mainelove

What mainelove does

mainelove is a Maine-based beverage company that produces and sells premium canned water sourced from Sebago Lake — one of roughly 50 U.S. surface water supplies exempt from EPA filtration requirements under the Surface Water Treatment Rule. The company packages its water in infinitely recyclable aluminum cans produced by Hart Print using digital ink-to-can printing, and operates a co-manufacturing model that leverages idle canning capacity at local Maine breweries. Its core product line includes Perfectly Still, With Bubbles (plain sparkling), and three flavored sparkling SKUs (Wild Blueberry Lemon, Blackberry Grapefruit, Raspberry Lime), priced at $24.99 and $29.99 per 12-pack respectively, with a subscription option offering a 10% discount on monthly or bi-weekly delivery. Branded merchandise (apparel, hats, totes, stickers, koozies, flags) is also sold through the storefront.

mainelove operates a dual-track distribution model combining direct-to-consumer e-commerce through its Shopify-powered mainelove.com storefront (with one-time and subscription purchase options) and a regional wholesale network spanning over 600 retail locations across Maine, New Hampshire, and Massachusetts, with grocery partners such as Hannaford. Its primary customer segments are eco-conscious and health-conscious consumers seeking sustainable hydration alternatives to single-use plastic, sports teams pursuing sustainability commitments, and retail/grocery buyers carrying the brand for local consumer demand. The company is led by CEO and co-founder Jen Millard, a 12th-generation Mainer, and markets through Instagram, a mocktails content blog, earned media in Forbes, Fox, ABC, MSN, and Mainebiz, and a store locator tool. Multi-year sports sponsorships — including an Official Water Partner deal with NWSL team Boston Legacy FC starting 2027 — anchor a purpose-driven brand identity centered on Maine heritage, community, and environmental sustainability.

Name

mainelove

Legal name

mainelove LLC

Website

https://mainelove.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

mainelove is a Maine-based beverage company that produces and sells premium canned water sourced from Sebago Lake in infinitely recyclable aluminum cans, serving eco-conscious consumers, sports teams, and retail partners across the Northeastern U.S. via DTC e-commerce and 600+ retail locations.

Ownership category

akta.pro rank

Product category

Bottled and Canned Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Canned water products
• Aluminum bottled water
• Sparkling flavored water
• Eco-friendly beverages
• Premium natural water

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Canned Water Sales: mainelove sells canned water products directly to consumers through its e-commerce storefront (mainelove.com), offering both one-time purchases and subscription plans (monthly or bi-weekly delivery) with a 10% subscriber discount. Water products include still and sparkling unflavored varieties at $24.99 per 12-pack and flavored sparkling varieties (Wild Blueberry Lemon, Blackberry Grapefruit, Raspberry Lime) at $29.99 per 12-pack.
2. Wholesale/Retail Distribution: mainelove distributes its canned water products through retail partners, including independent stores, cafes, markets, and grocery chains such as Hannaford. The company is available in over 600 retail locations across Maine, New Hampshire, and Massachusetts, with expansion planned into Florida and Boston/Massachusetts markets.
3. Merchandise Sales: mainelove sells branded merchandise including apparel (t-shirts, hoodies, sweatshirts, long-sleeve shirts), accessories (hats, beanies, totes, koozies), stickers, patches, and flags through its e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

mainelove manufactures and sells premium canned water products sourced from Sebago Lake in Maine, packaged in infinitely recyclable aluminum cans. Its product line includes still water, sparkling water, and flavored sparkling varieties (Wild Blueberry Lemon, Blackberry Grapefruit, Raspberry Lime), sold through direct-to-consumer e-commerce with subscription options and a growing retail footprint. The company also sells branded merchandise (apparel, accessories, stickers, flags) and supports a brewery co-production model leveraging local Maine brewing infrastructure.

Product overview

mainelove is a Maine-based canned water brand offering a portfolio of premium water products sourced from Sebago Lake. The core product line consists of canned waters in five varieties: Perfectly Still (plain still water), With Bubbles (plain sparkling), and three flavored sparkling options (Wild Blueberry Lemon, Blackberry Grapefruit, and Raspberry Lime). The company also sells branded merchandise including apparel (hoodies, t-shirts, long-sleeve shirts, hats), accessories (totes, stickers, koozies), and specialty items (flags). Water products are sold in aluminum cans for sustainability, while merchandise supports brand identity and community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfectly Still Premium still water sourced from Sebago Lake, Maine, naturally filtered through Maine's wilderness. Sold as a 12-pack of aluminum cans for $24.99 via one-time purchase or subscription. Targeted at consumers seeking clean, crisp still water in sustainable packaging.
• With Bubbles Sparkling water sourced from Sebago Lake with added CO2 for carbonation, containing no sugars or artificial flavors. Sold as a 12-pack of aluminum cans for $24.99 via one-time purchase or subscription. Targeted at consumers seeking plain sparkling water in sustainable packaging.
• Wild Blueberry Lemon with Bubbles Flavored sparkling water combining sweet Maine wild blueberries with tangy lemon in a 12-pack of aluminum cans for $29.99. Contains no sugar and no artificial flavors. Targeted at consumers seeking premium, naturally flavored sparkling water in sustainable packaging.
• Blackberry Grapefruit with Bubbles Flavored sparkling water blending juicy blackberries with zesty grapefruit and crisp bubbles. Sold as a 12-pack of aluminum cans for $29.99, with no sugar and no sweeteners. Targeted at consumers seeking naturally flavored sparkling water in sustainable packaging.
• Raspberry Lime With Bubbles Flavored sparkling water featuring Maine raspberries and sun-kissed limes with crisp carbonation. Sold as a 12-pack of aluminum cans for $29.99, with no sugar and no artificial flavors. Targeted at consumers seeking naturally flavored sparkling water in sustainable packaging.
• mainelove Water Subscription Recurring subscription delivery program for mainelove canned water products (still, sparkling, and flavored sparkling 12-packs). Subscribers receive a 10% discount and can choose monthly or bi-weekly delivery, with the ability to skip or cancel anytime. Targeted at consumers seeking convenient, automated replenishment of premium canned water.
• mainelove Branded Merchandise (Apparel and Accessories) Collection of branded apparel and accessories including hoodies, sweatshirts, long-sleeve shirts, t-shirts, hats, totes, stickers, koozies, and flags. Sold through the mainelove.com e-commerce storefront to support brand identity and community connection with consumers.

