MB promotion

What MB promotion does

MB Promotion is a Netherlands-based B2B dealer of promotional merchandise and textiles, founded in 1989 and headquartered in Son. The company serves Dutch and European organizations seeking branded promotional products — primarily customizable textiles (workwear, sportswear, t-shirts, polos, hoodies) and premium/promotional gifts (electronics, wellness items, bags, office supplies, food & drink) — alongside a suite of service modules including Merkactivatie (brand activation), Loyaliteitsprogramma (loyalty program management), Salespromotie (sales promotion), Vitaliteitsprogramma (vitality programs), and Fulfillment (storage and distribution). Operations are consolidated at a single Son location with an in-house creative studio, production capability, back office, and logistics department enabling end-to-end execution from custom design to delivery.

MB Promotion monetizes through per-unit B2B pricing with quantity-based tiers (sample products listed from €2.53 to €114.95) plus recurring service fees for managed programs such as loyalty and fulfillment. Distribution is via a hybrid model: a self-service B2B webshop (shop.mbpromotion.com) for standard catalog purchases and a direct sales team handling custom orders, quotes, and enterprise accounts. The company holds official dealer status with Stanley Stella, a recognized sustainable textile brand, and also distributes Jack & Jones and Cutter & Buck apparel lines. Marketing is primarily direct, supported by an active presence on Facebook, Instagram, and LinkedIn. The customer book spans roughly 16 named enterprise accounts across diverse verticals including technical services (Spie), hygiene (Van Eck Bedrijfshygiëne), entertainment (Zwarte Cross, Playstation, Qmusic), charity (Vriendenloterij), food/beverage (Sonnema, Duvel), travel (Vacansoleil), logistics (DHL), motorsport (Van Loon Racing, Racingtours), and fashion (Nozem, Ramr, Den Engelsen, No Black No White, Ip, Gro-up, Apollo Son). The business is privately held with no disclosed external investors and operates with 1–10 employees under co-owner Marc Boersma.

Name

MB promotion

Legal name

MB Promotion

Website

https://mbpromotion.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

MB Promotion is a Netherlands-based B2B dealer founded in 1989 that supplies customizable promotional textiles (workwear, sportswear, branded apparel) and premium promotional gifts to Dutch organizations, alongside loyalty, brand activation, sales promotion, vitality, and fulfillment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Son

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Textiles: Sale of promotional clothing including workwear, sportswear, and branded textiles. Customers can create custom models, colors, and designs.
2. Premiums and Promotional Items: Sale of custom-made special gifts and quick-delivery promotional items. Includes premium gifts for loyalty programs.
3. Fulfillment Services: Storage and distribution services for customers lacking warehouse space or distribution capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MB Promotion is a B2B dealer of promotional gifts and textiles (workwear, sportswear, and custom promotional clothing), supplying Dutch organizations with branded merchandise along with premium/promotional gifts. Orders are supported by an in-house design and production studio for custom branding, and the company additionally offers value-added services including brand activation, loyalty program management, sales promotion, fulfillment/storage/distribution, and vitality programs. A B2B webshop at shop.mbpromotion.com enables self-service purchasing across 12 product categories.

