What Swissnet Group does

Swissnet Group is a publicly listed (Frankfurt/Xetra: SNG) Swiss-headquartered digital infrastructure provider formed through the 2025 fusion of the legacy beaconsmind listed entity with Swissnet AG (CH) and the UAE-based AI hospitality platform Lokalee. The company operates a platform-plus-modules architecture combining four product lines: CloudWiFi (a centralized enterprise WLAN management platform supporting 89,000+ active hotspots with multi-vendor hardware support and GDPR-compliant data processing in Germany and Switzerland), Connected Infrastructure (SD-WAN, managed IT, business connectivity including SIP trunk, business internet, IoT, and mobile), IT Security (XDR with AI/ML-driven threat detection, RMM, endpoint/network/email protection, and awareness training), and Media Solutions (digital signage, LED walls, and conference technology integrated with Microsoft Teams Rooms, Zoom, Webex, and Google Meet). Underlying platforms include the Locera SaaS engagement layer and the Lokalee AI-concierge for hospitality. The group reports operations across 8 locations in Switzerland, Germany, Spain, the UAE, Singapore, and Lebanon, with 4,500 active customer locations and 32+ million monthly users.

The company generates revenue through four streams: SaaS/subscription (75%+ of revenues at gross margins up to 60%, including CloudWiFi platform fees, security subscriptions, and digital signage subscriptions starting at €72.99/month), hardware sales (WLAN infrastructure, displays, LED walls), professional services (implementation, installation, project management), and managed services (24/7 monitoring, SLA-based support). Go-to-market combines direct enterprise sales for key accounts (e.g., Müller with ~1,000 branches) with a three-tier partner ecosystem — Reseller, Integrator, and MSP & Telco programs — and multi-vendor technology alliances with Cisco, Aruba, Ruckus, Huawei, Ubiquiti, Fortinet, TP-Link, Lancom, Starface, Axis, Bosch, and Vodafone. Notable enterprise customers include Adidas, Hilton, Mövenpick, Accor, Robinson, Intercontinental, Kaufland, ECE, Tipico, Vitanas, and Deutsche Telekom, served through dedicated verticals in Retail, Hospitality, Healthcare, Enterprise ICT, and Public Sector/Municipal. Reported 2025E revenue is CHF 30 million with a 24% CAGR since 2023, H1 2025 revenue of CHF 11.3 million (91% YoY), H1 2025 EBITDA of CHF 2.3 million, and 2025E free cash flow of CHF 4.5 million (75% YoY growth).

Name

Swissnet Group

Legal name

swissnet AG

Website

https://swissnet-group.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Swissnet Group is a publicly listed Swiss digital infrastructure provider offering CloudWiFi, IT security, managed IT, and media solutions to enterprise customers across retail, hospitality, healthcare, and telecommunications verticals, primarily in Europe, MENA, and APAC.

Ownership category

akta.pro rank

Product category

Enterprise Network Infrastructure

NAICS

Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576), Communications Services, Nec (4899)

akta.pro primary industry

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Enterprise WLAN solutions
• Managed IT services
• Digital signage systems
• IT security solutions
• Cloud connectivity services

Headquarters

HQ city

Berg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Subscription Revenue: Recurring subscription revenue from CloudWiFi platform, software licenses, and managed services. Over 75% of revenues are recurring with margins up to 60% in SaaS area.
2. Hardware Sales: Sales of WLAN infrastructure equipment, access points, displays, LED walls, and conference technology hardware.
3. Professional Services: Implementation, installation, site surveys, project management, and technical support services for digital infrastructure deployments.
4. Managed Services: Ongoing managed IT services including 24/7 monitoring, maintenance, patch management, backup and recovery, and SLA-based support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Swissnet Group provides digital infrastructure solutions for enterprises, combining a CloudWiFi SaaS platform, IT security services (XDR, endpoint protection, awareness training), connectivity services (SIP Trunk, business internet, IoT, mobile), media solutions (digital signage, LED walls, conference room technology), and customer-engagement platforms (Locera, Lokalee AI concierge). The company delivers these offerings primarily to retail, hospitality, healthcare, and public-sector organizations across 40+ countries.

Product overview

Swissnet Group operates as a unified platform-plus-modules architecture offering digital infrastructure, IT security, and customer engagement solutions. The core offerings include CloudWiFi (enterprise WLAN management platform with modular add-ons like Auto App Login), Connected Infrastructure (network solutions, SD-WAN, managed IT), IT Security (XDR, RMM, endpoint/network/email protection, awareness training), Media Solutions (digital signage, LED walls, conference technology), Connectivity Services (SIP trunk, business internet, IoT, mobile), and the Locera SaaS platform for customer engagement. The group has expanded through acquisitions including Socialwave (WiFi marketing), Frederix Hotspot (WLAN infrastructure), Kadsoft (IT services), and Lokalee (AI concierge for hospitality), now serving clients across Europe, MENA, and APAC.

