What AGEasy does

AGEasy is a direct-to-consumer senior care consumer products brand operating exclusively in India under Antara Senior Care, a subsidiary of the Max Group conglomerate. Founded in 2023 and headquartered in Delhi with operations in Gurugram, Haryana, the company sells a broad portfolio of 50+ products spanning health monitoring devices (BP monitors, CGM sensors, pulse oximeters, PM2.5 monitors), mobility aids (walking sticks, wheelchairs, walkers, rollators), respiratory care equipment (nebulizers, oxygen concentrators, peak flow meters, breathing trainers), hygiene products (adult diapers and diaper pants), pain relief and joint support devices (massage guns, knee braces, lumbar belts), and dietary supplements (gut health formulations co-developed with Wellbeing Nutrition).

The company's most notable technical asset is its proprietary Smart Liquid Distribution™ technology for adult diaper pants — a three-layer design with a uniquely perforated top sheet and redesigned acquisition distribution layer that targets faster absorption and reduced leakage, currently pending patent grant and validated through NABL-accredited laboratory testing with ISI certification. AGEasy also integrates a third-party AI-powered respiratory assessment feature (Swaasa Test) that analyzes user cough audio via Salcit Technologies. The brand markets itself under the "AGEasy by Antara" sub-brand and is sold primarily through its own e-commerce platform at ageasy.co.in.

Commercially, AGEasy runs a pure D2C e-commerce model with products priced across four tiers from budget (under ₹500) to premium (₹2,000–₹10,000), with occasional bundled combo deals and heavy discount cadence. Customer acquisition relies on paid digital advertising, organic social, content marketing via blog content and online self-assessment funnels, and direct customer support through WhatsApp, phone, and email. The brand claims to be trusted by over 500,000 customers in India and serves two primary persona segments: seniors aged 65+ dealing with age-related health challenges, and their caregivers or family members purchasing on their behalf.

Name

AGEasy

Legal name

Antara Assisted Care Services Limited

Website

https://ageasy.co.in

Company type

Private

Founded year

2023

Operating status

Operating

Short description

AGEasy is an India-focused D2C senior care consumer products brand under Antara Senior Care (Max Group), selling 50+ products — adult diapers, mobility aids, health monitors, respiratory care devices, and gut health supplements — directly through ageasy.co.in to seniors and caregivers.

Ownership category

akta.pro rank

Product category

Senior Care Consumer Products

NAICS

Health and Personal Care Retailers (456), Electronics and Appliance Retailers (4492)

akta.pro primary industry

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)

akta.pro secondary industry

OTC, Vitamins & Supplement Management (HSABALAM)

Keywords

• Senior care products
• Mobility aids
• Adult incontinence care
• Respiratory care devices
• Joint support products

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (D2C E-commerce): AGEasy generates revenue through direct-to-consumer sales of senior care products via its e-commerce platform ageasy.co.in. Products include adult diapers, mobility aids, health monitoring devices, pain relief solutions, respiratory care, and gut health supplements. Sales are primarily one-time purchases with some recurring consumables like adult diapers and supplements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

AGEasy is a direct-to-consumer senior care products brand in India that markets and sells a curated portfolio of 50+ health, wellness, and daily-living products for older adults. Its offerings span health monitoring devices, respiratory care equipment, mobility aids, hygiene products including adult diapers with proprietary absorption technology, joint support, pain relief solutions, bathroom safety products, and gut health dietary supplements, sold primarily through its own e-commerce storefront at ageasy.co.in.

Product overview

AGEasy is a comprehensive senior care consumer products brand under Antara Senior Care (Max Group) offering a broad portfolio of health monitoring devices, mobility aids, respiratory care products, pain relief solutions, joint support products, hygiene essentials, and dietary supplements. The product portfolio spans blood pressure monitors, continuous glucose monitors, nebulizers, walking sticks, wheelchairs, adult diapers, knee braces, pillows, and gut health supplements. The company recently launched India's first adult diaper pants with proprietary Smart Liquid Distribution™ technology and offers AI-powered respiratory assessment through its Swaasa Test feature. Products are sold primarily in India through the e-commerce website ageasy.co.in.

