Presidents For Kids

What Presidents For Kids does

Presidents For Kids is a direct-to-consumer e-commerce retailer that sells educational activity books about United States presidents and first ladies, targeted at children ages 5-10. The company operates a Shopify storefront (presidentsforkids.com) distributing print-on-demand activity workbooks, including individual titles, collector sets (such as the Ultimate Presidential Collection of 45 books and Lafayette Collections), and themed bundles covering national parks and first ladies.

The business monetizes through one-time book purchases priced at $12.99-$24.99, with bundle/collector pricing such as the Ultimate Presidential Collection at $174.95. A monthly subscription program has been introduced for recurring revenue, and the company has expanded distribution into the education segment via integration with ClassWallet, an Education Savings Account (ESA) payment processor used by homeschool families. Marketing channels include an organic blog ("Presidential Press"), a YouTube channel (@2minutepresidents), and Facebook.

The company's core defensibility rests on two institutional partnerships: the National First Ladies Library & Museum (with explicit library endorsement) and the National First Ladies Day Commission. These partnerships lend credibility to the educational content and appear to support the first-ladies book line. The operational footprint is US-only, with no disclosed employees, no disclosed funding rounds, and no disclosed revenue figures.

Name

Presidents For Kids

Legal name

Presidents For Kids

Website

https://presidentsforkids.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Presidents For Kids is a US direct-to-consumer e-commerce retailer selling educational activity books about US presidents and first ladies for children ages 5-10, distributed via Shopify with institutional partnerships and a subscription program.

Ownership category

akta.pro rank

Product category

Children's Educational Books

NAICS

Hobby, Toy, and Game Retailers (459120), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

akta.pro secondary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Children's activity books
• Educational publishing
• Presidential history books
• Kids learning materials
• Print activity books

Headquarters

HQ city

Sudbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Single Activity Book Sales: One-time purchase of individual presidential, first lady, and national park activity books priced at $9.95 per unit. Customers select specific topics of interest.
2. Collector Sets: Bundled multi-book sets (3, 4, 6, or 12 packs) offering 20-60% discounts compared to individual purchases. Available in themed collections such as Civil War, 20th Century, First Ladies, National Parks, and Founding Fathers.
3. Monthly Subscription Program: Recurring monthly delivery of activity books. First 3 books available for $7.46 with free shipping. Provides recurring revenue through scheduled shipments.
4. Ultimate Presidential Collection: Complete 45-book set covering all US presidents. Priced at $179.10 on sale (from $447.75), representing highest-ticket one-time purchase option.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Presidents For Kids designs, publishes, and sells print activity books for children ages 5-10 that teach U.S. presidential history, First Ladies, and National Parks through puzzles, coloring pages, trivia, fun facts, recipes, and profiles. Products are sold directly to consumers via its Shopify storefront as individual books, themed collector sets (3, 4, 6, and 12 packs), a monthly subscription program, and a 45-book Ultimate Presidential Collection.

