Yogabars

What Yogabars does

Yogabars (also branded Yoga Bar) is an India-based, nutrition-led consumer food company founded in 2014 and headquartered in Bangalore. The company manufactures and sells a portfolio of protein-enriched foods spanning protein powders (whey isolate, whey concentrate, plant protein, fermented yeast protein), ready-to-drink protein shakes, high-protein oats, muesli, protein bars (20g Power Up, 4g Protein Minis, 10g wafer bars), peanut butter, oat milk, rolled oats, dry fruits and seeds, creatine, and gift hampers. Its core proprietary technology is the ProAbsorb enzyme blend — a patented combination of clinically tested enzymes, probiotics, papain, and bromelain positioned to improve protein absorption and reduce digestive discomfort — combined with fermentation-derived dairy-free protein and Trustified third-party label-accuracy certification. Founder Suhasini Sampath (co-founder) built the brand originally around protein and fiber-rich bars before expanding into the broader pantry and supplement matrix listed above.

The company operates a hybrid go-to-market model. Direct-to-consumer sales through yogabars.in (Shopify-based storefront with subscription options) are supplemented by listings on Blinkit, Zepto, and Swiggy Instamart for 10-minute urban delivery, capturing impulse-driven and convenience-led demand. Following ITC Ltd's acquisition of a 40% stake in January 2023 (₹175 crore) and progression to full subsidiary status by April 2026, Yogabars now also distributes through ITC's pan-India FMCG network reaching ~280 million households, a distribution advantage that pure D2C competitors lack. Pricing is structured as unit pricing across tiers — protein supplements ₹299–₹2,899, protein oats ₹229–₹949, protein bars ₹349–₹525, protein shakes ₹749–₹2,849, plant proteins ₹649–₹699 — targeting the mass-premium Indian health-food segment. Customer segments include urban health-conscious consumers and quick-commerce shoppers (primary), India's 45+ "silver snackers" seeking low-glycemic functional foods, and fitness/gym enthusiasts requiring daily protein supplementation.

Revenue mechanics are one-time unit sales through owned D2C, marketplace, and ITC FMCG channels. Historical revenue scaled from ₹12 crore (2015) to ₹45 crore (2021), with multiple venture funding rounds (~$11.6M Series A from Fireside Ventures and Elevation Capital, plus an ~$21M ITC tranche in 2023) and one acquisition (SuperHealthy International, June 2022) preceding the ITC transaction. The brand has earned industry recognition including ET Best Brands 2020 and IHFF Best Protein Range 2024, and operates as part of ITC's health-and-wellness portfolio (with 24 Mantra Organic, Prasuma, Meatigo, and Mother Sparsh) generating an aggregate ~₹1,350 crore annual run rate.

Name

Yogabars

Legal name

Yoga Bars

Website

https://yogabars.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogabars is an India-based nutrition food company that manufactures and sells protein-enriched bars, powders, shakes, oats, and muesli under the Yoga Bar brand, serving health-conscious Indian consumers through D2C, quick-commerce, and ITC's FMCG distribution network.

Ownership category

akta.pro rank

Product category

Health Foods and Protein Supplements

NAICS

Snack Food Manufacturing (31191), Cookie, Cracker, and Pasta Manufacturing (31182), Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Bakery Products (2050), Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Protein supplements
• Health foods
• Nutrition bars
• Sports nutrition
• Breakfast cereals

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Yoga Bar generates revenue through direct-to-consumer sales of protein supplements, protein bars, high-protein oats, muesli, and health snacks via its e-commerce platform and through quick commerce delivery platforms.
2. FMCG Distribution: Post-acquisition by ITC, Yoga Bar products are distributed through ITC's extensive FMCG distribution network reaching nearly 280 million households, expanding market reach beyond D2C-only model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yogabars manufactures and sells a portfolio of protein-enriched health foods, including whey and plant-based protein powders, ready-to-drink protein shakes, high-protein oats and muesli, protein bars and wafer bars, peanut butter, oat milk, creatine, and dry fruits and seeds. The company sells these clean-label products directly to Indian consumers through its own e-commerce website, quick commerce platforms, and ITC's pan-India FMCG distribution network.

Product overview

Yoga Bar is a nutrition-led food company offering a diverse portfolio of health-focused food products centered around protein enrichment. The product lineup includes: (1) Protein supplements - ProClean Whey Protein (Isolate, Concentrate, and flavored variants with Monk Fruit or zero calorie sweeteners), Ultimate Whey Isolate blended with Fermented Yeast Protein, and Fermented Yeast Protein as a dairy-free alternative; (2) Plant-based proteins - ProClean Plant Protein with Monk Fruit; (3) Ready-to-drink protein shakes in multiple flavors; (4) High-protein breakfast oats and muesli with probiotic support; (5) Protein bars and wafer bars in various formats; (6) Pantry staples including peanut butter, oat milk, rolled oats, dry fruits, and seeds; (7) Sports nutrition including creatine monohydrate; and (8) Gift hampers. All products emphasize clean ingredients without artificial colors, chemicals, or preservatives. The company positions itself as India's largest new-age health-food brand focused on protein-enriched nutrition.

Differentiator

Problem solved

Functional benefit

Brands

• ProClean: Protein supplement product line including whey protein, plant protein, and fermented yeast protein products
• Power Up
• 26g High Protein Oats
• Protein Minis
• 26g Protein Shake

Products and services

• ProClean Whey Protein Isolate Trustified-certified whey protein isolate powder providing 30g protein per scoop with patented ProAbsorb enzyme blend and probiotics for easy digestion without bloating. Targeted at Indian consumers seeking clean-label protein supplementation.
• ProClean Whey Protein Concentrate Whey protein concentrate powder with 99.4% concentrate purity, ProAbsorb blend for easy digestion, and no added flavors or sugar. Aimed at fitness and health-conscious consumers seeking bulk protein.
• ProClean Whey with Monk Fruit (Chocolate) Chocolate-flavored whey protein sweetened naturally with dates and monk fruit, containing 25g protein per 35g scoop with 51% isolate content and digestive support. Targeted at consumers seeking naturally sweetened protein.
• ProClean Whey 0 Calorie Sweetener (Chocolate) Chocolate-flavored whey protein with zero calorie sweetener, 26g protein per scoop, 12.5g EAA, with patented enzyme blend and probiotics. Aimed at calorie-conscious consumers.
• Ultimate Whey Isolate with Fermented Yeast Protein Premium blended protein combining whey isolate and fermented yeast protein for fast recovery plus sustained absorption, with 28g protein per scoop. Targeted at serious fitness consumers.
• Fermented Yeast Protein Dairy-free protein powder made using fermentation technology providing 26-31g complete protein per scoop with all 9 essential amino acids and ProAbsorb digestive support. Aimed at vegan and lactose-intolerant consumers.
• ProClean Plant Protein with Monk Fruit Vegan plant protein powder made with pea and rice protein isolates, sweetened with monk fruit, containing 25g protein per scoop with digestive herb blend. Targeted at vegan consumers.
• 26g Protein Shake Ready-to-drink protein shake with 26g protein per 250ml bottle in Cold Coffee, Mango Rizz, and Double Chocolate flavors with no added sugar. Targeted at on-the-go urban consumers.
• 26g High Protein Oats High protein oatmeal with 26g protein per serving, probiotics for digestion, no added sugar, available in Dark Chocolate, Fruit & Nut, Kesar Pista Kulfi, and Filter Kappi flavors. Aimed at health-conscious breakfast consumers.

Quantifiable outcome

• Revenue grew from ₹12 crore to ₹45 crore between 2015-2021
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BlinkitminorChannel Partner/ Reseller/ DistributorQuick commerce platform enabling 10-minute delivery of Yoga Bar products in urban areas, increasing product visibility through algorithm-driven discovery.
• ZeptominorChannel Partner/ Reseller/ DistributorQuick commerce platform partner for rapid delivery of Yoga Bar protein snacks and supplements in urban markets.
• Swiggy InstamartminorChannel Partner/ Reseller/ DistributorQuick commerce arm of Swiggy providing on-demand delivery of Yoga Bar products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MuscleBlaze (Bright Lifecare): India's leading protein supplement and sports nutrition brand, offering whey, mass gainers, and bars. Directly comparable as the dominant Indian D2C/online-first peer in protein supplements.
• Optimum Nutrition: Global gold-standard whey protein brand (Gold Standard 100% Whey). Comparable on core protein supplement offering competing for the same gym/fitness-conscious consumer base.
• Oziva: Indian plant-based nutrition brand offering clean-label protein, slimming, and beauty supplements. Directly comparable as a D2C-first Indian health-food brand with similar premium positioning.
• True Elements: Indian health-food brand offering oats, muesli, protein bars, and breakfast cereals with clean-label positioning. Closely comparable category-overlap in Indian protein-enriched breakfast/snacks.
• GNC: Global nutritional supplement retailer/manufacturer with broad whey, vitamins, and sports nutrition portfolio. Comparable for protein supplements category overlap and global credibility benchmarking.
• WOW Life Science: Indian D2C brand offering protein supplements, apple cider vinegar, and wellness products via Shopify-first model. Comparable as an Indian clean-label wellness brand targeting online consumers.
• MyProtein: Global online sports nutrition brand owned by THG. Comparable for protein powders, bars, RTD formats, and D2C-led distribution muscle into India and globally.
• HealthKart: India's largest online health and nutrition platform (including its private-label MuscleBlaze). Comparable as a D2C-first platform competitor that both distributes and manufactures Indian protein/health brands.

Broad incumbents

• Dabur: Large Indian FMCG incumbent with growing health & wellness portfolio (Dabur Honey, Odonil, Réal). Comparable as a broad incumbent with established Indian mass distribution that Yoga Bar now partially accesses via ITC.
• ITC Limited: Diversified Indian conglomerate and Yoga Bar's parent company since 2023. Comparable as a broad incumbent operating health-food portfolio (Aashirvaad, 24 Mantra, Prasuma) that provides distribution and category portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/336994479721509
• LinkedInlinkedin.com/company/sproutlife-foods-private-limited
• Instagraminstagram.com/yogabars.in
• Xx.com/yogabars

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogabars