The Fertility Institutes

What The Fertility Institutes does

The Fertility Institutes is a private, physician-founded fertility clinic network established in 1986 by Dr. Jeffrey Steinberg, who trained under IVF pioneers at Cambridge's Bourne Hall Clinic before launching the third IVF program in the United States. The practice operates four clinical locations (Los Angeles, New York, Salt Lake City/Draper, and Guadalajara, Mexico) and serves patients from all 50 U.S. states and every continent. Its clinical portfolio centers on advanced IVF integrated with preimplantation genetic diagnosis (PGD), with a proprietary IVF-PGD protocol claiming 99-100% gender selection accuracy, a secondary telomeric probe double-check analysis, and a claimed-exclusive Eye Color Selection program that no other provider worldwide is stated to offer. Supporting services include egg freezing, genetic screening for over 200 hereditary conditions, donor egg and surrogacy programs, sperm evaluation, reversal procedures, and PRP fertility treatments.

The business model is professional-services fee-for-service, with a $365 mandatory initial physician consultation (credited to the cycle fee if enrollment occurs within 14 days) and unit-priced IVF, PGD, surrogacy, and donor egg procedures. Premium U.S. pricing coexists with the Affordable Mexico Program at the Guadalajara clinic, which targets cost-sensitive international patients. The go-to-market is hybrid: direct-to-consumer via multilingual website content (seven languages), a high-traffic TikTok presence under Dr. Steinberg, earned media coverage, and patient referrals, combined with a field-sales model for international patients supported by a co-management network of local fertility specialists in nearly all nations and a dedicated travel desk. The institute accepts five major U.S. insurance plans, but elective gender and eye color selection procedures are typically self-pay.

Name

The Fertility Institutes

Legal name

The Fertility Institutes

Website

https://fertility-docs.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fertility Institutes is a private, physician-founded fertility clinic network operating four locations in the U.S. and Mexico, offering advanced IVF with PGD-based gender selection, an exclusive eye color selection program, genetic screening, surrogacy, and egg freezing to domestic and international patients worldwide.

Ownership category

akta.pro rank

Product category

Reproductive Health and Fertility Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAAALAJ

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

SECONDARYHLAHAAAI

Genetic, Cytogenetic & Prenatal Screening IVD

Healthcare & Life Sciences/Medical Devices & Diagnostics/In Vitro Diagnostics (IVD) & Laboratory Diagnostics

Keywords

• Fertility treatment services
• In vitro fertilization
• Preimplantation genetic diagnosis
• Gender selection services
• Gestational surrogacy programs

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Consultation Fees: Initial physician consultations are mandatory for program enrollment, priced at $365. Patients who enroll within 14 days of consultation have the fee credited to their cycle.
2. Fertility Procedure Fees: Revenue generated from IVF programs, PGD gender selection, egg freezing, sperm evaluation, genetic screening, surrogacy arrangements, and reversal procedures. Full procedure fees are listed on the Procedure Fees page.
3. Egg Donor & Surrogacy Services: Fees from egg donor matching and surrogacy program coordination. The institute operates one of the largest, most successful and affordable gestational surrogacy programs in the world.
4. Affordable Mexico Program: IVF and fertility procedures performed at the Guadalajara, Mexico location offering lower-cost options for international patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Fertility Institutes provides fertility and reproductive medicine services centered on IVF combined with Preimplantation Genetic Diagnosis (PGD), offering a near-100% gender selection program, a proprietary Eye Color Selection program, and genetic screening for over 200 hereditary conditions. Supporting offerings include egg freezing, egg donor matching, gestational and traditional surrogacy, sperm evaluation, infertility treatment, reversal procedures, and PRP therapy, delivered across four clinic locations in the United States and Mexico with multilingual staff and an international co-management program.

Product overview

The Fertility Institutes offers a comprehensive, integrated suite of fertility and reproductive medicine services across four U.S. and Mexico locations (Los Angeles, New York, Salt Lake City/Draper UT, Guadalajara, Mexico). The core clinical portfolio centers on advanced IVF with PGD genetic screening, supplemented by gender selection (100% guarantee via PGD) and a proprietary eye color selection program. The offering encompasses the full reproductive lifecycle including infertility evaluation, egg freezing/embryo cryopreservation, donor egg and surrogacy programs, sperm evaluation with chromatin fragmentation testing, reversal procedures, and PRP treatments. International patients are supported through co-management with local physicians and travel assistance. The organization was founded in 1986 and maintains MD and PhD specialist oversight across all critical procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Gender Selection Program PGD-based gender (sex) selection program delivered through IVF, targeting a near-100% (99.99%) success rate for couples seeking family balancing or elective gender preference. Available to qualifying couples across US and Mexico locations.
• Eye Color Selection Proprietary PGD-based program that allows parents to select the eye color of their offspring, described by the institute as the only such program in the world.
• IVF Programs (In Vitro Fertilization) Full-service in vitro fertilization program utilizing advanced laboratory techniques, PGD integration, and ICSI support, with all critical procedures performed by MD and PhD specialists.
• Genetic Screening (PGD) PGD screening of embryos to detect chromosomal abnormalities (aneuploidy), genetic diseases, and sex chromosomes prior to transfer. Used to increase IVF success rates and screen out 200+ hereditary conditions including cystic fibrosis, BRCA mutations, hemophilia, Tay-Sachs, and Huntington's disease.
• Egg Freezing Programs Oocyte and embryo cryopreservation services for fertility preservation, utilizing vitrification-based storage.
• Surrogacy Programs Gestational and traditional surrogacy services with in-house surrogate recruitment, agency partnerships, international surrogacy programs, and co-management options for international patients. Described as one of the largest, most successful, and affordable gestational surrogacy programs in the world.
• Egg Donor Program Screened egg donor profiles and donor matching services, including a frozen (cryopreserved) donor egg program making donor eggs available to selected couples at no charge. Can be combined with the surrogacy program.
• Infertility Evaluation and Treatment Comprehensive evaluation of male, female, and couple infertility with personalized treatment protocols, including IUI and IVF options.
• Sperm Test and Evaluation Semen analysis, sperm testing, and evaluation services, including microdeletion testing and sperm chromatin fragmentation assessment for IVF cycle optimization.
• Reversal Procedures Vasectomy reversal and tubal ligation reversal procedures, with options in Mexico available for cost-effective treatment.
• PRP – Platelet Rich Plasma Platelet-rich plasma therapy offered as a fertility treatment procedure.
• International Programs Co-management and travel-assistance programs for international patients, including monitoring arrangements with local fertility specialists worldwide and packages for patients traveling to U.S. and Mexico locations.
• Affordable Mexico Program IVF and fertility treatments offered at reduced costs at the Guadalajara, Mexico location (Hospital San Javier), providing cost savings for international patients.
• Pregnancy After Age 50 Specialized program addressing fertility treatment and pregnancy options for women over age 50.

