AuAg Funds

What AuAg Funds does

AuAg Funds is a Swedish asset management firm headquartered in Gothenburg that operates four UCITS-compliant, daily-traded actively managed funds focused on precious metals, critical/industrial metals, and electrification-related equities. Founded in 2019 by Eric Strand, the firm is regulated by the Swedish Financial Supervisory Authority (Finansinspektionen) and serves more than 100,000 retail, advisor, and professional investors across six European countries (Sweden, Norway, Denmark, Finland, Luxembourg, and Switzerland). Distribution is concentrated through three major Nordic investment platforms — Avanza, Nordnet, and Savr — supplemented by the firm's own website, and combined assets under management stood at approximately EUR 649 million as of June 2026. The fund suite comprises AuAg Silver Bullet (a 25-30 holding silver-mining equity fund, EUR 459M AUM), AuAg Gold Rush (24-27 gold-mining and royalty/streaming companies, EUR 67.4M AUM), AuAg Essential Metals (25 equal-weighted industrial and technology metals holdings, EUR 86.7M AUM), and AuAg Precious Core (a 60% electrification equities / 40% physical gold portfolio, EUR 35.7M AUM). All four funds are SFDR Article 8 classified and operate under the UCITS 5/10/40 framework, with share classes denominated in SEK, EUR, and NOK. Operational infrastructure is delivered through a partnership with AIFM Capital (fund management company, AIFM Group subsidiary) and SEB (custodian bank), and the firm's AuAg Silver Bullet has delivered a +258.60% total return since its November 4, 2019 inception.

The business model is a subscription-based AUM fee structure. AuAg Funds AM AB charges annual management fees ranging from 1.40% (Silver Bullet) to 1.43% (Precious Core), with total expense ratios marginally above the management fee to cover custody, administration, and audit costs. The firm pursues a digital-first, community-led go-to-market approach built around content production, the AuAg Club on Discord, quarterly AuAg Live streaming events distributed via YouTube and Spotify, a research centre with monthly letters, and participation in Nordic investor conferences. Differentiation rests on narrow domain specialization in the precious-metals and electrification-metals theme, low portfolio correlation to traditional equity markets (0.23–0.42 versus SX5R), transparent live holdings disclosure, and the operational leverage of mining equities to underlying metal prices. Ownership is concentrated among founders Eric Strand (CIO, 5,450 shares) and Christopher Svensson (CEO, 1,250 shares), with no disclosed institutional venture or private equity backing; the company is a subsidiary within the AIFM Group holding structure.

Name

AuAg Funds

Legal name

AuAg Funds AM AB

Website

https://auagfunds.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AuAg Funds is a Swedish, Finansinspektionen-regulated asset manager operating four UCITS-compliant actively managed funds (Silver Bullet, Gold Rush, Essential Metals, Precious Core) with ~EUR 649M AUM and 100,000+ retail, advisor, and professional investors across six European countries.

Ownership category

akta.pro rank

Product category

Thematic Asset Management

NAICS

Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSANAEAK

Natural Resources Funds (Timberland, Farmland, Minerals)

Financial & Insurance/Private Equity & Venture Capital/Real Assets Funds (Infrastructure, Real Estate, Energy)

Keywords

• UCITS fund management
• Precious metals funds
• Asset management services
• Mining equities investment
• Thematic commodity funds

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management Fees: Actively managed funds charging annual management fees ranging from 1.40% to 1.43% of assets under management. Revenue is based on AUM size, creating a direct correlation between fund growth and revenue generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AuAg Funds is a Swedish asset management firm that offers four UCITS-compliant, daily-traded actively managed funds focused on precious metals (silver, gold) and critical/industrial metals (copper, lithium, uranium, rare earths). The funds invest primarily in mining company equities, with select funds also holding physically backed exchange-traded commodities (ETCs) for gold. The firm is authorized and supervised by the Swedish Financial Supervisory Authority (Finansinspektionen).

Product overview

AuAg Funds is a Swedish asset manager offering four daily-traded UCITS funds focused on precious and strategic metals. The fund suite includes: AuAg Silver Bullet (high-volatility silver mining fund with 25-30 holdings), AuAg Gold Rush (gold mining fund with 40% royalty/streaming and 60% mining allocation), AuAg Essential Metals (broad industrial and tech metals fund with 25 equal-weighted holdings), and AuAg Precious Core (60/40 portfolio combining electrification equities with physical gold). Beyond funds, AuAg provides a community platform (AuAg Club on Discord), quarterly live streams (AuAg Live), a research centre with publications and market data, and educational content covering metals, mining, and investment strategies. All funds are authorized by the Swedish FSA (Finansinspektionen) and follow SFDR Article 8 sustainability standards.

