What WGAC does

WGAC (branded as "News Talk WGAC") is an AM radio station headquartered at 4051 Jimmie Dyess Parkway in Augusta, Georgia, serving the Augusta/CSRA regional market. The station delivers a news/talk format with local news coverage, Atlanta Braves baseball broadcasts (positioned as "Your Atlanta Braves Station"), Georgia football, and community-oriented entertainment. Content is distributed via over-the-air AM broadcast, iOS and Android mobile apps, online streaming at wgac.com, social media channels (Facebook, Instagram, X, LinkedIn), email newsletters, and podcasts such as "The Rhodes Rewind." The operational model is a traditional sales-led local broadcaster: an in-house sales team (Anthony Maisano as General Sales Manager) sells custom cross-channel advertising packages by phone, including on-air spots, sponsorships, streaming audio, digital display, social media campaigns, CTV/OTT video, email marketing, geo-targeted digital, and event marketing/remote appearances. No proprietary technology beyond standard broadcasting and streaming infrastructure is described; no AI/ML, APIs, or developer-facing integrations are available. The station has no independent funding; it operates as a brand under Beasley Media Group (BMG), LLC, a subsidiary of publicly traded Beasley Broadcast Group, Inc. (NASDAQ: BBGI), which owns 55+ stations across 12 U.S. markets reaching 30 million+ weekly listeners.

Name

WGAC

Legal name

Beasley Media Group (BMG), LLC

Website

https://wgac.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

WGAC is a news/talk AM radio station in Augusta, Georgia, owned by Beasley Media Group, providing local news, Atlanta Braves sports coverage, and multi-channel advertising solutions to Augusta-area listeners and local businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• News talk radio
• Radio advertising
• Digital audio advertising
• Community radio station

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional on-air radio advertising across the Augusta market, including live endorsement spots, sponsorships, and promotional integrations.
2. Digital Marketing Solutions: Streaming audio ads, social media campaigns, website display ads, CTV/OTT video advertisements, email marketing, and geo-targeted digital advertising.
3. Event Marketing & Sponsorships: Station remotes, live appearances, concerts, festivals, charitable partnerships, and promotional activations with customized brand experiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WGAC is a news/talk radio station based in Augusta, Georgia, operated by Beasley Media Group. It delivers local news, Atlanta Braves sports coverage, weather, traffic, and entertainment programming over FM radio, complemented by digital streaming via mobile apps and online. The station monetizes its audience by selling on-air radio advertising, streaming audio ads, programmatic digital marketing, CTV/OTT video ads, and event sponsorships to local and regional businesses.

Product overview

WGAC (News Talk WGAC) is a traditional radio station based in Augusta, Georgia, operated by Beasley Media Group. The station's core offering is broadcast radio programming covering local news, sports, and entertainment. The product portfolio includes the flagship radio station, a mobile application for live streaming and content discovery, an email newsletter subscription service, and various advertising solutions spanning traditional on-air radio spots, streaming audio, digital marketing (social media, programmatic, CTV/OTT), and event marketing. The station also engages audiences through contests and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• WGAC News Talk Radio Station Flagship over-the-air FM radio station broadcasting news, talk, sports (including Atlanta Braves), and entertainment programming to Augusta-area listeners.
• WGAC Mobile App Mobile application for iOS and Android that enables live streaming of WGAC broadcasts, on-demand access to recent content, customizable story and podcast preferences, and additional stations.
• WGAC Email Newsletter Email newsletter subscription delivering ticket pre-sales, exclusive contests, on-air contest insider information, and discount offers to subscriber inboxes.
• On-Air Radio Advertising Traditional radio advertising placements on WGAC including creative ad production, live endorsement spots, sponsorships, and promotional integrations for local Augusta businesses.
• Streaming Audio and Digital Marketing Solutions Digital advertising services including streaming audio and podcast ads, social media campaigns, geo-targeting, geo-fencing, programmatic digital advertising, CTV/OTT video ads, search engine marketing, email marketing, and RDS in-car visual ads.
• Event Marketing and Community Engagement Station remotes, live appearances, concerts, festivals, charitable partnerships, and promotional activations that connect marketers with local Augusta audiences through customized brand experiences.

Quantifiable outcome

• Reach 30+ million weekly listeners and digital users across Beasley Media Group network

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Atlanta BravescoreStrategic or Co-development PartnerWGAC is branded as 'Your Atlanta Braves Station,' providing comprehensive Atlanta Braves baseball coverage for the Augusta market, including game broadcasts and related sports content.
• Beasley Media GroupcoreStrategic or Co-development PartnerWGAC is operated by Beasley Media Group (BMG), LLC, a leading multiplatform media company and subsidiary of Beasley Broadcast Group, Inc. BMG provides advertising solutions, digital marketing, and corporate support across 55+ radio stations.
• Apple App StorecoreTechnology or IntegrationWGAC mobile app distributed through Apple App Store enabling iOS users to download and access live radio streaming and station content.
• Google Play StorecoreTechnology or IntegrationWGAC mobile app distributed through Google Play Store enabling Android users to download and access live radio streaming and station content.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cumulus Media: Cumulus Media is a major US radio group operating hundreds of stations across news/talk and other formats. It is comparable to Beasley Media Group as a peer multi-station operator competing for similar local and national advertising dollars.
• Townsquare Media: Townsquare Media is a mid-sized US radio operator with a focus on local-market stations, similar in scale and strategy to Beasley Media Group. It operates comparable news/talk and digital advertising properties serving advertisers in mid-sized US markets.
• iHeartMedia Inc. iHeartMedia is the largest US radio operator with hundreds of stations including news/talk AM properties comparable to WGAC. It competes directly for multi-market advertising budgets and shares the multi-station group ownership model with WGAC's parent Beasley.
• Cox Media Group: Cox Media Group owns WSB and other regional news/talk radio stations. It is directly comparable as a multi-station group operator with strong news/talk and sports content assets competing in similar advertiser relationships.
• Audacy Inc. Audacy is a major US radio group with extensive news/talk, sports, and podcast assets. It competes with Beasley for multi-market advertiser relationships and represents a comparable large-scale incumbent in the same industry.
• Salem Media Group: Salem Media Group is a US radio operator with a concentrated focus on news/talk and conservative talk formats. It is comparable to Beasley/WGAC in news/talk content focus and the multi-station local advertising business model.

Direct peers

• WLW-AM (iHeartMedia): WLW is a heritage Cincinnati news/talk AM station owned by iHeartMedia. Comparable to WGAC in news/talk format, AM broadcast heritage, and integration with multi-station group's digital and event marketing platforms.
• KFYI-AM (iHeartMedia): KFYI is a Phoenix-based news/talk AM radio station owned by iHeartMedia. It is comparable to WGAC in news/talk format, AM signal structure, and mid-sized market positioning with multi-platform digital extensions.
• WBT-AM (iHeartMedia): WBT is a Charlotte, NC-based news/talk AM station owned by iHeartMedia. It is closely comparable to WGAC in format (news/talk), ownership structure (part of multi-station group), and market tier (mid-sized Southeast metro).
• WSB-AM (Cox Media Group): WSB-AM is the dominant Atlanta news/talk radio station and also broadcasts Atlanta Braves games. It is the most direct analog to WGAC in terms of news/talk format, Braves partnership, and Georgia regional audience, though operating in a significantly larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewstalkWGAC
• Facebookfacebook.com/NewsTalkWGAC
• LinkedInlinkedin.com/company/beasley-broadcast-group
• Instagraminstagram.com/beasleymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGAC