What Cleopatra Group does

Cleopatra Group is a privately held Egyptian conglomerate founded by Mohamed Abou El Enein, headquartered in Giza, Egypt, operating across eight business sectors: industrial manufacturing, real estate, tourism, media and broadcasting, malls, aviation, agriculture, and smart cards. The group's industrial core is Ceramica Cleopatra Group, comprising 17 integrated plants in the North West Gulf of Suez and Tenth of Ramadan City that produce ceramic and porcelain tiles, sanitary ware, and bath sets, including the world's largest ceramics complex with the largest double-firing kilns and the only Middle East facility using high-tech laser technology at every production stage. The group employs over 25,000 people across more than 40 sites, operates 20,000 acres of agricultural land producing dates, citrus, olives, grains, and livestock, and exports to 108 countries including Japan.

The conglomerate's revenue model spans one-time industrial sales (ceramics, porcelain, smart cards, agricultural produce), real estate unit sales with payment plans, recurring tourism revenue through luxury resorts in Sharm el-Sheikh and Makadi Bay, advertising-led media revenue via the Sada El Balad satellite TV network, and aviation charter and maintenance services. The real estate division develops luxury compounds (Cleopatra Palace, Square, Plaza, Mall) across multiple Egyptian cities. Major expansion projects include the Marsa Wazr mega-project (14 million square meters, 45,000+ rooms) on the Red Sea and the Marsa Matrouh integrated tourism complex (approximately 6,000 rooms) on the Mediterranean coast. Distribution is primarily direct B2B for industrial and export sales, supplemented by sector-specific websites, international trade exhibitions (Cityscape Egypt), and the group's own media network for brand-building.

The group has maintained family ownership under Chairman Mohamed Abou El Enein since founding, with no institutional or public market investors. Strategic technology partnerships include the original 1986 joint venture with Italy's Sacmi that established the first modern ceramic factory in Egypt and the Middle East. The company holds ISO 9001 certification (1995), ISO Vision 2003, and Environmental Management System certification (1998), and has received the African Union Best Industrialist Award (2018), UNIDO Best Industrial Company in Africa (1997), and multiple international design and innovation awards.

Name

Cleopatra Group

Legal name

Cleopatra Group

Website

https://groupcleopatra.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Cleopatra Group is a privately held Egyptian diversified conglomerate operating 25,000+ employees across 8 sectors including ceramics/porcelain manufacturing (17 plants, exports to 108 countries), real estate development, tourism, satellite TV media, smart cards, agriculture (20,000 acres), and aviation.

Ownership category

akta.pro rank

Product category

Ceramic and Building Materials Manufacturing

NAICS

Citrus (except Orange) Groves (11132)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Desert Luxury Resorts (THAGACAC), Olive Groves (Olives for Oil & Table) (AFAGACAG)

Keywords

• Ceramic tile manufacturing
• Porcelain and sanitary ware
• Smart card production
• Luxury real estate development
• Hospitality resort operations

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramics and Porcelain Manufacturing: Production and sale of ceramic tiles, porcelain tiles, and sanitary ware through multiple manufacturing plants
2. Real Estate Development: Development and sale of residential and commercial properties including Cleopatra Palace, Cleopatra Square, Cleopatra Plaza, and Cleopatra Mall
3. Tourism and Hospitality: Operation of luxury resorts in Sharm el-Sheikh and Makadi Bay; hotel management and vacation packages
4. Media and Broadcasting: Sada El Balad TV network operation; broadcasting services across multiple channels
5. Aviation Services: Flight department and charter operations; aircraft maintenance facility; business jet transport and passenger services in Cairo
6. Agriculture and Farming: Cultivation and sale of agricultural products across 20,000 acres including dates, grapes, olives, wheat, barley; livestock and poultry operations
7. Smart Cards: Production of smart cards, SIM cards, credit cards, scratch cards, and memory cards

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Cleopatra Group is a diversified Egyptian industrial conglomerate that manufactures and sells ceramic and porcelain wall and floor tiles, sanitary ware, and bath sets through the Ceramica Cleopatra, Eldorado, Fancy, and Galleria brands operating 17 integrated plants. Beyond its core ceramics manufacturing business, the group develops and sells luxury residential and commercial real estate, operates luxury beach resorts, runs the Sada El Balad satellite TV media network, produces smart cards through Cleopatra Silicon Valley, manages aviation charter and aircraft maintenance services, and cultivates 20,000 acres of agricultural land for citrus, dates, olives, and grains.

