What One Crna Gora does

One Crna Gora DOO is a Montenegrin mobile telecommunications operator founded in 1996, headquartered in Podgorica, with 101-250 employees and a 30-year operating history in the domestic market. The company delivers 4G and 5G mobile network services across Montenegro under prefixes 067 and 068, serving individual consumers (prepaid and postpaid), business customers (Biznis segment), and international tourists. Its distribution combines 18+ company-owned retail stores nationwide, an e-commerce webshop, the Moj One self-service mobile application, and authorized dealer/Xpress teams. Underlying technology includes SIM and eSIM provisioning, with the eSIM channel extending global reach for tourist packages (One Tourist 15/20/25, One For Two) and enabling instant activation via QR code delivery.

The business operates six principal revenue streams: mobile voice subscriptions (Super at €18.99/month and Ultra at €26.99/month postpaid), mobile internet (2-60GB add-ons and MiFi devices), international roaming (including regulated Western Balkans roaming), digital add-on subscriptions (HBO Max/MAX, Bookmate, Viber, WhatsApp, Twitter, social media packages), device sales (Samsung, Xiaomi, Garmin, Honor, Motorola, Lenovo, Segway), and B2B ICT managed services (BizSMS, M2M connectivity, Microsoft 365 integration, fixed-line services, Drivey fleet monitoring, and SigurOne security). All pricing includes VAT, with prepaid top-ups ranging €2-50. The company holds ISO 9001:2015, ISO 14001:2015, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 certifications from Quality Austria.

Go-to-market is hybrid: direct-to-consumer through retail and digital self-service, and enterprise field sales supported by a dedicated Business Portal and account managers reachable via hotline 1700 and [email protected]. The company has no disclosed parent, subsidiaries, funding rounds, or public listing — it operates as an independent private limited liability company under Montenegrin law. Recent strategic activity has focused on physical retail expansion (Kolašin 2023, Bijelo Polje 2025, Big Fashion Podgorica 2025), tourist segment capture via eSIM, and ecosystem partnerships with HBO Max, Microsoft, Bookmate, and the National Tourist Organization of Montenegro.

Name

One Crna Gora

Legal name

One Crna Gora DOO

Website

https://1.me

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

One Crna Gora is a Montenegrin mobile telecom operator (founded 1996) delivering 4G/5G voice, data, and eSIM services to consumers, businesses, and tourists across Montenegro via 18+ retail stores and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Podgorica

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice Services: Monthly subscription fees from postpaid tariff packages (Super, Ultra) plus per-minute charges for calls beyond package allowances. Both prepaid and postpaid models available.
2. Mobile Internet Services: Revenue from internet packages (2GB to 60GB monthly add-ons), tourist packages (One Tourist 15/20/25), and MiFi device packages. Usage-based pricing for data consumption.
3. Roaming Services: Charges for international roaming including Western Balkans regulated roaming (as of July 2021) and standard roaming for other destinations.
4. Digital Add-on Services: Premium services including social media data packages (Social Networks S/M/L), messaging apps (WhatsApp, Twitter, Viber), streaming services (MAX/HBO Max, Bookmate), and insurance services.
5. Device Sales: Sales of mobile phones, smartwatches (Garmin, Samsung), smart home devices (Xiaomi), and accessories through retail stores and eShop.
6. B2B ICT Solutions: Business solutions including BizSMS bulk messaging platform, Microsoft 365 partnerships, M2M connectivity, fixed-line services, and ICT integration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

One Crna Gora is a Montenegro-based mobile telecommunications operator (legal entity One Crna Gora DOO, founded 1996) that sells prepaid and postpaid mobile voice, SMS, and 4G/5G data services, mobile internet packages, international roaming, and tourist eSIM packages. It supplements core connectivity with device sales, business ICT solutions (BizSMS bulk messaging, M2M connectivity, fixed-line services), and bundled digital services such as streaming, messaging, and e-books.

