The Florida Man Games

What The Florida Man Games does

The Florida Man Games, LLC is a privately-held live event company that produces annual athletic-comedy competitions themed around "Florida Man" culture. Founded around 2023 and headquartered in Saint Augustine, Florida, the company organizes multi-round, team-based sporting events that blend absurdist physical challenges with entertainment and celebrity participation. Its inaugural event was held in Bradenton, Florida, and it has completed three rounds through 2026 while actively scouting Orlando as a host market.

The company monetizes through four primary revenue streams: ticket sales distributed via Eventbrite, merchandise sales through a Shopify storefront, sponsorships from consumer brands including ABC, BigSipz, RhinoDart, and Fireside RV, and vendor fees from food and beverage operators on site. Its digital infrastructure is built entirely on standard SaaS platforms — Wix for the corporate website, Shopify for e-commerce, and Eventbrite for ticketing — with no proprietary technology layer, mobile application, or data platform identified.

The franchise operates a regional team structure with designated General Managers representing Florida geographies, including media personalities such as Cleetus McFarland (Freedom Factory) and Lane Pittman (Duval County). Celebrity involvement extends to entertainment interrogators Steve Lemme and Kevin Heffernan, creators of Super Troopers, creating a content-and-competition hybrid format designed for social media virality and repeat attendance. The business remains bootstrapped with no disclosed funding rounds, and revenue figures are not publicly available.

Name

The Florida Man Games

Legal name

The Florida Man Games, LLC

Website

https://thefloridamangames.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

The Florida Man Games, LLC is a Saint Augustine-based live event company producing annual athletic-comedy competitions with regional Florida teams and celebrity participation. It generates revenue through ticket sales, merchandise, sponsorships, and on-site vendor fees.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Live sporting events
• Comedy competitions
• Themed entertainment
• Event merchandise
• Corporate sponsorships

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling admission tickets to the live event. Tickets are sold through Eventbrite with limited availability at the door.
2. Merchandise Sales: Branded merchandise sold through the official Shopify store including apparel and collectibles.
3. Sponsorships: Corporate sponsorships from brands including ABC, BigSipz, RhinoDart, and Fireside RV displayed prominently at the event and on promotional materials.
4. Vendor Fees: Revenue from third-party vendors operating at the event, who pay for booth spaces and must comply with event terms and logistics requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Florida Man Games is an annual live athletic-comedy event franchise that produces team-based competitions inspired by the 'Florida Man' internet meme. The company sells event admission tickets, team registration slots, branded merchandise, vendor booth space, and corporate sponsorship packages tied to its multi-round physical competitions such as the Evading Arrest Obstacle Course and Grocery Aisle Brawl.

Product overview

The Florida Man Games is an annual live athletic-comedy event featuring competitive team-based games inspired by Florida's unique culture and the 'Florida Man' internet meme phenomenon. The core product is the live event itself, held at venues across Florida (previously at Freedom Factory in Bradenton, with Round 4 targeting Orlando). The event features multiple competition rounds including the Evading Arrest Obstacle Course and Grocery Aisle Brawl. Supporting offerings include team signup for competitor registration, ticket sales, an official merchandise shop, vendor booth opportunities, sponsorship packages, and a media gallery for press coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• The Florida Man Games Live Event Annual live athletic-comedy spectacle featuring Florida-themed team competitions including the Evading Arrest Obstacle Course and Grocery Aisle Brawl, with food vendors, merchandise, and celebrity appearances, targeting Florida residents and visitors aged 21+ (for competitors).
• Team Signup Annual team registration program that lets Florida-resident adults aged 21+ form teams and enter the multi-round competitive events; competitors can win prize money and championship belts.
• Event Ticket Sales Event admission tickets sold through the The Foat ticketing platform, with limited availability at the door on event day.
• Official Merchandise Shop Official branded merchandise including event apparel and accessories sold direct-to-consumer through the Shopify online store.
• Sponsorship Packages Corporate sponsorship packages that give brands visible placement on the official website and at the live event, sold directly by The Florida Man Games.
• Vendor Program Paid vendor participation program allowing small businesses, food trucks, and concession operators to set up booths and sell products on-site at the live event, subject to event terms and logistics requirements.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cleetus McFarlandcoreStrategic or Co-development Partner · 1 March 2026YouTube personality and auto enthusiast Cleetus McFarland serves as General Manager of the Bradenton team and led Team Freedom Factory to championship victory in Round 3.
• Freedom FactorycoreStrategic or Co-development Partner · 21 February 2026The Freedom Factory in Bradenton, FL served as the host venue for Round 3 of The Florida Man Games on February 21, 2026. Team Freedom Factory, led by Cleetus McFarland, competed and won the championship.
• Steve LemmecoreStrategic or Co-development Partner · 4 January 2026Super Troopers co-creator and star Steve Lemme joined the Round 3 creative team, contributing to event design and serving as post-match interrogator. Lemme brings decades of comedic expertise to the creative process.
• Kevin HeffernancoreStrategic or Co-development Partner · 4 January 2026Super Troopers star Kevin Heffernan (Farva) joined as a post-match interrogator alongside Steve Lemme. Their involvement aligns with anticipation for Super Troopers 3 release in 2026.
• Lane Pittman (Duval County Storm Surge GM)coreStrategic or Co-development Partner · 27 December 2025Lane Pittman, a viral internet personality known for headbanging during hurricanes, was named General Manager of Team Duval County 'Storm Surge'. This represents the company's strategy of turning internet legends into official event participants.
• ABC (American Beverage Corporation)minorGTM or Marketing PartnerLogo sponsor displayed on the official Florida Man Games website, indicating a marketing partnership for the event.
• BigSipzminorGTM or Marketing PartnerLogo sponsor of The Florida Man Games, featured on the official website.
• RhinoDartminorGTM or Marketing PartnerLogo sponsor of The Florida Man Games, featured on the official website.
• Fireside RVminorGTM or Marketing PartnerLogo sponsor of The Florida Man Games, featured on the official website.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Color Run: Mass-participation themed running event series with a recreational, non-serious athletic tone. Comparable in audience demographic, ticketing model, and touring live-event format.
• Tough Mudder: Mass-participation obstacle course event series with comedic, athletic challenges and a live-spectator component. Operates a similar multi-city touring event franchise with ticketed participation and brand sponsorships.
• Rugged Maniac: Obstacle course race operator running multi-city events with a fun, irreverent positioning. Closely comparable in production model, participant demographics, and per-event monetization mix.
• Major League Eating: Operates novelty competitive eating spectacles (e.g., Nathan's Hot Dog Eating Contest) with live audiences, sponsorship-driven revenue, and trademarked event formats — the closest analog to Florida Man Games' athletic-comedy spectacle model.
• Warrior Dash: Adventure obstacle race series featuring themed, comedic athletic challenges with a similar irreverent tone to Florida Man Games. Operates as a touring live-event franchise with consumer ticket sales and sponsorships.
• Spartan Race: Global obstacle course racing brand running a multi-event touring calendar with ticketed mass-participation competition and major sponsorships — comparable in format and GTM motion.

Broad incumbents

• Nathan's Famous: Hosts the iconic Nathan's Hot Dog Eating Contest, a televised novelty athletic spectacle with a single annual marquee event — structurally similar to Florida Man Games' one-big-event-per-year cadence.
• Wipeout: Athletic comedy obstacle competition TV franchise. Shares the comedic-obstacle-course concept but monetizes via broadcast advertising rather than ticketed live attendance.
• American Ninja Warrior: Athletic-comedy obstacle competition broadcast on NBC at massive scale. Shares the comedic-obstacle competition concept but operates as a televised entertainment property rather than a regional live-event franchise.

Emerging players

• Dude Perfect: Sports entertainment brand monetizing athletic-comedy content and live touring shows. Operates in adjacent sports-entertainment territory with crossover appeal to Florida Man Games' audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flmangames
• Facebookfacebook.com/thefloridamangames
• Instagraminstagram.com/thefloridamangames
• TikToktiktok.com/@thefloridamangames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Florida Man Games