What Shift90 does

Shift90 Partners is a London-headquartered B2B go-to-market consultancy founded in early 2025 by three co-founders — Craig Vintcent (GTM Acceleration), Lawrence Flude (Positioning), and Mark Gibson (Revenue Acceleration). The firm operates on a lean, embedded delivery model, sending senior practitioners directly into client teams rather than staffing large junior pyramids. Its methodology centres on Jobs-to-be-Done theory, structured customer "switch interviews" with best-fit buyers, and neuroscience-grounded whiteboard storytelling, codified into a four-phase engagement model (Acquisition, Amplification, Activation, Facilitation) typically run over 90 days.

The core commercial product is professional services delivered via embedded engagements, supplemented by productised offerings including the Growth Activation Sprint (from £25,000, sub-60-day delivery), SKO 2026 preparation programmes, and free diagnostic tools (Commercial Transferability X-Ray and Revenue Signal X-Ray). The firm has built proprietary AI tooling on top of its methodology: a Customer Hero Storytelling GPT trained on switch interview transcripts, and a Shift90 OS GTM Enablement Agent that provides conversational support to sales reps before, during, and after buyer calls. These tools function as enablement layers rather than standalone products.

Shift90's target buyers are founders, CROs, and revenue leaders at PE-backed and growth-stage B2B companies in the UK and EMEA, with PE investors positioned both as a referral channel and a direct buyer for portfolio-level GTM validation. Revenue is generated through bespoke project and retainer engagements, with most pricing determined in sales conversations; the company has not raised external funding and operates as an independent partnership. Early client outcomes cited include 100% client base growth for Mindit.io within 12 months of a 90-day engagement, a 34% close-rate uplift for a PE-backed SaaS client within 60 days, and revenue growth from £14m to £22.5m for an unnamed PE portfolio company in 12 months with no headcount addition.

Name

Shift90

Legal name

Shift90 Partners

Website

https://shift90.partners

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Shift90 Partners is a London-based B2B sales acceleration consultancy that embeds senior practitioners into client teams to extract and codify customer buying patterns through switch interviews and whiteboard storytelling, serving PE-backed and growth-stage B2B companies in the UK and EMEA.

Ownership category

akta.pro rank

Product category

Sales consulting services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Change Management for Operations Transformations (EDABAKAM)

Keywords

• Go-to-market consulting
• B2B sales enablement
• Sales acceleration services
• GTM strategy services
• Messaging and positioning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Embedded GTM Consulting Engagements: Shift90's primary revenue is generated through hands-on, embedded consulting engagements structured in four phases (Acquisition, Amplification, Activation, Facilitation). Engagements typically run 90 days and involve switch interviews, positioning work, whiteboard storytelling workshops, and team activation. The company also offers a Growth Activation Sprint for SKO preparation at £25,000 across EMEA, and a free 45-minute GTM assessment as an entry-point. Revenue is entirely services-based, project and retainer driven.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Shift90 is a strategic sales acceleration consultancy that embeds into B2B companies' commercial teams to extract the hidden buying patterns behind their best deals and install those patterns as a repeatable commercial system across the customer-facing organisation. Its core engagement is a four-phase 90-day programme (Acquisition, Amplification, Activation, Facilitation) that combines customer switch interviews, whiteboard storytelling workshops, and AI-powered enablement tooling to make buying logic transferable beyond founders and top performers.

