Nha Xinh
Nha Xinh is a Vietnamese premium home furniture and interior design brand founded in 1999, serving primarily Vietnamese residential homeowners through ten showrooms and an e-commerce site, with products manufactured at parent AKA Furniture's 150-hectare AA Tay Ninh facility.
- Company typePrivate
- Founded1999
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nha Xinh does
Nha Xinh is a Vietnamese premium home furniture and interior design brand founded in 1999, operating as the flagship retail brand of the AKA Furniture group. It designs, manufactures, and retails furniture and home decor across living room, bedroom, dining, kitchen, outdoor, lighting, rugs, and decorative accessories, alongside a professional interior design service. The company serves primarily Vietnamese residential homeowners seeking culturally-inspired, premium-grade furnishings, with a secondary B2B segment supplying five-star hotels and resorts through the parent's broader portfolio.
The business is vertically integrated: most products are manufactured in-house at AA Tay Ninh, a 150-hectare production facility operated by AA Corporation under the AKA Furniture umbrella and described as one of Southeast Asia's largest furniture manufacturing operations. This manufacturing base supplies not only Nha Xinh's own-brand collections (including the Hùng King Vietnamese-heritage line) but also a curated set of international brands distributed under the same retail banner, including BoConcept, Calligaris, La-Z-Boy, Bellavita Luxury, and AA Deco. Product design blends Vietnamese cultural inspiration with refined Western aesthetics, and a premium fragrance sub-brand, Côte Noire, extends the assortment into hand-crafted essential-oil flowers and home scent products.
Commercially, Nha Xinh monetizes through one-time product sales and professional interior design services. Distribution combines ten physical showrooms across Vietnam (with new experience-format galleries such as The Antonia Phu My Hung) and an owned e-commerce platform at nhaxinh.com, supported by delivery and installation services, a 1-year manufacturing-defect warranty, and social/marketing presence on Instagram, YouTube, and Facebook. Unit pricing spans from entry-level decorative items (~750,000 VND) to premium sofas (~82,990,000 VND), with free delivery above a 10 million VND threshold in major cities. The company is privately held, has no disclosed external funding, and is led and resourced through the AKA Furniture parent group, which provides the capital intensity and distribution scale that anchor its competitive position.
Nha Xinh firmographics
Firmographics- Name
- Nha Xinh
- Legal name
- Công Ty Cổ Phần Nội Thất AKA
- Website
- https://nhaxinh.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nha Xinh is a Vietnamese premium home furniture and interior design brand founded in 1999, serving primarily Vietnamese residential homeowners through ten showrooms and an e-commerce site, with products manufactured at parent AKA Furniture's 150-hectare AA Tay Ninh facility.
- Ownership category
- akta.pro rank
Nha Xinh industry classification
Industry- Product category
- Residential Home Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Nha Xinh is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Nha Xinh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture and Interior Product Sales: One-time sales of furniture and home decor products including sofas, beds, tables, chairs, storage units, kitchen cabinets, lighting, rugs, and decorative items through retail showrooms and e-commerce
- Interior Design Services: Professional interior design consultation and execution services with over 26 years of experience in designing and completing interior spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Furniture and decor products ranging from entry-level to premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nha Xinh product offering
Product offeringCore offering
Nha Xinh designs, manufactures, and retails premium residential furniture and home decor products including sofas, armchairs, tables, storage units, beds, mattresses, outdoor furniture, kitchen cabinets, lighting, rugs, and decorative accessories, distributed through ten physical showrooms and an e-commerce platform across Vietnam. The company also provides professional interior design services with over 26 years of experience and distributes international brands such as Calligaris, La-Z-Boy, BoConcept, Bellavita Luxury, AA Deco, and Côte Noire.
