Puppy Yoga

What Puppy Yoga does

Puppy Yoga Australia operates boutique puppy yoga and wellness experiences across five Australian metropolitan markets — Sydney (with Bondi Junction, CBD, Surry Hills, Chatswood, and Brookvale venues), Melbourne, Brisbane, Gold Coast (in preparation), and Wollongong. Founded in 2023 and headquartered in Sydney, the company runs scheduled one-hour public classes combining 45 minutes of gentle floor yoga with 15 minutes of puppy playtime, featuring 6-12 puppies aged 8-14 weeks sourced from a vetted Trusted Breeders Network. Classes accommodate 20-30 attendees at rotating studio venues, with exact locations disclosed 72 hours before each session. The company is self-described as Australia's original puppy yoga operator and emphasizes puppy welfare through minimum two professional supervisors per event, vet-checked and vaccination-current puppies, and Resparkle eco-friendly cleaning protocols.

The company generates revenue through four primary streams: standard puppy yoga sessions at $77 AUD per ticket, Puppy Cuddle Club sessions at $55 AUD (45-minute yoga-free puppy cuddle experiences), private/corporate events for team building, conferences, brand activations, hens parties, birthdays, and engagements (both in-studio and off-site mobile), and digital gift cards valid for 36 months. All transactions flow through a Wix-powered e-commerce website with integrated booking and payment processing. The Private Events line includes modular add-ons such as off-site puppy yoga, puppy meditation and breath-work, and puppy-pen cuddle zones. Tickets are non-refundable but transferable with 24 hours notice, and a one-time reschedule is offered with 72+ hours notice subject to availability.

The business operates with 1-10 employees and is privately held with no disclosed external funding, parent company, or institutional investors. Marketing is predominantly organic, leveraging Instagram, TikTok, YouTube, LinkedIn, and Facebook alongside city-specific SEO landing pages and an email newsletter. A $1-per-ticket donation to local rescue partners functions as a community-impact differentiator and is highlighted across the brand.

Name

Puppy Yoga

Legal name

Puppy Yoga Australia

Website

https://puppy-yoga.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Puppy Yoga Australia operates scheduled puppy yoga and wellness classes across five Australian cities, serving individual wellness consumers and corporate event clients with $77 AUD yoga sessions and complementary puppy interaction products including Puppy Cuddle Club and private events.

Ownership category

akta.pro rank

Product category

Animal-Assisted Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Puppy yoga classes
• Animal-assisted wellness
• Corporate team building
• Private event experiences
• Puppy socialization sessions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Class Tickets: One-hour puppy yoga sessions priced at $77 AUD per person. Sessions include 45 minutes of yoga and 15 minutes of puppy playtime. Tickets are non-refundable but transferable to others with 24 hours notice. One-time purchase per session.
2. Puppy Cuddle Club: 45-minute puppy cuddle sessions without yoga component, priced at $55 AUD per person. Soft launch offering with blankets, pillows, and unstructured puppy playtime. One-time ticket purchase.
3. Gift Cards: Digital gift cards available in variable amounts. A $77 gift card allows one 1-hour Puppy Yoga session. Valid for 36 months from purchase. Cannot be exchanged for cash.
4. Private/Corporate Events: Private puppy experiences for corporate team building, client events, conferences, brand activations, birthdays, hens parties, and engagements. Offered both in-studio at their venues and off-site at client locations. Contact-based pricing through enquiry form.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Puppy Yoga Australia runs scheduled one-hour puppy yoga classes (45 minutes of gentle yoga combined with 15 minutes of free-roaming puppy playtime) at rotating partner studios across Sydney, Melbourne, Brisbane, Gold Coast, and Wollongong, plus a yoga-free 45-minute Puppy Cuddle Club session. The company also delivers customized private and corporate events including team building, client engagement, brand activations, hens parties, birthdays, and engagements, available both in-studio and as off-site experiences at client locations. Tickets are sold per-session through a Wix-powered booking website, with digital gift cards offered as a separate gifting channel.