Product overview

Shift90 is a sales acceleration practice that offers a four-phase methodology (Acquisition, Amplification, Activation, Facilitation) built around extracting and operationalizing customer buying patterns. The core offering consists of customer switch interviews, visual whiteboard storytelling workshops, and the AI-powered Shift90 OS platform for GTM messaging and enablement. The company also offers diagnostic tools like the Commercial Transferability X-Ray and structured engagement programs including the Growth Activation Sprint and SKO Growth Activation Sprint. Shift90 operates as a consulting services firm rather than a software product company, with engagements focused on helping B2B companies align sales and marketing around customer truth to drive predictable revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded 4-Phase GTM Consulting Engagement A four-phase, ~90-day embedded consulting engagement (Acquisition, Amplification, Activation, Facilitation) combining customer switch interviews, whiteboard storytelling workshops, and AI-powered enablement to install repeatable buying logic across B2B commercial teams. Sold to founders, CROs, and PE investors of mid-market B2B companies.
• Growth Activation Sprint A 60-day engagement that surfaces customer truth, builds buyer-led story frameworks, and activates sales capability through whiteboard workshops and consultative training for B2B commercial teams.
• SKO 2026 Growth Activation Sprint A sales-kickoff preparation programme that builds buyer-led stories and whiteboard-driven narratives designed to maximise field impact at the upcoming SKO, delivered in under 60 days.
• Commercial Transferability X-Ray A free diagnostic that evaluates whether a company's website is visible and compelling to buyers, scoring three signals: buyer recognition, differentiation clarity, and urgency to move.
• Shift90 OS (GTM Messaging and Enablement Agent) An AI-powered insight and GTM messaging platform that extracts buying patterns from customer interviews and provides conversational support to sales reps, including story frameworks, discovery prompts, objection handling, and meeting summaries.
• Whiteboard Storytelling Workshops Sales training methodology that teaches teams to use visual storytelling to guide buyers through complexity, making conversations more engaging and memorable than traditional slide presentations.

Quantifiable outcome

• Mindit.io grew client base by 100% in 12 months following 90-day engagement
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• MOHARAcoreStrategic or Co-development Partner · 26 September 2025Shift90 and MOHARA announced a strategic partnership to help mid-tier PE and B2B companies accelerate growth with a 90-day execution programme. The partnership leverages GTM clarity and MOHARA's execution capabilities to deliver integrated revenue acceleration to PE portfolio companies and mid-market B2B businesses. The engagement model combines Shift90's customer insight and messaging methodology with MOHARA's delivery execution muscle.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Force Management: Force Management is a sales transformation consultancy that helps B2B companies align go-to-market strategy with the customer decision journey — closely comparable to Shift90's JTBD-anchored GTM alignment work for mid-market and PE-backed companies.
• Winning by Design: Winning by Design provides SaaS-specific sales methodology, enablement, and training programs to B2B SaaS companies. Directly comparable to Shift90's focus on B2B SaaS go-to-market acceleration and sales team capability building.
• Corporate Visions: Corporate Visions is a B2B sales and marketing consultancy specialising in messaging, conversation, and presentation effectiveness — directly comparable to Shift90's focus on rewriting outbound messaging, whiteboard storytelling, and buyer-aligned narratives.
• SBI (Sales Benchmark Index): SBI provides sales effectiveness consulting, benchmarking, and capability assessments for B2B organisations. Comparable as a sales transformation advisory targeting similar mid-market and PE-backed client profiles.
• Richardson Sales Performance: Richardson provides sales training, coaching, and performance improvement solutions for B2B sales organisations. Comparable to Shift90's whiteboarding workshops and sales kickoff transformation service modules.
• Challenger Inc: Challenger (founded on Dixon/Rackham's Challenger Sale research) trains B2B sales teams in teach-tailor-take-control selling and commercial conversations. Strong overlap with Shift90's focus on rebuilding buyer-led sales narratives and team-level behaviour change.
• Reveal (Strategyn / JTBD practitioners): Strategyn, originator of the Jobs-to-be-Done methodology that underpins Shift90's switch-interview approach, offers outcome-driven innovation consulting. Closest methodological peer to Shift90's JTBD-rooted customer insight extraction.
• Sales Performance International: SPI is a sales transformation consultancy that implements consultative selling and solution-selling methodologies inside enterprise sales organisations — comparable to Shift90's embedded, multi-phase GTM transformation engagements.

Broad incumbents

• Pavilion (formerly Revenue Collective): Pavilion is a broader B2B sales and revenue leadership community and content platform. Overlaps with Shift90 as an enablement ecosystem for GTM leaders, but operates at a community/membership scale rather than embedded consulting.
• McKinsey Sales & Marketing Practice: McKinsey's broader commercial transformation practice advises large enterprises on GTM strategy, including for PE-owned portfolio companies. Represents a wider, well-capitalised incumbent that competes for the same PE-backed engagement wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shift90

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shift90