Product overview
Nha Xinh is a pioneering Vietnamese interior design brand established in 1999, operating as the flagship brand of AKA Furniture. The company offers a comprehensive furniture and home décor portfolio encompassing sofas, armchairs, tables, storage units, beds & mattresses, outdoor furniture, kitchen cabinets, lighting, decorative items, and premium fragrances. The product range includes its own designed furniture manufactured at AA Tay Ninh facility, as well as international brands like Calligaris, La-Z-Boy, BoConcept, Bellavita Luxury, and AA Deco distributed through 10 nationwide stores. The company also offers professional interior design services. Premium fragrance products from Côte Noire are sold, featuring hand-crafted decorative flowers with essential oils and reed diffuser sets.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas (Sofa băng, Sofa góc, Sofa điện, Sofa bed) Seating furniture including sofa beds, corner sofas, electric sofas, and standard sofa beds designed for residential living rooms. Available in multiple designer styles and price ranges, manufactured in-house at AA Tay Ninh facility.
- Chairs and Armchairs Various seating options including armchairs, relaxation chairs (ghế thư giãn), daybeds and ottomans, dining chairs, bar stools, and office chairs for residential and commercial use.
- Tables (Bàn) Table collection including dining tables (bàn ăn), side tables, coffee tables (bàn nước), console tables, desks, vanities, and serving carts for residential interiors.
- Storage and Shelving (Tủ & kệ) Storage and shelving solutions including TV cabinets (tủ tivi), shoe cabinets, glass cabinets, wardrobes, general cabinets, wine cabinets, drawer units, bedside tables, wall-mounted shelves, and display shelves for residential spaces.
- Beds and Mattresses (Giường & nệm) Bedroom furniture including beds, mattresses, and bedding accessories for residential bedrooms.
- Outdoor Furniture (Ngoại thất) Outdoor furniture including outdoor tables and chairs for exterior residential and hospitality spaces.
- Kitchen (Bếp) Kitchen furniture and equipment including kitchen cabinets (tủ bếp), kitchen appliances, and kitchen utensils for residential kitchens.
- Lighting (Đèn) Lighting products including table lamps (đèn bàn), ceiling lights (đèn trần), and floor lamps (đèn sàn) for residential interiors.
- Rugs (Thảm) Decorative rugs and carpets for residential interior decoration.
- Decorative Items (Trang trí) Decorative items including candle holders, decorative vases, decorative pillows, picture frames, paintings, mirrors, clocks, artificial flowers and plants, decorative statues, decorative trays, dining accessories, table decorations, Christmas decorations, and other home decoration products.
- Côte Noire Fragrance Collection Premium fragrance and home scent products from the Côte Noire brand, including hand-crafted natural touch decorative flowers with essential oil scents, reed diffusers, candles, and essential oils in various scents and sizes (200ml to 2.5L).
- Calligaris (Italian Furniture Brand) Italian furniture brand distributed through Nha Xinh showrooms, offering designer furniture under the AKA Furniture portfolio.
- La-Z-Boy (American Furniture Brand) American premium seating and furniture brand distributed through Nha Xinh showrooms as part of the AKA Furniture portfolio.
- BoConcept (Danish Furniture Brand) Danish furniture brand available through the AKA Furniture portfolio alongside Nha Xinh showrooms.
- Bellavita Luxury (Luxury Brand) Luxury furniture brand in the AKA Furniture portfolio, distributed through the group's retail network.
- AA Deco (In-house Decor Brand) In-house home décor brand within the AKA Furniture portfolio, offering decorative products distributed through the group's network.
- Interior Design Services (Thiết kế nội thất) Professional interior design consultation and execution services for residential and hospitality clients, with over 26 years of experience and a professional design team providing comprehensive solutions from concept to completion.
Companies that use Nha Xinh
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Nha Xinh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nha Xinh partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- AKA FurniturecoreNha Xinh operates as the flagship brand of AKA Furniture, with access to the parent company's manufacturing capabilities including the 150-hectare AA Tay Ninh facility
- AA Corporation (AA Tay Ninh)coreManufacturing partner for most Nha Xinh products; one of Southeast Asia's largest furniture production facilities spanning 150 hectares
- BoConceptflagshipInternational furniture brand distributed under AKA Furniture portfolio alongside Nha Xinh
- Bellavita LuxuryflagshipLuxury brand under AKA Furniture portfolio alongside Nha Xinh
- CalligarisflagshipItalian furniture brand distributed under AKA Furniture portfolio alongside Nha Xinh
- La-Z-BoyflagshipPremium seating brand distributed under AKA Furniture portfolio alongside Nha Xinh
- AA DecoflagshipHome decor brand under AKA Furniture portfolio alongside Nha Xinh
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Nha Xinh competitors and assessment
Company assessmentDirect peers
- Roche Bobois: French luxury furniture retailer and manufacturer known for high-end sofas and designer collaborations. Directly comparable premium positioning, showroom-based DTC model, and emphasis on interior design services for affluent residential customers.