Quantifiable outcome

• 99-100% gender selection success rate with IVF-PGD
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rockefeller Fertility CentercoreStrategic or Co-development PartnerThe Fertility Institutes' New York location operates within the Rockefeller Fertility Center, 7 West 51st Street, New York, NY 10019, suggesting a strategic partnership or shared facility arrangement at this location.
• Hospital San Javier (Guadalajara, Mexico)coreStrategic or Co-development PartnerThe Fertility Institutes operates its Guadalajara, Mexico location within Hospital San Javier, Av Pablo Casals 640, Prados Providencia, Guadalajara, Jalisco 44670, enabling the Affordable Mexico Program with hospital infrastructure support.
• International Monitoring Centers and Local Fertility SpecialistsminorImplementation/ SI/ Consulting PartnerInternational patients can receive monitoring and preparation near their homes through a network of monitoring centers and local fertility specialists coordinated by The Fertility Institutes. The institute interfaces with local physicians in nearly all nations through a co-management program. Special arrangements with centers with long wait lists enable rapid appointments.
• Insurance Networks (Blue Cross Blue Shield, Cigna, MetLife, US Healthcare, United Healthcare)minorChannel Partner/ Reseller/ DistributorAccepted insurance providers enabling indirect patient referrals through insurance network channels. The institute maintains direct billing relationships with these major US insurance carriers.
• Local Surrogacy and Egg Donor AgenciesminorChannel Partner/ Reseller/ DistributorThe institute maintains associations with highly qualified local agencies for gestational and traditional surrogates, as well as egg donor recruitment. Immediate surrogate matches can be arranged through both in-house recruitment and agency partnerships. The program can be combined with the egg donor program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prelude Fertility: Multi-clinic fertility network offering IVF, egg freezing, and genetic testing with a strong DTC and employer-channel go-to-market. Directly comparable service portfolio and patient experience orientation.
• Kindbody: Tech-enabled fertility and women's health platform with owned clinics, employer benefit contracts, and virtual care. Comparable as a modern multi-location fertility provider with strong consumer marketing and insurance contracting — a competitor for the same DTC and employer-channel patient pool.
• Boston IVF: Established fertility clinic network offering IVF, PGT, and reproductive endocrinology across multiple US sites. Comparable clinical depth and academic affiliations, competing for similar elective and infertility patients.
• CCRM Fertility: CCRM operates a large multi-location US fertility network offering IVF, PGT, egg freezing, and surrogacy with strong embryology lab capabilities. Directly comparable to The Fertility Institutes on full-service IVF and genetic screening portfolio, with broader geographic reach.
• Aspire Fertility: Multi-location US fertility clinic network with full IVF, PGT, and donor services. Comparable as a regional-to-national fertility provider competing for similar patients in markets where The Fertility Institutes operates.
• Shady Grove Fertility (US Fertility): Large US fertility practice network under US Fertility providing IVF, IUI, donor egg, and PGT services. Comparable as a multi-location full-service fertility provider, though focused on mainstream infertility treatment rather than elective gender selection.
• Reproductive Medicine Associates (RMA / IVI-RMA): One of the largest US fertility clinic networks, formed through the IVI-RMA global merger, offering IVF, PGT, and reproductive endocrinology. Comparable in clinical scope, lab technology investment, and patient volume across multiple US and international sites.
• New Hope Fertility Center: New York-based fertility clinic offering IVF, egg freezing, and PGT, with a reputation for serving international and LGBT patients. Comparable patient mix (international, elective services) and clinical scope.

Broad incumbents

• Genea (Genea Biomedx): Australian-headquartered global fertility group with clinics and lab technology products. Comparable on the IVF/PGT clinical service side and as a fertility group with international patient reach; broader scope than The Fertility Institutes.

Others

• CooperSurgical (including PGT-A and Genesis Genetics): Major reproductive genetics and fertility products company that supplies PGT services and lab technology used by fertility clinics. Comparable on the PGD/PGT testing methodology underlying The Fertility Institutes' core programs, though it operates as a supplier/lab rather than a direct patient-facing clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FertilityInstitutes
• Facebookfacebook.com/FertilityInstitute
• Instagraminstagram.com/fertility_institutes
• LinkedInlinkedin.com/company/the-fertility-institutes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fertility Institutes