Expian
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Expian firmographics
Firmographics- Name
- Expian
- Legal name
- Expian Ltd
- Website
- https://expian.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Expian industry classification
Industry- Product category
- Travel & Experience Ticketing Software
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Transportation Services (4700), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Upsell, Ancillary & Merchandising Platforms (THALACAN)
- akta.pro secondary industry
- Account-Based Ticketing (ABT) Platforms (THAIAMAA)
Keywords
Where Expian is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Expian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Expian operates as a SaaS (Software-as-a-Service) ticketing platform. Clients pay to access and use the platform's ticketing, revenue management, and operational tools on a subscription basis. The platform is described as delivering 'the fastest time to value in the market,' indicating a focus on rapid onboarding to subscription revenue.
- Transaction & Upsell Revenue Enablement: While the platform itself does not take a direct transaction fee from operators' sales, it is designed to drive additional revenue through upselling, cross-selling, dynamic pricing, and ancillary product management. The company's value proposition centres on increasing operators' average order value and revenue per customer, making its commercial success tied to client revenue growth.
- Professional Services & Implementation: Expian provides consultative implementation support, as evidenced by their partnership-first approach where they first 'understand your pain points, aspirations, and what's currently working' before shaping a solution. Phased implementation approaches are described, suggesting revenue from setup and customisation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / High-Volume Operators |
| Subscription | Annual | Mid-Market / Mid-Volume Operators |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Expian product offering
Product offeringCore offering
Expian provides a modular, API-first SaaS ticketing platform that enables attractions, ferry operators, and experience-led venues to manage complex ticketing, bookings, memberships, and sales across web, POS, trade partners, and OTAs from a single centralised interface. The platform delivers dynamic pricing, yield management, upsell/cross-sell automation, real-time inventory control, customer and member self-service portals, and AI-ready analytics for predictive demand forecasting.
Product overview
Expian is an experience-centric ticketing SaaS platform built with modular, API-first architecture. The core product is the Expian Ticketing Platform, which unifies online and on-site sales through Admin tools, smartPOS (Android mobile/desktop POS), Customer Portal (self-service for end customers), Trade Partner Portal (B2B booking for agents and resellers), and integrated Reporting & Yield Management. The platform supports specialised vertical solutions including Ferry Ticketing, Historic Attractions, Sightseeing Tours, Museums & Galleries, Events, and Immersive Experiences. Key capabilities include dynamic pricing, upsell/cross-sell automation, membership management with direct debit, real-time capacity control, and AI-ready analytics for demand forecasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Expian Ticketing Platform A modular, API-first SaaS ticketing platform for attractions, transport operators, and event organisers. Provides real-time inventory management, dynamic pricing, upsell/cross-sell capabilities, centralised ticketing across web/POS/members/trade partners/OTAs, and AI-ready analytics for revenue optimisation.
- smartPOS
Quantifiable outcome
- 95% of LaplandUK tickets sold within three hours of launch, handling 1,050 concurrent users per minute and 8,750 simultaneous ticket selections.
- +4 more outcomes
Companies that use Expian
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Expian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature10 records
Expian partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- P&O FerriesflagshipExpian was appointed by P&O Ferries to supply passenger ticketing technology for UK ferry routes. The partnership involves consulting on booking transformation and implementing sales technology for a major international ferry operator managing large passenger volumes. Rollout began with the Cairnryan-Larne route (2024) and expanded to the Hull-Rotterdam route (2025), both completed in industry-record timeframes. The platform integrates with existing P&O Ferries IT systems via API and supports dynamic pricing, promotions, memberships, and travel agent bookings.
- LaplandUKcoreExpian successfully supported LaplandUK (festive family attraction in Berkshire) through its busiest booking period, handling peak volumes of 150,000+ simultaneous users and selling 95% of tickets within three hours. Expian developed a robust booking solution with a variety of experience tickets, managed queue throughput, and created a bespoke flow reporting tool to monitor visitor movement through the attraction.
- Historic Royal PalacesflagshipExpian partnered with Historic Royal Palaces, an independent charity managing six historic sites including the Tower of London (the most visited paid entry attraction in the UK), to provide admission and membership solutions across all sites for five years. The platform includes mobile POS for staff, membership management with tailored entitlements, donations and gift-aid for registered charities, and trade partner booking capabilities. This was Expian's first client win following its rebrand from Ticknovate.
- ForSea FerriescoreForSea Ferries (Swedish ferry operator) appointed Ticknovate (now Expian) to manage its online booking and ticketing process, including sales through self-service kiosks. The platform generates QR codes for each purchase, enabling customers to redeem tickets and receive a boarding lane by scanning. This partnership also produced Expian's CTO: Andreas Krohn, former Head of IT for ForSea Ferries, joined Expian in November 2023.