- Ligne Roset: French contemporary furniture manufacturer and retailer with design-led sofas, case goods and accessories. Comparable premium price points, made-in-Europe craftsmanship, and brand-distribution model — Ligne Roset is in fact one of Nha Xinh's distributed brands.
- Ethan Allen: American vertically integrated premium furniture manufacturer and retailer with company-owned design centers and interior design services. Closely comparable model combining in-house manufacturing, designer-led retail showrooms, and free interior design consultations.
- Calligaris: Italian premium furniture manufacturer specializing in dining tables, chairs and storage. Comparable mid-premium positioning, design-led catalog, and distributed via Nha Xinh's parent group; relevant as both a partner and an international benchmark.
- BoConcept: Danish premium urban furniture brand distributed in Vietnam through AKA Furniture, the same parent group as Nha Xinh. Highly comparable positioning (DTC, premium, design-led, multi-room catalog, urban affluent customers) and overlaps in assortment under Nha Xinh's own roof.
- La-Z-Boy: American premium seating and motion furniture brand. Comparable premium positioning for sofas and recliners, distributed in Vietnam through AKA Furniture alongside Nha Xinh's own branded seating.
Broad incumbents
- IKEA: Global mass-premium home furnishings retailer that entered Vietnam with a Hanoi store in 2021. While positioned more affordably, IKEA competes for the same Vietnamese home-furnishing wallet with showroom-led retail and a broad catalog of living, dining, bedroom and storage products.
- RH (Restoration Hardware): US-based luxury home furnishings retailer and operator of large-format design galleries. Comparable premium positioning, gallery-led showroom concept (mirror of Nha Xinh's Antonia experience store), and integrated interior services targeting affluent homeowners.
- Williams-Sonoma (Pottery Barn, West Elm): Multi-brand premium home furnishings group operating Pottery Barn and West Elm. Comparable premium-mass positioning, multi-brand portfolio strategy, and integrated design services across living, dining, bedroom categories.
Regional players
- An Cuong Wood Working: Leading Vietnamese wood-based interior manufacturer supplying panels, doors, kitchen cabinets and ready-to-assemble furniture. Comparable as a domestic Vietnamese player with vertically integrated wood manufacturing, though more B2B/wholesale oriented than Nha Xinh's showroom-led retail.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nha Xinh social profiles
Digital presenceNha Xinh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nha Xinh leadership team
Management profileNumber of profiles
Nha Xinh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nha Xinh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nha Xinh
What does Nha Xinh do?
Nha Xinh designs, manufactures, and retails premium residential furniture and home decor products including sofas, armchairs, tables, storage units, beds, mattresses, outdoor furniture, kitchen cabinets, lighting, rugs, and decorative accessories, distributed through ten physical showrooms and an e-commerce platform across Vietnam. The company also provides professional interior design services with over 26 years of experience and distributes international brands such as Calligaris, La-Z-Boy, BoConcept, Bellavita Luxury, AA Deco, and Côte Noire.
Is Nha Xinh a public or private company?
Nha Xinh is a private company. It is classified as corporate owned and is currently operating.
When was Nha Xinh founded?
Nha Xinh was founded in 1999. It employs 51 to 100 people.
Where is Nha Xinh based?
Nha Xinh is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Nha Xinh make money?
Two revenue lines are on record. Furniture and Interior Product Sales are the primary driver. The others are interior Design Services.
Who are Nha Xinh's main competitors?
Direct peers on record are Roche Bobois, Ligne Roset, Ethan Allen, Calligaris, BoConcept and La-Z-Boy. Broad incumbents are IKEA, RH (Restoration Hardware) and Williams-Sonoma (Pottery Barn, West Elm). An Cuong Wood Working is listed as a regional player.
Does Nha Xinh have an API?
No public API is recorded for Nha Xinh.
What industry is Nha Xinh in?
Nha Xinh's product category is Residential Home Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 33712 and its SIC code is 5700.