Oswestry Life Magazine

Name

Oswestry Life Magazine

Legal name

DTS MEDIA LTD

Website

https://oswestry.life

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Print Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Local print magazine
• Community news publishing
• Magazine advertising sales
• Lifestyle content publishing
• Monthly glossy magazine

Headquarters

HQ city

Oswestry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Sales: The magazine generates revenue through selling advertising packages to local businesses. Advertisers can book packages for 6 or 12 issues, with discounted rates for longer commitments. Payment options include monthly direct debit or standing order for multi-issue bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oswestry Life Magazine publishes a monthly glossy local magazine delivered to 7,000 homes in and around Oswestry, Shropshire, covering local news, reviews, fashion, interiors, events, education, charity, tourism, and profiles of inspirational local residents. The company operates alongside a sister publication called "Its Beautiful" under DTS MEDIA LTD, generating revenue primarily through advertising package sales to local businesses, with DTS Media Ltd managing ad design and payment processing.

Product overview

Oswestry Life Magazine is a single unified product — a local glossy print and digital publication. The magazine is delivered monthly to 7,000 homes in the Oswestry area and features news, reviews, fashion, interiors, and profiles of local residents across categories including Business, Education, People, Tourism, and Charity. Online content is accessible through their website with archived articles and digital issue links.

Differentiator

Problem solved

Functional benefit

Products and services

• Oswestry Life Magazine A monthly glossy print and digital magazine delivered to 7,000 homes in and around Oswestry, Shropshire, covering local news, reviews, fashion, interiors, and profiles of local residents across categories including Business, Education, People, Tourism, Charity, and Events.
• Its Beautiful A sister publication to Oswestry Life Magazine, also operated by DTS MEDIA LTD, covering lifestyle content for the local Oswestry audience.

Quantifiable outcome

• 7,000 homes reached monthly

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Oswestry BIDcoreGTM or Marketing PartnerOswestry Business Improvement District (BID) partners with Oswestry Life to promote the 'What's On' events calendar and local business directory, providing visibility for BID member businesses within the magazine.
• DTS Media LtdcoreImplementation/ SI/ Consulting PartnerDTS Media Ltd manages advertising design and artwork production, handles payment processing and debt recovery for the publication.
• Visit OswestryminorGTM or Marketing PartnerVisit Oswestry tourism website linked from the magazine for tourism-related content and visitor information.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cheshire Life: Long-running regional glossy consumer lifestyle magazine covering Cheshire, UK, distributed to affluent local homes with SMB and luxury brand advertising. Directly comparable in distribution, content mix (lifestyle, property, people, events), and advertiser base.
• Suffolk Magazine: Monthly glossy lifestyle magazine covering Suffolk, UK, focused on local people, food, property and community content with advertising from regional businesses. Directly comparable in audience and business model.
• Yorkshire Life: Regional UK lifestyle glossy magazine serving Yorkshire households with local news, events, property and lifestyle features, monetised through local advertising. Same consumer-lifestyle-magazine format and same GTM motion.
• Country & Town House: UK consumer lifestyle magazine targeting affluent regional households and town communities with events, property, and lifestyle editorial. Overlaps with Oswestry Life's premium-lifestyle positioning and SMB/luxury advertiser base.
• Sussex Life: Regional glossy consumer magazine serving Sussex households with lifestyle, property, people and events content. Same monthly free-distribution model to local homes with SMB advertising.
• Devon Life: Long-established Devon-based glossy consumer lifestyle magazine delivering local news, food, property and community features to regional households via free distribution and advertising sales. Directly analogous in scope and audience.
• Cotswold Life: Monthly glossy lifestyle magazine covering a specific UK region (the Cotswolds), distributed to local households and funded by regional SMB advertising. Closely mirrors Oswestry Life's local-glossy, BID-style model and audience.

Broad incumbents

• Future plc: Major UK-based global publisher operating hundreds of specialist consumer titles across print, digital, and events. Overlaps with Oswestry Life on consumer lifestyle content and SMB/brand advertising sales but at vastly greater scale and with diversified revenue streams.
• Bauer Media: One of the largest UK consumer magazine publishers, operating a portfolio of regional and national titles with print and digital advertising sales. Comparable advertising model and content categories but at much larger scale and broader geography.
• Immediate Media: Large UK consumer magazine and digital publisher with titles across lifestyle, food, homes and interests. Competes for the same SMB and brand advertising spend that targets regional lifestyle audiences, but at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OswestryLife
• Instagraminstagram.com/oswestry_life_magazine
• LinkedInlinkedin.com/company/oswestry-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oswestry Life Magazine