Naraka: Bladepoint
Naraka: Bladepoint is a free-to-play Chinese martial arts battle royale game developed by 24 Entertainment and distributed by NetEase Interactive Entertainment. It serves individual gaming consumers and esports professionals across PC, console, and mobile platforms globally, monetizing through cosmetic purchases, seasonal battle passes, and gacha-style loot boxes.
- Company typePrivate
- Founded2021
- HeadquartersHangzhou, China
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Naraka: Bladepoint does
Naraka: Bladepoint is a free-to-play multiplayer battle royale game built around Chinese martial arts melee combat. The title is developed by Hangzhou 24 Entertainment Network Technology Co., Ltd. and distributed globally by NetEase Interactive Entertainment Pte. Ltd., a Singapore-based subsidiary of NetEase, Inc. (NASDAQ: NTES). It serves two primary customer segments: individual gaming consumers (casual and competitive players aged 13+ across PC, console, and mobile) and esports professionals and content creators who participate in or broadcast NARAKA competitive events. The game launched in 2021 and is available on Steam, Epic Games Store, Xbox, PlayStation, and mobile app stores, with active operations through seasonal content updates and a four-region esports ecosystem.
The product is built on the Unity engine with technology integrations from NVIDIA (DLSS 4.5) and Intel (XeSS 3) for AI-enhanced graphics performance. The portfolio spans core gameplay modes — Survival (battle royale), Showdown (roguelike PvE), Rift Traversal (co-op extraction), and Morus Isle (limited-time PvPvE) — alongside a 20+ hero roster, a photography/social content tool (Photo Booth), and the NARAKA+ mobile companion app that provides battle stats, leaderboards, and dynamic map replays. The esports layer includes the Naraka: Bladepoint Pro League (NBPL), J Cup World Championship, Asian Challenge, Regional Qualifiers, KOI Cup, and MSC, with regional qualifiers across AS, SEA, EU, and NA.
The business model is free-to-play with cosmetic and progression monetization. Revenue streams include in-game cosmetic purchases (outfits, weapon skins, accessories, emotes), seasonal battle passes with premium tracks, the Oracle Treasure gacha-style loot box system with documented pity guarantees (Legendary every 25 draws, guaranteed Red within 100), premium hero packs priced at 1,200–4,800 Gold, and premium currency stores (Spectral Silk and Jade Disks). Go-to-market is product-led and community-led, distributed through Steam, Epic, Xbox, PlayStation, and mobile app stores, with marketing driven through Twitch Drops campaigns, a content creator/partner program, official Discord servers in four regions, and seasonal events tied to each new content season. Pragmatic regional carve-outs include the Vietnam-exclusive distribution partnership with VNGGames announced in December 2025.
Naraka: Bladepoint firmographics
Firmographics- Name
- Naraka: Bladepoint
- Legal name
- Hangzhou 24 Entertainment Network Technology Co.Ltd.
- Website
- https://narakathegame.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Naraka: Bladepoint is a free-to-play Chinese martial arts battle royale game developed by 24 Entertainment and distributed by NetEase Interactive Entertainment. It serves individual gaming consumers and esports professionals across PC, console, and mobile platforms globally, monetizing through cosmetic purchases, seasonal battle passes, and gacha-style loot boxes.
- Ownership category
- akta.pro rank
Naraka: Bladepoint industry classification
Industry- Product category
- Battle Royale Video Games
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
Keywords
Where Naraka: Bladepoint is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Naraka: Bladepoint business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- In-Game Cosmetic Purchases: Free-to-play model with revenue from selling cosmetic items including outfits, hairstyles, weapons skins, accessories, backgrounds, bases, emotes, poses, and auras. Purchased with in-game Gold currency or Jade Disks.
- Battle Pass / Season Pass: Seasonal battle passes with exclusive rewards, cosmetics, and progression rewards. Oracle Treasure and seasonal packs offered each season.
- Premium Packs: Hero-exclusive packs containing legendary outfits, hairstyles, accessories, and combat BGM at various price points (1,200-4,800 Gold standard pricing with discounts available).
- Spectral Silk Store: Premium currency store for purchasing exclusive cosmetics with Spectral Silk earned through gameplay or purchased.
- Lunar Pavilion Store: Specialty store using Jade Disks currency for legendary and epic cosmetics.