Differentiator

Problem solved

Functional benefit

Brands

• AuAg Silver Bullet: Silver mining fund investing in 25-30 focused silver mining companies with high volatility and high return potential. Europe's riskiest fund.
• AuAg Gold Rush
• AuAg Essential Metals
• AuAg Precious Core
• AuAg Club
• AuAg Live

Products and services

• AuAg Silver Bullet A high-volatility UCITS-compliant silver mining fund investing in 25–30 focused silver mining companies with leveraged exposure to silver prices through mining company operational leverage. Known as 'Europe's Riskiest Fund' with PRIIP risk rating of 6 out of 7. Available in SEK, EUR, and NOK share classes (A and B share classes). Management fee 1.40%, TER 1.46%, fund AUM EUR 459 million as of June 2026. Targets retail, advisor, and professional investors via Avanza, Nordnet, and Savr.
• AuAg Gold Rush A UCITS-compliant gold mining fund investing in 24–27 companies with a strategic 40% allocation to royalty/streaming companies for defensive characteristics and 60% in mining companies for upside potential. Available in SEK, EUR, and NOK share classes (A, B, and H share classes). Management fee 1.42%, fund AUM EUR 67.4 million as of June 2026. Targets retail, advisor, and professional investors via Avanza, Nordnet, and Savr.
• AuAg Essential Metals A UCITS-compliant broad sector fund investing in companies extracting and processing industrial and new technology metals including copper, lithium, rare earths, and uranium, with 25 equally-weighted holdings at approximately 4% target weight each. Available in SEK and EUR share classes (A and B share classes). Management fee 1.41%, fund AUM EUR 86.7 million as of June 2026. Targets retail, advisor, and professional investors via Avanza, Nordnet, and Savr.
• AuAg Precious Core A UCITS-compliant modern remake of the classic 60/40 portfolio combining 60% equities in electrification themes (solar, nuclear, energy storage, enabling metals) with 40% physical precious metals exposure primarily via physically backed gold ETCs. Available in SEK and EUR share classes (A and B share classes). Management fee 1.43%, fund AUM EUR 35.7 million as of June 2026. Targets retail, advisor, and professional investors via Avanza, Nordnet, and Savr.

Quantifiable outcome

• AuAg Silver Bullet delivered +258.60% total return since inception (03/11/2019) with 22.05% compound annual growth rate.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• DiscordcoreTechnology or Integration · 1 January 2024Primary community platform hosting the AuAg Club, enabling real-time conversations, collaboration, and direct communication with community members across dedicated topic channels.
• YouTubecoreTechnology or Integration · 1 January 2024Hosting platform for AuAg Live streaming events and recorded content. Quarterly live streams reach investors through this video platform.
• AIFM CapitalcoreImplementation/ SI/ Consulting Partner · 4 November 2019Fund company subsidiary of AIFM Group responsible for operating the AuAg funds: Silver Bullet, Precious Core, Essential Metals, and Gold Rush. Provides fund administration and management company services.
• SEBcoreOthers · 4 November 2019Custodian bank for the AuAg funds, providing secure custody of fund assets with no counterparty risk to investors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• XACT Fonder (Handelsbanken): Swedish ETF issuer affiliated with Handelsbanken offering Nordic-distributed ETFs including commodity and equity-thematic products. Comparable as a domestic Swedish competitor for shelf space on Avanza and Nordnet.

Broad incumbents

• BlackRock (iShares): World's largest ETF issuer with a deep precious-metals and mining lineup (e.g., iShares MSCI Global Metals & Mining). Overlaps directly with AuAg's investor proposition and platform distribution, but as part of a mega-scale multi-asset offering.
• Invesco: Global asset manager with broad commodity ETF coverage including precious-metals and mining products. Overlaps with AuAg at the product/buyer level but operates at vastly greater AUM and broader thematic breadth.
• abrdn (formerly Standard Life Aberdeen): Global asset manager with a dedicated natural-resources equity capability covering mining and metals. Comparable as a competing active manager targeting metals/commodities exposure for European retail and institutional clients.

Emerging players

• HANetf: European white-label ETF platform enabling niche asset managers to launch UCITS ETFs. Comparable as a competitor vehicle for metals and thematic exposure and a potential distribution partner as AuAg scales.

Direct peers

• GraniteShares: Specialist ETF issuer focused on commodities and mining exposure, including precious-metals and battery-metals strategies. Closely comparable niche positioning to AuAg's mining-equity funds.
• Sprott Asset Management: Toronto-based specialist asset manager focused on precious metals and mining equities through funds and listed products. Direct peer to AuAg given its narrow thematic focus on gold and silver miners with comparable investor-base composition.
• VanEck: Global asset manager with a long-standing precious-metals and mining ETF franchise (e.g., VanEck Gold Miners ETF). Highly comparable offering through mining-equity and commodity ETFs distributed across European platforms.
• WisdomTree: ETF specialist offering commodity and metals products (e.g., WisdomTree Physical Precious Metals). Comparable as a UCITS-distributed commodity-thematic ETF provider actively competing for Nordic retail shelf space.
• Global X: Thematic ETF provider with dedicated mining, metals, and critical-materials strategies (e.g., Global X Lithium & Battery Tech). Comparable product architecture and critical-metals thematic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AuAgFunds
• YouTubeyoutube.com/channel/UCBvJILNo9xfiWDi0YSZeoSA
• Facebookfacebook.com/AuAgFunds
• LinkedInlinkedin.com/company/auagfunds
• Instagraminstagram.com/auag_funds

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AuAg Funds