Kidology
Kidology is a multidisciplinary pediatric therapy practice in Greater Philadelphia delivering speech, occupational, physical, ABA, myofunctional, and special instruction therapies via clinics, a mobile Therapy Bus, and in-home services.
- Company typePrivate
- Founded2014
- HeadquartersSouthampton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kidology does
Kidology, Inc. is a privately held, multidisciplinary pediatric therapy practice headquartered in Southampton, Pennsylvania, founded in 2014 by Speech-Language Pathologist Luba Patlakh. The company delivers six therapy disciplines — speech, occupational, physical, behavioral (ABA), myofunctional, and special instruction — to children from birth through early childhood across the Greater Philadelphia, Bucks County, and Montgomery County markets. Services are delivered through three channels: brick-and-mortar clinics in Southampton and Northeast Philadelphia, a fully equipped mobile Therapy Bus that brings therapy to schools and daycares, and in-home/community-based early intervention. The company also operates Kidology PlaySpace sensory gyms, a Kidology Party Bus event service, Kidology People First community assistance, and Kidology Career Hub recruiting. Insurance billing (14 accepted plans), Pennsylvania state-funded Early Intervention through OCDEL waivers, unit-priced Open Play passes, and franchise royalties ($50,000 initial fee, 7% ongoing) form the revenue base. The company launched Kidology Thrive Nonprofit Classrooms as a 501(c)(3) in 2025 in partnership with the state of Pennsylvania to deliver pre-preschool programming for children with autism.
Kidology's go-to-market is sales-led, relying on physician and pediatrician referrals, location-targeted SEO across 30+ Bucks County sub-markets, and a multi-channel community presence including professional sports sponsorships with the Philadelphia 76ers (2024) and Xfinity Mobile Arena (2026). The business has scaled to 150,000+ cumulative families served and earned two-time Inc. 5000 recognition, a Philadelphia 100 Forum 2023 win, and Philly Favorites 2025 awards. A franchise program is active, and a Center City Philadelphia clinic expansion is planned within the next year. There is no institutional capital disclosed, no app or public API, no AI/ML capability surfaced, and no public revenue figure. Customer concentration is low given a distributed B2C base; brand equity in sensory-inclusive pediatric therapy is the primary intangible asset.
Kidology firmographics
Firmographics- Name
- Kidology
- Legal name
- Kidology, Inc.
- Website
- https://kidologyinc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kidology is a multidisciplinary pediatric therapy practice in Greater Philadelphia delivering speech, occupational, physical, ABA, myofunctional, and special instruction therapies via clinics, a mobile Therapy Bus, and in-home services.
- Ownership category
- akta.pro rank
Kidology industry classification
Industry- Product category
- Pediatric Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Child and Youth Services (62411), Child Care Services (62441)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)
- akta.pro secondary industries
- Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Physical Therapy (Early Intervention) (EDACAFAD), Therapeutic & Developmental Preschools (Specialized Support) (EDACABAO)
Keywords
Where Kidology is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kidology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance-Based Therapy Services: Kidology accepts 14 different insurance plans including commercial insurance and medical assistance programs. Therapy services (speech, OT, PT, ABA) are billed through insurance for children ages 3 and older.
- State-Funded Early Intervention: Early intervention services for children under age 3 are provided at no cost to families through Pennsylvania state waiver programs funded by OCDEL. Children ages 3-5 may qualify for services through county programs.
- Open Play Passes and Gift Cards: Sensory play gym open play sessions sold as gift cards/passes. Options include 1, 3, 5, or 10 passes (3-hour sessions each). Also includes sibling passes and exclusive offers for existing Kidology clients.
- Mobile Therapy Bus Services: On-site therapy, evaluations, and developmental support delivered through the mobile Therapy Bus to schools, daycares, and community events.
- Franchise Fees: Initial franchise fee of $50,000 with total investment of $175K-$225K and 7% royalty fee for franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-Covered Therapy |
| Unit Pricing | Pay-as-you-go | Open Play Passes |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Kidology product offering
Product offeringCore offering
Kidology is a multidisciplinary pediatric therapy organization that delivers speech, occupational, physical, behavioral (ABA), myofunctional, and special instruction therapies to children with developmental delays, autism, ADHD, and sensory processing challenges. Services are offered through brick-and-mortar clinics in Southampton and Philadelphia (PA), a fully equipped mobile Therapy Bus that brings care to schools and daycares, home/community-based settings, and Pennsylvania state-funded Early Intervention programs for children under age three. The company also operates sensory-friendly PlaySpaces, a 501(c)(3) nonprofit preschool (Kidology Thrive), adult assistance services (Kidology People First), event/party services, and a franchise program.
