RettighedsAlliancen
RettighedsAlliancen is a Danish non-profit interest organization founded in 2013 that represents more than a thousand rights holders across creative industries, enforcing online copyright through legal actions, blocking orders, and educational campaigns, while increasingly addressing AI training data and deepfake misuse.
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RettighedsAlliancen does
RettighedsAlliancen is a Danish non-profit interest organization founded in 2013 (CVR 36328797) that represents more than a thousand rights holders across Denmark's creative industries — film, music, publishing, journalism, sports broadcasting, and design. Its work is organized around three pillars: promoting the legal market, educating users and institutions, and actively enforcing against illegal digital distribution. The organization operates a small Copenhagen-based secretariat (Vesterbrogade 15) of approximately six staff covering law, enforcement, education, communication, and secretariat operations.
The organization's core product surface comprises (i) encrypted, password-protected reporting forms for copyright violations across audiovisual, literary, music, and fraud-advertising categories; (ii) legal enforcement services including DNS-blocking actions (25 illegal streaming services blocked to date), court proceedings, and legal framework development; (iii) a portfolio of educational campaigns and products — 'Os Der Elsker Viden' (higher education), 'Os Der Elsker Film' (film/streaming), 'Ulovlig streaming koster' (illegal streaming), 'Dit Digitale Kompas' (efterskoler), 'Presset til at trykke play' (interactive learning game distributed through Gyldendal), and a 2026-launched teacher website; and (iv) AI-and-copyright guidance materials for institutions and companies. Internationally, the director was invited by WIPO to author a report on blocking as an effective legal remedy.
RettighedsAlliancen is funded through recurring membership fees from rights holder companies, organizations, and associations, supplemented by co-funding from Kulturministeriet (Ministry of Culture) and Det Danske Filminstitut for specific educational campaigns. The organization does not sell commercial products or services; educational materials and reporting tools are provided free of charge. Distribution occurs through the website (rettighedsalliancen.dk and sub-sites), Gyldendal's educational portal, Danish cinema chains, and social media (X, YouTube, LinkedIn, Instagram, TikTok, Snapchat). Notable enforcement outcomes include the PressConnect conviction (60 days conditional imprisonment, 25,000 DKK fine for illegal sharing of 650 news articles), the Books3 dataset takedown (200,000 illegal e-books), a Common Crawl opt-out from Danish media, and removal of an unauthorized voice clone of David Bateson from ElevenLabs.
RettighedsAlliancen firmographics
Firmographics- Name
- RettighedsAlliancen
- Legal name
- RettighedsAlliancen
- Website
- https://rettighedsalliancen.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RettighedsAlliancen is a Danish non-profit interest organization founded in 2013 that represents more than a thousand rights holders across creative industries, enforcing online copyright through legal actions, blocking orders, and educational campaigns, while increasingly addressing AI training data and deepfake misuse.
- Ownership category
- akta.pro rank
RettighedsAlliancen industry classification
Industry- Product category
- Copyright Enforcement & Rights Holder Advocacy
- NAICS
- Music Publishers (512230)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling) (MPAHAMAC)
- akta.pro secondary industries
- IP Protection & Anti-Piracy Operations (Copyright/Trademark takedowns) (BPAAALAL), Anti-Piracy, Content Protection & Enforcement (MPADALAK)
Keywords
Where RettighedsAlliancen is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
RettighedsAlliancen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: RettighedsAlliancen is funded through membership fees from rights holders including companies, organizations, and associations in the creative industries who join for a common political, legal, and communicative platform.
- Government and Ministry Grants: The organization receives co-funding from Kulturministeriet (Ministry of Culture) and Det Danske Filminstitut for educational campaigns and initiatives such as 'Dit Digitale Kompas' and 'Presset til at trykke play'.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RettighedsAlliancen product offering
Product offeringCore offering
RettighedsAlliancen is a Danish non-profit interest organization that protects online copyright on behalf of rights holders in the creative industries. Its core offering combines three pillars: encrypted infringement reporting tools and cross-platform monitoring that surface violations across audiovisual, literary, music, and scam-advertising categories; legal enforcement including DNS blocking orders, lawsuits, and conviction of infringers (e.g., blocking 25 illegal streaming services, securing PressConnect conviction); and educational campaigns (Os Der Elsker Viden, Ulovlig streaming koster, Presset til at trykke play, Dit Digitale Kompas) and AI/copyright guidance for institutions, companies, and the public.
