What Khedmah does

Khedmah is an Omani digital payments and services platform that began as the customer-service brand of Oman Investment & Finance Co. SAOG (OIFC), established in 1979 to manage utility billing and collections. Following a 2025 strategic merger with Dhofar International Development and Investment Company (Dhofar Investments), Khedmah operates as a fully independent brand within a diversified parent group. The platform unifies utility bill payments (Nama electricity and water), telecom recharges across six operators (Omantel, Ooredoo, Vodafone, Renna, Friendi, Awasr), government service payments (Royal Oman Police traffic fines, Social Protection Fund, NAQL transport), insurance premium collection (Dhofar Insurance and SPF), charitable donations, and digital voucher sales via its E-Store, all accessible through the Khedmah mobile app, web portal (khedmah.om and eservice.khedmah.om), 60+ branded branches, 90+ Wasel Exchange outlets, and 24/7 Bill Payment Machines.

The technical stack centers on a digital payments platform with an integrated e-wallet, a unified Khedmah Pay QR standard for consumer-to-merchant transactions, a Request-to-Pay payment-link feature, and a three-tier loyalty engine (Khedmah Rewards: Bronze, Silver, Gold). Security relies on multi-layer authentication, encrypted transactions, and real-time fraud monitoring with per-transaction alerts. The company obtained a Payment Service Provider (PSP) license from the Central Bank of Oman in 2024, formalizing its authority to operate electronic payment services. The Khedmah Delivery app extends the platform into food, grocery, and dine-out commerce, while beIN set-top box distribution and Prepay Nation-powered international mobile recharge (43+ operators across 16 countries) extend the ecosystem into entertainment and cross-border top-ups.

Khedmah's revenue model combines transaction and processing fees on bill payments, telecom recharges, and Merchant QR; commissions on digital voucher sales (Netflix, iTunes, PlayStation, Google Play, Xbox, Steam, etc.); insurance premium collection fees; hardware sales of beIN set-top boxes (Standard at 22.205 OMR, beIN TV at 51.677 OMR, beIN TV VIP at 81.552 OMR); and remittance economics via Wasel Exchange. Customer segments span individual consumers (hundreds of thousands of app users), corporate accounts served through Corporate Concierge Services (bulk billing, e-statements, payment tracking), and merchants accepting Khedmah Merchant QR with zero setup cost. Distribution is hybrid: self-serve product-led growth via mobile apps plus a direct enterprise sales motion for corporate accounts, supplemented by strategic GTM partnerships (MTCIT, Taageer Finance, Oman Charitable Organization). The company is headquartered in Muscat (Ruwi) with additional presence in Salalah.

Name

Khedmah

Legal name

Oman Investment & Finance Co. SAOG (OIFC)

Website

https://khedmah.om

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Khedmah is an Omani digital payments platform offering utility bill payments, telecom recharges, government service payments, e-wallet, insurance, donations, and delivery through mobile apps, 60+ branches, and 90+ service locations across Oman, serving individual consumers, merchants, and corporate clients.

Ownership category

akta.pro rank

Product category

Digital Payment Services

SIC

Finance Services (6199)

akta.pro primary industry

QR Code Payments Wallets (FSAMAEAC)

akta.pro secondary industries

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH), Utility & Municipal Billing Platforms (FSAMAJAG), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Digital payment services
• Bill payment platform
• E-wallet services
• Merchant QR payments
• Utility bill collection

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Transaction/Payment Processing Fees: Khedmah earns transaction fees from processing bill payments, telecom recharges, and QR merchant payments. The company states competitive transaction fees compared to traditional POS solutions.
2. beIN STB Box Sales: Sale of beIN television set-top boxes including Standard (22.205 OMR), beIN TV (51.677 OMR), and beIN TV VIP (81.552 OMR) configurations with bundled content services.
3. Digital Voucher/E-Store Commissions: Revenue from selling digital vouchers for Netflix, Amazon, PlayStation, Google Play, iTunes, PUBG, Xbox, Nintendo, and other services through the Khedmah eStore.
4. E-Wallet Services: E-wallet services including instant cashback on transactions, wallet top-ups via multiple channels including bank transfer, debit/credit card.
5. Insurance Premium Collection: Collection of insurance premiums for Dhofar Insurance and SPF with coverage for individuals, families, SMEs, and households including worker health cover and domestic worker medical insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Khedmah is a unified digital payment services platform in Oman that processes utility bill payments (electricity, water), telecom recharges (Omantel, Ooredoo, Vodafone, Renna, Friendi, Awasr), government service payments (ROP, Social Protection Fund, NAQL transport), insurance premium collection, charitable donations, and merchant QR transactions. The platform is delivered through mobile apps (Khedmah App and Khedmah Delivery), 60+ physical branches, 90+ Wasel Exchange outlets, and 24/7 self-service Bill Payment Machines, supported by an integrated e-wallet and licensed as a Payment Service Provider by the Central Bank of Oman.

