What LC23 does

LC23 (legal entity: Di Leonardo Colacicco) is an Italian direct-to-consumer fashion brand founded in December 2010 by Leo Colacicco, a Management Engineer based in Gioia del Colle (Bari), Puglia. The brand is structured as a sole proprietorship, operates with 1-10 employees, and sells unisex apparel, footwear, and accessories through its own e-commerce platform (lc23.it, available in English and Italian) and a single physical flagship store, "Spazio LC23," which opened in May 2019 in Gioia del Colle.

The product catalog spans more than 30 categories — T-shirts, shirts, sweaters, sweatshirts, jackets, coats, blazers, gilets, overshirts, trousers, shorts, underwear, swimwear, footwear, bags, caps, socks, ties, tie clips, cufflinks, sunglasses, scarves, bandanas, blankets, armchairs, plates, Christmas balls, dog accessories, and surprise bags — with seasonal collections (Fall Winter 25, Spring Summer 26) and co-developed collaborations with UMBRO (football jerseys), BRIKO (cycling jerseys), CLARKS (footwear), Fracap (footwear), and CRICLE CAGE (footwear). All garments are produced entirely in Italy, predominantly in the Puglia region. The technology layer is a proprietary e-commerce platform with integrated inventory management linking partner shops and warehouses, real-time availability checking, secure credit-card processing through Gruppo Veneto Banca and Banca Sella, and international shipping via TNT, UPS, and DHL.

LC23 generates revenue exclusively through one-time unit sales of its products, with prices ranging from approximately $19 for accessories up to $1,299 for premium wool blazers; T-shirts list at $63-$90 and cycling/football jerseys at $101-$159. Payment options include Visa, Mastercard, American Express, JCB, PayPal, and Klarna installment plans, with periodic 29-30% seasonal discounts and gift cards. The go-to-market is purely direct-to-consumer (no wholesale or third-party retail disclosed), supported by content marketing on the website, email newsletters, and organic SEO. Target customers are fashion-conscious individuals seeking distinctive Italian-designed unisex apparel, with a secondary sportswear-oriented segment served via the UMBRO and BRIKO collaborations. There is no disclosed revenue, no external funding, and no institutional investor base.

Name

LC23

Legal name

Di Leonardo Colacicco

Website

https://lc23.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LC23 is an Italian direct-to-consumer unisex fashion brand founded in 2010 by Leo Colacicco in Gioia del Colle, producing apparel, footwear, and accessories entirely in Italy and selling globally via its own e-commerce platform and a single flagship store.

Ownership category

akta.pro rank

Product category

Fashion Apparel & Accessories

NAICS

Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (458320), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

akta.pro secondary industries

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Leather Travel Goods & Luggage (CRAKAEAC), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)

Keywords

• Italian fashion brand
• Unisex apparel
• Casual footwear
• Fashion accessories
• Direct-to-consumer fashion

Headquarters

HQ city

Gioia Del Colle

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: LC23 generates revenue through direct sales of apparel, footwear, and accessories via its e-commerce platform. Products include T-shirts ($63-$90), longsleeve t-shirts ($79-$113), cycling jerseys ($101-$159), blazers, coats, footwear, and various accessories. The brand offers seasonal sales with discounts of 29-30%. Gift cards are also available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LC23 designs, produces, and sells Italian-made unisex apparel, footwear, and accessories under its own label, with manufacturing rooted in the Puglia region. The brand operates its own e-commerce site (lc23.it) and a flagship store (Spazio LC23) in Gioia del Colle, releasing seasonal collections (FW25, SS26) and co-branded capsule collaborations with heritage partners. Revenue is driven primarily by direct sales of these own-label fashion products to individual consumers.

