Name

Salad&Co

Legal name

SAS SALAD&Co

Website

https://saladandco.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Mediterranean & Middle Eastern Fast Casual (THAFABAD), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Self-serve salad bars
• Casual dining chain
• All-you-can-eat buffet
• Healthy fast casual
• Franchise restaurant network

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in and buffet dining: Revenue from customers eating on-site at Salad&Co restaurants across three formats: RESTO (full-size all-you-can-eat), STREET (all-you-can-eat with extended offerings), and CORNER (compact, non-unlimited format near campuses/commercial areas). All formula types are priced as all-you-can-eat buffets.
2. Online ordering (Click & Collect and Delivery): Revenue from food orders placed via the Salad&Co website and mobile app for take-away and home delivery. Orders are processed through the proprietary platform. Delivery available within the app.
3. Third-party delivery marketplace: Revenue from orders placed through third-party delivery platforms Uber Eats and Deliveroo. Customers order via those platforms for home delivery. Salad&Co handles order fulfillment.
4. E-commerce boutique (online store): Online shop selling Salad&Co branded products including sauce sets (coffrets sauces salade, coffret marinades, coffret sauces sucrées), reusable cutlery kits, and merchandise.
5. Loyalty program and promotional offers: Points-based loyalty program drives repeat visits and customer lifetime value. New members receive a free salad after first visit. Birthday discounts (20%), referral bonuses, and tiered rewards incentivize frequent dining.
6. Franchise fees and royalties: Salad&Co expands through franchise partnerships. Franchisees pay fees to join the network and benefit from the brand's proven business model, operational tools, and marketing support. Part of Agapes Group.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Salad&Co operates a self-serve, all-you-can-eat salad bar and hot plancha restaurant concept across 14 locations in France under three formats (RESTO, STREET, CORNER). Customers compose their own meals from 50+ fresh, seasonal ingredients, complemented by hot grilled dishes, soups, and dessert bars, with online Click & Collect and delivery available via the mobile app and website.

Product overview

Salad&Co is a French healthy restaurant chain offering a self-composed all-you-can-eat salad bar and grilled dishes. The core product is its restaurant concept (bar à salade et plancha) operating in three formats: RESTO (full-size all-you-can-eat), STREET (full-service with additional offerings like coffee and pastries), and CORNER (compact, non-all-you-can-eat format for campuses and Btwin). The product portfolio is structured around the core restaurant service augmented by digital channels: an online ordering platform (web app and mobile application on iOS/Android) enabling Click & Collect and delivery, a loyalty programme ('graines' points), a franchise programme, an online boutique (epicerie) selling sauces and merchandise, and themed seasonal menus. The Chefclub partnership adds a family-oriented children's programme (Graines de Demain books), while La Cantine by Salad&Co extends the brand into BtoBtoC locations at workplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Salad&Co RESTO: Large restaurant format offering all-you-can-eat buffet formulas (salad bar, plancha, soup, desserts) with unlimited refills.
• Salad&Co STREET
• Salad&Co CORNER
• La Cantine by Salad

Products and services

• Restaurant Bar à Salade et Plancha (All-You-Can-Eat Buffet) Self-serve, all-you-can-eat restaurant concept offering 50+ fresh seasonal ingredients at the salad bar, hot plancha-grilled dishes with 20+ ingredients and protein options, soups, and a dessert bar. Available in three formats: RESTO (full-size), STREET (extended), and CORNER (compact campus format). Targets health-conscious diners, families, and corporate customers in France.
• Salad&Co Mobile Application (iOS and Android) Standalone iOS and Android application that lets Salad&Co customers place Click & Collect and delivery orders, manage their loyalty account, track points, and access exclusive in-app offers. Available on Apple App Store (id6463791681) and Google Play.
• Online Ordering Platform (Web) Web-based ordering platform accessible via the Salad&Co website that enables customers to browse restaurant menus, place Click & Collect or delivery orders, and manage their loyalty accounts online.
• Programme Fidélité Salad&Co (Loyalty Programme) Digital customer loyalty programme where members earn 1 point per €1 spent, redeemable for rewards across five tiers (50, 100, 150, 200, and 300 points). Includes birthday discounts (20%), referral bonuses (30 points for referrer, 20 for referred), and welcome offers. Customers using BINI reusable containers earn double points.
• Salad&Co Franchise Programme Franchise opportunity for entrepreneurs and investors to open Salad&Co restaurants in France, backed by the Agapes Group's commercial catering infrastructure, brand recognition, operational tools, marketing support, and supply chain purchasing power.
• La Cantine by Salad&Co (BtoBtoC Workplace Concept) Sub-brand workplace dining concept launched at Kiabi Village in 2022 that brings the Salad&Co salad bar and plancha menu into a corporate environment, serving Kiabi employees, workplace visitors, and the surrounding public as a BtoBtoC offering.
• La Boutique en Ligne (Salad&Co Epicerie) Online store selling Salad&Co-branded products including gift sets of salad sauces, marinades, and sweet sauces, reusable BINI cutlery kits, and compost produced from the brand's organic waste via Les Alchimistes.
• Chefclub X Salad - Graines de Demain (Children's Book Collection) Co-branded educational book collection for children developed with Chefclub, included in Chefclub MENUS (salad, plancha, and snack children's menus). Each quarterly book features a fruit or vegetable character (pumpkin, potato, strawberry, tomato) with recipes, games, and tips designed to make Salad&Co the go-to family dining destination.
• Brunch à Volonté (Monthly All-You-Can-Eat Brunch) Specialty all-you-can-eat brunch event held on the first Sunday of every month at most Salad&Co locations. Adult formula at €24.90 and child formula (ages 4-10) at €11.90 include unlimited fresh juices, hot drinks, brunch buffet, and dessert/glaces bar. Excluded from Btwin Village, Campus, and Lille locations.
• Dolce Vita Italian-Themed Seasonal Menu Seasonal Italian-inspired salad bar and plancha range featuring pasta or orzo bases, pesto, melted mozzarella, crispy zucchini, sun-dried tomatoes, piadine, mozzarella sticks, and Italian beverages (watermelon hibiscus juice, Bellini, Limoncello Spritz, Iced Latte). Adult formula priced at €19.90.

