Black Paw Memorial Pin

Name

Black Paw Memorial Pin

Legal name

Black Paw Memorial Pin, Incorporated

Website

https://blackpawmemorialpin.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Memorial Products

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Pet memorial pins
• Memorial keepsakes
• Pet loss sympathy
• Grief support products
• Commemorative lapel pins

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Pin Sales: One-time sale of Black Paw Memorial Pin at $30 per unit. Sold exclusively online through company's website at launch, now also available through American Humane Society's website and select retail shops.
2. Charitable Giving: A percentage of profits are donated to animal welfare organizations, including American Humane Society. Company has made direct monetary commitments to support American Humane's rescue programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Black Paw Memorial Pin designs, produces, and sells a single physical product — a 1-inch polished brass round pin with enamel and clear epoxy coating and butterfly clutch closure — sold to grieving pet owners as a wearable, universal symbol of mourning for a deceased pet. The company sells the pin for $30 USD primarily through its Shopify-powered direct-to-consumer website, supplemented by American Humane Society distribution, select retail outlets, and community events. A percentage of profits is donated to animal welfare organizations including American Humane Society.

Product overview

Black Paw Memorial Pin operates as a single-product company offering the Black Paw Memorial Pin—a physical grief support product designed to honor pets that have passed away. The pin serves as a universal symbol worn by grieving pet owners to indicate mourning and invite kindness from others. The company also maintains an online community hub featuring In Memoriam posts and grief support resources, though these are complementary offerings rather than separate product modules. Sold at $30.00 USD exclusively through the company's Shopify-powered e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Paw Memorial Pin A 1-inch polished brass round pin with enamel and clear epoxy coating and a butterfly clutch closure, Made in the USA. Designed for anyone who has lost a beloved, faithful pet as a wearable way to honor their memory and signal that the wearer is in mourning and could use extra kindness.

Quantifiable outcome

• Resonated with thousands since 2023 launch
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Animal Hospice GroupcoreStrategic or Co-development Partner · 23 July 2025Black Paw Memorial Pin announced affiliation with Animal Hospice Group in July 2025. The partnership creates greater awareness of end-of-life care and services for beloved pets and the people who love them. Animal Hospice Group educates and supports animal caregivers and professionals through the final chapter of life, offering certification programs for animal hospice and palliative care. Both organizations recognized a gap in the marketplace for products and services addressing emotional needs of people facing end-of-life decisions or mourning pet loss.
• Pet Loss CommunitycoreStrategic or Co-development Partner · 10 June 2025Black Paw Memorial Pin announced collaboration with Pet Loss Community in June 2025 to create a larger emotional halo around pet grief. Pet Loss Community, founded by veterinarians Dr. Lisa Lippman and Dr. Monica Tarantino, offers membership-based online anticipatory and grief support including one-on-one sessions, private online community platform, and weekly support groups. Black Paw customers receive $10 off their first month of Pet Loss Grief Group Support, Anticipatory Grief Group Support, and One-on-Ones. Discount code provided upon purchase.
• Haven Palm BeachminorGTM or Marketing Partner · 23 January 2025Haven Palm Beach served as venue host for Black Paw Memorial Pin's wildfire relief fundraiser benefiting American Humane Society's Emergency Relief Fund. Event featured champagne, hors d'oeuvres by Amici Market, and shopping with local jeweler Stephanie Kantis.
• American Humane SocietycoreGTM or Marketing Partner · 21 January 2025Black Paw Memorial Pin announced partnership with American Humane Society in January 2025. The company is a proud supporter of American Humane Society and has made a generous commitment to support the organization's rescue program. The partnership was announced at a wildfire relief fundraiser at Haven Palm Beach on January 23, 2025. American Humane Society is the United States' first national humane organization and the world's largest certifier of animal welfare practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tiny Tags: D2C pet ID tag and jewelry brand offering personalized tags worn by or for pets. Comparable because it sells small, meaningful wearable accessories for pet owners in a similar price band and channels, targeting the same emotional bond with companion animals.
• Fetching Tags: D2C personalized pet ID tags and accessories sold online. Comparable in product form factor (small wearable pet-owner keepsakes), price point, and direct-to-consumer gifting use cases that overlap with the Black Paw Memorial Pin's gift-purchase motion.
• Pet Loss Community: Membership-based online grief support community for pet owners, founded by veterinarians Dr. Lisa Lippman and Dr. Monica Tarantino. Directly comparable because it targets the same grieving-pet-owner persona, sells complementary support services, and is already a Black Paw distribution partner — making it both a peer and a channel.
• Animal Hospice Group: Educates and certifies pet end-of-life and hospice care providers. Comparable as an adjacent offering in the pet loss/memorial value chain, addressing the same end-of-life customer journey and already affiliated with Black Paw since July 2025.

Broad incumbents

• Etsy: Global online marketplace where thousands of independent makers sell pet memorial jewelry, pins, and sympathy gifts. Comparable because Etsy is the primary channel where consumers already search for and buy pet loss memorial jewelry — the competitive set Black Paw must differentiate against on brand and curation.
• Petco: National pet retail chain carrying pet accessories and sympathy/memorial items. Comparable as the dominant brick-and-mortar pet retail channel that a successful pet-loss product would eventually need to be placed in to scale beyond select regional shops.
• Chewy: Largest US online pet supplies retailer with broad assortment of pet accessories, sympathy items, and memorial products. Comparable because it is the most likely scaled online channel a memorial product must eventually be sold through to reach mass pet-owner audiences.

Emerging players

• Tuft + Paw: Premium D2C pet lifestyle brand selling modern cat furniture and pet accessories with strong branding and storytelling. Comparable in that it is a founder-led D2C brand selling emotionally-resonant, well-designed pet products in the $30-$200 range, using content and brand-building to justify a premium over commodity pet goods.

Others

• American Humane Society: Oldest US national humane organization and largest certifier of animal welfare. Comparable as both a GTM partner (resells the pin on its website) and as the dominant mission-aligned animal welfare brand Black Paw is associated with via its donation and partnership program.
• Paw Print Genetics: Pet-focused genetic testing and memorial service brand. Comparable as a companion-animal brand that monetizes the emotional bond between owners and their pets through tangible keepsake/identity products adjacent to the grief/memorial journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlackPawMemorialPin
• LinkedInlinkedin.com/company/black-paw-memorial-pin
• Instagraminstagram.com/blackpawmemorialpin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Paw Memorial Pin