Differentiator

Problem solved

Functional benefit

Brands

• CloudWiFi: Enterprise WLAN für anspruchsvolle Umgebungen - Skalierbares Enterprise WLAN für Unternehmen
• IT Security
• swissnet Media
• locara
• Lokalee
• Socialwave
• Frederix Hotspot

Products and services

• CloudWiFi Cloud-managed enterprise WLAN SaaS platform that delivers scalable, secure WiFi connectivity, captive portal management, location-based analytics, and marketing features for retail, hospitality, healthcare, and public-sector venues. Designed for multi-site enterprises needing centralized network management.
• Connected Infrastructure Digital infrastructure service covering the design, deployment, and management of network, cloud, and on-site IT environments for multi-site enterprises. Targets retail, hospitality, and healthcare operators needing end-to-end managed infrastructure.
• IT Security Modular cybersecurity suite offering Extended Detection & Response (XDR), Remote Monitoring & Management (RMM), endpoint and network protection, email protection, and security awareness training for SMEs and enterprise multi-site operators.
• Media Solutions In-store media and conference technology offering covering digital signage networks, LED walls, and conference & meeting room technology for retail chains, hotels, healthcare facilities, and corporate environments.
• Connectivity Services Unified business communications offering including SIP Trunking, Business Internet access, IoT Connectivity, and Business Mobile solutions for enterprise voice, data, and machine-to-machine connectivity needs.
• Locera Customer engagement SaaS platform that integrates digital tools for hospitality, retail, and healthcare operators to interact with guests, shoppers, and patients across digital touchpoints.
• Lokalee AI-powered digital concierge platform for hotels enabling personalized in-room and mobile guest experiences, including service ordering, local recommendations, and hotel information.

Quantifiable outcome

• 91% revenue growth in H1 2025 to CHF 11.3 million
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Deutsche TelekomcoreStrategic or Co-development PartnerPartnership for joint customer digitization in Germany. Deutsche Telekom provides network power and security expertise while swissnet delivers WiFi infrastructure and digital experience solutions. Collaboration enables delivery of best, safest and most modern digital experiences to customers.
• LokaleecoreTechnology or IntegrationAI-powered digital concierge platform for hospitality, integrated into swissnet's CloudWiFi and guest experience solutions. Part of swissnet Group, providing personalized recommendations, services and offers for hotel guests.
• SocialwavecoreTechnology or IntegrationSister company specializing in WLAN marketing and customer experience. Provides digital customer loyalty and location-based communication solutions integrated with CloudWiFi.

Scale indicators13 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Ruckus Networks (CommScope): Ruckus is an enterprise WLAN vendor whose access points are integrated into Swissnet's CloudWiFi platform. Its Ruckus Cloud offering competes with Swissnet's managed WLAN services in hospitality and large venues.
• Juniper Networks (Mist AI): Juniper Mist is an AI-driven cloud-managed networking platform for enterprise WLAN and SD-WAN. It directly competes with Swissnet's AI-enhanced CloudWiFi and XDR stack in mid-to-large enterprise deals.
• Ubiquiti (UniFi): Ubiquiti's UniFi line offers cloud-managed WiFi and networking at price points attractive to mid-market and chain customers — the same segment Swissnet targets with CloudWiFi. A direct competitor on multi-site WLAN management.
• Aruba Networks (HPE): HPE Aruba provides cloud-managed Wi-Fi, switching and SD-WAN with Aruba Central. It is one of the named multi-vendor hardware partners of Swissnet and a direct competitor in enterprise WLAN management.
• Cambium Networks: Cambium provides cloud-managed WiFi and fixed wireless for distributed enterprises and service providers. It competes with Swissnet in mid-market retail, hospitality and outdoor WiFi deployments.
• Cisco (Meraki): Cisco Meraki is the leading cloud-managed networking platform (WLAN, switching, security, SD-WAN) for distributed enterprises. It competes head-on with Swissnet CloudWiFi and SD-WAN offerings, serving the same retail, hospitality and healthcare verticals.
• Extreme Networks: Extreme Networks delivers cloud-managed WiFi, switching and SD-WAN with ExtremeCloud IQ. It competes with Swissnet in enterprise and hospitality WiFi deployments, especially in EMEA.

Emerging players

• WatchGuard Technologies: WatchGuard delivers cloud-managed network security, endpoint protection and WiFi for SMB and mid-market. It is an emerging competitor in the same security-as-a-service segment where Swissnet bundles XDR and endpoint protection for enterprises.
• HPE Aruba Central (Hospitality/Large Venue): Within Aruba, the ClearPass and location-services portfolio overlaps with Swissnet's hospitality guest experience and WiFi marketing capabilities (Locera, Lokalee). Most directly comparable in the hotel and resort vertical.

Broad incumbents

• Fortinet: Fortinet is a network security incumbent whose FortiGate firewalls and FortiSwitch/WiFi products overlap with Swissnet's Network Protection and XDR offerings. Named technology partner and competitor in enterprise security.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swissnetgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swissnet Group