- Lucky Wheel / Gacha Events: Limited-time gacha-style events with Fiend-Binding Seals for chances at exclusive rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Oracle Treasure |
| Transaction based/ take rate | Pay-as-you-go | Legendary Packs (Standard) |
| Transaction based/ take rate | Pay-as-you-go | Team Shopping Discount |
| Transaction based/ take rate | Pay-as-you-go | Legendary Weapon Skins |
| Transaction based/ take rate | Pay-as-you-go | Epic Items |
| Transaction based/ take rate | Pay-as-you-go | Ultimate Accessories |
| Transaction based/ take rate | Pay-as-you-go | Jade Disk Store (Lunar Pavilion) |
| Transaction based/ take rate | Pay-as-you-go | Spectral Silk Store |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Naraka: Bladepoint product offering
Product offeringCore offering
NARAKA: BLADEPOINT is a free-to-play action battle royale game focused on melee combat and Chinese martial arts gameplay, developed by 24 Entertainment and published by NetEase Interactive Entertainment. The game features a roster of 20+ playable heroes with unique abilities, multiple game modes including Survival, Showdown, Rift Traversal, and Morus Isle, and generates revenue through in-game cosmetic purchases, seasonal battle passes, and premium content packs. The product is available globally across PC, console, and mobile platforms, supported by an active esports ecosystem and a mobile companion app.
Product overview
NARAKA: BLADEPOINT is a Free-to-Play Chinese martial arts battle royale developed by 24 Entertainment and published by NetEase. The core product is the multiplayer game available on Steam, Epic Games Store, Xbox, and PlayStation, featuring multiple game modes: Survival (core battle royale), Showdown (roguelike PvE with seasonal progression), Rift Traversal (co-op extraction), and limited-time Morus Isle gameplay. The portfolio includes the NARAKA+ mobile companion app (iOS/Android) for battle stats and leaderboards, the Photo Booth content creation tool, Oracle Treasure seasonal loot box system, and a Lunar Pavilion in-game cosmetic store. The esports ecosystem spans the NBPL professional league, J Cup World Championship, Asian Challenge, Regional Qualifiers (AS/SEA/EU/NA), KOI CUP, and MSC. Content and community products include Twitch Drops linked to account connections, Content Creator Partner Program, Sunwing Relics cultural initiative, PROJECT UNCHAINED comic/manga, official merchandise store, and NARAKA Comic series. Seasonal Battle Pass tracks provide premium cosmetic progression tied to each season's theme.
Differentiator
Problem solved
Functional benefit
Brands
- NARAKA+ (Companion App): A mobile companion application providing game news, battle statistics, leaderboards, dynamic map features, and social functionality.
- Naraka Culture Development Plan
Products and services
- NARAKA: BLADEPOINT (Core Game) Free-to-play battle royale game featuring Chinese martial arts melee combat, developed by 24 Entertainment and published by NetEase Interactive Entertainment. Players select from a roster of 20+ heroes with unique abilities and fight across multiple modes including Survival, Showdown, Rift Traversal, and Morus Isle. Available globally on Steam, Epic Games Store, Xbox, and PlayStation platforms for individual gaming consumers.
- NARAKA+ (Mobile Companion App) Standalone mobile companion application available on Apple App Store and Google Play Store providing battle statistics analysis, historical match data, leaderboards, dynamic map replay with movement tracks, and in-game news. Designed for individual NARAKA: BLADEPOINT players seeking competitive edge tools and post-match analytics on mobile devices.
- NARAKA Official Merchandise Store Official branded merchandise storefront operated through the NetEase Store, offering NARAKA-themed apparel, collectibles, and accessories for fans and players of the NARAKA: BLADEPOINT game.
Quantifiable outcome
- 4th anniversary celebration with special Twitch drops campaign
- +2 more outcomes
Companies that use Naraka: Bladepoint
Customer profileSegments2 records
Ideal customer profiles2 records
Naraka: Bladepoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature6 records
Naraka: Bladepoint partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VNGGamescoreStrategic partnership for Vietnam market. VNGGames will distribute NARAKA: BLADEPOINT in Vietnam through Level Up Launcher. Both parties committed to building Vietnamese player community, delivering local experiences, and developing professional esports ecosystem. Steam version delisted in Vietnam Dec 21, 2025; VNG version launches Dec 30, 2025. Shares SEA server region enabling cross-version matchmaking.
- NetEase Interactive Entertainment Pte. Ltd.coreGlobal publisher and distributor of NARAKA: BLADEPOINT. Singapore-based subsidiary of NetEase responsible for international operations, user agreements, privacy policies, and payment processing across all regions.
- Amazon Web Services (AWS)coreCloud hosting provider for NARAKA game servers. Privacy policy states data is processed on servers hosted on AWS cloud infrastructure.
- Apple App Store / Google PlayminorMobile app distribution platforms for NARAKA+ companion app and mobile game access.
- Facebook / MetaminorSocial media account integration for game login and marketing event evaluation.
