The New Home Company

What The New Home Company does

The New Home Company is a privately held Perth-based residential home builder that packages standardised house designs with land supply for first home buyers in Western Australia. The company, founded in 2019 and headquartered in Duncraig, operates a portfolio of 12 home designs ranging from 6.5m to 15m frontages (including The Faye, The Triumph, The Eagle, The Prestige, The Pearl and The Abundance) and offers house and land packages across more than 60 Perth metropolitan suburbs spanning growth corridors from Alkimos and Yanchep in the north to Baldivis, Wellard and Wandi in the south. Packages are quoted at weekly repayment rates from $229 to $700+ after the Western Australian $10,000 First Home Owners Grant reduction.

The business runs a sales-led go-to-market anchored by a single direct sales phone line (1300 319 376), an e-commerce-style website storefront, and free in-home consultations. Marketing is concentrated on organic Facebook and Instagram channels and a content blog aimed at educating first-home-buyer prospects on government grants and finance qualification. A rent-input loan calculator widget on the homepage captures early-stage leads. Revenue mechanics are one-time per project: each customer purchases a bundled house and land package with a single loan, supported by a finance partnership with Lend Me (an authorised representative of PLAN ME PTY LTD).

The company is small (1-10 employees), self-funded (no venture capital, debt, or public listing disclosed), and operates exclusively in Western Australia despite a Victoria navigation tab on the site. It targets the affordability end of the Perth market, pitching customers a narrative of escaping the 'rent trap' through fixed-price, single-point-of-contact home construction. No management team, board, or institutional ownership details are disclosed in the source material.

Name

The New Home Company

Legal name

The New Home Company

Website

https://newhomecompany.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Home Company is a privately held Perth-based home builder that sells bundled house and land packages to first home buyers across more than 60 Western Australian suburbs, with weekly repayments starting from $229 after the First Home Owners Grant.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Home construction services
• House and land packages
• Residential home building
• First home buyer assistance
• Property development services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. House and Land Package Sales: The company generates revenue through the sale of house and land packages to first home buyers in Perth, Western Australia. Customers purchase combined house and land packages with weekly repayment options starting from $229 per week. The company acts as a builder coordinating the construction of homes on land purchased through land developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The New Home Company is a Perth-based residential home builder that constructs house and land packages and standalone home designs for first home buyers across more than 60 Perth metropolitan suburbs. The company coordinates land acquisition (via partnered land developers) and home construction under a single engagement, with fixed pricing and weekly repayment options starting from $229 per week after the $10,000 First Home Owners Grant. It also offers free in-home consultations and finance qualification guidance through its finance partner Lend Me to support buyers through the entire build process.

Product overview

The New Home Company is a Perth-based home builder offering a portfolio of 12 distinct home designs (The Faye, The Triumph, The Eagle, The Prestige, The Pearl, The Abundance, The Majestic, The Ruby, The Quartz, The Ravenscar, The Axe, The Ritz) and 18+ house and land packages across Perth suburbs including Alkimos, Aveley, Baldivis, Beeliar, Bennett Springs, Brabham, Byford, Caversham, Clarkson, Dayton, Doubleview, Ellenbrook, Hocking, Lakelands, Queens Park, Wandi, Wellard, and Yanchep. The core offering consists of house and land packages that bundle land purchase with construction, complemented by standalone home designs. Supporting services include a loan calculator tool and finance qualification assistance. The company serves first home buyers seeking to escape renting and purchase property in Western Australia's South West region.

Differentiator

Problem solved

Functional benefit

Products and services

• House and Land Packages

Quantifiable outcome

• $10,000 First Home Owners Grant available for eligible buyers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Simonds Homes: One of Australia's largest volume home builders, with detached single-family homes and house-and-land packages across multiple states. Comparable product category to NHC at significantly larger scale and broader footprint.
• Metricon Homes: Largest Australian residential home builder by volume, offering detached homes and house-and-land packages across multiple states. Comparable product category to NHC but at vastly larger scale and broader geographic reach.
• Burbank Homes: National Australian home builder offering detached homes and house-and-land packages across multiple east-coast states. Same product category as NHC but broader geography and significantly larger scale.

Others

• Homely / reiwa (data ecosystem): REIWA is the WA real estate industry body and listings platform; not a builder but the dominant buyer-discovery channel in Perth for new homes and house-and-land packages, making it a critical ecosystem peer for NHC's marketing funnel.

Direct peers

• Summit Homes Group: Perth-headquartered residential builder with a range of house-and-land packages, display homes, and first home buyer offerings across WA. Comparable in product, distribution model, and target customer segment.
• Dale Alcock Homes: One of WA's largest residential builders offering volume single-family homes and house-and-land packages across the Perth metro. Same product (new detached homes, house-and-land) and same geography as NHC, but at significantly larger scale.
• Redink Homes: WA-based affordable home builder targeting first home buyers with house-and-land packages and finance guidance. Closely comparable in positioning (entry-level, finance-assisted) and geography to NHC.
• BGC Residential: BGC Australia's residential division builds detached homes and house-and-land packages primarily in WA. Vertically integrated building products arm gives it cost advantages over independent builders like NHC, but the customer-facing product is directly comparable.
• Homebuyers Centre: Perth-based, WA-focused first home buyer specialist offering affordable house-and-land packages with in-house finance support. Directly comparable to NHC in segment, geography, and 'escape the rent' positioning.

Regional players

• Commodore Homes: WA-based residential builder offering affordable, design-led homes across multiple Perth suburbs. Comparable in product line (single-family detached, house-and-land) and entry-level pricing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/TheNewHomeCompanyAus
• Instagraminstagram.com/newhomecompany/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Home Company