Product overview

Puppy Yoga Australia operates as a single-location wellness business offering puppy yoga and puppy-themed experiences. The core product is the Standard Puppy Yoga session, a one-hour class combining yoga instruction with free-roaming puppy interaction. Complementary offerings include Puppy Cuddle Club (yoga-free puppy sessions), Private Events (corporate and personal celebrations), Off-Site experiences (mobile puppy events), and Puppy Meditation/Breath-work. An eGift Card program supports gifting. All sessions are held at partner studios across Sydney, Melbourne, Brisbane, and Gold Coast, with private events also available in Wollongong.

Differentiator

Problem solved

Functional benefit

Brands

• Puppy Cuddle Club: A 45-minute puppy playtime and cuddle session without yoga, available at Chatswood, Brookvale, and Bondi Junction locations for $55.
• Puppy Yoga Private Events

Products and services

• Puppy Yoga (Standard Session) A one-hour wellness class blending 45 minutes of gentle yoga with 15 minutes of puppy playtime, where puppies aged 8-14 weeks roam freely while participants do yoga on the ground with optional cuddles. Sessions accommodate 20-30 attendees and 6-12 puppies, priced at $77 AUD per person, and are held at rotating partner studios across Sydney, Melbourne, Brisbane, Gold Coast, and Wollongong.
• Puppy Cuddle Club A 45-minute puppy playtime and cuddle session without a yoga component, featuring unstructured puppy interaction with blankets and pillows in a relaxed atmosphere. Priced at $55 AUD per person and available at Chatswood, Brookvale, and Bondi Junction locations.
• Private and Corporate Events Customized puppy experiences for private groups, including corporate team building, client engagement events, conferences, tradeshows, brand activations, hens parties, birthdays, and engagements. Available as in-studio sessions across Sydney, Wollongong, Melbourne, Brisbane, and Gold Coast, or as off-site events where puppies, an experienced instructor, setup, and attentive staff are brought to the client location. Pricing is quote-based via the website enquiry form.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• ResparkleminorOthersEco-friendly cleaning products provider. Resparkle products are used to thoroughly clean studios before every event, ensuring spaces are hygienic and safe for both puppies and people.
• Local Rescue PartnersminorGTM or Marketing PartnerCharitable partners receiving $1 donation from every ticket sold. The company states 'Every Class Gives Back' with funds supporting local animal rescue organizations.
• Trusted Breeders NetworkcoreStrategic or Co-development PartnerCollaborates with vetted local breeders to source puppies for sessions. Breeders are evaluated across 4 key areas: family screening, caring environment, minimum age requirements (8 weeks), and puppy socialization standards. Puppies are vet-checked and on vaccination schedules.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kitten Yoga: Cat-themed yoga classes operated across multiple US cities. Directly comparable wellness/animal-experience hybrid concept appealing to the same social-media-driven wellness consumer.
• Baby Goats Yoga: US-based goat yoga experience provider. Closely comparable as a novel animal-interaction wellness class targeting the same discretionary, experience-seeking consumer with similar per-session unit pricing.
• Puppy Yoga London: A UK-based puppy yoga operator running scheduled puppy yoga sessions in London studios. Directly comparable as the international counterpart to Puppy Yoga Australia's core offering, with similar class format and pricing model.

Others

• Eventbrite: Ticketing and event-discovery platform widely used by experience operators. Comparable as the broader ticketing infrastructure peer where competitor novelty experiences are listed and discovered.

Broad incumbents

• ClassPass: Global fitness and wellness class aggregator. Comparable as a broad incumbent in the studio wellness class space, with potential distribution leverage should Puppy Yoga list as a partner venue.
• Yogabars (Australia): Australian yoga studio chain. Comparable as a broad incumbent providing the underlying yoga studio infrastructure and class format that Puppy Yoga Australia wraps with puppy interaction.

Regional players

• Goat Yoga Brisbane: Brisbane-based animal yoga provider. Comparable as a geographically overlapping competitor offering animal-yoga sessions in one of Puppy Yoga Australia's active Australian markets.
• Sniffspace: Australian pop-up animal-experience platform offering bookable puppy and pet cuddle sessions. Comparable as a regional peer delivering the puppy/cuddle experience layer that overlaps with Puppy Cuddle Club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PuppyYogaAustralia
• Facebookfacebook.com/people/Puppy-Yoga-Sydney/61552705614038
• LinkedInlinkedin.com/company/puppy-yoga-australia
• Instagraminstagram.com/puppyyogaaustralia
• TikToktiktok.com/@puppyyogaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puppy Yoga