What Moai Wealth does

Moai Wealth Ltd is a UK-based, FCA-authorised discretionary investment manager (register number 188586, company number 3586388) headquartered in Clifton, Bristol. The firm provides personalised investment management and ongoing advisory services to high-net-worth families, entrepreneurs, business owners, and executives, emphasising long-term, institutional-grade portfolio construction with regular reviews, family financial education sessions, and access to a client community. A team of seven staff — including two founders (Lee Gardhouse, CIO; Jessica Miller, Managing Director), investment advisers (Sian Thomas, Jonathan Lowe post-2025 acquisition), and operational and analytical support — delivers the service through direct advisory relationships initiated via the firm's website.

The core product offering comprises two integrated components: (1) discretionary wealth management with portfolio diversification across geographies and asset classes, and (2) the Moai Wealth Client Portal, a web-based platform providing 24/7 portfolio visibility, secure document storage, and advisor communication. The portal is built on third-party technology from Moneyinfo Limited and integrates Open Banking aggregation via Yodlee, property valuation estimates using Land Registry data, and US equity data via Morningstar under a CUSIP Global Services distribution agreement. No proprietary technology stack, APIs, or developer-facing integrations are offered. Moai Wealth also holds an FCA authorisation as a discretionary manager, which is the regulatory basis for delivering ongoing portfolio management on a recurring fee basis.

The revenue model is recurring and percentage-of-AUM in nature, generated from ongoing wealth management fees on client portfolios, with pricing personalised per client and not publicly disclosed. Go-to-market is sales-led and consultative, with limited digital marketing (LinkedIn, website content, email newsletter) and no intermediary, platform, or referral-partner distribution channels. The firm operates exclusively in the UK, is founder-owned with no external equity funding, and executed its first inorganic move in 2025 by acquiring Jonathan Lowe's investment management business to grow AUM and senior advisor capacity.

Name

Moai Wealth

Legal name

Moai Wealth Ltd

Website

https://moaiwealth.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Moai Wealth is a Bristol-based, FCA-authorised discretionary investment manager serving UK high-net-worth families, entrepreneurs, and executives with personalised portfolio management, regular reviews, and a client portal built on third-party technology.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Wealth management services
• Investment advisory
• Portfolio management
• Financial planning
• Discretionary investment management

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wealth Management Services: Moai Wealth generates revenue through ongoing wealth management and investment advisory services for high-net-worth clients. The company provides personalized investment portfolios, regular portfolio reviews, and ongoing financial strategy management as part of a long-term advisory relationship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moai Wealth provides discretionary investment management and ongoing wealth advisory services to high-net-worth families, entrepreneurs, business owners, and executives in the United Kingdom. The firm constructs and manages personalized investment portfolios using institutional-grade research, offers regular portfolio reviews, family financial education sessions, and access to a 'Moai' client community. Services are supported by a secure web-based client portal providing real-time portfolio visibility, document storage, Open Banking aggregation, and property valuation.

Product overview

Moai Wealth operates as a wealth management firm serving high-net-worth families, entrepreneurs, business owners, and executives. The company offers two integrated offerings: a discretionary investment management service featuring institutional-grade portfolio construction, diversification across geographies and asset classes, and ongoing advisory with regular reviews; and a proprietary client portal (the Moai Wealth Portal) that provides 24/7 access to investment holdings, valuations, documents, and secure advisor communication. The portal, powered by underlying technology from Moneyinfo Limited, supports Open Banking integration for connected bank accounts, property valuation using land registry data, and document storage. The investment management service and client portal are designed to work together as a unified wealth management experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Services Discretionary investment management and ongoing wealth advisory for high-net-worth individuals and families in the UK, featuring institutional-grade portfolio construction, diversification across geographies and asset classes, regular portfolio reviews, family financial education sessions, and access to a client community network.
• Moai Wealth Client Portal Secure, web-based client portal providing real-time access to investment portfolios, financial documents, and advisor communications. Supports Open Banking connections for bank accounts, credit cards and investment accounts via Yodlee, property valuation using Land Registry data, and document storage linked to specific assets or liabilities. Provided to clients of Moai Wealth.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Moneyinfo LimitedcoreTechnology or IntegrationMoneyinfo Limited provides the technology platform powering the Moai Wealth Portal. They manage the secure database, client portal functionality, and data processing as a sub-processor. Registered in England and Wales (company number 03508395) with registered office at Forward House, High Street, Henley-in-Arden, Warwickshire B95 5AA.
• Yodlee (Investnet Yodlee Inc)coreTechnology or IntegrationYodlee provides the Open Banking technology enabling Moai Wealth clients to securely connect their bank accounts, credit cards, and investment accounts. This US-based service allows aggregation of financial data from multiple institutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saunderson House: Boutique UK wealth manager serving HNW families and entrepreneurs with discretionary investment management and financial planning — a similar scale, relationship-led proposition to Moai.
• Brooks Macdonald: UK wealth manager focused on HNW private clients, offering discretionary portfolio management and financial planning through regional adviser teams — closely comparable in size, client segment and service mix to Moai Wealth.
• Charles Stanley: UK discretionary wealth manager serving HNW individuals and families, with a comparable service model of portfolio management, financial planning and adviser-led relationships — directly overlapping Moai's core offering.
• Evelyn Partners: UK wealth management and professional services firm providing investment management, financial planning and family office services to HNW clients across the country — a scaled comparable in the same HNW discretionary segment.

Broad incumbents

• Brewin Dolphin (now RBC Brewin Dolphin): UK wealth manager (part of RBC Wealth Management) providing discretionary portfolio management and advice to HNW clients — broadly overlapping with Moai's proposition at significantly greater scale.
• Investec Wealth & Investment UK: UK private client investment manager within Investec, offering discretionary portfolio management and financial planning to HNW individuals, entrepreneurs and family offices — operates in Moai's target segment with broader resources.
• Quilter: UK wealth manager with a platform and advised offering targeting mass-affluent and HNW clients — overlaps with Moai on UK wealth advisory and platform-enabled investment management at much greater scale.
• St. James's Place: Largest UK wealth manager, distributing discretionary investment solutions to HNW and mass-affluent clients via a national adviser network — competes for the same end-client wallet as Moai but through a vastly larger, partner-led model.
• Rathbones: Major UK-listed wealth manager offering discretionary investment management, financial planning and advice to HNW individuals, charities and trusts — operates in the same segment as Moai but at materially larger scale and broader geographic reach.
• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform, offering portfolio management, funds and advice to mass-affluent and HNW clients — competes with Moai on UK HNW/mass-affluent wallet share with a digital-first model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moaiwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moai Wealth