Differentiator

Problem solved

Functional benefit

Products and services

• AGEasy Adult Diaper Pants with Smart Liquid Distribution™ India's first adult diaper pants with proprietary Smart Liquid Distribution™ three-layer design providing faster absorption and up to 12 hours of protection. Targeted at seniors with incontinence needs. ISI-marked and NABL-tested.
• AGEasy Wrist BP Monitor A wrist-mounted blood pressure monitoring device designed for easy and comfortable daily blood pressure checks for seniors.
• AGEasy One Touch Digital BP Monitor A digital blood pressure monitor enabling one-touch operation for convenient at-home blood pressure monitoring by seniors.
• AGEasy Arm BP Monitor An arm-mounted blood pressure monitor designed for accurate at-home blood pressure measurement for seniors.
• AGEasy BP Monitor with Voice A blood pressure monitor with audible voice readout of readings, designed for seniors with visual impairments.
• AGEasy Continuous Glucose Monitor (CGM) + Transmitter A continuous glucose monitoring system providing real-time blood glucose readings for diabetes management in seniors.
• AGEasy CGM Sensor A compact, one-time-use continuous glucose monitoring sensor for ongoing blood sugar tracking in seniors.
• AGEasy PM2.5 Monitor A digital air quality monitor that tracks indoor PM2.5 pollution levels for respiratory health awareness for seniors.
• AGEasy Premium Peak Flow Meter A smart, app-connected peak flow meter for monitoring respiratory function and lung capacity in seniors.
• AGEasy Premium Nebulizer with HEPA Filter A compact nebulizer with HEPA filtration for effective respiratory therapy and medication delivery for seniors.
• AGEasy Portable Mesh Nebulizer A compact, quiet mesh nebulizer that delivers fine mist for respiratory therapy on the go for seniors.
• AGEasy Oxygen Concentrator 5L A 5-liter oxygen concentrator delivering pure oxygen with smart, quiet, and reliable operation for seniors requiring respiratory support.
• AGEasy Breathing Trainer A breathing trainer designed to enhance lung capacity and respiratory function through guided exercises for seniors.
• AGEasy WheelAssist Lite Wheelchair A foldable wheelchair engineered for senior comfort with reliable mobility support.
• AGEasy Walker for Elders (With Wheels) A wheeled walker helping seniors walk with better balance and smoother movement.
• AGEasy Rollator with Seat for Seniors A stable, easy-to-use rollator with integrated seating for seniors needing mobility support with resting capability.
• AGEasy Pivot Lumina Foldable Walking Stick A sleek walking stick with balance, support, and safety features, designed for senior mobility.
• Pivot Lumina SOS Walking Stick A walking stick with built-in SOS emergency feature for senior safety and mobility support.
• AGEasy Protec Fall Detection Smartwatch A smartwatch with SOS functionality and automatic fall detection for senior safety monitoring.
• AGEasy Shower Chair for Seniors A stable, comfort-focused shower chair designed to make bathing safe for seniors.
• AGEasy Comfort Hinged Knee Brace An engineered knee brace providing extra support and stability for seniors with knee discomfort.
• AGEasy Lumbo Sacral (LS) Belt - Contoured A contoured lower back support belt designed to support the spine and promote better posture for seniors.
• AGEasy ErgoLift Posture Corrector A posture corrector that gently supports the upper back and shoulders to encourage better posture in seniors.
• AGEasy Cervical Pillow A supportive cervical pillow designed to support the neck's natural curve and reduce neck pain for seniors.
• AGEasy Coccyx Cushion for Tailbone Pain Relief A cushion designed to reduce pressure on the tailbone for improved comfort during sitting.
• AGEasy Relief Compact Massage Gun A compact, easy-to-use massage gun for easing everyday aches and stiffness in seniors.
• AGEasy Gut Balance A gentle, clinically validated daily pre+probiotic formula for gut health support in seniors.
• AGEasy Consti Calm An advanced blend of prebiotics and herbal actives designed to support digestive regularity in seniors.
• AGEasy Acidity Calm An advanced, science-backed formula specifically designed for digestive comfort and acid relief in seniors.
• AGEasy Bloat Calm A natural, clinically backed solution that reduces bloating and supports digestive comfort in seniors.
• Swaasa Test – Respiratory Review An AI-based lung health assessment tool that analyzes cough audio samples for respiratory health insights. Users share cough audio samples with Salcit Technologies for AI-based pattern analysis and generation of health reports.
• AGEasy Unisex Adult Diaper Pants Style Unisex diaper pants designed for dignity and ease, supporting seniors with incontinence needs.
• AGEasy Adult Diapers Tape Style Tape-style adult diapers designed for bedridden or low-mobility elders requiring incontinence care.
• AGEasy Compressor Nebulizer A compact, senior-friendly compressor nebulizer for daily respiratory care.
• AGEasy WheelEasy for Seniors A wheelchair providing steady, all-around support for seniors requiring mobility assistance.
• Advanced Sensor Pulse Oximeter A pulse oximeter for checking oxygen levels, pulse rate, and perfusion index easily.
• Lung Mucus Cleaner Flutter A device to support clearer breathing by helping loosen and remove lung mucus.
• AGEasy Advance Digital BP Monitor An advanced digital blood pressure monitor offering quick, accurate, and easy blood pressure readings with enhanced features.
• Safe-Showering Essentials Combo A bathroom safety bundle combining shower chair with anti-slip mat for comprehensive fall prevention during bathing.

Quantifiable outcome

• Up to 12 hours of protection for adult diapers with Smart Liquid Distribution™

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Wellbeing NutritionminorStrategic or Co-development Partner · 1 December 2025AGEasy collaborated with Wellbeing Nutrition to launch a specialized gut care range for seniors in December 2025. This partnership combined AGEasy's senior care distribution with Wellbeing Nutrition's gut health expertise to address digestive health needs in the elderly segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friends Adult Diapers (Nobel Hygiene): Friends is India's leading adult diaper brand from Nobel Hygiene, directly competing with AGEasy's Smart Liquid Distribution™ incontinence line in the same price-sensitive Indian retail and institutional channels.
• Seniority: Seniority is one of India's largest D2C marketplaces for senior care and wellness products, selling mobility aids, health devices, incontinence products, and supplements — directly competing with AGEasy in the same India D2C senior care category.

Broad incumbents

• TENA (Essity): TENA is the global category leader in adult incontinence under Essity; it competes in the premium tier of India's adult diaper market and sets the technology/quality benchmark AGEasy is positioning against.
• Depend (Kimberly-Clark): Depend is Kimberly-Clark's global adult incontinence brand with selective presence in India; it competes with AGEasy's diaper pants, particularly among urban premium consumers and institutional buyers.
• Philips Healthcare (personal health): Philips is a broad incumbent in consumer health devices (BP monitors, nebulizers, oxygen concentrators) sold across Indian pharmacies and online — overlapping with several of AGEasy's health monitoring and respiratory categories.
• Omron Healthcare: Omron is a global leader in home blood pressure and respiratory monitoring; it directly overlaps with AGEasy's wrist/arm BP monitor and nebulizer categories in the Indian retail and pharmacy channels.

Emerging players

• Vellgus Mobility: Vellgus is an India-based emerging brand specializing in wheelchairs, rollators, and walking aids — directly competing with AGEasy's mobility aids category.
• Salcit Technologies: Salcit powers AGEasy's Swaasa AI cough-audio respiratory assessment; it is a respiratory-AI partner with adjacent product overlap in lung health screening for the Indian market.
• Wellbeing Nutrition: Wellbeing Nutrition is AGEasy's December 2025 gut care co-development partner and an India D2C nutrition brand; its melts/liquid nutrition range competes with AGEasy's gut health supplements while also being a partial channel/category overlap.

Regional players

• Emoha Elder Care: Emoha is an India-focused elder care services and products subscription platform; it overlaps with AGEasy through senior wellness products and emergency response devices, while also operating services AGEasy does not (companion care, health subscriptions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AGEasybyMaxGroup
• LinkedInlinkedin.com/company/antara-senior-care
• Instagraminstagram.com/ageasybyantara/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGEasy