Savvy Design Group

What Savvy Design Group does

Savvy Design Group is a privately held, full-service interior design firm headquartered at 1900 Marconi Avenue in St. Louis, Missouri, founded in 2009 and operating with a small team of approximately six professionals. The firm specializes in high-end residential interiors (including new builds, renovations, historic home restorations, and vacation properties) and boutique commercial projects (restaurants, retail, offices, event venues, and luxury building common areas). Its core offering is structured across five sequential service phases — Consultation, Schematic Design, Design Development, Construction Management, and Ordering & Implementation — supplemented by a Design Drop concierge tier that delivers custom design plans, samples, and retail product links via remote consultations.

Revenue is generated through two streams: professional design fees paid by project clients for residential and commercial engagements, and direct-to-consumer sales of curated home goods through The Edit by MSQUARED, including a signature candle line (MSQUARED, founded in 2023) priced at $35 per item. The firm operates with a sales-led go-to-market motion anchored by complimentary initial design consultations, an active Instagram- and Facebook-driven organic social presence, and a content blog ('In The Studio') used for thought leadership. Pricing is not publicly disclosed, and the firm has no disclosed funding, ownership changes, regulatory actions, M&A activity, or institutional investors.

The firm serves clients primarily across the Midwest (its St. Louis base) with extended project delivery into the Southwest, West Coast, Southeast, and Mexico (Cabo San Lucas). It has no proprietary technology platform, no public API, no AI/ML capabilities, and no patents or formal industry certifications, operating instead as a relationship-driven professional services practice with a small but adjacent retail product line.

Name

Savvy Design Group

Legal name

Savvy Design Group

Website

https://www.savvydesigngrp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Savvy Design Group is a privately held, full-service interior design firm in St. Louis specializing in high-end residential and boutique commercial projects, offering end-to-end services from consultation through installation, plus a DTC home goods boutique called The Edit by MSQUARED.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Residential interior design
• Commercial interior design
• Home decor retail
• Design consultation

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Full-service interior design fees covering consultation, schematic design, design development, construction management, and ordering & implementation services for residential and commercial projects.
2. E-commerce Product Sales: Sale of curated home goods through The Edit by MSquared boutique, including candles (MSQUARED signature line), planters, and other home decor items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Savvy Design Group is a full-service interior design firm managing residential and boutique commercial projects from initial consultation through construction oversight to final installation. Services are delivered by an in-house team of designers, project managers, and coordinators, and the firm also runs THE EDIT by MSQUARED, a home goods boutique featuring a signature candle line and curated decor sold online.

Product overview

Savvy Design Group is a full-service interior design firm offering a comprehensive suite of design services structured in sequential phases: Consultation, Schematic Design, Design Development, Construction Management, and Ordering & Implementation. The firm specializes in high-end residential interiors and boutique commercial projects, complemented by Design Drop, a concierge service combining Zoom consultation with delivered design plans. In addition to design services, the company operates THE EDIT by MSQUARED, a home goods boutique featuring MSQUARED Candles—a signature candle line with four fragrances (The Hill, Innsbrook, Cabo, Topsail) priced at $35 each—along with decorative home products including planters and cups.

Differentiator

Problem solved

Functional benefit

Brands

• The Edit by MSQUARED: A home goods boutique located in St. Louis' iconic Hill neighborhood, curated by Frankie Muriel and Diane Mantovani. Offers a signature candle line called MSQUARED, founded in 2023.

Products and services

• Residential Design Full-service interior design for high-end residential interiors, including home renovations, redesigns, historic home restorations, and new custom projects managed from concept to completion. Targeted at affluent individual homeowners in the St. Louis metro and select destination markets.
• Commercial Design Interior design services for boutique commercial projects including restaurants, retail stores, office spaces, event venues, and apartment/luxury building common areas. Targeted at small to medium-sized businesses seeking sophisticated, brand-aligned interior environments.
• Design Drop Concierge design service featuring a personalized Zoom consultation with a custom design plan, samples, space planning, and retail product links delivered to the client's doorstep, providing a lower-touch alternative to full-service interior design.
• THE EDIT by MSQUARED Home goods boutique in St. Louis' Hill neighborhood, curated by Frankie Muriel and Diane Mantovani of MSQUARED, offering a signature candle line, ceramic planters, cups, and curated home décor and accessories sold online to consumers nationwide.
• MSQUARED Candles Signature candle line founded in 2023 featuring four place-inspired fragrances — The Hill, Innsbrook, Cabo, and Topsail — each priced at $35 and sold through THE EDIT by MSQUARED boutique online.

Quantifiable outcome

• Clients receive personalized design plans with samples, space planning, and retail links delivered to their doorstep

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MSQUAREDcoreOthers · 1 January 2023MSQUARED is a signature candle line co-founded by Frankie Muriel and Diane Mantovani (Principal Interior Designer at Savvy Design Group). The candle line was founded in 2023 to capture the essence of beloved places and memories, with each scent telling a story. Products are sold through The Edit by MSquared boutique.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Decorilla: Online interior design marketplace connecting clients with designers for virtual consultations and room designs. Comparable as a competing delivery model that pressures traditional boutique firms on price and accessibility.
• Gensler: Global architecture and design firm with a substantial commercial interior design practice. Represents the large-firm end of the market competing for boutique commercial projects and corporate clients.
• Havenly: Online interior design platform offering affordable, virtual design packages to mass-market consumers. Represents the broader digitization of interior design that competes for the same end-customer demand at lower price points.

Direct peers

• Marie Flanigan Interiors: Houston-based full-service interior design firm working on high-end residential and boutique commercial projects. Comparable to Savvy in service scope, premium market positioning, and white-glove project management approach.
• Mark Sikes Interiors: Los Angeles-based interior designer with a high-end residential practice and a namesake product line (including rugs and fabrics). Comparable to Savvy on luxury aesthetic, destination-project reach, and designer-led product brand.
• Amber Interiors: Los Angeles-based interior design studio serving affluent residential clients, with a signature retail line (Amber Lewis x Loloi and shop.amberinteriors.com). Highly comparable to Savvy on design-aesthetic-led brand building and direct-to-consumer home goods.
• Kathy Kuo Home: Interior design and home furnishings brand combining designer services with a strong e-commerce retail store. Comparable to Savvy on the dual design-fee + retail-product revenue model.
• House of Jade Interiors: Utah-based interior design firm offering full-service residential and commercial design with destination projects. Similar boutique scale, residential focus, and project-based engagement model.
• Studio McGee: Salt Lake City-based full-service interior design firm specializing in high-end residential projects, with an extensive product line (Studio McGee + SK Designs) sold via e-commerce. Comparable to Savvy on luxury residential focus, multi-phase service model, and brand-driven retail extension.

Emerging players

• Courtney Hill Interiors: Boutique interior design firm focused on high-end residential projects with a growing regional footprint. Comparable to Savvy in boutique scale and full-service residential positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SavvyDesignGroup
• Instagraminstagram.com/savvydesigngrp
• LinkedInlinkedin.com/company/savvy-surroundings

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savvy Design Group