What Timberdoodle does

Timberdoodle is a family-owned, direct-to-consumer e-commerce company that sells pre-assembled homeschool curriculum kits and individual educational products. Founded in 1985 and headquartered in Shelton, Washington, the company has operated continuously for approximately 40 years and is staffed at 11-50 employees as a privately held business. Its customer base is primarily U.S. homeschool families, with international shipping available.

The company's core offering is multi-tier curriculum kits at price points spanning roughly $99 to $1,099, supplemented by individual products — science kits, math manipulatives, early learning materials, puzzles, and games — sourced from more than 100 third-party publishers including Apologia, Math-U-See, and Fischertechnik. Product prices range from approximately $7 to over $99 per item, with free shipping offered on orders of $299 or more. Supporting the retail operation, Timberdoodle maintains a free downloadable catalog, online placement tests, a Homeschool Scheduler planning tool, and the Doodle Dollars loyalty/rewards program. Customer trust is reinforced by an accumulated base of more than 12,000 verified five-star reviews on the e-commerce site.

The business model is direct-to-consumer retail, with no disclosed institutional or B2B channels. Revenue is generated through unit sales of kits and individual products, with repeat purchases driven by the annual curriculum refresh cycle and the multi-child purchasing pattern typical of homeschool households. Go-to-market is principally the company's own e-commerce website, supplemented by in-person presence at homeschool conventions across multiple U.S. states. The company has not disclosed any outside funding, M&A activity, or leadership transitions in the available source material.

Name

Timberdoodle

Legal name

Timberdoodle Co.

Website

https://timberdoodle.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Timberdoodle is a family-owned, direct-to-consumer e-commerce company that sells pre-assembled homeschool curriculum kits and curated educational products from 100+ publishers, serving primarily U.S. homeschool families for over 40 years.

Ownership category

akta.pro rank

Product category

Homeschool Curriculum & Educational Materials

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Educational Supplies & Learning Toys Retail (CRALAIAL)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Homeschool curriculum kits
• Educational materials retail
• Hands-on learning supplies
• Curriculum customization
• STEM manipulatives

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Curriculum Kit Sales: Timberdoodle generates revenue through the sale of pre-assembled, customizable homeschool curriculum kits covering toddlers through 12th grade. These kits include books, games, manipulatives, and hands-on learning materials curated by the company. Individual products are also sold separately.
2. Individual Product Sales: Sale of individual educational products, games, books, and learning materials from various publishers including STEM kits, art supplies, puzzles, and manipulatives.
3. Doodle Dollars Loyalty Program: Customers earn Doodle Dollar points on purchases that can be redeemed for future orders, creating customer loyalty and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Timberdoodle curates, assembles, and sells customizable, all-in-one homeschool curriculum kits covering toddlers through 12th grade, drawing on products from more than 100 publishers. The company also sells individual educational products (art kits, manipulatives, games, puzzles, science kits, geography tools) and provides free placement tests plus an online scheduler tool to support homeschool families. Kits and individual products are sold directly to consumers through the company's e-commerce website.

Product overview

Timberdoodle is a family-owned homeschool curriculum company founded in 1985, offering award-winning, all-in-one curriculum kits that are fully customizable for toddlers through 12th grade. The company curates and sells educational products from over 100 publishers, including manipulatives, art kits, games, puzzles, science materials, geography tools, language arts resources, and early learning products. Their core product is the annual homeschool curriculum kit (currently the 2026 version), which can be customized or built from scratch. The product portfolio includes their own exclusive products as well as items from publishers like Fischertechnik, Djeco, Math-U-See, Rosetta Stone, Well-Trained Mind Press, and many others. They also offer free gifts with orders at various thresholds ($75+, $250+, $500+), a scheduler tool for homeschool families, and placement tests to help families choose appropriate curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Homeschool Curriculum Kits Annual release of fully customizable, all-in-one curriculum kits for toddlers through 12th grade; each kit includes books, manipulatives, art supplies, games, and hands-on learning materials curated from over 100 publishers, and can be customized in about a minute.
• 2026 Tiny Tots Curriculum Kit Comprehensive curriculum kit for preschool-age children (typically ages 0-3 to preschool) designed to introduce early learning concepts through hands-on activities.
• Scheduler for Homeschoolers Online scheduling tool for homeschool families to organize and plan their curriculum activities, accessible at scheduler.timberdoodle.com.
• Gyges (game) Strategic game product for homeschool curriculum use, priced at $59.99.
• Once a Pawn a Time Chess Set Playful, story-driven introduction to chess for ages 7-15 (grades 2-9), including two illustrated books, a folding chessboard, and custom chess pieces that match storybook illustrations.
• Fischertechnik Junior Max Engineering building kit for hands-on STEM learning, priced at $84.99, part of Fischertechnik's line of construction toys.
• Fischertechnik Junior Pro Engineering building kit for hands-on STEM learning, priced at $45.99, part of Fischertechnik's line of construction toys.
• Papercraft Maritime Whales 3D paper sculpture kit for teens ages 14+ featuring two blue geometric whale models with pre-cut, pre-creased pieces and an included Aleene's Tacky Glue Pen.
• Tropical Forest 3D Painting Kit Hands-on 3D art kit for ages 7-12 (grades 2-6); children create four rainforest creature scenes using shimmery, textured paints and applicator bottles.
• Sweet Nature Felt Set Preschool felt sticker craft kit for ages 3-6; children create four animal scenes using 115 precut felt stickers and picture boards designed for young children.
• Aquarellum Dolphins Watercolor painting kit for ages 7+ (grade 2+) using unique resist vellum paper technology to create vibrant dolphin artwork with beautiful color blending.
• Möbi Peeka Mirror Sensory play mirror for babies from birth, featuring textured silicone handles, sliding beads, and a shatter-resistant mirror for tummy time and developmental play.
• Möbi Zippee Toy Sensory toy for ages 18 months+ featuring six textured silicone cords that stretch between sides, building grip strength and cause-and-effect understanding.
• World of Dinosaurs Art Kit Multi-project craft kit for ages 6-10 (grades 1-5) including 9 dinosaur-themed projects: 3 cardboard models, watercolor painting, 4 scratch art projects, two 3D pictures, foam/foil collage, and stamps/drawing.
• Corolle's Bebe Coralie Water-safe baby doll for ages 18 months+, vanilla-scented with soft body, posable limbs, and closing eyes, designed for nurturing play and social-emotional learning.
• Making Faces: A First Book of Emotions Board book for ages 0-3 introducing five basic emotions (happy, sad, angry, surprised, silly) through photographs and interactive prompts with a built-in mirror.
• Kids World Map Puzzle 100pc Geography puzzle for ages 5+ (kindergarten+) featuring 100 chunky pieces with animal illustrations from various world regions, made from recycled cardboard.
• GeoPuzzles Set of 7 Set of seven geographic puzzles for learning world geography through hands-on puzzle play, priced at $99.99.
• National Parks in the U.S. Puzzle Geography puzzle featuring U.S. National Parks for learning American geography, priced at $28.

