Pet Loss Community

What Pet Loss Community does

Pet Loss Community is a privately held, founder-operated grief support platform that serves pet owners experiencing the loss, anticipated loss, or long-term adjustment following the death of a companion animal. The service is offered by Monica Tarantino through the entity "The Pet Loss Community," headquartered in Alexandria, Virginia, and operates as a bootstrapped business with no disclosed external funding.

The product surface is built on the Kajabi platform and delivered entirely online. The core offering is a four-tiered subscription membership ($14, $19, $24, and $44 per month, all monthly-billed) that gates access to a private online support community, member-only emails, and varying quantities of live, grief-specialist-led group support sessions. The four tiers are organized by grief stage—Online Community Support, Living Grief Group Support, Anticipatory Grief Group Support, and Comprehensive Pet Loss Grief Group Support—reflecting a deliberate segmentation across the pet bereavement journey. Additional revenue comes from one-on-one coaching and teleadvice consults, digital downloads (guides, eBooks, workbooks, courses), and a small line of physical products (toys, balms, salves, planners). A separate Animal Welfare Workers portal targets veterinary and shelter professionals dealing with compassion fatigue.

The business is community-led and self-serve: members sign up directly through the Kajabi storefront, RSVP to live sessions, and register for workshops. Marketing is multi-channel, combining paid social advertising (Facebook, Instagram, Pinterest, LinkedIn, Twitter, Clubhouse), email marketing via Flodesk/Wix/ConvertKit, and content marketing. The platform was migrated to a new Kajabi-based system in late 2024/early 2025 to improve scheduling, communication, and member experience—a transition that involved operational disruption (duplicate notifications, manual email-driven cancellations for legacy subscribers). The company does not use any disclosed AI/ML capabilities; its differentiation rests on human grief-specialist expertise and a niche, emotionally engaged community.

Name

Pet Loss Community

Legal name

The Pet Loss Community

Website

https://pet-loss-community.mykajabi.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Loss Community is a private, founder-operated online grief support platform serving pet owners across the anticipatory, immediate, and living stages of bereavement, delivering tiered monthly memberships ($14-$44) with live grief-specialist group sessions and a private community, plus a dedicated portal for animal welfare professionals.

Ownership category

akta.pro rank

Product category

Pet Loss Grief Support Services

NAICS

Other Individual and Family Services (624190), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Pet loss grief support
• Online grief community
• Bereavement support groups
• Subscription wellness services
• Anticipatory grief support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Memberships: Monthly subscription memberships providing tiered access to live grief support group sessions, online community access, and member-only emails. Plans range from $14/month for basic community access to $44/month for comprehensive grief support with five live sessions monthly.
2. Coaching Services: Coaching services and teleadvice consults offered directly to members seeking personalized pet loss grief support.
3. Digital Products: Digital downloadable products including guides, eBooks, forms, worksheets, workbooks, courses, and website materials available for purchase on the platform.
4. Physical Products: Physical products including toys, balms, salves, and planners sold through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pet Loss Community provides subscription-based grief support services for pet owners through tiered monthly memberships. The core offering includes live grief specialist-led group support sessions, access to a private online community, and member-only emails with reflections and guidance. Pricing ranges from $14/month for basic community access to $44/month for comprehensive support with five live group sessions per month.

Product overview

Pet Loss Community is a grief support platform offering tiered subscription-based services centered around pet loss. The core offering consists of four membership tiers: Online Community Support ($14/month), Living Grief Group Support ($19/month), Anticipatory Grief Group Support ($24/month), and Pet Loss Grief Group Support ($44/month). These tiers range from basic private online community access to five live grief specialist-led sessions per month, and are designed to support members at different stages — from anticipatory grief to long-term living with loss. The platform also provides online community access, member emails, workshop registration, and a dedicated section for Animal Welfare Workers. The company transitioned to the Kajabi platform in late 2025 to improve scheduling, group access, and overall member experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Loss Grief Group Support A $44/month subscription providing access to five live Pet Loss Grief Group Support Sessions led by a grief specialist each month, access to a private online support community, and member-only emails with reflections, guidance, and inspiration. Designed for members who have recently lost a pet.
• Anticipatory Grief Group Support A $24/month subscription providing access to two live Anticipatory Grief Group Support Sessions each month, designed for members preparing for a pet loss due to illness, age, or other circumstances.
• Living Grief Group Support A $19/month subscription providing access to one live Living Grief Group Support Session each month, designed for members who have moved past the immediate pain of loss and are learning to adjust to life while honoring their pet's memory.
• Online Community Support A $14/month subscription providing online chat support for all types of pet loss grief and access to a private online support community.
• Coaching and Teleadvice Consults One-on-one coaching services and teleadvice consults offered to members seeking personalized pet loss grief support beyond the group setting.
• Digital Products Store Downloadable digital products including guides, eBooks, forms, worksheets, workbooks, courses, and website materials available for individual purchase on the platform.
• Physical Products Store Physical merchandise including toys, senior dog balms, salves, and planners sold through the platform as ancillary products to the grief support services.
• Animal Welfare Workers Portal A dedicated portal and resources specifically designed for animal welfare professionals (shelter workers, veterinarians, vet techs) who experience pet loss and compassion fatigue in their professional capacity.
• Pet Loss Grief Workshops Workshop events for pet loss grief education and support, available for registration through the platform.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KajabicoreTechnology or IntegrationKajabi is the platform provider powering the Pet Loss Community website, course delivery, community management, and membership subscription services. The platform was migrated to Kajabi to improve scheduling, group access, communication, and overall user experience.
• FacebookminorGTM or Marketing PartnerFacebook (including Instagram) is used for advertising with social media pixels to track visitors and deliver tailored advertisements. Facebook pixels are used to track and categorize user interests for marketing purposes.
• PinterestminorGTM or Marketing PartnerPinterest is used for social media marketing with pixel tracking functionality that allows users to pin images directly from the site.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public online therapy platform offering licensed bereavement counseling via messaging and video. A broader incumbent that competes for the same member budget but operates in regulated therapy rather than peer/community support.
• BetterHelp: Largest online therapy marketplace offering licensed counseling including grief and bereavement support. Competes for the same grief-suffering wallet but through licensed therapists rather than community-led, peer-based support.

Direct peers

• GriefShare: Nationwide network of facilitated grief-recovery support group seminars, primarily faith-based. Closely mirrors Pet Loss Community's tiered, facilitator-led, subscription-style group session model, though for human bereavement.
• Lap of Love Veterinary Hospice: National in-home pet hospice and euthanasia network serving pet owners facing imminent or recent pet loss. Most directly comparable to Pet Loss Community's anticipatory and acute grief segments, with overlapping customer base (pet owners at end-of-life).

Emerging players

• Lantern: Digital grief and bereavement support platform offering structured programs, expert-led content, and community for adults navigating loss. Comparable in offering peer-and-specialist grief support, though focused on human loss rather than pet loss.

Others

• Modern Animal: Membership-based veterinary clinic chain that serves pet owners across the full lifecycle, including end-of-life and euthanasia services. Adjacent infrastructure provider that frequently captures pet owners immediately before or after the loss moment Pet Loss Community serves.
• The Wildest: Pet-owner lifestyle media brand covering pet care, behavior, and emotional topics including loss. Adjacent ecosystem player reaching the same pet-owner audience through content rather than subscription support services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepetlosscommunity
• LinkedInlinkedin.com/company/pet-loss-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Loss Community