Product overview
RettighedsAlliancen is an interest organization that creates favorable conditions for creative industries on the internet. It is not a technology product company per se, but rather operates a portfolio of enforcement, education, and advocacy services organized around three core pillars: (1) monitoring and reporting infrastructure — the encrypted copyright infringement reporting forms for audiovisual, literary, music, and scam advertisement violations; (2) legal enforcement — court cases, DNS blocking of illegal streaming services, and legal framework development; and (3) education and awareness — multiple campaigns including 'Os Der Elsker Viden,' 'Os Der Elsker Film,' 'Ulovlig streaming koster,' and 'Dit Digitale Kompas,' along with AI and copyright guidance materials for institutions. The organization also produces publications, reports, and analyses and facilitates cross-sector collaboration through initiatives like the Artikel 17 Forum and Share With Care partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Os Der Elsker Viden: Campaign providing information about legal use of digital textbooks and AI chatbots at educational institutions
- Presset til at trykke play
- Ulovlig streaming koster
- Dit Digitale Kompas
Products and services
- Copyright Infringement Reporting Forms Encrypted and password-protected online forms that allow members and partners to report copyright violations across specific works or entire websites. Separate forms exist for audiovisual, literary, music, and scam-advertising infringements and are used by rights holders to surface violations for the organization's enforcement team.
- Education and Public Awareness Campaigns A portfolio of educational campaigns combining information, behavioral nudges, and teaching materials to promote legal content consumption among students, schools, and the Danish public. Includes 'Os Der Elsker Viden' for higher education, 'Os Der Elsker Film' for film awareness, 'Ulovlig streaming koster' against illegal streaming, 'Dit Digitale Kompas' for efterskoler, and 'Share With Care' for general digital citizenship.
- Legal and Enforcement Services Specialized copyright enforcement services covering DNS blocking of illegal streaming services, court cases against infringers (media agencies, seedbox providers, counterfeit sellers, AI voice-clone misuse), and the testing and development of legal frameworks. Outcomes include the blocking of 25 illegal streaming services and convictions such as the PressConnect 25,000 DKK fine.
- AI and Copyright Guidance Materials Guidance documents and recommendations for educational institutions, companies, and AI developers on the legal use of AI with respect for copyright. Includes guidance on chatbots in educational settings, AI development with copyright compliance, and recommendations for AI transparency and training-data compliance — including the publication provided to the Dansk Sprogmodel Konsortium.
- Cross-Sector Collaboration Initiatives Facilitation of multi-stakeholder collaborations to prevent online copyright violations, including the Artikel 17 Forum (rights holders working with online platforms), partnerships with NSK and Kulturministeriet on educational initiatives, and the Share With Care partnership with the Ministry of Culture, Teleindustrien, Dansk Industri, and Dansk Erhverv.
- Publications, Reports, and Analyses Original research reports, analyses, and surveys produced by RettighedsAlliancen documenting trends in illegal content consumption, AI training data transparency, and copyright enforcement outcomes. Distributed through the publications section of the organization's website.
Quantifiable outcome
- Blocking of 25 illegal streaming services with film, TV, and live sports content ordered by court
- +5 more outcomes
Companies that use RettighedsAlliancen
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
RettighedsAlliancen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
RettighedsAlliancen partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered moderate, core and minor.
- Pong (Reklamebureauet)moderatePong developed the 'Ulovlig streaming koster' campaign, including a hidden camera prank with actor Jesper Ole as a cinema employee, creating a viral campaign about the consequences of illegal streaming.
- Kulturministeriet (Ministry of Culture)coreKulturministeriet co-funded the development of the 'Presset til at trykke play' educational program and 'Dit Digitale Kompas' efterskole campaign. The Ministry also established the expert group on copyright and AI in which RettighedsAlliancen participates. Kulturministeriet is also supporting the upcoming personality rights legislation.
- GyldendalcoreGyldendal distributes RettighedsAlliancen's educational materials including 'Presset til at trykke play' on their Danish portal and 'Spot på' articles on their samfundsfag portal, making materials freely accessible to all Danish schools.
- National enhed for Særlig Kriminalitet (NSK)coreNSK (National Unit for Special Crime) contributed to the development of the 'Presset til at trykke play' educational program. NSK's investigators and Politiets Online Patrulje are featured in the learning game, providing real-world insights into consequences of illegal streaming. NSK also investigates and prosecutes intellectual property rights violations on behalf of RettighedsAlliancen.
- Politiets Online Patrulje (Police Online Patrol)moderatePolitiets Online Patrulje participates in the 'Presset til at trykke play' educational game, informing students about risks of illegal streaming. The patrol creates safety by patrolling social media and services where children and young people spend time, preventing inappropriate behavior and crime.
- No ParkingmoderateNo Parking developed the digital educational game for the 'Presset til at trykke play' program, creating an interactive learning experience where students in middle school face dilemmas about illegal streaming.
- Superligaen A/S (Divisionsforeningen)coreRettighedsAlliancen and Superligaen A/S are collaborating to get the most popular IPTV services blocked in Denmark, targeting the rising consumption of illegal IPTV services that threaten the production of Danish top football, films, and TV.
- DesignNævnetminorDesignNævnet can provide a quick assessment of whether rights to a work have been infringed, without lengthy and expensive court cases. Seven out of ten designers have their work copied — DesignNævnet collaboration helps rights holders get quick assessments.
- LommefilmminorLommefilm provides competent instructors who conduct workshops at efterskoler as part of the 'Dit Digitale Kompas' campaign, helping young people produce campaign films about legal streaming.
- Producent Rettigheder DanmarkcoreProducer Rights Denmark co-funded the 'Dit Digitale Kompas' campaign and supports the 'Ulovlig streaming koster' campaign. The organization represents film and TV producers whose content is frequently pirated.
- WIPO (Verdensorganisationen for Intellektuel Ejendomsret)coreRettighedsAlliancen's director Maria Fredenslund was asked by WIPO to write a report on blocking as an effective legal remedy. The report was presented at a major international WIPO conference in Geneva. RettighedsAlliancen shares its blocking expertise with an international audience.
- Det Danske FilminstitutmoderateCo-funder of the 'Dit Digitale Kompas' efterskole campaign alongside Kulturministeriet and Producent Rettigheder Danmark, supporting educational efforts about legal streaming for young people.
- Common CrawlmoderateFollowing a written request from RettighedsAlliancen, Common Crawl stopped copying content from Danish media houses' websites. Common Crawl also agreed to review their existing datasets to remove Danish media content. This prevents Danish journalism from being used in AI training datasets.
- Dansk SkuespillerforbundcoreCo-host of the debate 'The Great Identity Theft – How We Prevent Misuse of Celebrity Faces and Voices' at Kulturmødet Mors, focusing on protecting artists against deepfakes and voice cloning. Both organizations advocate for stronger personality rights protection in copyright law.
- KodamoderateKoda organized the debate 'Do We Need Humans in Music?' at Kulturmødet Mors, with RettighedsAlliancen's Maria Fredenslund on the panel discussing AI's influence on the music industry.
- Kulturministeriets ekspertgruppe om ophavsret og kunstig intelligenscoreRettighedsAlliancen's director Maria Fredenslund participates as an expert in this government expert group, which also includes representatives from rights holder organizations, industry associations, and legal and technical experts. The group provides recommendations on handling AI challenges for copyright.
- Alexandra Instituttet / Dansk Sprogmodel KonsortiummoderateRettighedsAlliancen provides its AI guidance document to the Danish Language Model Consortium (Alexandra Instituttet, IBM Danmark, and Dansk Erhverv) to ensure AI development in Denmark respects copyright. The organization aims to sharpen awareness of rights when AI is developed using content from the creative industries.
- Dansk ForfatterforeningcoreOn behalf of Dansk Forfatterforening, Danske Forlag, and UBVA, RettighedsAlliancen worked to stop the use of Books3 dataset for training AI. The association identified Danish works and authors in Books3 and successfully got the dataset removed.
- Danske ForlagcoreCo-beneficiary with Dansk Forfatterforening and UBVA in the Books3 takedown campaign. Danske Forlag is also supporting the 'Stay true to the Act' campaign and criticizing EU AI regulation implementation.
- UBVAcoreCo-beneficiary with Dansk Forfatterforening and Danske Forlag in the Books3 takedown effort, representing visual creators' rights.
- Meta (Facebook, Instagram)moderateRettighedsAlliancen and Meta launched a joint information campaign to inform users on Facebook and Instagram about the risks associated with purchasing illegal copies and pirated content products such as music, films, and other creative works.
- Dansk Journalistforbund – Medier & Kommunikation (DJ)coreDJ brought PressConnect's activities to RettighedsAlliancen's attention and provided documentation on systematic copying and sharing of articles. RettighedsAlliancen filed a report on DJ's behalf in August 2022, leading to a conviction in May 2026.
- Danske MediercoreCo-complainant with DJ in the PressConnect case regarding systematic illegal sharing of 650 news articles to 2,845 recipients without consent from rights holders.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
RettighedsAlliancen competitors and assessment
Company assessmentOthers
- INTA (International Trademark Association): Global association supporting trademark and IP protection through policy, education, and practitioner networks. Adjacent rather than directly competitive, but overlaps with RA's brand-protection work via DesignNævnet and designer counterfeit enforcement.
Emerging players
- MUSO: Commercial provider of piracy intelligence, content protection, and anti-piracy services to rights holders globally. Comparable in its core function of monitoring and reporting digital piracy, but operates as a for-profit vendor rather than a member-driven interest organization.
Direct peers
- BPI (British Phonographic Industry): UK trade body for record labels and the recorded music industry, running anti-piracy enforcement, blocking orders, and public campaigns (e.g., 'Get Paid Fairly'). Mirrors RA's combination of legal enforcement and education targeting illegal streaming.
- Rettighetsalliansen (Norway): Norwegian counterpart interest organization representing rights holders in creative industries on copyright enforcement and education. Closest structural peer to RA, sharing Nordic regulatory context and the rights-holder membership model.
- LaLiga: Spanish football league with a dedicated anti-piracy technology and legal program (LaLiga Tech), pursuing IPTV blocking and criminal referrals. Comparable to RA's deepening sports-broadcasting enforcement work in Denmark.
- IFPI (International Federation of the Phonographic Industry): Global umbrella organization for the recording industry that runs cross-border anti-piracy enforcement, policy advocacy, and litigation — directly comparable to RA's role as a rights-holder interest organization that combines monitoring, enforcement, and education across music and broader creative works.
- RIAA (Recording Industry Association of America): US music industry trade group that conducts anti-piracy litigation, notice-and-takedown programs, and public education campaigns. Functionally analogous to RA in combining enforcement, legal action, and awareness work on behalf of music rights holders.
- Motion Picture Association (MPA): Global film industry association that pursues anti-piracy enforcement, site-blocking campaigns, and policy advocacy on behalf of major studios. RA's work blocking illegal streaming of film/TV content and pursuing legal remedies maps closely onto MPA's core mandate.
- Premier League: Runs one of the world's most active sports broadcasting anti-piracy programs, including blocking orders and partnerships with law enforcement. Highly relevant to RA's expanded live-sports streaming enforcement following the Divisionsforeningen partnership.
Broad incumbents
- Koda: Danish collective management organization for songwriters and composers that administers music rights and collects royalties. A current RA partner and broader-scope incumbent in the Danish rights ecosystem, with overlap on music rights representation and AI policy engagement.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RettighedsAlliancen social profiles
Digital presenceRettighedsAlliancen financial estimates
Financial estimateRevenue estimate
Valuation estimate
RettighedsAlliancen leadership team
Management profileNumber of profiles
Profiles6 records
RettighedsAlliancen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RettighedsAlliancen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RettighedsAlliancen
What does RettighedsAlliancen do?
RettighedsAlliancen is a Danish non-profit interest organization that protects online copyright on behalf of rights holders in the creative industries. Its core offering combines three pillars: encrypted infringement reporting tools and cross-platform monitoring that surface violations across audiovisual, literary, music, and scam-advertising categories; legal enforcement including DNS blocking orders, lawsuits, and conviction of infringers (e.g., blocking 25 illegal streaming services, securing PressConnect conviction); and educational campaigns (Os Der Elsker Viden, Ulovlig streaming koster, Presset til at trykke play, Dit Digitale Kompas) and AI/copyright guidance for institutions, companies, and the public.
Is RettighedsAlliancen a public or private company?
RettighedsAlliancen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RettighedsAlliancen founded?
RettighedsAlliancen was founded in 2013. It employs 11 to 50 people.
Where is RettighedsAlliancen based?
RettighedsAlliancen is headquartered in Copenhagen, Denmark, in the Europe region.
How does RettighedsAlliancen make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are government and Ministry Grants.
Who are RettighedsAlliancen's main competitors?
INTA (International Trademark Association) is listed as an others. MUSO is listed as an emerging player. Direct peers are BPI (British Phonographic Industry), Rettighetsalliansen (Norway), LaLiga, IFPI (International Federation of the Phonographic Industry), RIAA (Recording Industry Association of America), Motion Picture Association (MPA) and Premier League. Koda is listed as a broad incumbent.
Does RettighedsAlliancen have an API?
No public API is recorded for RettighedsAlliancen.
What industry is RettighedsAlliancen in?
RettighedsAlliancen's product category is Copyright Enforcement & Rights Holder Advocacy. Its primary akta.pro industry code is MPAHAMAC, Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling), with a secondary code of BPAAALAL, IP Protection & Anti-Piracy Operations (Copyright/Trademark takedowns). Its NAICS code is 512230 and its SIC code is 7822.