Product overview

Khedmah is a unified digital services platform offering a comprehensive ecosystem of products and services for everyday transactions in Oman. The core platform consists of the Khedmah App and E-Wallet, which together provide bill payments, telecom recharges, QR payments, and fund transfers. The ecosystem extends through add-on modules including Khedmah Delivery for food services, Khedmah Merchant QR for merchant payments, Khedmah Rewards for loyalty, Khedmah E-Store for digital vouchers, Insurance Services for health and vehicle coverage, Donation Services for charitable giving, Wasel Exchange for remittances, and beIN STB Boxes for entertainment. Services are delivered through mobile apps, website (khedmah.om), e-service portal (eservice.khedmah.om), 60+ branches, Bill Payment Machines, and Wasel Exchange outlets across Oman.

Differentiator

Problem solved

Functional benefit

Brands

• Khedmah Delivery: Food delivery and pickup service with dine-out options, groceries, and door-to-door delivery (D2D) via the app.
• Khedmah Rewards
• Khedmah Merchant QR
• Wasel Exchange

Products and services

• Khedmah App Primary mobile application offering bill payments, telecom recharges, e-wallet services, insurance access, and government service payments. Available on iOS and Android with Arabic and English interfaces.
• Khedmah E-Wallet Digital wallet enabling users to register, activate, and make QR payments, instant transfers, payment link requests, wallet top-ups, and real-time transaction history with multi-layer security.
• Khedmah Delivery Food delivery and pickup service with restaurant ordering, real-time order tracking, and Diamond Club exclusive offers for loyal users.
• Khedmah Merchant QR QR code-based payment acceptance solution for merchants, allowing businesses to accept digital payments without POS machines, featuring dynamic QR codes, competitive transaction fees, and compatibility with all bank apps and wallets.
• Corporate Concierge Services Customized business solutions for corporate clients including bulk account management, e-statements, consumption graphs, corporate cheque uploads, payment tracking, and dedicated support for bill management and financial processes.
• Khedmah Rewards Three-tier loyalty program (Bronze, Silver, Gold) enabling users to earn reward points on transactions and redeem across partner merchants for lifestyle benefits, utility bills, telecom, traffic fines, and mobile top-ups.
• Khedmah E-Store Digital voucher marketplace offering instant vouchers for Netflix, Spotify, iTunes, Google Play, PUBG, PlayStation, XBOX, Steam, Nintendo, and more, including prepaid Visa/Mastercard cards.
• Insurance Services In-app insurance access for vehicle and medical insurance, partnering with Dhofar Insurance and SPF for full insurance, third-party coverage, and medical plans for individuals, families, and SMEs.
• Donation Services Charitable donation platform connecting users with various charity organizations including Oman Charitable Organization, Zakat committees, health foundations, and educational endowment funds across Oman.
• Wasel Exchange Licensed money exchange and remittance service under Khedmah ecosystem, providing logistics and money transfer services at Wasel Exchange branches with utility bill payment capabilities.
• Bill Payment Machines (BPMs) Self-service kiosks available 24/7 at various locations nationwide for cash bill payments, complementing digital and branch services for omnipresent customer access.
• beIN STB Boxes beIN Sports set-top box products including Standard (22.205 OMR), beIN TV (51.677 OMR), and beIN TV VIP (81.552 OMR) configurations with Full HD, 4K, recording, and premium voice control options.