Product overview

Cleopatra Group is a diversified Egyptian conglomerate operating across multiple sectors including industrial manufacturing (ceramics, porcelain, sanitary ware through Ceramica Cleopatra, Eldorado, Fancy, and Galleria brands), real estate development (Cleopatra Palace, Square, Plaza, and Mall), tourism (Cleopatra Luxury Resorts in Sharm el-Sheikh and Makadi Bay, plus Marsa Matrouh and Marsa Wazr projects), aviation (Cleopatra Aviation with charter and maintenance services), agriculture (Cleopatra Agriculture operating multiple farms across 20,000 acres), media (Sada El Balad TV network), and industrial development (Cleopatra Silicon Valley producing smart cards). The Group employs over 25,000 people across more than 40 sites and exports to 108 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramica Cleopatra Ceramic and Porcelain Tiles Egyptian-pioneered ceramic and porcelain wall and floor tiles manufactured at Tenth of Ramadan City using state-of-the-art technologies, supporting a reputation for style, quality, and flair for export to 108 countries worldwide.
• Ceramica Eldorado Ceramic and Sanitary Ware Ceramic tile and sanitary ware produced at the Eldorado complex in Suez, the only facility in the Middle East using high-tech laser technology at every stage of design and production and featuring the largest double-firing kilns in the world.
• Ceramica Fancy Decorated Ceramics and Porcelain Specialized decorated ceramics with engraving and over-glazing techniques, operating ten production lines producing over 8 million sq. mt. of floor tiles and 18,500,000 sq. mt. of porcelain tiles annually.
• Galleria Cleopatra High-Quality Ceramic Tiles Latest addition to Ceramica Cleopatra Group producing high-quality ceramic tiles with state-of-the-art technology on a 1.5 million sq. mt. plant, with most production managed by computerized systems.
• Ceramica Cleopatra Sanitary Ware and Bath Sets First sanitary ware factory in Egypt, producing sanitary ware and bath sets as part of the Ceramica Cleopatra product family for residential and commercial bathroom installations.
• Cleopatra Silicon Valley Smart Cards Smart cards including scratch cards, memory cards, SIM cards, credit cards, and other card products for telecom operators, banks, and card-issuing institutions across Egypt and the regional market.
• Cleopatra Palace Residential Compound Luxury residential compound in El Shorouk City comprising 16 residential buildings on more than 200,000 sq. mt., with villas, communal park, clubhouse with outdoor and indoor swimming pools, and wellness center, designed by G.B. Bellagamba.
• Cleopatra Square Residential Villas Luxury residential project in Sheikh Zayed City with 117 plots for high-class villas, including a private club, hospital, nursery, and commercial mall, designed by G.B. Bellagamba.
• Cleopatra Plaza Residential and Commercial Complex Residential and commercial complexes in Alexandria (Azarita) and Nasr City (Cairo), featuring apartments, duplexes, VRV air conditioning, satellite systems, and underground parking.
• Cleopatra Luxury Resort Sharm el-Sheikh Five-star luxury resort in the Sinai Peninsula at Nabq Bay along the Red Sea, with private beach access and traditional Egyptian hospitality combined with first-rate services reflecting local culture and history.
• Cleopatra Luxury Resort Makadi Bay Spacious resort complex at Makadi Bay catering to families, couples, and solo travelers, offering spa treatments, adventures, cultural experiences, and Red Sea diving.
• Marsa Matrouh Integrated Touristic Complex Integrated touristic complex on the Egyptian Mediterranean coast near Marsa Matrouh International Airport, expected to consist of approximately 6,000 rooms with Cleopatra Group providing infrastructure for power, water, and drainage.
• Marsa Wazr Integrated Touristic Complex Mega project on 14,000,000 sq. mt. on the Red Sea expected to exceed 45,000 rooms capacity, split into 63 sub-projects including tourist, commercial, residential, and services, located near Marsa Alam International airport with 8 km sea front.
• Cleopatra Mall Retail and Leisure Complex Groundbreaking retail and leisure complex in 6th of October City featuring a unique fusion of interior and exterior spaces with iconic canopy; winner of Best Retail Architecture Worldwide at International Property Awards and Global RLI Future Project Award in 2011.
• Cleopatra Aviation Charter and Aircraft Maintenance Aviation division with three branches: Flight Department and Charter operation, Aircraft Maintenance Facility, and business jet handling with passenger services in Cairo.
• Sada El Balad Satellite TV Network Egyptian satellite TV channel network representing Arab world reality, operated by Cleopatra Media, providing interactive and relevant information with innovative programs in news, political commentary, and cultural programming.
• Cleopatra Agriculture Farm Produce Agricultural operations across 20,000 acres including Al Nobaria (800 acres, dates, grapes, apples, apricots, plums), 10th of Ramadan Farm, Shark Al-Owaina Farm (5,000+ acres, wheat, barley, corn, peanuts, ostrich, sheep, cattle), Wadi Elmelouk Farm (2,000 acres, citrus exported to Europe, Russia, East Asia), East of Suez Farm (1,500 acres, barley, wheat, corn, sunflowers), and Sahl Al-Tina Farm (750 acres, beet, rice, barley).

