News Media Group

What News Media Group does

News Media Group, Inc. (NMG) is a US-based broadcast media production company founded in 2009 and headquartered in Greenacres, Florida. NMG produces and coordinates satellite media tours (SMTs), radio media tours (RMTs), cooperative SMTs (Co-Op SMTs), virtual/remote SMTs, social media segments, and custom media tours for brands seeking national media exposure through TV, radio, and internet platforms. The company is led by co-founders Jennifer Rivera (President) and Karl Wayne (Executive Producer), supported by a small core team including a Digital Media Manager (Margaret Chatham); the underlying production stack combines traditional satellite broadcast with virtual-conferencing platforms (Zoom, Skype, StreamYard) and a proprietary Virtual Screening Room that streams tours live to remote clients.

NMG's business model is professional services, project-based, and sales-led. Pricing is quote-based (not publicly disclosed) and NMG guarantees "millions of impressions" per tour via its established network of TV and radio stations. Service scope includes 20+ pre-booked interviews per SMT, 12-20 interviews per RMT, and an optional Audio News Release add-on reaching 300+ stations; its flagship differentiator is the Co-Op SMT model, where 3-5 non-competing participants share production costs in exchange for shared reach across 20M+ guaranteed impressions. NMG also operates consumer-facing media properties — KillerApps.com (tech and mobile apps), InTheNews.TV ('What's #Trending Now' lifestyle), EnviroMinute (environmental features), and BestofCES.com — that extend reach and cross-promote SMT content.

The company targets three primary customer segments: Fortune 500 enterprises (Canon, Verizon, Walgreens, Chase Bank, TiVo, Yankee Candle, Varsity Tutors and others), growth-stage companies (often served via the Co-Op model), and top-tier PR agencies (Weber Shandwick and others) acting as production partners for client campaigns. Distribution is direct sales across the United States, with no disclosed international presence and no external institutional funding. The company remains privately held and founder-led with no disclosed M&A, funding, or restructuring activity.

Name

News Media Group

Legal name

News Media Group, Inc.

Website

https://newsmg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

News Media Group is a US broadcast media production company that produces satellite and radio media tours for Fortune 500 brands, growth-stage companies, and PR agencies, guaranteeing millions of impressions through its established TV and radio station network and its signature Co-Op tour model.

Ownership category

akta.pro rank

Product category

Broadcast Media Production Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

• Satellite media tours
• Radio media tours
• Media tour production
• Broadcast PR services
• Virtual remote SMTs

Headquarters

HQ city

Greenacres

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Satellite Media Tours (SMT): Project-based fees for single-client or co-op satellite media tours. Tours consist of 20+ pre-booked interviews placed on TV, radio, and internet platforms. Pricing varies by tour type, duration, and guaranteed impression levels.
2. Radio Media Tours (RMT): Radio-only media tour services conducted remotely from any location. Typically 3-4 hours of spokesperson time with 12-20 interviews booked. Optional Audio News Release (ANR) add-on reaching 300+ stations.
3. Social Media Segments: Standalone social media content produced from SMT footage or existing media libraries. Uses branded content posts (Killer Apps for tech, What's #Trending Now for lifestyle) to boost brand presence on Facebook and Instagram.
4. Custom Media Tours: Pre-produced taped segments (up to 2 minutes) customized for select nationally syndicated shows. Can be produced as standalone or co-op tours for budget-friendly high-reach alternatives to live SMTs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

News Media Group (NMG) produces satellite and radio media tours for brands and PR agencies, placing pre-booked spokesperson interviews on television, radio, and internet platforms across US markets. Services include single-client and Co-Op satellite media tours, virtual/remote SMTs, radio-only media tours, custom pre-produced segments, and social media segments derived from tour footage. The company guarantees millions of impressions per tour through its established network of TV and radio stations.

Product overview

News Media Group (NMG) operates a media tour platform offering multiple tour formats including Satellite Media Tours (SMTs), Co-Op SMTs, Virtual & Remote SMTs, Radio Media Tours (RMTs), Social Media Segments, and Custom Media Tours. The core offering is production and coordination of media tours that place brand messaging on television, radio, and internet platforms across US markets. Supporting the core tour services, NMG runs a portfolio of consumer media platforms including KillerApps.com for technology content, InTheNews.TV for lifestyle content, EnviroMinute for environmental features, and BestofCES.com for CES coverage, which help extend reach and cross-promote SMT content.

Differentiator

Problem solved

Functional benefit

Brands

• KillerApps: Technology and mobile apps content platform
• InTheNews.TV
• EnviroMinute
• BestofCES

Products and services

• Satellite Media Tour (SMT)
• Co-Op Satellite Media Tour
• Virtual & Remote Satellite Media Tour
• Radio Media Tour (RMT)
• Social Media Segment
• Custom Media Tour

Quantifiable outcome

• Guarantees millions of impressions per tour through established station network
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Fund for Animal Welfare (IFAW)coreStrategic or Co-development Partner · 11 February 2026NMG produced a nationwide satellite media tour featuring Azzedine Downes, President and CEO of IFAW, promoting 'The Path of Hope' initiative following Dr. Jane Goodall's passing. The tour focused on community-led conservation and environmental stewardship, reaching millions of households across local affiliates and national lifestyle programs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PR Newswire: Major press release and multimedia distribution platform owned by Cision that offers video news releases and other multimedia syndication as part of a broader PR-services portfolio—overlapping with NMG's media distribution services.
• Cision: Public relations and communications software holding company owning PR Newswire and MultiVu—operates broadly across the PR-services ecosystem, including the SMT/RMT niche where NMG specializes, via its MultiVu subsidiary.
• GlobeNewswire: International press release distribution service offering multimedia and broadcast content distribution, competing with PR Newswire and Business Wire for some of the same brand messaging distribution workflows and PR-agency clients.
• Business Wire: Press release and multimedia distribution service within the Berkshire Hathaway network offering comparable enterprise distribution infrastructure and overlapping enterprise and PR-agency clients for brand messaging workflows.
• Access Intelligence: B2B media and intelligence company associated with the MultiVu broadcast services business—operates as a broader industry incumbent adjacent to NMG's SMT specialty and serves many of the same PR and enterprise clients.

Direct peers

• D S Simon Media: Broadcast PR and video production firm producing satellite media tours, virtual SMTs, and studio segments for PR teams. NMG's most direct competitor, with overlapping tour formats, station network access, and Fortune 500 client roster.
• TVGuestpert: Talk show and broadcast media-appearance service placing experts, authors, and brand spokespeople on TV and radio stations nationwide. Operates the same broadcast-media-booking business model as NMG's SMT and RMT offerings.
• MultiVu: Multimedia news service producing video news releases, satellite media tours, and broadcast content for PR and corporate communications teams. Head-to-head with NMG in the SMT/RMT niche and the largest scale competitor.

Emerging players

• Critical Mention: Earned-media monitoring and broadcast clipping analytics platform serving PR and corporate communications teams. Sits in the same PR workflow as NMG by tracking and measuring the broadcast coverage generated by SMTs and RMTs.
• Brandpoint: Content marketing and brand journalism agency offering video, social, and earned-media services to enterprise and CPG marketers. Comparable client base and production capabilities overlapping NMG's video and social segment work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NewsMediaGrp
• YouTubeyoutube.com/channel/UCuoekVPw8NrdCm24KRHuyMg
• Facebookfacebook.com/newsmediagroup
• LinkedInlinkedin.com/company/news-media-group
• Instagraminstagram.com/newsmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News Media Group