Product overview

One Crna Gora is a telecommunications company offering a comprehensive portfolio of mobile and ICT services for private and business customers in Montenegro. The core offering consists of mobile services (tariff packages, prepaid plans, roaming) with supplementary add-on modules including vehicle monitoring (Drivey), business SMS (BizSMS), security solutions (SigurOne), device insurance, and child trackers. The company provides digital entertainment add-ons through partnerships with services like MAX/HBO Max, Viber, and social media platforms. For business customers, One Crna Gora offers ICT solutions including fixed services, M2M connectivity, and Microsoft 365 integration. Additional digital services include the Moj One app for account management and eSIM technology for digital SIM activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Postpaid Tariff Packages (Super / Ultra) Monthly postpaid mobile plans for individual consumers. Super (18.99 EUR/month) includes minutes, SMS, and data; Ultra (26.99 EUR/month) adds unlimited internet, 5G speeds, and unlimited minutes to all networks.
• Biznis Postpaid Packages (Biznis Super / Biznis Ultra) Business-oriented postpaid mobile tariff packages. Biznis Super (14.99 EUR/month) targets small businesses; Biznis Ultra (28.99 EUR/month) provides unlimited internet and full feature set for premium business users.
• Prepaid Mobile Services Prepaid credit-based mobile voice, SMS, and data services for individual users, with online top-ups ranging from 2 EUR to 50 EUR. Prepaid top-ups valid for 60 days from April 12, 2021; e-card validity 90 days after last top-up.
• Mobile Internet Packages Data add-ons and dedicated internet packages ranging from 2 GB to 60 GB monthly (2.99 EUR to 29.99 EUR), plus short-duration Internet S/M/L add-ons (100 GB over 5 to 30 days) and a 24-hour Daily Internet add-on for 1.09 EUR.
• Tourist eSIM Packages (One Tourist 15/20/25 and One For Two) Prepaid tourist mobile data packages with eSIM delivery. One Tourist 15 (15 EUR, 500 GB / 15 days), One Tourist 20 (20 EUR, 1 TB / 30 days), One Tourist 25 (25 EUR, unlimited throttled after 1 TB / 30 days); One For Two provides two eSIMs with 500 GB each. All include Western Balkans roaming data and 3 months of free HBO Max.
• International Roaming Services Roaming services for travelers including regulated Western Balkans roaming (effective July 2021) and standard roaming for other international destinations, with separate roaming offerings for business customers.
• Mobile Devices and Accessories Sale of smartphones, smartwatches (Garmin, Samsung), smart home devices (Xiaomi), Lenovo laptops, Motorola Signature 5G, Honor 400/400 Pro, Segway electric scooters, and related accessories through retail stores and the eShop, with installment payment options.
• Drivey Vehicle Monitoring Vehicle monitoring solution that enables tracking and management of fleet or personal vehicles, offered to both private users and businesses (with separate Drivey business packages).
• BizSMS Bulk Messaging Business SMS messaging service providing bulk SMS capabilities for enterprise customers, delivered via the NTH-powered Bulk SMS Platform.
• SigurOne Security and Monitoring Security and monitoring solution for business customers related to IoT or surveillance applications.
• M2M Connectivity Machine-to-machine connectivity solutions for IoT devices and automated systems, targeted at business customers.
• Fixed-line Services Fixed-line telecommunications services for business customers as part of the ICT solutions portfolio.
• Wholesale Services Wholesale telecommunications services offered to other operators and service providers.
• Device Insurance Insurance coverage for mobile devices against damage, theft, or loss, available to private and business customers.
• Child Trackers Location tracking service for children's safety that allows parents to monitor their children's whereabouts.
• 4G MiFi Devices Portable 4G WiFi hotspot devices providing mobile internet access for multiple devices. MiFi (49.99 EUR) bundles 100 GB / 30 days; MiFi Plus (99 EUR) bundles 500 GB / 90 days. Speed is reduced to 128 kb/s after data exhaustion.
• eSIM Digital SIM Service Digital SIM card technology allowing instant activation without physical card delivery, available for tourist packages, business customers, and regular consumers on compatible devices.
• Digital Add-on Services (Streaming, Social, Messaging, Reading) Premium digital add-ons including MAX/HBO Max streaming, Bookmate e-books and audiobooks (4.99 EUR/month), Social Networks S/M/L data packages, WhatsApp (0.99 EUR/month), Twitter (0.29 EUR/30 days), and Viber messaging bundles. Some are included free with Ultra and tourist packages.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• BookmatecoreTechnology or IntegrationBookmate is a digital reading platform providing access to over a million e-books and audiobooks. One Crna Gora offers Bookmate as a tariff add-on (4.99 EUR/month) with 10-100 GB data included. Available to both prepaid and postpaid users through the Moj One app.
• MAX (HBO Max)coreTechnology or IntegrationStreaming service partnership providing HBO Max access to One Crna Gora customers. Free for 3 months with tourist packages. Integrated as a digital service add-on with data allowances for streaming.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft 365 partnership for business customers, providing productivity tools integration as part of ICT solutions for enterprises.
• National Tourist Organization of Montenegro (NTO CG)flagshipStrategic or Co-development PartnerJoint photo contest #Rekonektujse promoting natural beauty of Montenegro. Organized July-August 2024/2025 on Instagram. Joint marketing promoting both tourism and brand awareness.
• Adriatic Film AwardsminorGTM or Marketing PartnerFilm festival partnership providing movie tickets as quiz prizes on Instagram. Promotional collaboration targeting culture and entertainment enthusiasts.
• Underhill FestivalminorGTM or Marketing PartnerFilm festival partnership (June) offering movie tickets as quiz prizes. Joint promotion on social media targeting festival attendees.
• Rubix FestivalminorGTM or Marketing PartnerFestival partnership offering VIP and General Admission tickets as quiz prizes. Collaboration promoting both brand and event.
• Max (Streaming)minorGTM or Marketing PartnerStreaming service partnership with quiz competition. Provided branded merchandise (t-shirts, mugs) as prizes for social media engagement.
• NTHcoreTechnology or IntegrationNTH provides the Bulk SMS Platform (BizSMS) technology for One Crna Gora's business SMS services. The platform enables businesses to send bulk SMS messages to end users.
• GarminminorChannel Partner/ Reseller/ DistributorGarmin smartwatches offered through One retail stores and eShop with installment payment options.
• XiaomiminorChannel Partner/ Reseller/ DistributorXiaomi smart home devices and smartphones offered through One retail stores with promotional campaigns.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung devices including phones, tablets, and wearables offered as prizes in promotional contests and sold through retail channels.
• HonorminorChannel Partner/ Reseller/ DistributorHonor smartphones (400 and 400 Pro) launched exclusively at new One store in Big Fashion shopping center, Podgorica.
• SegwayminorChannel Partner/ Reseller/ DistributorElectric scooters offered through One retail stores as part of spring/summer promotional campaigns.
• LenovominorChannel Partner/ Reseller/ DistributorLenovo laptops (V15 G5 IRL) offered through One retail stores and eShop.
• MotorolaminorChannel Partner/ Reseller/ DistributorMotorola Signature 5G smartphones offered through One retail stores with promotional campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vodafone: Large European MNO with deep roaming, eSIM, tourist-targeted, and B2B/ICT portfolios. Useful reference for how tourist and digital-add-on segments can scale at MNO size.
• T-Mobile: Global mobile incumbent whose subsidiary Deutsche Telekom indirectly owns One Crna Gora's main domestic rival. Useful for benchmarking retail, eSIM, and content-bundle strategy.
• Telekom Srbija: Parent of m:tel Montenegro and broader regional telecom group operating across Serbia, Bosnia, and Montenegro. Comparable B2B/ICT portfolio, mobile and fixed bundles, and Western Balkans regulated roaming footprint.
• Deutsche Telekom: Parent of Crnogorski Telekom and Makedonski Telekom; relevant as the dominant Western Balkans MNO group for benchmarking strategic priorities around 5G, ICT, and content bundles.