Quantifiable outcome

• Infinitely recyclable aluminum cans can return to shelves as new product in as little as 60 days
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Boston Legacy FCcoreGTM or Marketing Partner · 23 April 2026Boston Legacy FC, the 15th team in the National Women's Soccer League set to begin play in 2026, entered a multi-year partnership designating mainelove as the Official Water Partner of the club. mainelove will supply aluminum-canned water sourced from Sebago Lake for training and matchday hydration, replacing single-use plastic bottles with highly recyclable aluminum cans. The partnership supports Boston Legacy FC's goal of eliminating plastic waste from its operations, with co-branded recycling programs and mainelove branding at home matches beginning in 2027 at Gillette Stadium.
• Hart PrintcoreTechnology or IntegrationHart Print is the manufacturing partner that produces mainelove's aluminum cans. Hart Print is the first company on the planet to introduce digital printing on infinitely recyclable aluminum, using an ink-to-can process that eliminates the need for plastic sleeves and stickers. The partnership directly supports mainelove's sustainability mission by reducing plastic use in packaging.
• Maine BreweriescoreStrategic or Co-development Partnermainelove partnered with local Maine breweries to bring them into the water economy, creating a new revenue stream for brewers who face idle infrastructure between batches due to declining alcohol consumption trends. The partnership leverages brewery equipment and workforce to support mainelove's production while supporting Maine's local economy and brewing community.
• Portland Water DistrictcoreOthersThe Portland Water District manages Sebago Lake, one of the cleanest and most protected water sources in the United States. The district continuously monitors the lake and water supply through rigorous testing that meets or exceeds state and federal standards. Sebago Lake's exceptional water quality, requiring minimal treatment, is a foundational element of mainelove's product differentiation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Liquid Death: Canned water brand selling still and sparkling water in infinitely recyclable aluminum cans with a sustainability and lifestyle marketing stance. Closest direct competitor to mainelove given shared canned-aluminum format, sustainability narrative, and DTC-plus-retail GTM.
• PathWater: Aluminum-bottled water brand positioned as a reusable, sustainable alternative to plastic. Closely comparable aluminum-packaging format and sustainability narrative targeting the same consumer segment.
• JUST Water: Eco-positioned bottled water brand using plant-based cartons to displace plastic bottles. Comparable sustainability-driven brand identity and DTC-plus-retail model targeting plastic-averse consumers.
• Spindrift: Premium sparkling water brand made with real fruit, sold in cans and bottles through DTC and grocery retail. Highly comparable premium positioning, zero-sugar formulation, and sustainability/health positioning targeting similar eco-conscious consumers.
• Boxed Water Is Better: Sustainable packaged water brand built around replacing single-use plastic, sold through DTC and retail. Comparable sustainability-first positioning and eco-conscious consumer target.

Broad incumbents

• Bubly: PepsiCo's mainstream sparkling water brand competing in the same flavored sparkling water segment with national retail distribution. Comparable product format and consumer positioning, though backed by significantly larger marketing and trade budgets.
• La Croix: National Beverage's flagship sparkling water brand — a category-defining incumbent in flavored sparkling water. Highly comparable product category (sparkling, flavored, zero-sugar) though distributed through mass retail rather than DTC subscriptions.
• Perrier: Iconic premium sparkling water brand with flavored varieties, sold through retail and foodservice globally. Comparable premium sparkling water category and flavored product extensions, though mass-distributed versus mainelove's regional model.
• Poland Spring (BlueTriton Brands): Major New England–sourced bottled water brand with deep retail penetration across the same Northeastern geography mainelove operates in. Directly comparable product (regional bottled water) and overlapping retail customers (Hannaford, etc.).
• S. Pellegrino: Premium sparkling water brand from Nestlé Waters competing in the same premium sparkling water category. Comparable flavored sparkling portfolio and foodservice/premium positioning, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mainelove
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mainelove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mainelove