What Trevo Lácteos does

Trevo Lácteos is a Brazilian dairy manufacturer founded in 1990 in Lagoa da Prata, Minas Gerais, and currently headquartered at Rodovia BR 040, KM 480, in Sete Lagoas, MG. The company produces yogurts, fermented milk, dairy beverages, and desserts sold through a multi-brand portfolio covering mass (Trevo, Trevo Origens), children (Trevo Kids, Hello Kitty licensed), value (Pulsi), zero-lactose/health (Trevo Tripla Atitude), premium indulgence (Apreciare), and functional/protein (Ehrmann High Protein, Ehrmann Daily Fit) segments. Manufacturing is anchored in a single dairy-processing facility in Sete Lagoas, with fermentation technology relying on lactic acid bacterial cultures (lactobacilos) and a zero-lactose line produced via lactase enzyme treatment. The company is a wholly-owned subsidiary of Germany's Ehrmann AG, which has provided it with the international Ehrmann functional brand for distribution in Brazil.

The firm operates a traditional consumer packaged goods go-to-market, selling through retail supermarket chains, grocery stores, and a reseller/distributor network covering 10,000+ points of sale across seven Brazilian states: Minas Gerais, São Paulo, Rio de Janeiro, Espírito Santo, Bahia, Goiás, and Distrito Federal. It supports customers with a 0800 toll-free line, local phone, and WhatsApp sales-inquiry channel, while brand-level marketing is driven through a corporate blog (recipes, parenting, ESG content), downloadable eBooks, and active profiles on Instagram, Facebook, LinkedIn, and YouTube. Headcount is reported as 3,001 direct and indirect collaborators, and the firm was ranked among Brazil's top 31 perishable/dairy suppliers in 2023 and received the 2023 Gente Nossa Trophy from AMIS (Associação Mineira de Supermercados).

Revenue is generated entirely from physical product sales in Brazilian retail channels; pricing is not publicly disclosed, and no SaaS, subscription, or licensing revenue model exists. Customer segments are fragmented across Brazilian families, parents of school-age children, value-conscious shoppers, and zero-lactose/health-conscious consumers, all reached indirectly via retail and reseller partners. ESG positioning is reinforced through a 2024 partnership with Mesa Brasil Sesc, Latin America's largest private food-bank network, supporting food donation and education programs across 743 Brazilian municipalities.

Name

Trevo Lácteos

Legal name

Trevo Lácteos

Website

https://trevolacteos.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Trevo Lácteos is a Brazilian dairy manufacturer producing yogurts, fermented milk, dairy beverages, and desserts under the Trevo, Trevo Kids, Pulsi, Apreciare, and Ehrmann brands, selling through 10,000+ retail points across seven Brazilian states as a wholly-owned subsidiary of Germany's Ehrmann AG.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB), Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

Keywords

• Dairy products manufacturing
• Yogurt and fermented milk
• Lactose-free dairy
• Children dairy beverages
• Consumer packaged goods

Headquarters

HQ city

Sete Lagoas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods - Dairy Products: Trevo Lácteos generates revenue from the manufacture and sale of dairy products including yogurts, fermented milk, dairy beverages, and desserts sold under multiple brands (Trevo, Trevo Kids, Pulsi, Apreciare, Ehrmann, Hello Kitty) through retail and supermarket distribution channels across Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trevo Lácteos manufactures and sells dairy products including yogurts (natural, Greek), fermented milk, dairy beverages, and desserts under multiple brands (Trevo, Trevo Kids, Pulsi, Apreciare, Ehrmann, Hello Kitty) across Brazil. The company operates a single manufacturing facility in Sete Lagoas, Minas Gerais, and distributes finished dairy products to retail supermarkets and grocery stores reaching 10,000+ points of sale in seven Brazilian states.

Product overview

Trevo Lácteos é uma empresa brasileira de laticínios com mais de 30 anos de história, sediada em Sete Lagoas, Minas Gerais. O portfólio é organizado em múltiplas marcas e linhas de produtos: a linha principal Trevo oferece iogurtes (naturais, gregos, Trevo Origens), sobremesas e leite fermentado; Trevo Kids atende o público infantil com iogurtes, petit suisses e bebidas lácteas UHT; Hello Kitty representa uma linha licenciada para crianças; Pulsi oferece bebidas lácteas como alternativa econômica aos iogurtes; e Trevo Tripla Atitude foca em produtos zero lactose sem gordura e sem açúcar adicionado. A empresa também é proprietária das marcas Apreciare (iogurtes de alta indulgência) e Ehrmann (iogurtes funcionais alemães ricos em proteínas, incluindo Ehrmann High Protein e Ehrmann Daily Fit). Os produtos estão disponíveis nos estados de Minas Gerais, São Paulo, Rio de Janeiro, Espírito Santo, Bahia, Goiás e Distrito Federal, atingindo mais de 10.000 pontos de vendas.

Differentiator

Problem solved

Functional benefit

Brands

• Trevo: Main brand featuring regular yogurts, Greek yogurts, desserts, and fermented milk products.
• Trevo Kids
• Trevo Tripla Atitude
• Pulsi
• Apreciare
• Ehrmann
• Hello Kitty

Products and services

• Trevo (Main Line) Main brand of Trevo Lácteos offering natural and Greek yogurts, Trevo Origens creamy yogurts, desserts, and fermented milk for daily family consumption.
• Trevo Kids Children's dairy product line including yogurts, petit suisses, and UHT dairy beverages designed for school snacks and family nutrition.
• Hello Kitty (Licensed Brand) Licensed dairy products marketed for children through a brand partnership with Hello Kitty.
• Pulsi Dairy beverage brand offering a more affordable alternative to traditional yogurts for value-conscious consumers.
• Trevo Tripla Atitude Zero lactose product line with no fat and no added sugars for lactose-intolerant and health-conscious consumers.
• Apreciare Premium indulgence yogurt brand acquired by Trevo Lácteos to serve the premium dairy segment.
• Ehrmann German functional yogurt brand rich in proteins, including Ehrmann High Protein and Ehrmann Daily Fit lines, represented by Trevo in Brazil.
• Leite Fermentado Trevo Fermented milk with lactic acid bacterial cultures (lactobacilos), with a more liquid texture than yogurt, suited for practical daily consumption.
• Iogurte Trevo Integral 130g Whole-milk yogurt used for direct consumption or recipes, available in fruit variants such as strawberry.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mesa Brasil SesccoreStrategic or Co-development PartnerTrevo Lácteos partners with Mesa Brasil Sesc, the largest private food bank network in Latin America, to donate food products and contribute to food security in Brazil. The program, active since 1994, connects companies with social organizations to transform food surpluses into meals. In 2024, the network distributed over 57 million kg of food and benefited 2.3 million people per month across 743 Brazilian municipalities with 3,300 partner companies. Trevo contributes dairy products for donation to institutions serving vulnerable populations, and also supports food education and awareness initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Itambé Alimentos: Itambé is one of Brazil's largest dairy producers with a broad portfolio of yogurts, fermented milks and dairy beverages under brands like Itambé and Tirol. Closest direct Brazilian peer to Trevo in product mix and supermarket distribution.
• Vigor Alimentos: Vigor produces yogurts, petit suisses, cheeses and dairy desserts distributed nationally through supermarkets. Direct comparable to Trevo's multi-category dairy portfolio and Brazilian retail GTM.
• Embaré Indústria de Laticínios: Embaré is a Brazilian dairy manufacturer producing yogurts, dairy beverages and desserts (Itambé/Minas brands). Comparable regional dairy player with multi-brand portfolio across supermarket channels.
• Piracanjuba: Piracanjuba is a Brazilian dairy cooperative with a strong presence in yogurts, dairy beverages and UHT milk distributed nationally. Direct peer in supermarket-led yogurt and dairy beverage categories.
• Yakult Brasil: Yakult sells fermented probiotic dairy drinks across Brazil via dedicated sales plus supermarket channels. Direct peer in the fermented/cultured dairy beverage segment where Trevo competes with its Leite Fermentado line.

Emerging players

• Verde Campo: Verde Campo produces premium yogurts, kefir and functional dairy beverages targeting health-conscious Brazilian consumers. Emerging player in the same high-protein/functional niche where Trevo's Ehrmann and Tripla Atitude lines compete.

Regional players

• Tirol Alimentos: Tirol is a regional Brazilian dairy producer (Santa Catarina) with yogurts and dairy beverages. Regional player with comparable product mix but geographically concentrated in the South, where Trevo is currently underpenetrated.

Broad incumbents

• Danone Brasil: Danone's Brazilian subsidiary is the dominant yogurt and fermented dairy player (Activia, Danio, Danette) and competes directly with Trevo across supermarkets. A broad incumbent in the same category with deeper national distribution and marketing budgets.
• Batavo (BRF/Lactalis): Batavo produces yogurts, dairy beverages and UHT products under the Lactalis/BRF umbrella, distributed nationally. Broad incumbent in the Brazilian dairy category competing for the same supermarket shelf space as Trevo.
• Nestlé Brasil: Nestlé Brasil produces yogurts, dairy beverages and desserts (Ninho, Chambinho) sold through the same supermarket channels. A large multinational incumbent with national reach and significantly larger A&P spend than Trevo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trevo-alimentos-ltda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trevo Lácteos