What Prüvit does

Prüvit (legal entity Pruvit Ventures, Inc.) is a Texas-based, direct-to-consumer ketone supplement company founded in 2015, operating globally with shipping to 45+ countries/regions. Its portfolio centers on exogenous ketone supplements built around patented, bio-identical Pure Therapeutic Ketones® produced via a natural fermentation process — a technical differentiator the company claims is unique among exogenous ketone products. Core SKUs include the flagship K_1 line ($79+), KETO//OS NAT® sachets ($139 per flavor), MITO//PLEX® electrolytes ($55), and KETO//KREME® ($89), with bundled packages (Accelerator, Dual, Starter, Better Bundle) offering 10–40% discounts to drive higher average order value.

The business operates an asset-light, partner-driven go-to-market: products are sold through the company's own Shopify-based e-commerce storefront and through a multi-level partner/membership program that pays commissions for referrals. Marketing relies on heavy social media presence (Facebook, X, Instagram, YouTube, TikTok), content marketing via blog and Prüvit TV, email/SMS, and mobile apps (Prüvit Pulse, P.ED). Customer segments span health-conscious consumers, fitness enthusiasts/athletes, and ketogenic-diet followers, with use cases including energy, mental focus, sleep, weight management, and athletic performance. The company reports over 2 billion servings sold worldwide and maintains a small headcount of 11-50 employees, consistent with the partner-distributed sales model.

In March 2025, Herbalife Ltd. (NYSE: HLF) entered a binding MOU to acquire 100% of Pruvit Ventures, Inc. as part of a series of acquisitions totaling approximately $25-30 million (also including Pro2col Health and a 51% stake in Link BioSciences), expected to close in Q2 2025. The deal positions Prüvit as Herbalife's ketone supplement platform and provides access to Herbalife's global independent distributor network. Prior to the Herbalife deal, Prüvit had pursued a 2021 merger with Sunbasket to form PSB Holdings (which did not close), and received a $7.5M investment from Cristiano Ronaldo via Herbalife's HBL Pro2col platform.

Name

Prüvit

Legal name

Pruvit Ventures, Inc.

Website

https://pruvitnow.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Prüvit is a Texas-based, direct-to-consumer ketone supplement company selling bio-identical exogenous ketones (K_1, KETO//OS NAT) plus electrolytes and support products globally via its e-commerce storefront and partner/membership referral program, serving health-conscious, fitness, and ketogenic-diet consumers across 45+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Ketone supplements
• Exogenous ketones
• Wellness products
• Electrolyte supplements
• Nutritional supplements

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct product sales: Direct-to-consumer sales of ketone supplements, electrolytes, and support products through e-commerce. Products are sold in various formats including single items, variety packs, and bundled packages with discounts up to 40%.
2. Partner/Membership program: Revenue generated through a multi-level partner program where members can earn commissions by referring others, with tiered benefits including product discounts and incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Prüvit manufactures and sells exogenous ketone supplements and related wellness products directly to consumers through its own e-commerce website. Its core product line centers on bio-identical Pure Therapeutic Ketones® (marketed as K_1 and KETO//OS NAT®), created via a patented natural fermentation process, with supporting products including electrolytes (MITO//PLEX®) and a creamer (KETO//KREME®). Distribution is amplified by a multi-level partner/referral program that compensates members for sales and customer acquisition.

Product overview

Prüvit is a ketone supplement company offering a portfolio of bio-identical therapeutic ketone products. The core product lineup centers on K_1 (flagship ketone supplement in Berry Berry and Berry Lemon flavors) and KETO//OS NAT® (the only exogenous ketone created through natural fermentation, available in multiple flavors including Raspberry Lemonade, Strawberry Peach, Lime Time, and Heart Tart). Supporting products include MITO//PLEX® (electrolyte supplement) and KETO//KREME® Sweet Kreme. The company also offers various bundled packages (K_1 Accelerator Pack, K_1 Dual Pack, K_1 Starter Pack, Better Bundle) and the Nat20 Variety Pack, all designed to help customers 'become a Better version of themselves' through ketone supplementation.

Differentiator

Problem solved

Functional benefit

Brands

• KETO//OS NAT®: Exogenous ketone supplement created through natural fermentation, marketed as bio-identical to natural ketones the body produces.
• K_1
• MITO//PLEX®
• KETO//KREME®

Products and services

• K_1 Flagship ketone supplement featuring bio-identical Püre Therapeutic Ketones®, available in Berry Berry and Berry Lemon flavors at $79.00+. Marketed as the next evolution of Prüvit's ketone fuel technology.
• KETO//OS NAT®
• MITO//PLEX® Citrus Variety Pack
• KETO//KREME® Sweet Kreme
• Build Your Own Bundle
• K_1 Accelerator Pack
• K_1 Dual Pack
• Nat20 Variety Pack Variety pack of five KETO//OS NAT® flavors (Vanilla, Strawberry Peach, Lime Time, Heart Tart, Raspberry Lemonade) in Charged and Caffeine Free variants, with 20 servings per pack. Launched in 2025.

Quantifiable outcome

• Users report losing 32-120+ lbs of body fat when combining ketones with lifestyle changes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HerbalifecoreOthers · 12 March 2025Herbalife entered into a binding memorandum of understanding to acquire 100% of the assets of Pruvit Ventures, Inc. as part of a series of deals worth approximately $25-30 million. The acquisition is designed to provide Herbalife with personalized digital health technology and expand into ketone supplements, with closing expected in Q2 2025. Additional conditional payments based on future performance may apply.
• Cristiano RonaldominorOthersCristiano Ronaldo invested $7.5 million in Herbalife's health and wellness platform HBL Pro2col. As part of this investment and Herbalife's broader strategy, Ronaldo's involvement is connected to Herbalife's acquisitions including stakes in Pruvit Venture Inc., deepening the partnership between the wellness brand and the football star.
• SunbasketminorStrategic or Co-development PartnerIn December 2021, Prüvit was in merger discussions with Sunbasket (a meal delivery company) to form a new company called PSB Holdings. The merger aimed to create a wellness platform integrating food kits and supplements, with Prüvit shareholders owning 60% of the new entity. This partnership did not proceed to completion as Herbalife later acquired Pruvit.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perfect Keto: Direct-to-consumer brand selling exogenous ketone salts, MCT oils, and keto snacks to the same keto-lifestyle consumer that Pruvit targets, with overlapping product formats (drink mixes) and e-commerce distribution.
• LifeVantage: MLM supplements company selling health and wellness products (including its Protandim/Nrf2 line) through a similar independent distributor model — comparable in GTM motion to Pruvit's K1 Partner program.
• Real Ketones: Direct competitor in the exogenous ketone drink/sachet category, offering D-BHB ketone salts and esters marketed for energy, focus, and ketosis — directly overlapping Pruvit's KETO//OS NAT use cases.
• Kiss My Keto: DTC keto supplements and exogenous ketone drinks/snacks targeting keto dieters and low-carb consumers with overlapping SKUs (drink mixes, electrolytes) and a similar audience to Pruvit.
• HVMN (formerly Bulletproof Diet / HVMN Ketone-IQ): Sells exogenous ketone ester and ketone-IQ products in drink/sachet form targeting biohackers, athletes, and cognitive-performance consumers — closely aligned with Pruvit's energy/focus value proposition.
• Plexus Worldwide: MLM health and wellness company with weight-management and supplement products sold via independent ambassadors — overlaps Pruvit's channel model and target consumer (women-led health/wellness buyer).

Emerging players

• Onnit: DTC supplements brand (now owned by Unilever) selling nootropics, performance, and wellness products to biohacker/fitness consumers — overlaps with Pruvit's cognitive focus and performance positioning.
• BPI Sports: Sports nutrition brand offering ketone-based supplements and pre-workouts for athletic performance — overlaps with Pruvit's 'fitness enthusiasts and athletes' segment and ketone ingredient category.

Broad incumbents

• Amway (Nutrilite): Global MLM incumbent in vitamins, minerals, and dietary supplements — comparable direct-selling model and broad nutritional supplement portfolio spanning wellness categories adjacent to Pruvit's.
• Herbalife: Global MLM nutrition/wellness incumbent that now owns Pruvit. Overlapping meal replacement, weight management, and sports nutrition categories, with a vastly larger distributor network that now absorbs Pruvit's partner channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justpruvit
• YouTubeyoutube.com/pruvit
• Facebookfacebook.com/justpruvit
• Instagraminstagram.com/justpruvit
• TikToktiktok.com/@justpruvit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prüvit