Product overview
Kidology is a multidisciplinary pediatric therapy organization offering a comprehensive ecosystem of care for children with developmental needs. The core offering consists of six therapy disciplines: Speech Therapy, Physical Therapy, Occupational Therapy, Behavioral Therapy (ABA), Myofunctional Therapy, and Special Instruction Therapy, delivered through clinic-based services, the mobile Kidology Therapy Bus, and Early Intervention programs. Supporting sub-brands include Kidology PlaySpace (sensory play gyms), Kidology Thrive Nonprofit Classrooms (501(c)(3) preschool for autism), Kidology People First (adult assistance services), Kidology Career Hub (employment resources), and Kidology Parties (event services). The company also offers an open play gift card program and is expanding through a franchise model.
Differentiator
Problem solved
Functional benefit
Brands
- Kidology Thrive: Kidology Thrive Nonprofit Classrooms is a 501(c)(3) nonprofit organization providing pre-preschool, curriculum-based classroom model in partnership with the state of Pennsylvania for children with autism.
- Kidology Play Space
- Kidology People First
- Kidology Therapy Bus
Products and services
- Speech Therapy Evidence-based speech-language pathology services that build communication skills to help children connect with others, delivered in-clinic or via the mobile Therapy Bus. Targeted at children with speech and language delays.
- Physical Therapy Targeted physical development programs that strengthen motor skills and mobility for confident movement in children with motor skill deficits.
- Occupational Therapy Occupational therapy developing fine motor and daily living skills for greater independence and sensory processing in children.
- Behavioral Therapy (ABA) Applied Behavior Analysis therapy supporting social and behavioral growth, encouraging positive behaviors for lasting change, delivered in-clinic or in home/community settings.
- Myofunctional Therapy Therapy enhancing facial muscle function for improved chewing, breathing, and speech production in children.
- Special Instruction Therapy Customized learning strategies and early learning skills support tailored to each child's unique developmental needs.
- Early Intervention Play-based support, practical coaching, and therapy for children from birth to age three, delivered at no cost through Pennsylvania state waiver programs funded by OCDEL.
- Parent and Child Group Therapy Guided therapeutic group sessions supporting family bonding and shared development between parents and children.
- Kidology Therapy Bus A fully equipped mobile therapy clinic on wheels that brings evaluations, treatment, and developmental support directly to schools, daycares, preschools, and neighborhoods across Greater Philadelphia and Bucks County, including a sensory-rich environment and private evaluation spaces.
- Kidology PlaySpace State-of-the-art sensory play gyms offering open play sessions for children of all abilities, with locations in Southampton and Philadelphia. Open play passes sold in 1, 3, 5, or 10 session bundles.
- Kidology Thrive Nonprofit Classrooms A 501(c)(3) nonprofit organization established in 2025 providing pre-preschool, curriculum-based classroom education for children with autism preparing for kindergarten, with on-site therapeutic support.
- Kidology People First Community assistance services extending personalized support to youth and adults, helping individuals thrive in their environments.
- Kidology Parties Event and party hosting services for children, including the Kidology Party Bus package for birthdays and community events.
- Kidology Franchise Franchise opportunity offering exclusive territory rights to entrepreneurs to open Kidology clinics; initial franchise fee $50,000, total investment $175K-$225K, and 7% royalty fee.
Quantifiable outcome
- Over 150,000 families served since founding in 2014
- +2 more outcomes
Companies that use Kidology
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Kidology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kidology partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Philadelphia WingsminorKidology sponsoring Philadelphia Wings Autism Acceptance Game on April 11, part of broader sensory inclusion initiative at Xfinity Mobile Arena.
- Xfinity Mobile ArenacoreKidology became the presenting sponsor of Xfinity Mobile Arena's Sensory Room, making it accessible during all arena events (concerts, sporting events, family shows) for children with sensory needs. Kidology will enhance the Sensory Room with therapeutic tools and sponsor sensory toolkits for families, also sponsoring the Philadelphia Wings Autism Acceptance Game on April 11.
