Miami Area Convention and Visitors Bureau

What Miami Area Convention and Visitors Bureau does

The Miami Area Convention and Visitors Bureau (Miami CVB), operating as Visit Miami OK, is a quasi-government tourism promotion organization serving Miami, Oklahoma and Ottawa County in Northeast Oklahoma. The CVB assists visitors, event organizers, conference planners, sports tournament hosts, and group tour operators with trip planning, venue coordination, and promotional support. Its core deliverables include the Visit Miami OK mobile application (built on Visit Widget LLC's platform with interactive mapping), the Official Visitors Guide, an online event calendar, and the Coleman Theatre venue, which houses a 5,000-square-foot Conference Center and Ballroom. The CVB runs and promotes anchor events such as the Route 66 Heritage Festival, Rodeo Miami (ACRA Rodeo of the Year 14 times), and the Oklahoma 8-Man All-Star Football Game, and supports a network of tourism partners including casinos, hotels, restaurants, and tribal nations.

The CVB operates with a three-person staff (Trinda Crow – Director, Lauren Hart – Assistant, Jesse Black – Main Street Coordinator) out of 111 N Main Street and a satellite office at the Coleman Theatre Complex. Its service portfolio spans sports tourism facilities (13-field Sam Wells Soccer Complex, 3,600-seat Fairgrounds grandstand, 20,000-square-foot Municipal Pool), curated tours (Ribbon Road, Mural Tour, Dobson Museum), outdoor recreation (paddlefish/spoonbill fishing on the Neosho River, marketed as Caviar Capital of Oklahoma), and ticketed entertainment including tribute concerts and festivals.

The business model is not commercial in the traditional sense; as a destination marketing organization, the CVB is funded primarily through local lodging tax receipts, municipal support, and event sponsorship rather than direct service revenue. Ticketed events (Coleman Theatre concerts ranging $25–$100, Rodeo tickets $5–$25, pool admission $1–$5) generate modest ancillary revenue that flows partly through venue operators and partners. Marketing reach is supported through organic social channels (Facebook, Twitter/X, YouTube, Pinterest), email newsletters, the mobile app, and a state-level partnership with Oklahoma Tourism. The organization is not a venture-backed or investor-owned entity; no funding rounds, M&A activity, or parent company structure is disclosed.

Name

Miami Area Convention and Visitors Bureau

Legal name

Miami Area Convention and Visitors Bureau

Website

https://visitmiamiok.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Short description

The Miami Area Convention and Visitors Bureau is a quasi-government destination marketing organization that promotes tourism to Miami, Oklahoma and Ottawa County, assisting visitors with trip planning, event hosting, sports tournaments, and conventions through its visitor center, mobile app, and annual event portfolio.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Convention visitors bureau
• Tourism promotion services
• Sports tourism coordination
• Event management services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Tourism Promotion Services: As a Convention and Visitors Bureau, the organization provides tourism promotion services to attract visitors to Miami, Oklahoma. Services include event promotion, visitor information distribution, convention and meeting planning assistance, and sports tourism coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Miami Area Convention and Visitors Bureau operates as a full-service destination marketing organization that promotes tourism to Miami, Oklahoma and Ottawa County. It provides visitor trip planning assistance through the Visit Miami OK mobile app and website, coordinates major annual events including the Route 66 Heritage Festival and Rodeo Miami, and markets sports tourism facilities, the Coleman Theatre venue, and cultural attractions. The bureau also offers curated tour services (Ribbon Road, Dobson Museum, Mural Tour) and facilitates conferences, reunions, and group tours through its Coleman Theatre Conference Center and local partner network.

Product overview

Miami Area Convention and Visitors Bureau operates as a tourism marketing organization offering a comprehensive portfolio of visitor services and destination promotion. The core offering includes the Visit Miami OK mobile application and official visitors guide for trip planning. The bureau manages major events including the annual Route 66 Heritage Festival and Rodeo Miami, while promoting venues such as the historic Coleman Theatre with its conference center. Sports tourism services encompass facilities for tournaments and competitions, while tour services highlight local attractions like Ribbon Road and regional museums. The event calendar platform provides booking and information for concerts and performances throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Miami OK Mobile App A mobile application available on Google Play that provides interactive mapping and information about attractions, events, restaurants, and lodging in Miami, Oklahoma for individual visitors and families planning trips.
• Miami Official Visitors Guide A downloadable PDF visitors guide containing official information about Miami, Oklahoma attractions, accommodations, dining, and events for tourists planning visits.
• Coleman Theatre Venue and Conference Center Historic vaudeville/movie palace venue in Miami, Oklahoma featuring live performances, concerts, tribute shows, and special events. Includes a Conference Center and Ballroom with 5,000 square feet available for event booking.
• Route 66 Heritage Festival Annual two-day music and heritage festival featuring live bands, Kansas City Barbeque Society competition, vendors, food trucks, and car/bike shows celebrating Miami's Route 66 history.
• Rodeo Miami Two-day rodeo event featuring traditional rodeo competitions including bronc riding, calf roping, steer wrestling, barrel racing, and bull riding. Awarded ACRA Rodeo of the Year 14 times.
• Sports Facilities and Recreation Services Comprehensive sports tourism offerings including multi-purpose sports complexes, fairgrounds with 3,600-seat grandstand, baseball fields, soccer complexes, swimming pool, disc golf, and walking trails for hosting tournaments and athletic events.
• Tour Services Curated tour experiences including G.A.R. Cemetery, British Flyers, Mickey Mantle, Dobson Museum, Ribbon Road, and Mural Tour showcasing Miami's historical and cultural attractions.
• Spoonbill Fishing Experiences

Quantifiable outcome

• Miami hosts major annual events including Route 66 Heritage Festival (thousands of attendees), Rodeo Miami (ACRA Rodeo of the Year 14 times), and Oklahoma 8-Man Football All-Star Game since 2003
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Modoc NationcoreGTM or Marketing PartnerModoc Nation served as presenting sponsor for the Route 66 Heritage Fest, supporting the annual festival that brings thousands of visitors to downtown Miami for vendors, games, BBQ competition, and free concerts.
• Vance Auto GroupcoreGTM or Marketing PartnerVance Auto Group is the presenting sponsor for Rodeo Miami 2026, the major annual rodeo event held at the Miami Fairgrounds.
• Forte Entertainment GroupcoreStrategic or Co-development PartnerForte Entertainment Group produces tribute shows at the Coleman Theatre including The Selena Experience, Whitney Houston Experience, and Fleetwood X tribute concerts.
• Coleman TheatrecoreStrategic or Co-development PartnerHistoric 1929 vaudeville theatre serves as the primary entertainment venue for the CVB's cultural programming. The CVB office is located in the Coleman Theatre corner shop.
• Downstream Casino ResortminorGTM or Marketing PartnerGaming partner included in the tourism partner network, located in the region.
• Buffalo Run Casino & ResortminorGTM or Marketing PartnerGaming partner with over 70,000 square feet of casino space, 1,500-seat event center, and multiple dining options.
• High Winds CasinominorGTM or Marketing PartnerMiami Nation gaming facility open 24/7 with over 450 electronic gaming machines and steakhouse restaurant.
• NEO A&M College (Northeastern Oklahoma A&M)coreStrategic or Co-development PartnerPartner for sports events including 8-Man Football All-Star Game hosted at Red Robertson Field at NEO. Also hosts the Miami High School Wardogs football team.
• Oklahoma Eight Man Football Coaches AssociationcoreStrategic or Co-development PartnerCo-organizer of the annual Oklahoma 8-Man All-Star Football Week and game, which Miami has hosted since 2003.
• Oklahoma TourismcoreGTM or Marketing PartnerState tourism partnership promoting Miami through #TravelOK and #OKHereWeGo campaigns, with free visitor guides available.
• Miami Main StreetminorGTM or Marketing PartnerDowntown revitalization organization partnering on Route 66 heritage promotion and Main Street tourism.
• Touchstone Energy Co-Op PartnersminorGTM or Marketing PartnerCorporate sponsor for the Oklahoma 8-Man All-Star Football Week event.
• Oklahoma Center for Orthopaedics / Dr. Sean O'BrienminorGTM or Marketing PartnerMedical sponsor for the Oklahoma 8-Man All-Star Football Week event.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Visit Widget LLC: The mobile app platform provider whose 'visitwidget.miamiok' powers the Visit Miami OK mobile application; comparable as a vendor/enabler that other small-town CVBs and DMOs license to deliver interactive visitor-guide experiences.

Regional players

• Visit Rogers (Rogers, AR CVB): A similarly-sized mid-America CVB focused on sports tourism (soccer complexes, lake recreation) and family events. Comparable as a small-market DMO pursuing a sports-tourism-led growth strategy.
• Route 66 Alliance: National heritage non-profit that promotes Route 66 tourism across multiple state CVBs; directly comparable in mission around preserving and marketing the historic Route 66 corridor that anchors Miami's brand.
• Tulsa Regional Tourism: The regional CVB for Tulsa, the next major Oklahoma metro east of Miami on I-44, operates a larger but structurally similar destination-marketing and convention-promo model with sports tourism, events, and convention venue promotion.
• Visit Joplin Missouri: Joplin, MO is the next major stop on Interstate 44 between Miami, OK and Tulsa, OK and operates a similar full-service CVB model promoting Route 66 heritage and regional tourism. Directly comparable in scope and small-market destination marketing approach.

Broad incumbents

• Oklahoma Tourism & Recreation Department: The state-level destination marketing organization running #TravelOK and #OKHereWeGo campaigns that co-promote Miami and other CVBs. Directly comparable as a DMO of larger scope serving overlapping audiences.
• Oklahoma City Convention & Visitors Bureau: The statewide metro CVB for Oklahoma City operates the same destination-marketing and visitor-services model but at a much larger urban scale, including convention venue booking, sports tournaments, and event sponsorship. Useful as a broad-incumbent benchmark for the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/visitmiamiok
• YouTubeyoutube.com/channel/UCPHqbvAvuL3LXi_uYR6Mu_A
• Facebookfacebook.com/VISITMIAMIOK
• Pinterestpinterest.com/miamioktourism
• LinkedInlinkedin.com/company/miami-convention-and-visitors-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Area Convention and Visitors Bureau