Product overview

LC23 is an Italian fashion brand founded in December 2010 by Leo Colacicco, originally launched as an e-commerce shirt brand and evolved into a unisex Total-Look collection. All garments are entirely produced in Italy, particularly in Puglia. The product portfolio encompasses three core pillars: Apparel (including T-Shirts, Shirts, Sweaters, Sweatshirts, Jackets, Coats, Blazers, Gilet, Overshirt, Trousers, Shorts, Underwear, and Swimsuit), Footwear, and Accessories (Bags, Caps, Socks, Ties, Tie Clips, Cufflinks, Sunglasses, Scarves, Bandanas, Blankets, Armchairs, Plates, Christmas Balls, Dog accessories, Surprise Bags, and Special Projects). The brand operates seasonal collections (Fall Winter 25, Spring Summer 26) and multiple brand collaborations including partnerships with Umbro, BRIKO, Clarks, Fracap, and CRICLE CAGE. Additionally, LC23 maintains a flagship retail store (Spazio LC23) in Gioia del Colle, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• LC23 Apparel Collection Seasonal unisex Italian-made apparel line (tops, bottoms, outerwear) designed and produced in-house in the Puglia region, marketed to individual consumers as part of LC23's total-look casualwear offering.
• LC23 Footwear Collection Seasonal unisex Italian-made footwear line sold alongside LC23's apparel, designed to complete the brand's total-look and featuring collaboration silhouettes with partners such as Fracap and Clarks.
• LC23 Accessories Collection Seasonal Italian-made accessories range (bags, headwear and small leather goods) designed to complement LC23's apparel and footwear collections.
• LC23 Gift Card Redeemable gift card sold by LC23 for use across its product range on lc23.it, allowing recipients to choose apparel, footwear or accessories from the current collection.
• LC23 x UMBRO Collaboration Co-branded capsule collection produced with British sportswear heritage label Umbro, applying LC23's unisex design language to Umbro's sportswear DNA for sale via lc23.it.
• LC23 x BRIKO Collaboration Co-branded capsule collection with Italian sportswear brand BRIKO, distributed through LC23's direct channels.
• LC23 x CLARKS Collaboration Co-branded footwear collaboration with heritage British shoemaker Clarks, sold as part of LC23's seasonal offering.
• LC23 x Fracap Collaboration Co-branded footwear collaboration with Italian heritage shoemaker Fracap, leveraging Fracap's craftsmanship with LC23's unisex design language.
• CRICLE CAGE x LC23 Collaboration Co-branded capsule collection with CRICLE CAGE, distributed through LC23's direct e-commerce and flagship channels.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• UMBROcoreStrategic or Co-development PartnerLC23 x UMBRO collaboration featuring Made in Italy football jerseys with patchwork print designs in regular fit. The collaboration combines LC23's Italian design aesthetic with UMBRO's heritage in football apparel, with jerseys priced at $159.13.
• BRIKOcoreStrategic or Co-development PartnerLC23 x BRIKO cycling jersey collaboration featuring technical cycling apparel. Includes Retro Cycling Jersey (knitted and embroidered, slim fit, $159.13) and standard Cycling Jersey (technical printed jersey, 100% PA, slim fit, $101.89) with detailed size measurements.
• CLARKSminorStrategic or Co-development PartnerLC23 x CLARKS footwear collaboration featuring shoes priced from $229 to $249, available in sizes ranging from 37 to 44.5.
• FracapminorStrategic or Co-development PartnerLC23 Fracap collection featuring footwear collaboration, with products priced from $339 to $359.
• CRICLE CAGEminorStrategic or Co-development PartnerCRICLE CAGE x LC23 collaboration featuring footwear products, as part of LC23's collection strategy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• C.P. Company: Italian contemporary sportswear label producing Made-in-Italy casual apparel and outerwear with a similar premium pricing tier, technical fabric focus, and design-led identity appealing to the same fashion-conscious European customer.
• Aspesi: Italian contemporary apparel brand with deep made-in-Italy production heritage and a similar total-look philosophy spanning outerwear, shirts, and casual pieces at premium price tiers.
• Paul & Shark: Italian luxury sportswear brand combining Made-in-Italy production with maritime-inspired casualwear, operating at comparable premium price points and pursuing the same total-look positioning across apparel, outerwear, and accessories.
• Boglioli: Italian heritage menswear specialist known for made-in-Italy casual shirts, jackets, and unstructured tailoring, comparable to LC23's evolution from shirts to total-look with strong craftsmanship positioning.
• Stone Island: Italian premium sportswear and outerwear brand with deep Made-in-Italy craftsmanship heritage and similar unisex, design-forward casual positioning targeting fashion-conscious consumers seeking distinctive technical apparel.
• Caruso: Italian contemporary menswear brand producing made-in-Italy tailored and casual pieces, sharing LC23's emphasis on artisanal production, premium materials, and design-led identity in the Italian mid-premium segment.
• Lardini: Italian family-owned menswear manufacturer producing made-in-Italy blazers, knitwear, and casualwear with comparable premium positioning and emphasis on Italian craftsmanship and tailoring.
• Eleventy: Italian contemporary menswear brand offering made-in-Italy casualwear, knitwear, and tailored pieces at premium price points, comparable in product breadth, craftsmanship emphasis, and customer segment to LC23.

Broad incumbents

• Brunello Cucinelli: Italian luxury fashion brand operating at a much larger scale but sharing the same Made-in-Italy craftsmanship narrative, unisex total-look philosophy, and premium DTC-led distribution model that LC23 is emulating.
• Pal Zileri: Italian heritage menswear brand with a broader portfolio of tailored and casual collections produced in Italy, comparable to LC23 in craftsmanship positioning but operating at a significantly larger scale with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100071070986327
• LinkedInlinkedin.com/company/lc23

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LC23