Direct peers

• Crnogorski Telekom: Incumbent mobile and fixed operator in Montenegro, majority-owned by Deutsche Telekom. Directly competes for the same consumer, business, and tourist segments over a similar national 4G/5G footprint.
• m:tel Montenegro: Montenegrin MNO subsidiary of Telekom Srbija / Mts Group. Competes head-to-head with One Crna Gora in prepaid, postpaid, and Western Balkans roaming across the same territory.

Regional players

• BH Telecom: State-affiliated incumbent operator in Bosnia & Herzegovina with prepaid, postpaid, and tourist-relevant roaming. Competitor in the same Western Balkans roaming zone.
• Makedonski Telekom: Deutsche Telekom-backed incumbent in North Macedonia. Comparable mobile, fixed, and ICT product portfolio and Western Balkans roaming counterparty.
• A1 Serbia: Regional Western Balkans mobile and fixed operator under A1 Telekom Austria Group. Comparable postpaid/prepaid structure, device-financing, and bundled digital content offers across neighboring markets.
• IPKO Telecommunications: Mobile operator in Kosovo providing prepaid/postpaid, eSIM-compatible services and Western Balkans roaming — comparable mid-sized regional MNO facing similar scale and ARPU dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OneCrnaGora
• YouTubeyoutube.com/channel/UC6_GYKDnYYEQdIZuZQHS3Tg
• Facebookfacebook.com/OneCrnaGora
• LinkedInlinkedin.com/company/one-crna-gora-doo
• Instagraminstagram.com/onecrnagora
• TikToktiktok.com/@onecrnagora

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Crna Gora