- AppsflyerminorMobile attribution and marketing analytics platform for evaluating marketing events and campaign performance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Naraka: Bladepoint competitors and assessment
Company assessmentEmerging players
- Kuro Games (Wuthering Waves): Kuro Games' Wuthering Waves is a F2P action game with hero-based melee combat, gacha monetization, and PC/mobile cross-play — emerging direct competitor targeting similar Chinese-developed action gaming audiences.
Direct peers
- Krafton (PUBG: Battlegrounds): Krafton develops and publishes PUBG: Battlegrounds, a foundational battle royale title with global reach, F2P model, and PC/console distribution — directly competing in the same core genre.
- Riot Games (Valorant): Riot's Valorant is a hero-based F2P competitive shooter with strong esports infrastructure (VCT), comparable to NARAKA's NBPL/J Cup ecosystem — analogous on competitive depth, hero design, and global regional qualifiers.
- Electronic Arts (Apex Legends): EA publishes Apex Legends (Respawn Entertainment), a hero-based F2P battle royale with esports ecosystem (ALGS) — closely aligned on genre, hero mechanics, seasonal content, and competitive structure.
- Epic Games (Fortnite): Epic Games operates Fortnite, the dominant free-to-play battle royale with hero abilities and seasonal live-service content — directly comparable genre, monetization model, and target audience to NARAKA: BLADEPOINT.
- Supercell (Brawl Stars): Supercell's Brawl Stars is a mobile F2P hero-based action game with seasonal content, esports (Brawl Stars World Finals), and cosmetic monetization — comparable on hero-driven gameplay and live-service cadence.
- Hi-Rez Studios (Rogue Company / Smite): Hi-Rez Studios develops hero-based F2P competitive games (Smite, Rogue Company, Paladins) with similar live-service cadence and esports investment — comparable scope and target audience.
- Ubisoft (For Honor): Ubisoft's For Honor shares NARAKA's melee-focused, hero-based combat DNA with distinct hero abilities and weapon-based gameplay, making it the closest Western analog in combat mechanics.
- Activision Blizzard (Call of Duty: Warzone): Activision Blizzard operates Call of Duty: Warzone, a major F2P battle royale with cross-platform play, seasonal content, and integrated cosmetics store — directly comparable business model and distribution.
Broad incumbents
- HoYoverse / miHoYo (Genshin Impact): HoYoverse operates Genshin Impact, a globally successful F2P action RPG with gacha monetization, seasonal updates, and deep hero rosters — analogous business model and Western market penetration despite different genre.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Naraka: Bladepoint social profiles
Digital presenceNaraka: Bladepoint compliance and trust
Trust signalCompliance3 records
Naraka: Bladepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naraka: Bladepoint leadership team
Management profileNumber of profiles
Naraka: Bladepoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Naraka: Bladepoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naraka: Bladepoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naraka: Bladepoint
What does Naraka: Bladepoint do?
NARAKA: BLADEPOINT is a free-to-play action battle royale game focused on melee combat and Chinese martial arts gameplay, developed by 24 Entertainment and published by NetEase Interactive Entertainment. The game features a roster of 20+ playable heroes with unique abilities, multiple game modes including Survival, Showdown, Rift Traversal, and Morus Isle, and generates revenue through in-game cosmetic purchases, seasonal battle passes, and premium content packs. The product is available globally across PC, console, and mobile platforms, supported by an active esports ecosystem and a mobile companion app.
Is Naraka: Bladepoint a public or private company?
Naraka: Bladepoint is a private company. It is classified as corporate owned and is currently operating.
When was Naraka: Bladepoint founded?
Naraka: Bladepoint was founded in 2021.
Where is Naraka: Bladepoint based?
Naraka: Bladepoint is headquartered in Hangzhou, China, in the Asia region.
How does Naraka: Bladepoint make money?
Six revenue lines are on record. In-Game Cosmetic Purchases are the primary driver. The others are battle Pass / Season Pass, premium Packs, spectral Silk Store, lunar Pavilion Store and lucky Wheel / Gacha Events.
Who are Naraka: Bladepoint's main competitors?
Kuro Games (Wuthering Waves) is listed as an emerging player. Direct peers are Krafton (PUBG: Battlegrounds), Riot Games (Valorant), Electronic Arts (Apex Legends), Epic Games (Fortnite), Supercell (Brawl Stars), Hi-Rez Studios (Rogue Company / Smite), Ubisoft (For Honor) and Activision Blizzard (Call of Duty: Warzone). HoYoverse / miHoYo (Genshin Impact) is listed as a broad incumbent.
Does Naraka: Bladepoint have an API?
No public API is recorded for Naraka: Bladepoint.
What industry is Naraka: Bladepoint in?
Naraka: Bladepoint's product category is Battle Royale Video Games. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios. Its NAICS code is 7131 and its SIC code is 7990.