record. Paid Listing Publishing is the primary driver. The others are premium Listing Activation and virtual Account System.
Who are Imoti.net's main competitors?
Direct peers on record are Homes.bg, OLX Bulgaria, Bazar.bg and Imot.bg. Broad incumbents are Idealista, Zillow, Rightmove, Immobilienscout24 and PropertyFinder. Realto is listed as a regional player.
Does Imoti.net have an API?
No public API is recorded for Imoti.net.
What industry is Imoti.net in?
Imoti.net's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 531210 and its SIC code is 6531.