Product overview

Presidents For Kids is an educational publishing company offering print activity books for children aged 5-10 that make U.S. presidential and American history exciting and accessible. The core product is the Presidential History Activity Books line, which includes the flagship Ultimate Presidential Collection (all 45 books covering every U.S. president), individual single-president and First Lady activity books, and National Park activity books. The company also offers Collector Sets in various themes (Civil War, Founding Fathers, 20th/21st Century presidents) available in 3, 4, 6, or 12-pack bundles, a Monthly Series subscription program, and a special Educators/Homeschool collection with ESA support. All products feature engaging stories, hands-on activities, coloring pages, trivia, fun facts, presidential profiles, thematic recipes, and inspiring quotes. The portfolio is distributed primarily through their Shopify e-commerce platform with various payment processor integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Presidential Collection Comprehensive 45-book collection covering all U.S. presidents in activity book format, designed to provide the complete story of America's leadership through engaging stories, hands-on activities, and history content for children ages 5-10.
• Presidential History Activity Books (Single Books) Individual print activity books featuring engaging stories, hands-on activities, coloring pages, trivia, fun facts, presidential profiles, thematic recipes, and inspiring quotes for children ages 5-10. Priced at $9.95 per book.
• First Lady Activity Books Individual activity books focused on First Ladies of the United States, featuring stories, hands-on activities, and educational content developed in partnership with the National First Ladies Day Commission. Available as 20+ individual titles.
• National Park Activity Books Individual activity books exploring America's National Parks from home, featuring educational content and hands-on activities for children. Available titles include Acadia, Glacier, Grand Canyon, Grand Teton, and Great Smoky Mountains.
• Presidents For Kids Monthly Series Recurring monthly subscription program delivering activity books on a scheduled basis. First 3 activity books available for $7.46 with free shipping, with subsequent monthly shipments providing recurring revenue.
• Presidential Collector Sets (Theme-Based Multi-Book Bundles) Themed multi-book bundles of President and First Lady activity books sold as 3, 4, 6, or 12 packs at 20-60% discounts compared to individual book pricing. Examples include Civil War Before, During, & After (6-pack), 20th Century Begins (6-pack), 21st Century Presidents, Founding Fathers and Early Leaders (12-pack), Democratic Presidents, and Editor's Choice Most Impactful Presidents.
• First Lady Collector Sets Pre-curated bundles of First Lady activity books available in various pack sizes, developed in partnership with the National First Ladies Day Commission.
• National Park Collector Sets Pre-curated bundles of National Park activity books available in various pack sizes, allowing exploration of America's most beloved National Parks from home.
• For Educators / Homeschool Collection Special collection of activity books and collector sets designed for educators and homeschool families, including bulk ordering options and Education Scholarship Accounts (ESAs) support through ClassWallet.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National First Ladies Library & MuseumcoreStrategic or Co-development PartnerOfficial partnership with the National First Ladies Library & Museum. This partnership provides institutional credibility and access to historical resources for content development on First Lady activity books.
• National First Ladies Day CommissioncoreStrategic or Co-development PartnerDeveloped First Lady activity books in official partnership with the National First Ladies Day Commission. Content is developed with direct involvement and approval from this governmental/educational body.
• Periodic PresidentsminorStrategic or Co-development PartnerPartner organization in the presidential education space. Cross-promotional relationship between two presidential-themed educational content providers.
• American Friends of LafayetteminorStrategic or Co-development PartnerPartner organization focused on Marquis de Lafayette historical education. Supports Lafayette-themed activity books including 'Lafayette Collection' themed products.
• ClassWalletcoreGTM or Marketing PartnerPayment integration partner enabling Education Scholarship Account (ESA) payments. Allows homeschool families and educators to purchase Presidents For Kids products using government-allocated education funds through the ClassWallet platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evan-Moor Educational Publishers: Independent publisher of supplemental educational activity books and workbooks for grades K–6, sold to teachers and homeschool families. Direct peer because the activity book format, history/curriculum coverage, classroom/homeschool distribution, and age targeting mirror Presidents For Kids' core product positioning.
• School Zone Publishing: Family-owned children's educational publisher of workbooks, activity books, and flash cards targeting ages 3–8 via DTC and retail. Comparable as a children's workbook/activity book publisher operating in the same parent-purchaser segment with overlapping curriculum-aligned content.
• Periodic Presidents: Presidential-themed educational content partner organization referenced in Presidents For Kids' partner page, producing complementary learning content about US presidents. Direct peer because the subject matter, target audience, and educational positioning overlap; it functions as both a partner and a near-competitor in the presidential education niche.
• Carson Dellosa Education: Major publisher of children's activity books, workbooks, and educator/homeschool learning materials with strong school-channel presence. Direct peer because it produces history-themed activity books for the same age range and sells heavily into the educator/homeschool buyer that Presidents For Kids targets via ESA integration.
• Highlights for Children: Iconic children's activity and puzzle content brand producing print workbooks, activity books, and magazines for ages 2–12 with a subscription model. Direct peer because the core product (children's activity content with recurring delivery) and target customer (parents of 5–10 year olds) align closely with Presidents For Kids.
• Timberdoodle Co. Homeschool curriculum retailer assembling activity books, workbooks, and hands-on learning kits with strong educator/homeschool channel. Comparable because it reaches the same homeschool buyer (often via ESA funds) and curates children's activity content as kits/bundles similar to Presidents For Kids' collector set model.

Broad incumbents

• Scholastic: Major children's book publisher with extensive educational activity books, classroom book clubs, and homeschool materials. Comparable as a broad incumbent producing children's educational print content sold through DTC, retail, and school channels, with deep educator relationships analogous to Presidents For Kids' homeschool/ESA focus.
• National Geographic Kids: Children's imprint producing educational books, activity books, and learning content tied to science, history, and geography themes including National Parks. Comparable as a content brand extending into activity-book formats with strong institutional partnerships—mirroring Presidents For Kids' National Parks series and museum-style authority.
• Workman Publishing: Established independent publisher of children's activity books, brain teaser workbooks, and educational trade titles. Highly comparable because it operates in the same children's activity/puzzle book category with similar DTC and retail distribution, though across a much broader catalog than Presidents For Kids' presidential focus.

Emerging players

• The Critical Thinking Co. Publisher of standards-aligned activity books and workbooks for grades PreK–12 with a strong homeschool and classroom footprint. Emerging/adjacent peer because it sells history and critical-thinking activity books to the same parent/educator segments and competes for the same discretionary education spend.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@2minutepresidents
• Xx.com/Presidents4Kids
• Facebookfacebook.com/Presidents-For-Kids-61569471874512
• LinkedInlinkedin.com/company/presidents-for-kids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presidents For Kids