What Caitlin Clark Foundation does

The Caitlin Clark Foundation is a 501(c)(3) tax-exempt nonprofit (EIN: 93-2840468) founded by WNBA star Caitlin Clark in 2021 and headquartered in West Des Moines / Des Moines, Iowa. The Foundation operates a three-pillar mission in education, nutrition, and sports, delivering programs to youth at no cost to recipients. Core program products include the Community Courts (Mini-Pitch System multi-use courts for soccer, basketball, and futsal, installed in partnership with Musco Lighting), the annual Back-to-School Backpacks initiative supported by Nike and Gatorade, and the Caitlin Clark Reading Team / United States of Readers literacy program in partnership with Scholastic and Impact Reading, which reached approximately 26,500 students across 56 schools in Spring 2026.

The Foundation's revenue model is diversified across individual donations (processed through the Community Foundation of Greater Des Moines as fiscal sponsor), corporate partnerships, and grants. Tier-one partners include Hy-Vee (approximately $500,000 cumulative since 2021 via Round Up and branded cereal campaigns), Nike, Scholastic, Gatorade, State Farm, Eli Lilly, and Musco Lighting; grant funding flows through Gainbridge Assists, Parity, and the Women's Sports Foundation. Distribution occurs via partner networks (schools, food pantries, Boys and Girls Clubs, hospitals) and direct grantmaking (e.g., $50,000 to Peyton Manning Children's Hospital, $22,000 grants to multiple Iowa organizations).

The Foundation has a small operating team of 1-10 led by Founder Caitlin Clark, President Mary Coffin (CEO of PivotPoint LLC), Founding Director Anne Nizzi-Clark, and Treasurer Blake Clark. It does not develop proprietary technology and operates through community-based program delivery rather than a software platform. Programs have scaled nationally since 2023 while remaining anchored in the Midwest, with Hy-Vee and Feeding America enabling hunger-relief reach across nine Midwestern states.

Name

Caitlin Clark Foundation

Legal name

Caitlin Clark Foundation

Website

https://caitlinclarkfoundation.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Caitlin Clark Foundation is a 501(c)(3) nonprofit founded by WNBA star Caitlin Clark in 2021 that delivers education, nutrition, and sports programs to youth through corporate partnerships with Hy-Vee, Nike, Scholastic, and others, plus grantmaking to hospitals and community organizations.

Ownership category

akta.pro rank

Product category

Youth Nonprofit Services

NAICS

Educational Support Services (611710), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth education programs
• Childhood nutrition services
• Youth sports programs
• Literacy and reading programs
• Charitable foundation services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals made through the Foundation's official donation page, processed via the Community Foundation of Greater Des Moines. Donations can also be made by check payable to the Community Foundation of Greater Des Moines with 'Caitlin Clark Foundation Fund' noted.
2. Corporate Partnerships: Partnerships with national brands including Hy-Vee, Nike, Scholastic, Gatorade, State Farm, Lilly, and others. These include cause-marketing campaigns (such as the Caitlin's Crunch Time cereal campaign raising over $100,000), Round Up programs, and direct product donations for programs.
3. Grant Funding: The Foundation receives grant funding from partners such as Gainbridge, Parity, and the Women's Sports Foundation, including a $22,000 grant through the Gainbridge Assists program.

Distribution channels4 records

Marketing channels7 records

Core offering

The Caitlin Clark Foundation is a 501(c)(3) nonprofit organization that supports youth through three program pillars: education, nutrition, and sports. It delivers programs including Community Courts (Mini-Pitch sports courts), Back-to-School Backpacks, and the Caitlin Clark Reading Team literacy initiative, all provided at no cost to youth beneficiaries. It also co-brands fundraising products such as Caitlin's Crunch Time Cereal with Hy-Vee, with a percentage of proceeds directed to the Foundation.

Product overview

The Caitlin Clark Foundation is a 501(c)(3) nonprofit organization that operates three core program pillars: Education, Nutrition, and Sports. The foundation offers a portfolio of programs including Community Courts (Mini-Pitch System™ multi-use sports courts), Back-to-School Backpacks (school supply distribution), and The Caitlin Clark Reading Team literacy initiative. Additionally, the foundation has launched a branded product, Caitlin's Crunch Time Cereal, in partnership with Hy-Vee. All programs and products are designed to uplift youth through the three foundational pillars that Caitlin Clark credits for her own success.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Courts Multi-use sports courts installed in communities in partnership with Musco Lighting, featuring Mini-Pitch System courts designed for soccer, basketball, and futsal with built-in goals, lighting, and ADA-accessible features; provided to youth free of charge.
• Back-to-School Backpacks Annual initiative distributing backpacks filled with essential school supplies to students who need them most, removing barriers to learning at the start of each school year; provided to youth free of charge.
• The Caitlin Clark Reading Team / United States of Readers Literacy program in partnership with Impact Reading and United States of Readers, allowing students to choose books for their home libraries and participate in reflection activities; provided to schools and students free of charge.
• Caitlin's Crunch Time Cereal Co-branded cereal product launched in partnership with Hy-Vee, with a percentage of proceeds donated to the Caitlin Clark Foundation to support education, nutrition, and sports programs.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and secondary.

