GearUP
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
GearUP firmographics
Firmographics- Name
- GearUP
- Legal name
- GearUp Portal Pte. Ltd.
- Website
- https://gearupbooster.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GearUP industry classification
Industry- Product category
- Gaming Network Optimization Software
- SIC
- Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Network & Connectivity Optimization for Cloud Gaming (QoS, traffic shaping, game-focused ISPs/VPNs) (MPAFAHAF)
- akta.pro secondary industries
- Networking & Connectivity for Gaming (Routers, Modems, NICs, Mesh, Low-latency gear) (MPAFAGAK), Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where GearUP is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
GearUP business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure
Revenue model
- Software Subscription (Windows/Mobile): Subscription-based access to GearUP's network optimization software for PC and mobile platforms. Includes free trial period and recurring subscription fees.
- Hardware Sales (HYPEREV Gaming Router): One-time hardware purchase of HYPEREV gaming router. Requires separate subscription for advanced features. Hardware doubles as a gigabit router with WiFi capabilities.
- Router Subscription (HYPEREV Membership): Ongoing membership required to use HYPEREV hardware. Provides competitive-level internet optimization access at competitive pricing.
- Affiliate/Referral Program: 70% commission on first top-up for PC referrals, 50% for mobile referrals, 20% cashback for HYPEREV hardware referrals through Impact platform.
- Virtual Points and Virtual Goods: Virtual currencies and in-game items available within the service ecosystem. Users can purchase virtual points for digital content and virtual goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | GearUP Windows - 70% affiliate commission for promoters |
| Other | Pay-as-you-go | GearUP Mobile - 50% commission for ambassadors |
| Other | Pay-as-you-go | HYPEREV - 20% cashback for promoters |
| Unit Pricing | Pay-as-you-go | HYPEREV Gaming Router hardware starting price |
| Subscription | Monthly | Software subscription with 3-day free trial |
| Freemium | Pay-as-you-go | Mobile version - free with ad-supported model |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
GearUP product offering
Product offeringCore offering
GearUP provides subscription-based gaming network optimization software for Windows and mobile platforms, plus the HYPEREV dedicated gaming router hardware. The products reduce in-game latency, prevent packet loss, and stabilize connections for online gamers across 3,000+ supported games. GearUP also operates an affiliate program and influencer network to drive user acquisition.
Product overview
GearUP is a gaming-focused network optimization service consisting of three core products: GearUP for Windows (PC desktop application), GearUP Router/HYPEREV (dedicated gaming router hardware), and GearUP for Mobile (iOS/Android app). The products share a common technology foundation including proprietary Adaptive Intelligent Routing (AIR), GearUP Routing Network (GRN), and Anti-Packet-Loss technology. HYPEREV router integrates these software technologies into hardware form factor while also functioning as a gigabit router with Wi-Fi capabilities. All products operate on a subscription membership model, with free trial periods available, and support over 3,000 games across PC, console, and mobile platforms.
Differentiator
Problem solved
Functional benefit
Brands
- HYPEREV: A next-generation professional gaming router that reduces ping for console and PC gamers, featuring Smart Multi-Path Routing, NAT optimization, and plug-and-play setup.
Products and services
- GearUP for Windows Desktop game booster application for PC platform that reduces latency, prevents packet loss, and stabilizes network connections for online gaming. Also compatible with boosting console games through PC sharing mode. Targets individual PC gamers seeking improved online gaming performance.
- GearUP for Mobile Mobile game booster for Android and iOS devices that provides one-click latency reduction for mobile games, with support for APK downloads and network optimization. Available via freemium model with ad-supported boosting on mobile.
- HYPEREV Gaming Router Dedicated gaming router hardware that optimizes network routing for consoles and PC gaming with one-click setup. Combines router functionality with network acceleration technology and features patented WHEMS antennas for Wi-Fi coverage and wall-penetration. Includes 3 free months of membership and starts from $62 (excluding tax).
Quantifiable outcome
- Monthly active users: 8M+
- +5 more outcomes
Companies that use GearUP
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
GearUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GearUP partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- ZTEcoreGearUP and ZTE officially launched partnership to bring revolutionary network optimization solutions. Built-in network boosting for console and PC gaming through ZTE hardware.
- TSM NAflagshipTSM, one of the most renowned esports organizations, partnered with GearUP as official partner. TSM's roster of top-tier professional players use GearUP to ensure optimal performance during high-stakes competitions.
- Farlight 84coreFarlight 84 partnered with GearUP for lag-free gaming experience. Collaboration delivers best gaming-boosting service for PC and mobile platforms.
- Harry Potter: Magic AwakenedminorExclusive collaboration providing free network boosting services for all PC and Mobile Phone players. Free download and free network optimization service.
- NARAKA: BLADEPOINTcoreOfficial collaboration where NARAKA players can enjoy GearUP's optimization and anti-lag tools. Free network optimization service for all NA/EU/SEA/AS servers.
- DiscordcoreGearUP and Discord collaboration on Nitro promotion for eligible players. Discord is an official partner providing perks that pair smoother gameplay with the gaming communication platform.
- ASUScoreSelected ASUS routers bundle GearUP software, bringing optimized game connections across devices. GearUP Router plugin integration for ASUS gaming routers.
- PUBGcoreGearUP works with PUBG to support smoother online matches with better ping. Free boosting services and collaboration pack giveaways for PUBG players.
- Where Winds MeetminorWhere Winds Meet and GearUP partner to support lower-latency, more stable adventures. Collaboration pack giveaway for players.
- Delta ForceminorOfficial collaboration with Delta Force game. Partnership for network optimization services.
- FragpunkminorOfficial collaboration with Fragpunk game for network optimization support.
- StrinovaminorOfficial collaboration with Strinova game for optimized gaming connections.
- Fate-Trigger-The-NovitaminorOfficial collaboration with Fate-Trigger-The-Novita game.
- Arena Breakout InfiniteminorOfficial collaboration with Arena Breakout Infinite for network optimization.
- DungeonborneminorOfficial collaboration with Dungeonborne game.
- OnceHumanminorOfficial collaboration with OnceHuman game.
- Blood StrikeminorOfficial collaboration with Blood Strike game.
- ReyeecoreReyee designated GearUP as Official Hardware Partner. Integration of GearUP technology into Reyee networking hardware.
- MicrosoftcoreMicrosoft Editor's Pick recognition. GearUP available on Microsoft Store with official listing.
- SafeShell VPNminorSafeShell VPN listed as partner on GearUP website footer.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GearUP competitors and assessment
Company assessmentDirect peers
- WTFast: WTFast is a long-standing GPN (Gamers Private Network) service that optimizes routing paths between users and game servers, with comparable subscription tiers and per-game acceleration — the closest historical analog to GearUP's core offering.
- Mudfish: Mudfish provides network routing acceleration for online games, particularly popular in Korea and Japan for MMOs — direct peer with pay-as-you-go and subscription models targeting the same latency-sensitive gamer segment.
- PingZapper: PingZapper is a gaming VPN/optimizer targeting reduced latency for online games, with subscription pricing and global server network — direct peer competing for the same gamer persona and use case.
- NoPing: NoPing is a Brazil-originated game accelerator that reduces ping and packet loss via optimized routing, primarily serving Latin American gamers — direct competition in the same product category with similar technology approach.
- ExitLag: ExitLag is a direct competitor offering multi-path network optimization specifically for online games, with similar proprietary routing, subscription pricing, and coverage across major titles including PUBG and LoL.
Broad incumbents
- Cloudflare WARP: Cloudflare WARP is a free consumer VPN/optimizer built on Cloudflare's global edge network. As a broad incumbent with vastly more infrastructure, it represents a free-tier substitute for the network-optimization use case GearUP monetizes.
- ASUS ROG (Republic of Gamers): ASUS ROG sells gaming routers with built-in adaptive QoS and WTFast integration, and is also a GearUP bundling partner. It is a broad incumbent that addresses the same gamer-network-quality need through hardware-default features rather than a paid software layer.
- Netgear Nighthawk Pro Gaming: Netgear's Nighthawk Pro Gaming routers ship with DumaOS, which includes geo-fencing and ping-optimization features that compete head-on with HYPEREV's Game-Fencing capability at a one-time hardware price with no subscription required.
Emerging players
- ZTE Consumer Networking: ZTE partnered with GearUP in 2026 to embed built-in network boosting for console and PC gaming into its consumer networking products. ZTE is an emerging player in gaming-optimized consumer hardware, leveraging GearUP's software IP as a feature differentiator.
- Reyee (Ruijie Networks): Reyee is a networking hardware brand that has designated GearUP as Official Hardware Partner, integrating GearUP's software stack into its consumer routers — emerging player in gaming-routing hardware with direct technology interlock to GearUP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GearUP social profiles
Digital presenceGearUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GearUP leadership team
Management profileNumber of profiles
Profiles3 records
GearUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GearUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GearUP
What does GearUP do?
GearUP provides subscription-based gaming network optimization software for Windows and mobile platforms, plus the HYPEREV dedicated gaming router hardware. The products reduce in-game latency, prevent packet loss, and stabilize connections for online gamers across 3,000+ supported games. GearUP also operates an affiliate program and influencer network to drive user acquisition.
Is GearUP a public or private company?
GearUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GearUP founded?
GearUP was founded in -1. It employs 1 to 10 people.
Where is GearUP based?
GearUP is headquartered in Singapore, Singapore, in the Asia region.
How does GearUP make money?
Five revenue lines are on record. Software Subscription (Windows/Mobile) is the primary driver. The others are hardware Sales (HYPEREV Gaming Router), router Subscription (HYPEREV Membership), affiliate/Referral Program and virtual Points and Virtual Goods.
Who are GearUP's main competitors?
Direct peers on record are WTFast, Mudfish, PingZapper, NoPing and ExitLag. Broad incumbents are Cloudflare WARP, ASUS ROG (Republic of Gamers) and Netgear Nighthawk Pro Gaming. Emerging players are ZTE Consumer Networking and Reyee (Ruijie Networks).
Does GearUP have an API?
No public API is recorded for GearUP.
What industry is GearUP in?
GearUP's product category is Gaming Network Optimization Software. Its primary akta.pro industry code is MPAFAHAF, Network & Connectivity Optimization for Cloud Gaming (QoS, traffic shaping, game-focused ISPs/VPNs), with a secondary code of MPAFAGAK, Networking & Connectivity for Gaming (Routers, Modems, NICs, Mesh, Low-latency gear). Its SIC code is 7372.