- RezdycoreExpian (then Ticknovate) partnered with Rezdy, a leading independent online booking and distribution platform for the experiences industry. The integration provides Expian customers with connectivity to the industry's largest network of resellers, including OTAs, traditional travel agencies, hotel concierge desks, ITOs, travel wholesalers, and tourism bodies. Rezdy's Channel Manager enables live two-way sync for rates, inventory, content, and promotions. Expian gained access to 40,000+ OTAs through this integration.
- City CruisesflagshipCity Cruises (UK's largest sightseeing tour operator, 4 million+ annual customers) engaged Digitalist, the architects who later created Expian (then Ticknovate), to help procure a new ticketing system. When no suitable platform was found on the market, Digitalist built the platform to address City Cruises' requirements. The company's Marketing Director (Clare Newman) later joined Expian as Marketing Director. This partnership was the foundational origin of Expian's product.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Expian competitors and assessment
Company assessmentDirect peers
- Ventrata: Ventrata is a SaaS booking and ticketing platform for tours, attractions, transfers and experience providers. It competes head-to-head with Expian on API-first architecture, channel-manager connectivity and mid-market/enterprise experience operators.
- Regiondo: Regiondo is a ticketing and reservation platform for tours, attractions and leisure providers, with strong presence in Europe. Directly comparable to Expian on online ticketing, channel manager integrations and small-to-mid attractions use cases.
- TixTrack: TixTrack provides enterprise ticketing, CRM and audience-engagement software for attractions, cultural institutions and live entertainment. Comparable to Expian's heritage-attractions and timed-admission use cases and competes for similar enterprise accounts.
- Spektrix: Spektrix is a UK-headquartered ticketing, CRM and fundraising platform for arts and cultural venues. It is a direct competitor to Expian in the heritage, museums and visitor-attractions vertical, particularly on membership management and trade/travel-trade bookings.
- FareHarbor: FareHarbor is a leading SaaS booking and ticketing platform for tours, attractions and activities, now part of Booking Holdings. It directly competes with Expian in the attraction and experience-operator segment and serves a similar mid-market/enterprise base with online booking, channel management and POS capabilities.
- TrekkSoft: TrekkSoft (now part of Bokun/Tripadvisor) is a booking and channel management platform for tours, activities and attractions. Comparable to Expian's online booking, channel-management and reseller-connectivity functionality for experience-led operators.
- Bokun: Bokun is a booking, distribution and channel management platform for tours, attractions and experience providers, owned by Tripadvisor. It overlaps directly with Expian's ticketing, channel-manager and reseller-connectivity proposition for tours and attractions operators globally.
Others
- Rezdy: Rezdy is a channel manager and booking software provider for tours and activities, and is currently an integration partner of Expian. Included as an adjacent ecosystem peer that connects experience operators to resellers and OTAs globally.
Broad incumbents
- Tessitura Network: Tessitura is an established unified CRM, ticketing and fundraising platform widely used by large arts, cultural and entertainment organisations. It overlaps with Expian's heritage-attractions solution and serves a similar enterprise base with broader CRM and donor-management scope.
- Ticketmaster (Live Nation): Ticketmaster is the global incumbent in live-event ticketing, owned by Live Nation. It overlaps broadly with Expian's ticketing and resale/distribution capabilities for large-scale attractions and events, though it focuses primarily on live entertainment rather than ferries/heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Expian social profiles
Digital presenceExpian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expian leadership team
Management profileNumber of profiles
Profiles6 records
Expian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expian
What does Expian do?
Expian provides a modular, API-first SaaS ticketing platform that enables attractions, ferry operators, and experience-led venues to manage complex ticketing, bookings, memberships, and sales across web, POS, trade partners, and OTAs from a single centralised interface. The platform delivers dynamic pricing, yield management, upsell/cross-sell automation, real-time inventory control, customer and member self-service portals, and AI-ready analytics for predictive demand forecasting.
Is Expian a public or private company?
Expian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expian founded?
Expian was founded in 2019. It employs 11 to 50 people.
Where is Expian based?
Expian is headquartered in London, United Kingdom, in the Europe region.
How does Expian make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction & Upsell Revenue Enablement and professional Services & Implementation.
Who are Expian's main competitors?
Direct peers on record are Ventrata, Regiondo, TixTrack, Spektrix, FareHarbor, TrekkSoft and Bokun. Rezdy is listed as an others. Broad incumbents are Tessitura Network and Ticketmaster (Live Nation).
Does Expian have an API?
Yes. Expian's platform uses an API-first, open-standards architecture that enables seamless integration with sales channels, partners, and business tools in real time. The API enables two-way data flow for accurate inventory, pricing, and availability across all platforms. It integrates with CRM systems, accounting software, business intelligence tools, channel managers, OTAs, and third-party resellers. The platform was developed with API architecture by digital architects who created the system to handle complex ticketing operations.
What industry is Expian in?
Expian's product category is Travel & Experience Ticketing Software. Its primary akta.pro industry code is THALACAN, Upsell, Ancillary & Merchandising Platforms, with a secondary code of THAIAMAA, Account-Based Ticketing (ABT) Platforms. Its NAICS code is 71311 and its SIC code is 7990.