• ScholasticcoreStrategic or Co-development PartnerPartnership for nationwide literacy initiatives including the United States of Readers program. Scholastic donated 22,000+ books to the Foundation and collaborates on the Caitlin Clark Reading Team program reaching 26,500+ students. The partnership supports the Foundation's Education pillar through book distribution and literacy promotion.
• Musco LightingcoreStrategic or Co-development PartnerPartnership to install Mini-Pitch System courts in communities across Iowa and Indiana. Musco provides expertise, design, and infrastructure for modular sports courts designed for soccer, basketball, and futsal. Four courts installed at Des Moines Public Schools middle schools, with plans to expand. Supports the Foundation's Sports pillar.
• NikecoreStrategic or Co-development PartnerLongtime partner of Caitlin Clark, supporting Back-to-School Backpacks initiative through product donations. Nike contributed to the Warm Up Campaign with hoodie, glove, and winter hat donations. Supports the Foundation's sports and education programs through funding and product support.
• Hy-VeecoreGTM or Marketing PartnerMajor retail partner since 2021 with approximately $500,000 raised to date. Partnerships include Caitlin's Crunch Time cereal campaign (over $100,000 raised), Round Up campaign (over $300,000 for childhood hunger), and Back-to-School Backpacks support. Hy-Vee operates 560+ stores across nine Midwestern states.
• GatoradesecondaryStrategic or Co-development PartnerPartner supporting Back-to-School Backpacks initiative with product donations for students.
• State FarmsecondaryStrategic or Co-development PartnerNational partner listed on Foundation's partner page, supporting the Foundation's mission.
• Eli Lilly and CompanysecondaryStrategic or Co-development PartnerNational partner listed on Foundation's partner page, supporting the Foundation's mission.
• Community Foundation of Greater Des MoinescoreOthersServes as the Foundation's registered 501(c)(3) fiscal sponsor and processes online donations. Checks should be made payable to this organization with 'Caitlin Clark Foundation Fund' noted.
• Impact Reading / United States of ReaderscoreStrategic or Co-development PartnerCollaboration with Impact Reading's United States of Readers literacy program. The Caitlin Clark Reading Team pilot program invites students to select books, reflect on reading, and share stories. Spring 2026 program reaching 56 schools and approximately 26,500 students nationwide.
• Feeding AmericacoreStrategic or Co-development PartnerPartnership through Hy-Vee's Round Up campaign to fight childhood hunger. Funds raised are distributed through Feeding America's network of food banks and pantries across the Midwest, ensuring donations stay in local communities.
• Boys and Girls Clubs of Central IowacoreStrategic or Co-development PartnerLongtime partner where Caitlin launched the Foundation's first Warm Up Campaign with Nike donations of 85 hoodies, 75 gloves, 85 winter hats, and sports equipment. Additional $22,000 grant to support BGCCI's 60th anniversary gala.
• University of Iowa Children's HospitalsecondaryOthersRecipient of $22,000 grant in honor of Caitlin's jersey retirement. Reflects Caitlin's regular visits as a student-athlete where she found encouragement from young patients.
• Coralville Community Food PantrysecondaryOthersRecipient of $22,000 grant and original site where Caitlin began her giving journey. Food pantry serving the Coralville community.
• Women's Sports FoundationsecondaryStrategic or Co-development PartnerFounded by Billie Jean King over 50 years ago. The Foundation received a $22,000 grant through the Gainbridge Assists program, which honors Billie's legacy and supports girls and women in sports and education.
• ParitysecondaryOthersPowers the Gainbridge Assists grant program focused on equity in sports, supporting grassroots leaders, elite athletes, and community-based programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dwyane Wade Family Foundation: Basketball legend's foundation focused on education, health, and family support for underserved communities. Comparable as athlete-founded youth development foundation with corporate partnerships and education emphasis.
• LeBron James Family Foundation: Athlete-founded nonprofit focused on education and youth development through the I PROMISE program. Directly comparable in founder-led celebrity structure, K-12 education focus, and corporate partnership leverage, though at significantly larger scale.
• Eat. Learn. Play. Foundation: Founded by Steph and Ayesha Curry, this foundation addresses childhood hunger, education, and safe play — the same three pillars as the Caitlin Clark Foundation. Directly comparable in mission structure, programmatic pillars, and NBA-star-driven donor appeal.
• Serena Williams Fund: Tennis star's philanthropic arm supporting education, racial equity, and youth programs. Comparable as high-profile athlete-led foundation leveraging personal brand and corporate partnerships for social impact.
• Chris Paul Family Foundation: NBA player-founded nonprofit with education, youth, and community programs. Comparable as an athlete-led foundation emphasizing literacy, education access, and youth development through school-based programming.
• Why Not You Foundation: Russell and Ciara's foundation focused on youth education, health, and poverty. Directly comparable athlete-couple founding model, youth-focused three-pillar structure, and reliance on corporate partnerships for fundraising.
• Mahomes Foundation (15 and the Mahomies): Patrick Mahomes's foundation focused on underserved children through health, education, and sports. Comparable in athlete-foundership, three-pillar mission structure, and recent founding vintage.
• Megan Rapinoe Foundation: Soccer star's foundation supporting equity, inclusion, and youth sports access. Comparable as athlete-founded nonprofit with sports-based youth programming and corporate sponsorship-driven fundraising.

Broad incumbents

• Women's Sports Foundation: Established Billie Jean King-founded nonprofit advancing women and girls in sports. Comparable as both a programmatic partner (Gainbridge Assists funder of Caitlin Clark Foundation) and an incumbent peer in the girls/women-in-sports grantmaking space.

Regional players

• Peyton Manning Children's Hospital: Indianapolis-based children's healthcare entity named for another iconic Indiana athlete. Comparable as a recipient of Caitlin Clark Foundation grant funding and a regional anchor of athlete-driven youth philanthropy in the Indianapolis market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecaitlinclarkfoundation
• LinkedInlinkedin.com/company/caitlin-clark-foundation
• Instagraminstagram.com/caitlinclarkfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Caitlin Clark Foundation