Ketone Labs

What Ketone Labs does

Ketone Labs (legal entity: BHB Labs) is a privately held bioidentical ketone ingredient company headquartered in Evansville, Indiana. Its core asset is goBHB, a patented beta-hydroxybutyrate (BHB) ketone body produced through natural fermentation, marketed as enabling a "Dual Fuel" metabolic state in which the body can use glucose and ketones simultaneously. The company operates an asset-light B2B ingredient model: it licenses goBHB to consumer brands and formulators, provides formulation support and enantiomeric ratio (D-BHB vs L-BHB) customization, and relies on a network of 75 collaborating Ph.D.'s and a Science Board for R&D. Commercial reach is broad — goBHB-containing finished products are sold through Target, Walmart, Kroger, Costco, Walgreens, GNC, Vitamin Shoppe, Amazon, and other major US retailers, with over 300 million cumulative doses sold.

The business model is a mix of B2B ingredient sales and collaborative formulation services, with quote-based pricing under multi-year contracts and no publicly disclosed consumer pricing. Beyond core sports nutrition and hydration applications, Ketone Labs is actively extending goBHB into adjacent verticals — pet health (K-9 Thrive), gaming (Gamers Edge), GLP-1 / semaglutide support, kidney health (KetoCitra), and longevity — and has secured high-profile brand partnerships including Conor McGregor's MAC Energy and Flow Health Science's Klario (winner of Best Health Innovation at the World Food Innovation Awards 2026). Defensive moats include 225 total patents licensed through AGS (48 US granted, 26 US pending, 42 foreign granted, 109 foreign pending), Self-Approved GRAS plus FDA GRAS notification, and clinical evidence documenting weight loss, fat loss, anxiety reduction, and cognitive performance outcomes. The company employs 1–10 people directly, indicating outsourced manufacturing and a lean operating structure.

Name

Ketone Labs

Legal name

BHB Labs

Website

https://ketonelabs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ketone Labs is a private B2B ingredient company that licenses its patented goBHB bioidentical ketone technology and formulation support to consumer brands in sports nutrition, hydration, longevity, gaming, and pet health, with finished products distributed across major US retailers.

Ownership category

akta.pro rank

Product category

Bioactive Nutritional Ingredients

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193)

akta.pro primary industry

Starches & Grain Derivatives Manufacturing (cornstarch, maltodextrin, glucose solids) (AFAKABAG)

akta.pro secondary industries

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Bioidentical ketone ingredients
• BHB supplements
• Metabolic nutrition
• Functional food ingredients
• Ketone fermentation

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Ingredient Sales (B2B): Ketone Labs sells goBHB as a B2B ingredient to consumer product brands and manufacturers. Brands incorporating goBHB pay for the ingredient to be embedded into their finished products (beverages, supplements, functional foods). Revenue is generated through ingredient pricing, formulation services, and licensing of the proprietary goBHB technology.
2. Formulation and Development Services: The company positions itself as an extension of the customer's team, providing formulation expertise and product development support to help brands create breakthrough ketone-powered solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ketone Labs manufactures and supplies goBHB, a patented bio-identical beta-hydroxybutyrate (BHB) ketone ingredient produced through a proprietary natural fermentation process. The company sells this B2B ingredient to consumer product brands and manufacturers for incorporation into sports nutrition, wellness beverages, supplements, and functional foods. They also provide formulation expertise and product development support as an extension of their customers' teams, enabling "Dual Fuel" metabolic capability (simultaneous use of glucose and ketones) in finished consumer products.

Product overview

Ketone Labs operates as both a BHB ingredient supplier (goBHB) and consumer product company. goBHB is the core platform technology—a bio-identical ketone ingredient produced via patented natural fermentation—sold to manufacturers for incorporation into sports nutrition, wellness beverages, and functional foods. The company also develops and markets its own consumer products including KetoCitra (kidney health) and MAC Energy (Conor McGregor partnership). The goBHB technology enables 'Dual Fuel' metabolic capability. Product lines span human performance, longevity, pet health, and specific health applications like semaglutide support. The company holds extensive IP protection (225 total patents) licensed from AGS and has achieved GRAS status.

Differentiator

Problem solved

Functional benefit

Brands

• goBHB: A revolutionary ketone ingredient (beta-hydroxybutyrate) that delivers metabolic 'dual-fuel' energy. goBHB is a bio-identical and perfected form of BHB produced through a patented natural fermentation process.
• KetoCitra

Products and services

• goBHB (Beta-Hydroxybutyrate Ingredient) Flagship bio-identical BHB (beta-hydroxybutyrate) ketone ingredient produced through a patented natural fermentation process. Sold B2B to consumer product brands for incorporation into beverages, supplements, functional foods, and sports nutrition products. Enables "Dual Fuel" metabolic capability allowing the body to use glucose and ketones simultaneously for cellular energy.
• KetoCitra Consumer-facing ketone-based product formulated to support kidney health. Customer testimonials indicate measurable improvements in GFR and creatinine markers among users (Tera, Christian, Delman). Used in conjunction with the Ren.Nu lifestyle program.
• MAC Energy Ketone-powered energy drink launched in partnership with Conor McGregor, bringing goBHB ketone technology to mainstream consumer beverage markets. Branded product powered by Ketone Labs' goBHB ingredient.
• Intellectual Property Platform (goBHB IP) Licensed IP platform from AGS providing brand customers with patent protection around the goBHB ketone ingredient. Comprises 225 total patents covering composition, formulation, and applications of BHB. Provides regulatory and competitive moat for partner brands.
• Dual Fuel Performance Stack Performance nutrition product line built on goBHB, formulated to enable dual-fuel metabolic benefits during workouts. Targeted at athletes, fitness enthusiasts, and active consumers seeking enhanced performance and recovery.
• K-9 Thrive goBHB-based product formulation targeting pet health and wellness. Applies the dual-fuel metabolic benefits of ketones to canine (and related) nutritional products.
• Gamers Edge goBHB-based product formulation targeting competitive and casual gamers. Designed to deliver sustained energy and cognitive focus during long sedentary screen sessions without stimulant jitters.
• goBHB Electrolytes Hydration-focused formulation combining goBHB with a full spectrum of electrolytes to support hydration, energy metabolism, and recovery across performance and consumer applications.
• Semaglutide Support goBHB-based formulation designed to support individuals using semaglutide medications, addressing energy, muscle preservation, and metabolic support during weight management therapy.

Quantifiable outcome

• BHB Ketones group lost 106% more weight and 159% more fat than Placebo group
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Conor McGregor / MAC EnergyflagshipGTM or Marketing Partner · 1 January 2026Conor McGregor, professional MMA fighter and entrepreneur, has launched MAC Energy, a ketone-powered energy drink. McGregor represents a high-profile partnership bringing ketone technology to mainstream consumer markets through his athletic brand and celebrity endorsement.
• AGS (Intellectual Property)coreTechnology or IntegrationAGS has licensed their extensive BHB IP Platform to Ketone Labs to protect goBHB customers. This includes 225 total patents (48 US granted, 26 US pending, 42 foreign granted, 109 foreign pending). AGS has spent millions creating a comprehensive BHB IP portfolio that they protect and defend.
• Flow Health Science / KlariocoreGTM or Marketing PartnerFlow Health Science celebrated a win at World Food Innovation Awards 2026 for Klario, a product powered by Ketone Labs technology, demonstrating successful brand partnership in the functional food/beverage space.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Ketones: Real Ketones markets proprietary BHB/sodium-BHB formulations for athletes and general health. It sells both as a finished consumer supplement and to brand partners, overlapping with goBHB's B2B ingredient positioning.
• IQ Mixology (Ketone-IQ): IQ Mixology markets Ketone-IQ functional beverages formulated with BHB salts at retail. It operates as both a brand and effectively an ingredient-led beverage company, comparable to Ketone Labs' partnership products such as MAC Energy and KetoCitra.
• Compound Solutions (Tongo): Compound Solutions is a B2B ingredient supplier that produces and distributes Tongo, a competing BHB-based ketone ingredient. It overlaps directly with Ketone Labs on goBHB-style B2B ingredient sales to food, beverage, and supplement brands, making it the closest functional comp.
• TdeltaS: TdeltaS is an Oxford University spinout that developed the first ketone ester technology for exogenous ketone delivery. Although it uses an ester rather than a salt-based BHB, it targets the same metabolic-energy application space and sells into research and consumer health channels alongside Ketone Labs.

Broad incumbents

• Perfect Keto: Perfect Keto is a keto-focused CPG brand selling MCT oils, exogenous ketones, and keto snacks primarily through e-commerce. It competes for the same keto/better-for-you consumer wallet that goBHB-enabled brands target.
• Nestlé Health Science: Nestlé Health Science is a major functional and medical nutrition ingredient business with deep retail and clinical partnerships. It is a broad incumbent capable of entering the bioactive ketone ingredient space and competes for the same functional food and beverage customers.
• Prüvit: Prüvit is one of the largest exogenous ketone consumer brands, distributing Keto//Os and related BHB-based drinks through a MLM-style model. It is a broad incumbent competing for the same end-consumer ketone demand that downstream goBHB customers serve.
• H.V.M.N. H.V.M.N. (Health Via Modern Nutrition) is a ketone-focused CPG brand that markets Ketone.One and related exogenous ketone products directly to consumers and athletes. It is a broader-market incumbent in the same exogenous ketone category but sells finished products rather than the underlying ingredient.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goBHB
• Instagraminstagram.com/ketonelabs
• LinkedInlinkedin.com/company/ketone-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketone Labs