Quantifiable outcome

• 4.3/5 customer satisfaction rating across the network
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ChefclubcoreStrategic or Co-development Partner · 19 November 2025Salad&Co partnered with Chefclub (founded 2016 in Paris by 3 brothers) to launch the 'Graines de Demain' (Seeds of Tomorrow) collection — 4 exclusive illustrated children's books, each featuring a fruit or vegetable with educational and environmental themes. Books are included in Chefclub MENUS (salade, plancha, and goûter) for children, with one book released per quarter. The partnership aims to democratize healthy eating from a young age and make Salad&Co the go-to family dining address. First book released November 19, 2025.
• Les AlchimistescoreStrategic or Co-development PartnerLes Alchimistes collects Salad&Co's organic waste and transforms it into compost, which is then sold in restaurants. This partnership enables Salad&Co's 100% organic waste composting goal and zero-waste objectives. Compost is available for purchase by customers to nourish indoor plants or gardens.
• Bini (BINI BOX / BINI Kit)minorGTM or Marketing PartnerBini provides reusable packaging kits (BINI BOX, BINI Kit reusable cutlery) sold in Salad&Co restaurants. Customers using Bini's reusable containers earn double loyalty points, incentivizing sustainable behavior and reducing single-use packaging waste.
• Too Good To GominorChannel Partner/ Reseller/ DistributorSalad&Co is listed on the Too Good To Go app, a surplus food marketplace that connects consumers with restaurants selling unsold food at discounted prices. This partnership helps Salad&Co reduce food waste and recover value from unsold inventory.
• La Tribu (fresh produce supplier)coreStrategic or Co-development PartnerLa Tribu delivers and prepares fresh fruits and vegetables for Salad&Co restaurants daily, ensuring ingredients are cut fresh each morning. This supply partnership is central to Salad&Co's commitment to fresh, high-quality, seasonal produce.
• Agapes GroupcoreOthersAgapes Group is the French leader in commercial catering and the parent company of Salad&Co. The group provides operational scale, supply chain infrastructure, purchasing power, and strategic support, enabling Salad&Co to maintain its human-scale brand culture while benefiting from corporate group resources.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is a third-party food delivery marketplace through which Salad&Co restaurants fulfill delivery orders placed by customers on the Uber Eats platform.
• DeliveroominorChannel Partner/ Reseller/ DistributorDeliveroo is a third-party food delivery marketplace through which Salad&Co restaurants fulfill delivery orders placed by customers on the Deliveroo platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sweetgreen: Sweetgreen is a US-based fast-casual salad chain emphasizing seasonal ingredients, tech-enabled ordering, and sustainability. Conceptually aligned with Salad&Co's healthy/sustainable positioning and digital ordering model, though operating at much larger scale in North America and not directly competing in France.
• Freshii: Freshii is a Canadian health-focused fast-casual chain offering salads, bowls, wraps, and juices with strong technology integration. Comparable to Salad&Co on health positioning, customization, and digital ordering, with international presence but limited footprint in France.
• CAVA: CAVA is a US Mediterranean-inspired fast-casual chain specializing in customizable grain bowls, salads, and dips. Conceptually comparable to Salad&Co on Mediterranean healthy eating positioning and customizable format, though with much larger scale and North American focus.

Direct peers

• Exki: Exki is a European fast-casual chain offering fresh, seasonal, made-to-order meals including salads and hot dishes. Closely comparable to Salad&Co in philosophy (fresh, seasonal, healthy) and format, with overlapping French and European market presence.
• Pokawa: Pokawa is a French poke and salad bowl chain with a strong footprint in Paris and other major French cities. Comparable to Salad&Co on healthy fast-casual positioning, customizable bowls, and French consumer target, though focused on poke rather than all-you-can-eat buffet format.
• Prêt à Manger: Prêt à Manger operates a chain of sandwich, salad, and hot food shops with a strong presence in France. Comparable to Salad&Co on the ready-to-eat healthy meal category, though with greater emphasis on grab-and-go and pre-packaged items rather than sit-down buffet dining.
• Green is Better: Green is Better is a French salad-focused restaurant chain offering customizable salads and hot dishes in a counter-service format. Comparable to Salad&Co in product mix and target market, with overlapping French urban locations.
• Cojean: Cojean is a French fast-casual chain offering made-to-order salads, hot dishes, and freshly prepared meals. Directly comparable to Salad&Co in concept, customer segment, and French market presence, though Cojean focuses more on individually plated meals rather than all-you-can-eat buffets.
• Eat Salad: Eat Salad is a French healthy fast-casual chain specializing in customizable salads, poke bowls, and warm bowls. Closely comparable to Salad&Co in target customer (health-conscious urban diners), price point, and made-to-order customization model, with significant French footprint overlap.

Broad incumbents

• Columbus Café & Co: Columbus Café is a well-established French coffee-shop chain offering light meals including salads and hot dishes. Comparable in casual-dining French market positioning, though broader in scope (café-bakery) rather than salad-focused. Also owned by the Agapes Group, indicating strategic adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuv7K8OTiwR-cDwrRu0KSSA?app=desktop
• Facebookfacebook.com/saladandcorestaurant
• LinkedInlinkedin.com/company/salad-&-co/?originalSubdomain=fr
• Instagraminstagram.com/salad_and_co/?hl=fr
• TikToktiktok.com/@saladandco
• Xx.com/salad_and_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salad&Co