- State of Pennsylvania (OCDEL)coreKidology Thrive Nonprofit Classrooms operates as a 501(c)(3) organization in partnership with the state of Pennsylvania, providing pre-preschool curriculum-based classroom model for children with autism. Funded through contributions from Kidology Inc. with goal of expanding through community partnerships, donations, and grants.
- Philadelphia 76erscoreFirst major sponsorship within professional sports and live entertainment venues, established in 2024. Partnership focused on sensory inclusion and accessibility initiatives for neurodivergent children attending games.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Kidology competitors and assessment
Company assessmentDirect peers
- Cortica: Pediatric therapy network combining ABA, speech, occupational, and physical therapy under one roof with a focus on autism and developmental conditions, directly comparable to Kidology's multidisciplinary approach.
- The Hello Foundation: Pediatric speech and occupational therapy practice with a teletherapy and clinic hybrid model, addressing the same developmental delays and family-centered coaching focus Kidology emphasizes.
- Centria Healthcare: Pediatric ABA and related therapy services provider offering center-based and in-home services for children with autism, overlapping with Kidology's ABA and home/community delivery model.
- Surpass Behavioral Health: ABA and pediatric behavioral health provider operating center-based and in-home services, comparable to Kidology's ABA service line and home/community delivery approach.
- Behavioral Innovations: Multi-state pediatric ABA therapy provider with center-based clinics, directly comparable to Kidology's behavioral therapy (ABA) service line.
- BlueSprig Pediatrics: Large-scale pediatric ABA therapy provider operating a multi-site clinic model across the U.S., competing for the same neurodivergent pediatric population Kidology serves.
- Hopebridge: Multidisciplinary pediatric therapy provider operating a clinic network delivering ABA, occupational, speech, and physical therapy for children with autism and developmental delays, with a similar integrated-care model to Kidology.
- Pediatric Therapy Network: Nonprofit pediatric therapy organization offering speech, occupational, and physical therapy for children with developmental needs, similar in service mix and community-mission positioning to Kidology.
- Let's Play Pediatrics: Pediatric speech, occupational, and physical therapy provider with a sensory-friendly clinic model, mirroring Kidology's multidisciplinary therapy approach and PlaySpace sensory environment.
Regional players
- KGH Consultation & Therapy: Pediatric speech, occupational, and ABA therapy provider serving the Mid-Atlantic region, overlapping with Kidology's geographic footprint in Pennsylvania.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kidology social profiles
Digital presenceKidology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidology leadership team
Management profileNumber of profiles
Profiles1 record
Kidology subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kidology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidology
What does Kidology do?
Kidology is a multidisciplinary pediatric therapy organization that delivers speech, occupational, physical, behavioral (ABA), myofunctional, and special instruction therapies to children with developmental delays, autism, ADHD, and sensory processing challenges. Services are offered through brick-and-mortar clinics in Southampton and Philadelphia (PA), a fully equipped mobile Therapy Bus that brings care to schools and daycares, home/community-based settings, and Pennsylvania state-funded Early Intervention programs for children under age three. The company also operates sensory-friendly PlaySpaces, a 501(c)(3) nonprofit preschool (Kidology Thrive), adult assistance services (Kidology People First), event/party services, and a franchise program.
Is Kidology a public or private company?
Kidology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kidology founded?
Kidology was founded in 2014. It employs 11 to 50 people.
Where is Kidology based?
Kidology is headquartered in Southampton, United States, in the North America region.
How does Kidology make money?
Five revenue lines are on record. Insurance-Based Therapy Services are the primary driver. The others are state-Funded Early Intervention, open Play Passes and Gift Cards, mobile Therapy Bus Services and franchise Fees.
Who are Kidology's main competitors?
Direct peers on record are Cortica, The Hello Foundation, Centria Healthcare, Surpass Behavioral Health, Behavioral Innovations, BlueSprig Pediatrics, Hopebridge, Pediatric Therapy Network and Let's Play Pediatrics. KGH Consultation & Therapy is listed as a regional player.
Does Kidology have an API?
No public API is recorded for Kidology.
What industry is Kidology in?
Kidology's product category is Pediatric Therapy Services. Its primary akta.pro industry code is EDACAFAG, Developmental Therapy / Early Childhood Special Instruction, with a secondary code of EDAKAFAJ, Early Intervention OT (Birth–3) / Preschool OT. Its NAICS code is 621340 and its SIC code is 8300.