Quantifiable outcome

• 500,000+ app downloads (2020 milestone)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Ministry of Transport, Communications and Information Technology (MTCIT)coreGTM or Marketing Partner · 8 July 2026Partnership to enable transport service payments through Khedmah network including app, website, and branches. Confirms Khedmah's commitment to enhancing service accessibility, streamlining transactions, and delivering an integrated digital solution meeting diverse payment needs.
• Dhofar InsurancecoreStrategic or Co-development Partner · 6 January 2026Comprehensive in-app medical insurance solutions partnership providing coverage for individuals, families, SMEs, and households including worker health cover and domestic worker medical insurance. Expands Khedmah's digital service portfolio while enhancing access to essential health coverage across the Sultanate of Oman.
• Taageer FinancemajorStrategic or Co-development Partner · 16 September 2025Strategic partnership signed at COMEX 2025 exhibition where Khedmah showcased digital solutions designed to simplify daily lives across various sectors.
• Seeb Zakat CommitteeminorStrategic or Co-development Partner · 1 January 2025Annual Ramadan initiative for distribution of essential food baskets to families registered with the committee during the holy month.
• Al Noor Association for the BlindminorStrategic or Co-development Partner · 1 January 2025Partnership to empower visually impaired individuals in Muscat, North Al Batinah, and Al Dakhiliyah by providing assistive technology, electrical appliances for social security families, and support for the Be Distinct program promoting sports and arts.
• Sultan Qaboos University - College of EconomicsminorStrategic or Co-development Partner · 1 January 2025Support for Business Camp Program at Sultan Qaboos University, empowering students through entrepreneurial training, innovation workshops, and real-world business exposure.
• Oman Cancer Association - Dhofar GovernorateminorStrategic or Co-development Partner · 1 January 2025Direct financial support to low-income cancer patients helping ease treatment-related burdens and contributing toward improved quality of life.
• Oman Charitable OrganizationcoreStrategic or Co-development Partner · 11 March 2024Long-term partnership to strengthen humanitarian work of the Oman Charitable Organization, helping deliver aid, relief, and social support programs to vulnerable families across the Sultanate.
• Prepay NationcoreTechnology or Integration · 1 January 2021Technology partnership powering international mobile recharge services enabling users to top-up for family and friends abroad in 16 countries using 43+ telecom operators.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fawry: Egypt's leading bill payment aggregator and e-wallet platform, offering utility, telecom, and government bill payments plus QR merchant acceptance. Closest direct peer to Khedmah in terms of business model, customer base, and service breadth across the MENA region.
• PayTabs: MENA-based payment gateway and merchant acquiring platform offering QR, e-commerce, and mobile payment infrastructure. Comparable to Khedmah's Merchant QR offering in product overlap and regional operating environment.
• STC Pay: Saudi Arabia's leading telecom-anchored digital wallet offering bill payments, QR merchant acceptance, money transfer, and lifestyle services. Highly comparable to Khedmah in operating model combining telecom recharge, bill pay, and e-wallet.
• National Bank of Oman (NBO): One of Oman's major incumbent banks with a digital wallet and mobile app offering utility bill payments, transfers, and QR payments — competing head-on with Khedmah for the same Omani consumer base.
• Tap Payments: MENA payment gateway and orchestration platform offering QR, online, and in-person payment acceptance for merchants. Comparable to Khedmah Merchant QR on the merchant acceptance side and operates in adjacent regional markets.
• Meeza (mBOK / Egyptian E-Wallet): Egypt's national e-wallet and payment acceptance scheme offering QR payments, bill pay, and merchant services. Comparable to Khedmah in combining e-wallet, QR acceptance, and utility bill aggregation for an entire national consumer base.
• Bank Muscat: Oman's largest bank by assets, with an expanding mobile payment app and QR merchant network that directly competes with Khedmah for consumer payment relationships and merchant acceptance in the same domestic market.

Broad incumbents

• Network International: Largest payment processor in the Middle East and Africa, providing merchant acquiring, processing, and digital payment infrastructure across the region. Comparable as a broader incumbent in the same payment processing category Khedmah operates in.

Emerging players

• Careem Pay: Super-app payment and wallet feature within Careem's ride-hailing and delivery platform across MENA. Comparable as an emerging payment/wallet player building a lifestyle payment ecosystem similar to Khedmah's broader platform play.

Regional players

• HyperPay: MENA-based payment gateway offering online, mobile, and QR payment acceptance for merchants across the GCC. Comparable to Khedmah Merchant QR on merchant acceptance and operates in similar regional corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KhedmahOfficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khedmah