Product overview

MB promotion operates as a B2B promotional merchandise dealer offering two integrated pillars: (1) a full-service product division covering promotional textiles (workwear, sport clothing, custom t-shirts, polo's, hoodies) and premium/promotional gifts (electronics, wellness, bags, seasonal items, office supplies, food & drink, outdoor gear), and (2) a suite of branded services including Merkactivatie (brand activation), Loyaliteitsprogramma (loyalty programs), Salespromotie (sales promotion), Fulfillment (storage/distribution), and Vitaliteitsprogramma (vitality programs). The company also operates an in-house studio for custom design and production, and a B2B webshop (shop.mbpromotion.com) across 12 product categories. Key textile brands carried include Stanley Stella (official dealer), Jack & Jones, and Cutter & Buck. The offering emphasizes customization, flexible delivery, and full-service customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Textiles (Promotionele Textiel) Customizable promotional clothing including t-shirts, polos, hoodies, workwear, and sportswear that can be personalized with the customer's own branding, model, color, and design. Targeted at B2B organizations for marketing, employee, and event programs.
• Sportswear (Sportkleding) Sportswear apparel that B2B customers can customize with their own model, color, and design for team, corporate, or promotional use.
• Premiums and Promotional Gifts Premium gifts ranging from custom-made special gifts to quick-delivery promotional items across categories including electronics, wellness, bags, seasonal items, office supplies, food & drink, and outdoor gear. Offered to B2B customers for marketing campaigns and loyalty rewards.
• MB B2B Webshop Self-service B2B ecommerce webshop at shop.mbpromotion.com offering categorized promotional products across textiles, workwear, electronics, wellness, sports, home, seasonal items, office supplies, food & drink, bags, and outdoor categories. Enables online ordering with prices excluding VAT.
• Merkactivatie (Brand Activation Service) Collaborative brand activation service working with the client's marketing department or advertising agency to translate brand strategy into physical promotional merchandise campaigns and brand experiences.
• Loyaliteitsprogramma (Loyalty Program Service) Service enabling organizations to reward long-term customers or employees with promotional textiles and premium gifts as part of structured loyalty programs.
• Salespromotie (Sales Promotion Service) Sales promotion service aimed at achieving sales targets for a brand or organization through the deployment of promotional merchandise and gifts.
• Fulfillment Service Storage and distribution fulfillment service handling logistics for clients lacking warehouse space or distribution capabilities, enabling outsourced inventory and delivery of promotional merchandise.
• Vitaliteitsprogramma (Vitality Program Service) Vitality program service promoting employee health and well-being through the deployment of promotional products targeted at employee wellbeing initiatives.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stanley StellacoreChannel Partner/ Reseller/ DistributorMB Promotion is an official dealer of Stanley Stella products, a sustainable and high-quality textile brand. This partnership allows MB to offer premium, ethically-produced clothing options to their B2B customers for promotional and workwear purposes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HALO: Large US-based B2B promotional merchandise and marketing services provider. Competes in the same category with broader geographic reach and integrated marketing services that go beyond MB Promotion's scope.

Direct peers

• Boundless (formerly Boundless Network): B2B promotional products distributor serving enterprise and mid-market customers with branded merchandise, similar go-to-market and product breadth to MB Promotion.
• Reflection Group: Dutch-based promotional merchandise and corporate gifting provider. Closest geographic peer to MB Promotion with overlapping service portfolio (custom merchandise, loyalty programs, brand activation) for Benelux enterprise clients.
• Brand Addition: European B2B promotional merchandise specialist offering branded merchandise, apparel, and corporate gifting programs to enterprise clients — directly comparable to MB Promotion's full-service merchandise offering.
• Quality Logo Products: US B2B promotional products distributor selling customized merchandise across apparel, drinkware, and gifts. Operates a similar webshop-plus-sales model to MB Promotion's shop.mbpromotion.com.
• 4imprint Group plc: UK-listed B2B distributor of promotional products. Operates a direct-to-end-user model selling custom-branded merchandise similar to MB Promotion's promotional textiles and premiums business.
• National Pen: B2B provider of custom promotional products, writing instruments, and personalized gifts. Sells into SMB and enterprise segments with a catalog-driven approach comparable to MB Promotion's webshop model.
• SnugZ USA: Promotional products manufacturer and distributor offering custom branded merchandise, lanyards, and textiles — overlapping with MB Promotion's custom textile and premiums categories.
• Inspirio Group: European promotional merchandise and corporate gifting company operating in German-speaking markets. Comparable in offering custom branded products and loyalty/merchandise programs to B2B clients.

Emerging players

• Fully Promoted: Franchise-based promotional products network serving SMB and mid-market clients. Comparable in product mix (apparel, gifts, branded merchandise) but with a fragmented franchise distribution model vs. MB Promotion's centralized approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mbpromotionnl
• LinkedInlinkedin.com/company/mb-promotion
• Instagraminstagram.com/mbpromotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB promotion