Quantifiable outcome

• Export to 108 countries including Japan - the most difficult global market
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sacmi (Italy)coreTechnology or Integration · 1 January 1986Joint venture between Cleopatra and Sacmi for the inauguration of the first factory in 10th of Ramadan. Sacmi provided technology and equipment for ceramic tile manufacturing, making it the first modern ceramic factory in Egypt and the Middle East. Production reached 1,277,500 sq. mt. per year with 3 production lines initially.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Regional players

• SODIC: Egyptian premium real estate developer (Eastown, Caesar, Beverly Hills) — comparable in targeting upper-middle-class buyers in Cairo's premium districts where Cleopatra Palace, Square, and Plaza are also positioned.
• Elsewedy Electric: Egyptian industrial conglomerate (cables, transformers, renewables) — comparable in scale, sector breadth, and Egypt-based export orientation to Cleopatra Group's diversified model.

Direct peers

• Roca (Roca Sanitario): Spanish global sanitary ware and bathroom manufacturer directly competing with Cleopatra's sanitary ware lines across Europe, MEA, and emerging markets.
• RAK Ceramics: UAE-based manufacturer of ceramic tiles, sanitary ware, and tableware with a large Middle East/Africa distribution footprint — the closest regional comparable to Ceramica Cleopatra's tile and sanitary ware business.
• Rixos Hotels Egypt: Luxury resort operator with Red Sea and Nile properties — directly competes with Cleopatra Luxury Resorts in Sharm el-Sheikh and Makadi Bay for premium all-inclusive tourism.
• Villeroy & Boch: German sanitary ware and ceramics brand with global premium positioning — competes with Cleopatra's sanitary ware in hospitality, residential, and export channels.
• Kajaria Ceramics: India's largest ceramic and porcelain tile manufacturer, exporting globally — directly comparable to Cleopatra's ceramics production scale and export-driven model.
• Emaar Misr: UAE/Egyptian developer of luxury residential, retail, and resort master plans (Marassi, Uptown Cairo) — directly comparable to Cleopatra's luxury compounds and integrated tourism real estate.

Broad incumbents

• Lixil Group: Japan-headquartered sanitary ware and housing products major (GROHE, INAX) — a global incumbent whose Japanese home market mirrors the standards Cleopatra cleared to enter Japan.
• Mohawk Industries: US-headquartered global flooring and ceramics leader (Dal-Tile, Marazzi) — a broader incumbent that competes with Cleopatra in ceramic tile export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cleopatra_group
• YouTubeyoutube.com/channel/UCleopatra
• LinkedInlinkedin.com/company/cleopatra-aviation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleopatra Group