Quantifiable outcome

• Over 12,000 verified 5-star customer reviews
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Well-Trained Mind PresscoreTechnology or IntegrationPublisher of The Story of the World history series, a captivating read-aloud program for grades 1-6 that introduces history chronologically from the beginning of time.
• ApologiacoreTechnology or IntegrationAward-winning science curriculum publisher offering in-depth textbooks and hands-on experiments for biology, chemistry, astronomy, and other sciences with a faith-based approach.
• Math-U-SeecoreTechnology or IntegrationOver 20 years providing mastery-based, multisensory, manipulative-based K-12 math curriculum that allows students to proceed at their own pace.
• All About Learning PresscoreTechnology or IntegrationPublisher of All About Reading and All About Spelling programs featuring systematic, multi-sensory approaches to literacy education.
• FischertechnikcoreTechnology or IntegrationGerman engineering toy brand offering hands-on building kits for young engineers exploring mechanics, robotics, and construction principles.
• Rosetta StonecoreTechnology or IntegrationLanguage learning software with photo-based immersive lessons available in 17 languages for homeschool students ages 10+.
• Learning ResourcescoreTechnology or IntegrationLeading manufacturer of learning toys and hands-on educational materials for classrooms worldwide, with 25 years of experience in educational products.
• DjecocoreTechnology or IntegrationFrench brand known for exceptional quality art supplies and creative kits including World of Dinosaurs craft kits and felt sticker sets.
• Horizons MathcoreTechnology or IntegrationFast-paced, rigorous spiral math curriculum with colorful pages focusing on analytical reasoning, memorization, and drill for kids who love challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memoria Press: Memoria Press offers classical Christian homeschool curriculum with packaged grade-level sets for K-12. Comparable as a curriculum kit retailer targeting homeschool families who want pre-assembled, grade-appropriate learning plans.
• BookShark: BookShark provides literature-based homeschool curriculum packages for ages 4-18, with secular and Christian tracks. Directly competes with Timberdoodle in offering complete, year-long curriculum kits assembled from vetted reading and hands-on materials.
• Sonlight Curriculum: Sonlight is a direct competitor offering literature-based homeschool curriculum kits covering preschool through high school. Both companies curate and bundle full-year curriculum packages from third-party publishers, serving the same homeschool family customer with a similar all-in-one kit value proposition.
• Classical Conversations: Classical Conversations delivers classical education curriculum through community-based programs and at-home materials, serving the same homeschool family segment with bundled curriculum products and supplementary learning materials.
• The Good and the Beautiful: The Good and the Beautiful offers comprehensive homeschool curriculum packages for grades K-8, with strong brand recognition among faith-based and Charlotte Mason homeschoolers. Directly comparable as a curriculum kit retailer serving the same homeschool family demographic.
• My Father's World: My Father's World packages Christian homeschool curriculum that combines multiple publishers' materials into year-long plans for K-12. Highly comparable business model of curating third-party content into all-in-one homeschool kits.

Emerging players

• Outschool: Outschool is an online marketplace for live classes including homeschool-friendly offerings. While not a direct curriculum kit competitor, it represents an emerging alternative model for homeschool enrichment that could erode demand for traditional curriculum bundles.
• Easy Peasy All-in-One Homeschool: Easy Peasy offers a free, comprehensive online homeschool curriculum for PK-12 that competes at the value end of the market. An emerging threat to premium kit retailers like Timberdoodle, particularly for budget-conscious homeschool families.

Broad incumbents

• BJU Press: BJU Press is an established Christian educational publisher offering homeschool curriculum packages for K-12. Broader incumbent with proprietary content publishing plus packaged curriculum offerings that overlap with Timberdoodle's value proposition.
• Abeka Academy: Abeka is a large established Christian curriculum publisher offering both individual materials and full homeschool kits through Abeka Academy. Comparable but operates at greater scale with its own proprietary content rather than pure curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timberdoodleco
• LinkedInlinkedin.com/company/timberdoodle-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timberdoodle