What No Parking does

No Parking Production ApS is a Copenhagen-based experience design studio that has operated for over 20 years designing and building immersive exhibitions for museums and cultural institutions. The company operates from a 175 sqm creative space in Copenhagen NV with a core team of 11 specialists spanning art direction, film, animation, projection, AV/IT integration, AR/VR, sensor systems and in-house prototyping. Its portfolio spans the National Museum of Denmark, Louisiana Museum, Nordiska Museet, Holocaust Museum Stockholm, Deutsches Museum, Naturkraft and the Danish Film Institute, with selective corporate work for brands such as Grundfos and Restaurant Alchemist.

The studio's work centers on multi-disciplinary exhibit projects that combine physical scenography with interactive technology, including projection mapping, AR image recognition, VR telescope experiences, motion sensors, stereoscopic 3D and AI-generated content. In parallel, the company holds exclusive distribution rights in Denmark (extended to Norway and Sweden) for Pixilab Blocks, a content management platform purpose-built for museums and exhibitions, and has developed internal tooling around it including a monitoring and alerting module. Recent flagship projects include the 1,600 sqm "Nordbor" exhibition at Nordiska Museet (2024) and the 800 sqm Film Roofterrace at the Danish Film Institute (2024), with the Steno Diabetes Centre Aalborg (2025) marking its first major healthcare-sector engagement.

The business model is primarily project-based B2B services with fixed-price contracts for custom exhibition installations, supplemented by recurring software license and support revenue from Pixilab Blocks distribution. The company targets public-sector cultural institutions, government-backed museums and a small set of corporate experience clients, monetizing through design fees, hardware/integration billings and ongoing software licensing across the Nordic and German-speaking markets.

Name

No Parking

Legal name

No Parking Production ApS

Website

https://noparking.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

No Parking Production ApS is a Copenhagen-based experience design studio with 20+ years of history, building immersive museum and cultural exhibitions that combine film, projection, AR/VR, AV/IT integration and interactive technology, and distributing the Pixilab Blocks museum CMS in the Nordics.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Design & Installation Projects: No Parking designs and delivers bespoke exhibition experiences to museums, cultural institutions, and corporate clients. Projects range from concept development through production and installation, including interactive installations, film, animation, projection mapping, and AV/IT systems. Revenue is generated through project-based engagements with fixed contracts. Projects span Denmark, Norway, Sweden, Germany, and internationally.
2. Exhibition Design & Production Oversight: Full-service exhibition design including concept development, 3D pre-visualizations, design documentation, production oversight, and final installation. No Parking acts as general contractor for interactive experiences, supplying lighting design, sound, video installations, and control systems.
3. Pixilab Blocks Distribution & Support: No Parking is the Danish distributor for Pixilab Blocks, providing software distribution, installation, training, programming, and technical support for museums in Denmark, Norway, and Sweden.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

No Parking designs and delivers bespoke exhibition experiences for museums, cultural institutions, and corporate clients, integrating film, animation, projection mapping, interactive technology, AR/VR, gamification, and AV/IT systems. The company operates as a single-source provider from concept development through production and installation, and additionally serves as the Danish distributor of Pixilab Blocks exhibition control system.

Product overview

No Parking is an experience design studio offering a comprehensive suite of services for creating immersive exhibitions and interactive experiences. The portfolio consists of nine integrated service areas: Film & Animation (documentary and 3D animation production), Projection & Light (large-scale projections, projection mapping, and lighting design), Gamification (game-based learning experiences), Virtual Technology (AR/VR and VR telescopes), Mobile Experiences (apps and audio guides), Technical Control System powered by PIXILAB Blocks (exhibition automation and CMS), Interaction Design (sensor-based and tactile interfaces), Graphics & Illustration (visual design and wayfinding), and Exhibition Design (concept to production). These services are typically combined in client projects to deliver complete turnkey exhibition solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design Complete exhibition design services from concept development through production oversight, including 3D pre-visualizations, design documentation, and integration of interactive elements for museums, cultural institutions, and corporate clients.
• Film & Animation Production of documentary films, short films, and 3D animations for exhibitions, museums, and corporate clients, covering script development, storyboarding, pre-visualization, filming, and post-production.
• Projection & Light Large-scale projection experiences including panoramic projections, 360-degree projections on spherical domes, projection mapping, and atmospheric lighting design for exhibitions and events.
• Gamification Game-based learning experiences including dilemma games, avatar games, quiz games, and interactive simulations for museum exhibitions and educational purposes.
• Virtual Technology (AR/VR) Augmented Reality (AR) and Virtual Reality (VR) experiences including VR telescopes, multi-user VR installations, and AR applications for museums and exhibitions.
• Mobile Experiences Mobile applications and audio guides for iPad, iPhone, and Android platforms, including location-based experiences using GPS, audio guides, and Pixilab Blocks integration.
• Technical Control System (Pixilab Blocks Distribution) Distribution, installation, training, programming, and technical support for Pixilab Blocks exhibition control system in Denmark, Norway, and Sweden. Blocks automates exhibitions, manages digital content across screens and projections, controls lighting and digital devices via network commands, and supports mobile experiences.
• Interaction Design Interactive exhibition design including touchscreens, tactile interfaces, sensor-based interactions, and body/movement tracking systems for visitor engagement.
• Graphics & Illustration Graphic design services including hand-drawn illustrations, posters, wayfinding signage, and visual universes that integrate with exhibition design and digital displays.

Quantifiable outcome

• 16,668 Viking game players during the National Museum's Viking exhibition (June–November 2013)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• A-FilmcoreStrategic or Co-development PartnerA-Film is a professional animation studio that No Parking collaborates with on 3D animation production. No Parking installs one of their own animators at A-Film's premises to ensure communication and creative direction alignment. This collaboration has been used for multiple projects including the Dinosaurs on Bornholm documentary, Time Travel Bornholm, and Viking exhibition game.
• DR (Danish Broadcasting Corporation)coreStrategic or Co-development PartnerDR co-produced the documentary 'Dinosaurs on Bornholm' with No Parking, combining DR's broadcasting infrastructure and production facilities with No Parking's animated dinosaur sequences. DR's studios were used for High Definition recording. DR also co-produced 'Power of the Pen' with No Parking and Radar Film, supported by the Ministry of Education and EU 'Media New Talents' programme.
• Louisiana Museum of Modern ArtcoreStrategic or Co-development PartnerLouisiana Museum of Modern Art commissioned No Parking for the '360 degrees in Venice' installation for their 'New Nordic' exhibition. Curatorial direction by Kjeld Kjeldsen led to the sensual video installation reflecting Jan Gehl's architectural theories. The installation subsequently traveled to the Venice Architecture Biennale.
• Technical Museum (Helsingør)coreStrategic or Co-development PartnerThe Technical Museum collaborated with No Parking to develop tactile learning stations where visitors perform scientific experiments related to electromagnetism and induction. No Parking designed exploratory stations, developed interactive tasks, and integrated sensors and mechanical components.
• PixilabcoreTechnology or IntegrationNo Parking is the Danish distributor for Pixilab Blocks — a flexible exhibition control system and CMS. Beyond distribution, No Parking provides installation, training, programming, and technical support for Blocks installations in museums across Denmark, Norway, and Sweden. No Parking has also developed a monitoring and alerting tool for Blocks installations.
• Roskilde MuseumminorStrategic or Co-development PartnerNo Parking collaborated with archaeologists from Roskilde Museum to develop VR binoculars showing historical reconstructions of Stændertorv square through 3 periods, from the medieval travertine church to the present.
• Den Gamle By (The Old Town, Aarhus)minorStrategic or Co-development PartnerDen Gamle By museum engaged No Parking to create interactive installations for their automotive workshop and car dealer exhibits, bringing early 20th-century automobile history to life through projection and tactile installations.
• Restaurant AlchemistminorStrategic or Co-development PartnerRestaurant Alchemist commissioned No Parking for an EL wire light installation (600 meters) and a custom iPad wine application with CMS backend for their experiential dining concept.
• Heart Work ManagementminorChannel Partner/ Reseller/ DistributorEvent management company that coordinated the Quest of Copenhagen treasure hunt for ISS World Services. Coordinated with No Parking for digital execution using 100 iPads with SIM cards.
• UIO Kulturhistorisk Museum (Oslo)coreStrategic or Co-development PartnerOslo's cultural history museum engaged No Parking for the 'Liv Laga' exhibition — concept development, exhibition design, lighting design, graphics, interaction design, and visual content production across 300 sqm.
• The Danish Film InstitutecoreStrategic or Co-development PartnerThe Danish Film Institute commissioned No Parking to design the exhibition and digital experiences for 'Filmtaget' — an 800 sqm rooftop terrace combining outdoor cinema, café, and an interactive film heritage exhibition about Danish cinema history.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mather & Co: UK-based exhibition and visitor experience design firm producing interpretive, interactive, and multimedia installations for museums and heritage sites. Comparable integrated exhibition delivery model.
• Moment Factory: Montreal-based multimedia experience design studio creating immersive environments for museums, cultural institutions, and public spaces. Closely comparable to No Parking in combining film, animation, projection, lighting, and interactive technology for cultural clients.
• Event Communications: UK-based exhibition and museum design firm combining interpretive planning, interactive media, and graphic design for cultural institutions. Similar integrated model to No Parking with comparable museum client base.
• Tamschick Media+Space: Berlin-based studio specializing in immersive brand and museum experiences including media-based scenography, projection, and interactive installations. Strong overlap with No Parking in European museum and cultural clients.
• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital installations for museums and exhibitions worldwide. Comparable in deploying projection mapping, interactivity, and sensor-driven experiences for cultural venues.
• Hüttinger Interactive Exhibitions: German interactive exhibition design firm specializing in hands-on, multimedia museum and science center installations. Direct competitor in the DACH region with overlapping technical and design capabilities.
• Kraftwerk Living Technologies: Austrian integrator of AV, lighting, and media technology for venues, exhibitions, and themed attractions. Comparable to No Parking in providing AV/IT system integration, projection, and control systems for cultural installations.
• Ralph Appelbaum Associates: Global leader in interpretive and exhibition design for museums, cultural institutions, and visitor centers. Comparable in delivering turnkey exhibition design from concept through installation for major cultural institutions.

Emerging players

• Random International: London-based contemporary art studio known for immersive, sensor-driven installations exhibited in museums and biennales. Comparable in deploying AR/VR, sensors, and experimental interactive technology for cultural contexts.

Broad incumbents

• Bartenbach: Austrian lighting design and research specialist with broader operations across architecture and museum lighting. Overlaps with No Parking's lighting design capability (Kasper Rasmussen) at a more established scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/noparkingproduction
• LinkedInlinkedin.com/company/no-parking-production-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Parking